Small businesses have been springing up everywhere and have been making their presence known in the online world. And if you are one of those people who have just started your own small business, this article will help you come up with ideas for your own small business website design. After all, in a world that is morphed within technology and the internet, you are bound to benefit from having your own business website.
In this article, we will give you some pointers on what a small business website should have. We will also provide you with some website examples that were made with Strikingly. We hope that by the end of this, we have helped you build your own business website.
What Does Your Small Business Need To Stand Out?
1. Your Website Looks Great!
To start you off right, you would want your small business website design to be enticing to the eyes. Anyone who visits your website may only stay if they love what they are seeing. This is first on the list because, throughout the whole journey of creating a website, you have to keep this in mind. You have to remember that visitors to your site can and would say, “Your business website design is beautiful!” And this does not just pertain to the colors, the photos, or the text format you have but your website’s entire design. Your potential customers shouldn’t just see it as aesthetically pleasing but also beautifully easy to navigate through. Strikingly offers you small business website examples and templates that you can use to start making your own.
Image taken from Strikingly Product
2. What Do We Call You?
A name is perhaps one of the most important things that you would have to decide on. Your business name should be memorable yet unique. It should truly represent your products, your mission, and your vision. Since it defines your identity, it should be painfully visible on your website. It can be smart that your name is constantly seen and highlighted in your small business website design so that people might unconsciously remember it. Besides your actual business name, a small business website would require you to have a domain name. Your domain name is what would hold your business identity in the internet world. It would have to be a good one and a one-of-a-kind name since you would have to register your domain. Strikingly helps you buy and register your domain name - a custom one that would really represent your small business website.
3. What do You Have for Us?
But of course, your small business website design should widely highlight your products and all you have to offer. Visitors to your website should be able to clearly know what you are selling and offering so that they can decide whether to buy from you or not. It helps to have descriptions on your website about your products. You have to be specific about what your business and your product can do for your potential customers. You want your small business website design to emphasize the beauty, uniqueness, and usefulness of your products. You can use HD images of your products, or even video advertisements to showcase them. Strikingly even allows you to use your own images as background images for your small business websites.
4. What Are My Friends Saying About You?
In today’s day and age, customers are keen on verifying the authenticity of the products they see and want to purchase online. They want to make sure that what you are saying about your products is not all about good public advertisements to make your small business website design and your business look good. This is why it is a good idea to have a section on your website that reassures them. Your small business website can feature blogs or even short text quotations from previous customers that talk about their experiences. This can establish a sense of trust between you and your potential customers.
5. How Can We Get What You Have?
Of course, your main goal is to gain customers - to convert your site visitors into loyal customers. After featuring your products in your store, visitors should be convinced and enticed by your small business website design that they would want to buy. Your small business website should be able to cater to this desire. Strikingly allows you to put a Simple store feature on your website. This feature allows your website to be the perfect ecommerce platform. You can integrate a smooth checkout process, quick and secured payments, and even shipping options for your potential customers. All of these features are easy to navigate through and you will be able to securely monitor each and every transaction.
6. How Can We Contact You?
Your potential customers might have questions for you about your business and your products. Some customers might need a little convincing or maybe a quick assist to decide on what products might be the best for them. For these cases, your small business website design must include a way for your website visitors to contact you. You can do this by adding the Strikingly Live Chat feature. This feature is best suited when you want to communicate with your customers in real-time. This will allow them to chat with you easily. But you can also just add a contact form to your small business website. This helps you to collect the contact information of your customers and even allow them to message you.
7. Can We Tag Your Socials When We Post?
The sharing of information and updates in social media in real-time can be beneficial to small businesses like yours. You can take advantage of the need of many customers to share what’s happening in their lives on social media. You can easily connect your social media accounts to your small business website. This assists your customers to connect with your social media. But you can also take it to the next level and take advantage of people’s attachment to it by adding your own social media feed to your small business website design. It can be added as a brand new section that can easily show your website visitors what’s going on with your business in real-time and assist them to easily follow your accounts. Gaining a follower who shares a photo of your product and tags can easily lead to more followers and in turn, customers.
8. How Can We Find You?
One of the many advantages of technology is that you are able to find different locations easily. As a small business, your location is one that you would want to share. Some customers would still prefer, after all, to go directly to you to purchase what they want. Also, some customers’ decisions are influenced by your location and its surroundings. For instance, it can help them verify how organic and truly locally sourced your products are. You can do this by putting a Google Map of your location in your small business website design.
Small business Website Examples
1. Inspire Organics – Holistic Apothecary & Wellness
Image taken from Strikingly User’s Website
This small business based in Birmingham, Alabama was started by a Holistic Practitioner with the purpose to educate and assist other women in their journey towards holistic and natural wellness. And though her journey towards establishing and growing this business has not been easy, she was determined to carve her own path and help women take care of themselves, especially their reproductive health, through her natural products and services. Her small business website design is made through Strikingly. This design is one that highlights everything she has to offer. She uses a grid layout to display the categories of her products and services with a link to a page that details each one. This website also features a live chat, which allows her to communicate with the site visitors and assist them. Her website also uses the Strikingly pop-up feature to get you to sign up and subscribe to her business.
2. System2Coffee
Image taken from Strikingly User’s Website
All the way from Sydney, Australia, this small business website was formed by a group of cafe and coffee shop enthusiasts. With the purpose of providing assistance and support to all those who aspire to set up their own cafes, they took a step back from running just one cafe and got together to create System2Coffee. This Strikingly-powered small business website design is simple, minimalistic, and still very informative. It uses picturesque background images that feature coffee and cafe delicacies and added different sections to make its mission known. Towards the end of their small business website, they have a contact form where those who want to avail of their assistance can put in their contact details and their dream.
3. BabyFresh Organics
Image taken from Strikingly User’s Website
A couple of new parents from Denver, Colorado created this small business website. Their business, BabyFresh Organics, came from their own baby needs. As fresh parents, they were anxious about the fresh needs of their new baby twins. They partnered up with a holistic functional nutritionist and established this baby food business. Their purpose is to provide parents like them with organic, nutritious, and seasonally and locally sourced baby food to feed their growing babies. Their small business website design is headlined by a banner image slider that features some of their products and their feeding philosophy. As if a photography portfolio, they have a gallery section that displays their products in HD. They also have sections that inform you all you need to know about their products and even the stages of childhood and the appropriate food for their ages. By the end of their small business website, you can order and/or fill up their email sign-up form.
4. Lever&Bloom Coffee
Image taken from Strikingly User’s Website
Based in London, UK, this small business website contains all the information you need to learn about their business of coffee and hand-baked goods. Brought together by the love of coffee and strengthened by the training and knowledge about handling coffee, this couple made this coffee cart business possible. They started out traveling through different places and bringing their small family business to festivals and Sunday markets. Their small business website design is presented, however, with a picture of their food cart’s home now. Their small business website uses an advanced style option of having the header as a sidebar. Their information and Google Maps location is shown towards the end of their website which you can see after you’ve scrolled through a photoblog of their products. Towards the end, they also show us a social media feed of their Instagram account.
5. Hayashida Rice
Image taken from Strikingly User’s Website
This small family business from Kumamoto, Japan prides itself on offering and providing its customers with organic and pesticide-free rice. Their small business website design emphasizes nothing but their products and all it advocates for. They feature content that gives us information on how their products are made while also giving us a few recipes to try out with their products. Their contact information, location, and social media are also listed in the end section of their small business website. They have also put their social media icons at their footer so we can easily connect with them.
Small businesses thrive in their respective communities. But with the help of beautiful small business website design, they are able to more easily make connections, even expand it, and to more freely communicate with their audience. With the help of website builders like Strikingly, small businesses can thrive and go big! Let that small business owner be you and sign up with Strikingly.
