Business email services are not all that.

Said no smart entrepreneur ever.

Emails play a vital role in every business, whether small, medium, or large. They are known to be useful for teamwork and official communications. Beyond workplace collaboration, however, they are effective for inbound marketing that results in business growth.

Email marketing is one of the most effective forms of online marketing today. With an efficient email marketing strategy, businesses can reach wider audiences, acquire new leads, and keep existing customers. This is where business email service providers come in. First, what is a business email service?

Meaning Of Business Email Service

The business email service is a type of email service uniquely designed for businesses. They are advanced technological tools and platforms that help businesses to execute otherwise tasking business functions, with emails. Business email service providers usually offer these tools as Software-as-a-Service (SaaS) functions to businesses.

A business email service provider is a company that offers email hosting services to businesses. This typically includes services like providing a custom domain name for the business's email addresses, storage for the business's email messages, and tools for managing and organizing the business's email communications. Business email services help your business to manage its email communications more efficiently and professionally. In turn, it allows you to reach your desired business goals faster and better.

Why Use Business Email Service Providers


Image taken from Strikingly User

When you use a business email, you enjoy certain privileges which a personal email does not offer. Here are some of the benefits that come with using a business email service provider for your business.

  • Professionalism
  • Saves Cost
  • Provides extra backup and security
  • Auto-collects Information
  • Improves Your Brand Image
  • Effective Communication
  • Wider Reach in Less Time


First of all, we hope you don't get into trouble with the law, ever. Let's now imagine for a second that you need a lawyer. A friend told you about Pete and Steve. They are both experienced, reputable legal hot brains. The first time you met Pete, he was in jeans. Steve, on the other hand, turned up looking dapper in his Tuxedo. Who are you hiring? If you choose Pete, you must love taking risks!

Just like Steve, a business email gives your business a professional outlook. This increases your chances of convincing your target audience.

Saves Cost

The beauty of business email services is that their diverse functions are offered as part of compact packages. This means you get to use multiple tools for less than you would if you paid for each one. That helps you save some of your business revenue and cut down on your marketing budget Strikingly.

Provides Extra Backup and Security

Business email providers use high-level security systems to protect your data. For example, the Strikingly business email service provider ensures that your customer's data, history of emails, email lists, and sign-ups are kept safe from any other person except you. If you do not disclose your security details (login email and passwords) to an outside source, no one can access these data except you.

Auto-collects Information

You can put Call-to-Action buttons in your emails. They are those 'buy now,' 'sign up,' or 'enroll' buttons you see in emails. When a person clicks any of those links to sign up for your newsletter, your email service provider enables an autosave feature that collects their information. This can be useful for reaching potential customers who did not make it to the final buy or sign-up stage. This strategy is called retargeting in online marketing. Thus, a business email service can help you collate data that make your marketing or communication more effective.


Image taken from Strikingly email

Improves Your Brand Image

Whether it is partners, prospects, or loyal customers you are trying to reach, a business email gives your brand image a facelift. With the extra features which email hosting providers offer, you can integrate customized, official functions into your business emails. This impresses your customers and helps them trust your brand.

Effective Communication

Business email service providers help you get your point across better, and more engagingly. You are more likely to get your point across with a good email copy or newsletter. Don't forget you can integrate call-to-action that leads to your site.

Additionally, email hosting services like Strikingly, help you illustrate your messages with simple pictures, infographics, or even memes. Images aid your audience in understanding concepts better and makes them more likely to react in the way you desire them to. What's more? These images can link directly to your Strikingly website or eCommerce store. When your reader clicks on it, it brings them closer to the next action you want them to take.

Wider Reach in Less Time

If you already have an email list, congratulations. With just a few clicks, you can reach thousands of people with your marketing message. A business email service also allows you to segment your target audience based on certain criteria. That way, you can create unique messages for the different sub-niches in your niche.

Best Email Service Providers

The following are some of the best email hosting services you can use for your business.

  • Strikingly
  • Microsoft 365
  • Google Workspace
  • Zoho Workplace
  • IceWarp
  • Fastmail
  • Titan
  • Office 365
  • Amazon WorkMail
  • OX App Suite


Image taken from Strikingly product

Our top recommendation is the Strikingly business email hosting service. It allows you to link your email directly to your Strikingly website. Some of its other features are automated messaging, file sharing and editing, messaging scheduling, task assignment, cloud storage, data security, and lots more. You don't have to take our word for it. Go check it out yourself.

You can either create a new business email with Strikingly or move an existing email from a different domain to Strikingly. You need to get a Strikingly domain to create a new business email. Here is how to get a domain with Strikingly.

When you have your domain, follow these next steps.

1. Log in to your Strikingly account.

2. Find the "Add Email Account" Button. It will be at the top right corner of your screen.

3. Fill in your email account name and other details.

4. Click on "Purchase Email Account." You will be charged the account fee.

5. After some minutes, you will receive your business email login details to the email you used to access your Strikingly dashboard.

6. That's it. Your business email is ready. You can change the email password later if you don't like what we gave you.

Microsoft 365

Another great business email hosting provider. Microsoft 365 offers one of the best anti-spam filtering and anti-malware protection to safeguard your emails and websites against potential hacks. It also contains amazing features like the archive features and eDiscovery. This is mainly for companies that use Microsoft apps. If your organization relies on Microsoft Office apps like Microsoft Word, PowerPoint, Excel, and the like to work, Microsoft 365 is a great option for your email hosting.

Google Workspace

Google Workspace, formerly known as G Suite, is used for keeping everything on the cloud. The features are designed to boost business productivity. If you're relying on Google Drive, Google Workspace is your best shot for email hosting.

Google Workspace tools include; Email, calendar, contacts, file editing and collaboration, and an internal social network.

Ice Warp

If you're looking for an email service with an insane amount of storage, Ice Warp is a good option. IceWarp offers its suite of collaboration tools as part of your subscription. What's more interesting is that you can combine as many plans as you want.

Ice Warp tools include; Email, calendar, team chat, files and documents, and API.


Fastmail offers ease of customization. You can manage your emails from one inbox. This is used for storage. Its advanced setting helps to keep your data secure. If you're looking for an independent privacy-focused email service, Fastmail is a good choice. Fastmail tools include; Email, calendar, and contacts.


Just like Strikingly, the Titan business email hosting service contains features that help small businesses grow their brand. It provides tools that aid productivity and builds meaningful interactions with customers. Titan tools include; Email, calendar, storage, read receipts, Email templates, and follow-up reminders.

Office 365

Office 365 is also similar to Strikingly because it contains features that accommodate businesses of all sizes. It enables effective communication with customers and teams alike. Also, it provides users with a high level of security and 24/7 support. Office 365 workspace tools include; online meetings, group chats, web conferencing, and calls. It enables users to work on files with built-in Office 365 apps like PowerPoint, and Excel.

Amazon WorkMail

Amazon WorkMail is an encrypted, secure, and well-managed business email service with support for desktop and mobile email user applications. Users can access their email using their most preferred application, including Microsoft Outlook, native iOS, and Android email applications. Amazon WorkMail offers users backups of their data and protects the data backup.



Image taken from Zoho

Zoho is an encrypted, secure, and ad-free business email service provider used for email hosting and collaboration tools on a tight schedule. Zoho has its communication and collaboration app. For example, WorkDrive - is for cloud storage, Office Suite - is for creating and collaborating on documents, spreadsheets, and presentations, and Cliq - is for team chat.

Zoho Workplace tools are; Email, calendar, contacts, file storage and sharing, file editing and collaboration, instant messaging, and team chat which is the basic plan; voice and video conferencing and internal social network are included in the Professional plan.

OX App Suite

OX App Suite is a platform designed for telcos, hosters, and other service providers. It offers a wide range of easy-to-use services for consumers and small business users which include; secure email, personal and team organization, cloud storage, and online-office features.

OX App Suite features include secure email management, storage, online - offline usability, privacy, and data security.

For the 21st-century entrepreneur, getting a business email service is more than just a business tip. If maximized, it can result in a better brand image, save you some money and help you auto-collate relevant customer data. Applied with other smart business strategies, tips, and tricks, business email services can take your business from 0 to 100. Still wondering how to get one? Go to your Strikingly dashboard and follow the steps we recommended above. If you do not yet have an account with Strikingly, you're not too late. Check out some beautiful templates here. We hope you enjoy our services.