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It's no secret that e-commerce has become integral to the global economy. Businesses of all sizes are leveraging the power of the internet to reach new customers and increase their sales.

However, staying ahead of the competition and maximizing your e-commerce growth can take time and effort. That's why it's important to be innovative and look for lead magnet ideas to help you reach new markets, increase sales, and maximize profits.

Innovative lead magnet ideas involve identifying underserved markets, researching competitors, and analyzing market trends to determine the best course of action for your business. By following these strategies, you can tap into new markets, increase your sales, and maximize your e-commerce growth.

What Is a Lead Magnet?

A lead magnet is a great way to generate leads and boost your business. It's any content that users can download in exchange for their contact information. It could be an eBook, a free trial, referral programs, a webinar, or discount code.

Lead magnets are tried-and-true methods that can be incredibly powerful if used correctly. By offering value to potential customers, you’re effectively enticing them to give you their contact information. Once you have their contact information, you can follow up and convert them into paying customers.

The Top 3 Benefits of Lead Magnet Ideas

Do you want to build authority and trust with your online audience or grow your email list? You need the best lead magnets. This section explains how lead magnet ideas can improve your eCommerce business performance.

1. Build Authority

A lead magnet allows businesses to showcase their expertise and knowledge in their industry. For example, if you own an online fashion shop, you'll be able to demonstrate your understanding of the latest design trends and more.

This will help you build your business's credibility and authority in the eyes of its customers. Overall, the best lead magnets are for businesses looking to build authority and establish themselves as leaders in their industry.

2. Grow Your Audience

The best lead magnets can help you grow your database by providing access to a large pool of potential customers. This can make attracting and converting strangers and prospects into leads interested in your business easier.

Once you have generated leads through lead magnet ideas, you can add their contact information to your Strikingly website databases.

Contact information, more so emails, is a valuable asset through which you can nurture and engage your leads over time. In the end, most leads will ultimately turn into paying customers.

Audience List

Image taken from Strikingly Product

3. Showcase Expertise

A lead magnet is a valuable piece of content that includes an e-book or webinar. It is often offered to potential customers in exchange for their contact information.

The best lead magnets will help you showcase your expertise by allowing you to demonstrate your knowledge and expertise on a specific topic.

For example, if you are a fitness trainer, you can create a lead magnet that provides tips and guidance on how to get in shape. This showcases that you understand your field and helps people see your services' value.

10 Best Lead magnet ideas for Your Ecommerce Store

Lead magnet ideas are an effective way to grow your business and boost your online visibility. They are a great way to attract potential customers and build relationships with them.

Lead magnets are tools you offer potential customers in exchange for their contact information, such as their email addresses. The best lead magnet examples, including giveaways and calendars, will help you build your email list.

Lead magnet ideas have a variety of benefits, from increasing website traffic to generating more leads. They can also help you build trust with potential customers and provide valuable content to them. Here are some of the best lead magnet ideas you can employ for your eCommerce store.

1. Giveaway

The giveaway is one of the best lead magnet ideas for attracting new clients. You can set up a giveaway program that allows individuals to subscribe and win items. Alternatively, they can subscribe to your email list and get notifications of new giveaway deals.

You can offer giveaways through your social media channels, Strikingly website, and email marketing campaigns. Depending on your industry, you can offer various things, including e-books, webinars, white papers, videos, and more.

You can also offer a free trial of your product or service. This will make it easier for customers to try out your product and decide if it’s right for them.

2. Swipe File

The swipe file is similar to the vault or library but is irresistible because it has all the content in one download. A swipe file is simply a collection of great advertising and marketing information.

You can create a swipe file for almost anything, but they're primarily for digital adverts, social media posts, and more. Today swipe files are created digitally, but the idea of swipe files was there before the internet.

A swipe file includes a track of images, headlines, and call-to-action buttons. Several digital tools can help you keep your swipe file organized.

3. eBook or Workbook

The eBook or the Workbook are among the best lead magnet examples that quickly generate leads. An e-book is also a great option if you're trying to build relationships with new leads and want to provide value.

With eBooks and workbooks, you’ll be able to compile informative chapters. For example, you can create a workbook that shows how to plan, create and launch a website in minutes. The eBook or Workbook should be nicely designed with fillable pages. This makes it quite attractive to readers.

4. Free Course

Generally, a free course is similar to an e-book but has added interactive functionalities and requires some participation from your leads. Some companies use free courses to sell products, while others use them to build relationships with leads.

You can host a free course on several platforms, such as Teachable, Member Vault, etc. Alternatively, you can deliver lessons over email. Several reasons make the free course one of the best-attracting lead magnet examples. They include;

  • People hand over their emails willingly and easily when enrolling in a course. Otherwise, how else will they receive the lessons and certification?
  • People believe an online course has a higher value than a normal email.

The free course is among the lead examples that offer more email subscribers to eCommerce businesses.

5. Coupon/ Percentage Off Membership


Image taken from Strikingly Product

The coupon or discount code is an effective lead generation. This lead generation idea is about offering people discounts on your product or service. Coupons are great lead magnets if you’re trying to drive immediate sales.

But you can also build solid relationships by offering a percentage off for members. For example, the Strikingly website builder offers a percentage off on all their annual plans. Coupons and percentage-off memberships are great ways to get leads to stay on your site and enter their contact information. These lead magnet examples are easy to implement since most online shopping websites offer them, and thus people are familiar with them.

Pricing and plans

Image taken from Strikingly Product

6. Checklist

A checklist is easy to create and provides immense value for your leads, which makes it a great lead magnet. You can use a checklist to promote your product/ service or offer it as a lead magnet without any sales pitch.

For example, Strikingly has several detailed checklists that offer information on building and launching a site with them.

In addition, checklists provide the best conversion because people quickly consume them. ECommerce business owners love checklists because they collect all users' knowledge and put them in one actionable list.

7. Template

You can take your lead magnet game to another level using a template. Depending on your industry, you can offer templates for various things, including resumes and cover letters, marketing plans, business plans, and more. Templates help save time and money, making leads more likely to purchase from you.

Website Templates

Image taken from Strikingly Product

8. Prompts

Prompts are among the lead magnet ideas that help leads improve at something or achieve a specific goal. For example, you could offer a social media marketing prompt that teaches people how to set up their accounts. You can also use the email prompt, which is easy to set up on the Strikingly website.

Generally, prompts help to inspire, and they do this by giving someone ideas to think about.

9. Calendar

You can use calendars to highlight important dates and events in your industry. The calendar can also highlight significant milestones in your company's history or anything else that's relevant to your target audience.

Calendars are easy to create; they need little time or effort. They can be quite useful in various industries. For example, you can use a workout calendar in the fitness industry. The workout calendar should have all the exercises that your clients are expected to perform.

10. Quiz

Quizzes are best for use in beauty and skincare shops. It’ll help customers to find the type of skincare regimen they need and makeup shades that suit them.

By the end of the quiz, some will buy your products if they find them useful. However, you can also use quizzes in other types of online businesses. Create a quiz that's relevant to your target market.


The e-commerce industry is rapidly growing, and new customers are joining daily. However, it needs much work to stand out and capture this new traffic.

That's why it's essential to be innovative and look for lead magnet ideas to help you reach new markets, increase sales, and maximize your e-commerce growth.

You can create lead magnets to attract new customers and increase your sales. Popular lead magnet examples include e-books, workbooks, free courses, coupons, checklists, and more.