importance of a mobile website design to your platform

Do you have a mobile website design for your business? Are you one of the many business owners who design their online retailers' websites for desktop and mobile devices? If so, this content was created with you in mind.

If websites do well in Google Search Analytics, the search engines reward them for being mobile friendly. Websites that are not mobile-friendly, on the other hand, suffer penalties. It's the reason that more web designers and website owners are emphasizing the creation of websites that are both desktop and mobile friendly.

Designing a website for mobile users is difficult because those who use their phones to explore the internet expect to find what they want quickly. People anticipate finding what they need on a website without detours.

Compared to desktop and tablet computers, everything must fit on a smaller screen when designing a website for a mobile device. Many website builders, including Strikingly, give their customers the authority and inspiration to create websites that work well on desktop and mobile devices. Because individuals are more likely to use mobile devices to browse the internet, this function is highly relevant and in demand. You must be aware of the growing trend of consumers utilizing their mobile phones to look for what they need online if you want your company to rank well on Google search statistics.

What is Mobile Website Design?

A website using responsive design automatically adjusts its elements and information to fit the size of the browser window being used to view it. It stops images from becoming more expansive than the screen and makes it easier for mobile visitors to view your information. The ultimate objective of responsive design is to do away with pointless site resizing, scrolling, zooming, or panning on non-device-optimized websites. These websites are typically challenging to navigate, which could lose you potential consumers who give up trying to figure something out.

Mobile-friendly web design eliminates the requirement for developing a distinct mobile website design for users of smartphones. You may now construct a single website that automatically scales up or down to fit the device it is being viewed on rather than designing separate websites for various screen sizes.

Importance of a Mobile Website Layout

As the world becomes increasingly digitized, more people are using their mobile devices to access the internet. This trend will only continue, which is why it's so crucial for businesses to have a mobile website design.

There are several reasons why a mobile-friendly web design is vital for businesses. First, it's important to note that Google favors mobile-friendly websites when it comes to search engine ranking. You will likely be emitted from the search results if your website needs to be mobile-friendly.

Second, a mobile-friendly website provides a better user experience for those accessing your website on a mobile device. It is because mobile-friendly websites are designed to be easy to use and navigate on a smaller screen.

Third, a mobile-friendly website can help you to reach a wider audience. It is because more and more people are using their mobile devices to access the internet. If your website isn't mobile-friendly, you will likely miss out on many potential customers.

Fourth, a mobile-friendly website can help you to improve your brand image. It is because a mobile-friendly website shows you're up-to-date with the latest technology trends.

Overall, there are several reasons why a mobile-friendly website is vital for businesses. If you don't have a mobile-friendly website, you're likely to be at a disadvantage compared to your competitors.

Critical Elements of a Mobile Website Design

1) Website Navigation System

How a mobile website is designed can significantly impact how easy it is for users to navigate. Here are a few tips to keep in mind when designing the navigation for your mobile website layout:

  • Keep it simple. The navigation for a mobile website should be as straightforward as possible. Users should be able to find what they're looking for in just a few clicks.
  • Use familiar icons. Mobile users typically look for information quickly, so standard icons can help them find what they need more quickly.
  • Use drop-down menus sparingly. Drop-down menus can be tricky to use on a mobile device, so it's best to use them sparingly. If you use them, make sure they're easy to expand and collapse.

website navigation system

Image taken from Strikingly User’s Website

  • Make sure buttons and links are big enough to be tapped easily. Tapping a small button or link on a mobile device can be frustrating, so ensure they're big enough to be wiped easily.
  • Use breadcrumbs. Breadcrumbs can be a helpful way to show users their current location on a website and provide links back to previous pages.
  • Use search. A search function can be a helpful way for users to find what they're looking for on a mobile website.

2) Call to Action Button

A call-to-action button is a critical element of any effective mobile marketing campaign. It is the final step in the customer journey. It encourages users to take specific actions like purchasing, signing up for a newsletter, or downloading a white paper. The best call-to-action buttons are prominent, use persuasive language, and are relevant to the user's needs. They are also easy to use, with a clear and concise call-to-action that is easy to understand. When designing a call-to-action button for your mobile website design, keep the following in mind:

  • Make it visible. The call-to-action button should be prominent and stand out from the rest of the mobile screen. Use a bright color that contrasts with the rest of the design, and ensure it is large enough to be easily seen.
  • Use persuasive language. The text on the call-to-action (CTA) button should be clear and concise and use clear language that encourages users to take action. "Download Now," "Sign Up Today,", “Get Started” and "Get Your Free Trial." are some of the notable examples used for CTA buttons on eCommerce websites.

call to action

Image taken from Strikingly User’s Website

  • Keep it relevant. The call-to-action button should be appropriate to the user's needs. For example, if you promote a new product, the call-to-action should encourage users to learn more about the product.
  • Make it easy to use. The call-to-action button should be easy to use, with a clear and concise call-to-action that is easy to understand. Avoid using complex or confusing language, and ensure the button is placed in a location that is easy to find.
  • Use touch-friendly buttons. Buttons should be large enough to be easily clicked with a finger and spaced far enough apart so that they are not accidentally clicked.
  • Test it. Always test the call-to-action button to ensure it is working correctly. Use A/B testing to see which call-to-action text and design is most effective in getting users to take action. Since mobile devices come in all shapes and sizes, you must make sure your website looks good and works well on all of them.

The call-to-action button is an essential element in any mobile marketing campaign. By following these best practices, you can design a prominent button that uses persuasive language and is easy to use.

3) Site Search Option

A mobile website is designed to be viewed on a mobile device like a smartphone or tablet. A well-designed mobile website will make it easy for users to find the information they want, regardless of their device. One of the essential elements of a mobile website design is the site search option.

A site search option allows users to quickly and easily find the information they want on a website. It is essential on a mobile device, where users may need more time or patience to scroll through long content pages. A site search option can be as simple as a search box that is prominently displayed on the homepage, or it can be a more complex search engine that allows users to filter their results by category, location, or other criteria.

No matter what site search option you choose, it is vital to ensure that it is easy to use and that the results are relevant to the user's search. If your site search option is difficult to use or the results are irrelevant, users will quickly become frustrated and may give up on using your website altogether.

4) Quality Product Images

The quality of the product images on a mobile website can significantly impact the overall user experience. To ensure that users have a positive experience, it is essential to use high-quality images that are correctly sized and formatted for mobile devices. There are a few things to keep in mind when selecting or creating images for a website mobile view:

  • Use high-quality images. Images should be clear and sharp, with no pixels or blurring.
  • Size images properly. Images should be sized appropriately for the mobile screen. It means they should be large enough to be seen clearly, but not so large that they take too much space or too long to load.
  • Use the correct file format. The most common file formats used for website images are JPEG and PNG respectively. JPEG files are generally smaller in size, which can be helpful for loading times, but PNG files support transparency, which can be useful for certain types of images.

quality product images

Image taken from Strikingly User’s Website

  • Optimize images for SEO. To ensure that your images appear in search results, it is essential to optimize them for SEO. It means including relevant keywords in the file name and alt text.
  • Use responsive images. Responsive images are images that automatically adjust to the size of the screen. It can help ensure that images look good on all devices.
  • Use images sparingly. Again, mobile users only want to scroll through a few images. Use images to highlight the most critical information on your website.

Build a Mobile Web Design on Strikingly

You can quickly create a free website with Strikingly within minutes. You don't need to know how to code or have a degree in web design to get started. Our customers can download a mobile app to manage their websites from anywhere, thanks to a feature of It benefits freelancers and business owners who must routinely check their websites.

It would help if you kept control over the condition and development of your website because it serves as your business's online presence. When you're out and about and remember you forgot to enter the specifications of one item, managing your website from your phone is a tremendous relief. You can chat with a friend over coffee while working on your website.

strikingly mobile website

Image taken from Strikingly

Two preview options and a mobile app are available when using Strikingly to build a mobile website layout. In edit mode, you may view two previews of your website: one for mobile devices and one for desktop computers. With the help of this feature, you will know how users view your website on their mobile devices.

strikingly mobile design

Image taken from Strikingly

It's enjoyable to create and maintain your website using Strikingly. Our responsive mobile website design makes it simple to switch your website from a desktop to a mobile screen without lowering the text and image quality. When you have a responsive mobile web design, your website's layout automatically shrinks to the ideal size for handheld devices with smaller screens, such as smartphones and tablets. The best thing about building a website on Strikingly is that no coding or programming expertise is required.


There are many factors to consider when designing a mobile website, from the overall layout to the individual elements that make up the site. A well-designed mobile website should be easy to navigate, with a clean and straightforward layout that is easy on the eyes. The individual elements of the site should be carefully designed to work well on a small screen, and the site as a whole should be prepared to load quickly and efficiently on a mobile device. By keeping these factors in mind, you can create a mobile website that is both user-friendly and effective.

Now you understand how to design a mobile website, you should get into action right away. If you decide to rely on a reliable website builder like Strikingly; it is a good choice because you don’t need to be an expert in website mobile view on our platform. Moreover, remember to examine the ideas and inspiration for building a website for mobile devices that your visitors will undoubtedly adore.