grow a business

Many people and entrepreneurs have been struggling to survive in their jobs or businesses for the past few years. This pandemic has created gaps in the professions, careers, and sources of income for many across the globe. It has become more critical than ever for businessmen to know how to grow a business.

Entrepreneurs have to develop new and creative marketing strategies to drive sales. Digital marketing has been on the rise but requires certain skills for being adopted into a company’s culture. Funding sources for new companies are hard to explore.

If you have also started a business and want to expand your business to take it to the next level, you have come to the right place. This post will discuss different ways and strategies to grow a business in 2022.

The first thing you need to grow a business is to have a product that sells. Before starting your business, make sure the product you plan to sell can be commercialized. Do some market research to find out the customers you need to target. Conduct a SWOT analysis to know about the potential risks you might face and the market gaps or opportunities you can capitalize on.

After you register your company and are ready to get your first few customers, you need to continuously work on your marketing efforts to turn your small business into a large organization. You need to maintain a certain amount of sales revenue every year to expand your business over time.

Growing a business is like playing a game in this highly competitive world. Although it might seem challenging, there are certain things you can do to maximize your chances of success. Hopefully, after reading this post until the end, you will be in a much better condition to grow a business effectively.

Tips on How to Grow Your Business

As we approach the end of 2021, we see people making new year resolutions to work on in 2022. If you run a business, your first and foremost resolution is likely to be to expand your business in the coming year.

Here are a few tips to consider to become successful in your goals.

1. Go Online

In 2022, there is no going around the fact that you need a solid online presence for your brand to expand your business. This means doing everything you can to ensure that your business and brand name appears in search engine results.

The most important thing to have for having an online presence is a professional website. You need to have an appealing and smooth-running website that showcases your products or services and gives out the basic information about your business to the audience. This helps a lot to grow a business in this digitized world.

If you shift most of your business operations online, as most have had to do during the pandemic, you can add more features to your website at a later stage. But to begin with, you must at least create a good-looking, one-page website to list down what you sell and give the audience a means to get in touch with you.

You can easily create a site on an efficient website builder. If you choose to build a website on Strikingly, you just have to go through the following simple steps.

  • Sign up for a free account on Strikingly.
  • Select a ready-to-use template from the page you’ll be directed to.
  • Add your website content using our easy-to-use, drag-and-drop interface.
  • Edit or revise any content you want by simply clicking on it and making the required changes.
  • Hit ‘Publish’ to make your website go live.

Once you have a website, you can add features to it any time you like. You will need to upgrade to your Pro plan for features, such as a live chat, membership option for site visitors, or unlimited bandwidth. But the advantage of using Strikingly as your website builder is that you get access to most of the tools needed to build a basic website in our Free plan. Hence it is a helpful platform to grow a business and its presence on the internet.

2. Improve Your Marketing Strategy

You probably developed an effective marketing strategy when you started your business. But for growing a business, you need to constantly update and improve your marketing strategy. Do your market research regularly. Find out about the changing trends, and see how your competitors deal with them. Forecast your sales from the new standpoint, and set clear objectives and goals.

It is essential to use digital marketing tactics to grow a business. You cannot drive massive sales by using the traditional forms of advertising alone. You need to reach out to a global audience by running your adverts online. Learn the basics of search engine optimization to push up your content on the internet in an organic way.

3. Make Full Use of Content Marketing

Content marketing is an organic marketing method that helps you to grow a business without spending a huge budget to run its advertisements. It involves producing quality content and publishing it on the internet to give free access to it to your audience. You can publish your content on the internet in several different ways.

  • Add a blog section to your website and post articles in the blog.

add a blog section

Image taken from Strikingly

a Strikingly user's blog with several guest posts on it

Image taken from Strikingly user’s website

  • Create social media pages to promote your brand and post content like social media posts. Many businesses these days are using Facebook, Instagram, and Twitter for growing a business and sales these days.

Strikingly editor with Instagram feed inserted via the social feed section

Image taken from Strikingly

These kinds of content marketing seem like a full-time job to grow a business. But that’s nothing to worry about. It is easy for even a small business these days to outsource content creation at very reasonable rates. Many freelancers work as content writers from different parts of the world. You can even split the job to outsourcing your content creation. For example, get one person to create thumbnails for your Youtube videos, another writer to prepare scripts for your videos, a third freelancer to record voiceovers, and a video-maker to create animations for your videos. Since these skilled people working remotely do not charge high prices for their services, you can save a lot of money than hiring full-time, in-house staff.

4. Go Global

It has become relatively more straightforward now for businesses to expand internationally. Going global is something you might want to consider to expand your business. Once you make a few international sales, you’ll get more familiar with the international requirements and shipping policies for growing a business globally.

Strikingly editor shipping settings screenshot

Image taken from Strikingly

Those who can grow a business internationally can make it more sustainable. You can start by getting international customers through your website by promoting your business online. The route to expand your business in another country does not begin with opening an office in that country. The first step could be to get long-term clients and contracts in that country by coordinating with them through emails and video calls.

Once you have a footing in one new country, you can repeat the process to find opportunities to expand your business in more countries. This is how small businesses have gone global over the years. Sometimes it takes a few years of baby steps to expand your business to different parts of the world.

5. Create New Product Lines

Some businesses grow by offering product line extensions from time to time. Others like to diversify their product portfolio and develop new product lines. As long as you can see the potential for sales in a particular niche, you can consider penetrating the niche by creating new product lines.

Many people who grow a business start from one sector and expand to others. For example, a company offering interior design services for offices can diversify its clients’ pool by offering home interiors and decoration services.

Product page on a website built on Strikingly that's selling home interior designing services

Image taken from Strikingly user’s website

6. Continuously Work on Your Networking

Networking is vital for growing a business in almost all sectors and industries. It helps create business referrals and reduces your marketing costs for bringing in more customers.

Many use a method to grow a business through networking to build an online community. All your users, subscribers, and potential customers can join the community and discuss the problems in their lives. By reading about people’s experiences in the community, you can come up with ideas to show them how your products and services will solve those problems.

Many of our users on Strikingly have been able to grow a business successfully, primarily through their website. It is cost-effective to increase sales if you approach customers online and accept payments online. That’s why we continuously work on upgrading our web development features to provide you with a smooth and hassle-free experience of building and running a website on our platform.