If you’re an event planner and you still don’t have an online presence, you’re missing out on a lot of opportunities to attract clients. Whether you’re just starting out or your business has amassed a significant following offline, an event website can help you boost your image and reach out to a wider client base.
Unlike websites that feature physical products, event websites are created to showcase excellent service. As an event planner, your task is to create an experience, a wonderful memory that your clients will enjoy looking back on years after their special day is done. You want to show this through your event planner website.
1. A strong header
An event planning website should lead customers with a strong introduction. Your header image should be engaging enough to attract your visitor’s attention. When people land on your website, it’s the first thing that they see and you want to make a good first impression with your visual and your copy.
Some event planning websites opt for a banner image with text overlay stating what kind of services they offer. You could go a step further and add a video background instead.
2. High resolution images
An events website sells a service that creates a positive experience. Help your visitors experience a taste of this service with high-resolution images on your website. Think of your site as your online portfolio. Visitors don’t have a lot of time to read wordy content but you can get them to stick around with images. You can add behind the scenes images of your projects, or a glimpse of the actual event. Just make sure to get clearance from your previous clients. Make sure that the quality is decent enough so it doesn’t make your site look unprofessional.
3. Client testimonials
Telling people how good you are at planning events is okay but it’s even better if you have your previous clients toot your horn for you. Visitors looking for an events planner are more likely to be engaged by testimonials from your previous clients. If it’s possible, request for a quote and a photo from previous clients or a video interview of them telling everyone what they thought of your services would help. You can also stream positive comments from your social media pages into your free event website.
4. Consider starting a blog
Strikingly’s event website template enables users to expand their free events websites to include a blog that can be updated regularly. Blogging is a good way to build your brand and become a reliable go-to for tips and information on events planning and hosting. You can use your blog to talk about the most recent events you have managed or to provide helpful advice on how your clients can host their parties and special events.
5. Make sure your contact information is visible
Your contact information should be clearly added on your website so people will know how to reach you. Most businesses add their contact details on the website footer along with a call to action inviting visitors to make their enquiries through the site. Adding your social media pages will also help in engaging your audience.
6. Choose your website builder wisely
Finally, if you want to get your website up quickly, it’s important to choose a reliable website builder like Strikingly. With a wide collection of website templates and reliable customer support to help you in case you get stuck, you can never go wrong with this platform.