When it comes to clothing design websites, appearances will understandably matter. They can be excellent sources of style inspiration for people who enjoy dressing up. This is why a lot goes into the creation of a successful clothing website.
You don’t need technical knowledge in building websites to create a fashion site that showcases your work and generates revenue at the same time. Strikingly’s collection of clothing website templates can get you set up with a framework where your content can go so you can launch your site in no time. With the web development work out of the way, you can now focus on creating content and customizing your page so that it reflects your personality and creativity.
1. Right choice of typography
Many fashion houses have their own custom typography to help customers identify their brand. Modern clothing design websites feature bold and unique fonts to draw emphasis on their message. A good clothing website builder should be able to give you hundreds of font options to choose from. To take this a step further, Strikingly also lets you upload your own custom font so your website stays consistent with your branding.
2. Smart use of white space
The smart use of white space is an important tip on how to create a clothing website. It draws the customer’s attention to your work which is important particularly if you design eclectic fashion pieces that are a statement in themselves. If you look at many of the big fashion websites, you’ll notice how they use a lot of white or black backgrounds and how there is sufficient spacing in between their visuals. Space can reflect elegance and white or black tends to represent exclusivity.
3. Large and responsive images
High quality images are great ways to engage your readers and get them to stick around. A picture can convey your message, sometimes as effectively as text content. Invest in professional photography to present your designs. Welcome your visitors with an attractive full-width banner image with a call to action that is difficult to refuse. Some websites even use background videos to make their content more engaging.
4. Minimal homepage content
Less is more when creating a cloth website. The best fashion websites lead with minimal content on the homepage. You will most likely see a large banner image with the navigation menu along with a call to action and nothing more. Minimal content on the landing page entices the audience to stay and click to the other parts of the site to learn more. When using this technique, however, it’s important to keep your navigation intuitive. Your reader should know what to do as soon as he or she lands on your site. The call to action and prominent menu options should be visible on the page.
5. Product showcase
A gallery of latest designs is a definite must-have in clothing design websites. Ideally, you want to update this section every season or every time you come out with a new collection. Most fashion houses even organize photoshoots to model the brand’s latest designs to give their followers an idea how every piece looks like when worn. Action shots help in a customer’s buying decision and can even influence a sale when they are displayed right.
6. Connect to socials
Encourage your followers to participate and contribute content to your website. Connect your site to your social media pages and run a campaign inviting users to model the pieces they bought from your brand. It’s the best way to advertise the quality of your work and invite more customers. People are more likely to buy from you when they see other people wearing your designs.