As we go through this pandemic, many people are coming up with new ways of making money. Some of us have had to work from home, while others have lost their jobs. Many individuals have realized that they can develop an online stream of income by selling their skills and expertise to clients all over the globe.
One way to make money over the internet that has risen in popularity is content entrepreneurship. Anyone good at writing, speaking, or creating content in some other form can become a content entrepreneur in today’s day and age. The most interesting thing about being a content entrepreneur is that you can do all the work from the comfort of your home and coordinate with clients and colleagues over the internet.
With the rise of so many different means and platforms that a content entrepreneur can use, more and more people are getting familiar with this concept. If you have not heard of content entrepreneurship before, make sure you read this post until the end. Who knows, maybe you can also become a content entrepreneur and make tons of money?
What is Content Entrepreneurship?
Content entrepreneurship is the idea of creating content to grow an audience and eventually make money out of it. A content entrepreneur is an individual who builds content, not for using it as a marketing tool or hobby, but for monetizing the content itself.
These are the people who drive the creator and passion economy. They are entrepreneurs at heart, which means their prime motive is to build an audience first and then create the content accordingly. They also invest in buying the relevant technology tool and hiring freelancers to help them in their work. In short, they create content with the motive to turn it into a full-fledged business.
Most of the businesses launched these days are based on a content-first strategy. These individuals drive massive audiences towards their content and make money out of them in many different ways. They do not just make money in the way media companies do, but they sometimes sell products or services if they wish. Affiliate marketing is just a small part of their content monetization strategy. They are very creative in how they make money through their content, which makes them entrepreneurs.
Someone who creates content as merely a hobby or pastime is not a content entrepreneur. Such people are just content creators. Being a content entrepreneur is a lot more challenging than being a simple content creator. When friends or family or content entrepreneurs ask what they do for a living, they proudly declare that they are running a business of their own.
About a decade ago, nobody could imagine running a successful Youtube channel could mean running a business. But today, it is easier for people to accept that content creators can become successful entrepreneurs and businessmen. In other words, the term ‘content entrepreneurship’ has an immediate impact and meaning in the minds of the masses nowadays.
6 Ways to Make Money as a Content Entrepreneur
Here are six different ways of making money with content entrepreneurship.
Blogging has been among the most well-known ways to make money online for the past few years. On top of that, it is even easy to create a blog all by yourself these days. All you need to do is select one of the ready-to-use templates on one website builder and start regularly uploading interesting articles. Once you build an audience, you can monetize your blog and start making money with Google Adsense.
If you build your blog on Strikingly, you can use our editor to type, edit and upload your content into it. Our drag-and-drop feature allows you to easily adjust all your content components in the way you like. If you want to edit anything in any post, you can do so instantly by clicking on it and making the change.
If you create a website to showcase your skills and services, you can add a blog section to promote it through content marketing. Many businesses hire content entrepreneurs to build content for them, which they use in their marketing campaigns. Click ‘Add New Section’ from the Strikingly editor, select ‘Simple Blog’ to add a blog section. We provide features and tools that enable our users to do everything independently without writing a single line of code.
Image taken from Strikingly
You can use your blog for content entrepreneurship in several different ways. If your blog audience grows beyond 3000 visitors a day, brands will start to contact you to sponsor their content in your blog posts. Those better skilled in entrepreneurship can even generate up to $10,000 a month from sponsored articles and posts.
All a content entrepreneur does is produce valuable content to grow the readership of their blog. Brands that provide interesting content develop large followership. If you also consistently feed your audience with valuable content, nothing stops you from making tons of money like them.
2. Becoming an Influencer
Another way to make money through content entrepreneurship is to build a strong social media presence for yourself and become a social media influencer. You will start getting paid by small and large brands to promote their products and services via your social media handles.
You can become an influencer on any social media platform that you specialize in. The most popular platforms with influencers include Instagram, Facebook, and YouTube. Content entrepreneurs who have a following of more than 100k people on any social media site often get offered brand deals to promote as paid projects.
3. Affiliate Marketing
If your audience is reliable, you can promote other people’s products and get paid for it. This is called affiliate marketing. You will be paid an agreed commission rate from the sale that other people or brands make because of the marketing that you do for them.
Strikingly also has an affiliate program whereby we give a unique affiliate link to all the participants. Then they earn a commission every time they bring in a new customer for us.
If you are into content entrepreneurship and have some SEO knowledge, you can step into web content writing. You can get clients looking to enhance their website’s search engine rankings by pitching your content writing services for their site.
Many websites that have built a large amount of traffic over the years are now trusted as valued platforms by their audiences to get quality content on specific topics. These websites curate the best content among all that’s submitted to them and develop email lists in the process.
Some of these websites lock a section for subscribers, who are willing to pay a monthly or annual subscription, to access the content in that section. Examples of such sites are Bloomberg, New York Times, and a recent one called Medium. These websites restrict access to certain content that only their paid subscribers get to read.
Submitting your articles to these platforms for their restricted sections is one of the ways to make money with content entrepreneurship. If you believe your posts can get them good conversions, you will be paid a good price for them.
You can make money with copywriting if you are good at convincing prospects to purchase your writing. Copywriters are content entrepreneurs who produce content in the form of a sales pitch. In other words, they are online salespeople. They intend to pursue a potential buyer to take the desired action. Copywriting is another good way of making money with content entrepreneurship.
Being a content entrepreneur is not difficult. Anybody can learn all the technical skills required for content entrepreneurship and start building an audience. Building a website has become so easy that you can create one for yourself in just a few hours and showcase your content writing skills on it. You can also keep posting new content on the website, which will give a glimpse to the audience about the kind of stuff you produce.
If you use Strikingly to start your content entrepreneurship business, you’ll be able to provide a smooth experience to your site visitors to skim through your content and choose to hire you. We make it easy for you to develop a website and integrate it with your social media and maintain it error-free in the long run. We understand that content entrepreneurs need to put in a lot of time and focus on their work and thus offer 24/7 live chat support to take care of any technical issues with your site.
We like entrepreneurship to the core and encourage entrepreneurs to follow their dreams and achieve their business goals!