Whenever you need something - answer to a health question, information on the nearest Japanese restaurant, where to shop for gifts for the holidays - the first thing you do is open your web browser (on your phone or computer) and type your query into Google’s search bar. Most online experiences start in this manner and only searchable websites get included in the search results lists. These websites are the only ones that have a greater potential to attract traffic and sales conversions. If your website is not on this list, you’re missing out on growth opportunities for your business.

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1. Google-verified

First and foremost, searchable websites have gone through Google site verification. This is not as complicated as you think it is. All you need to do is create a Google Search Console account and go through a quick process where you get verified as the owner of the website you are managing. You get a code that you need to add to your website and, once Google finds the code on your site, it will automatically verify your website. Access to Search Console and Google Analytics is great for your site because it allows you to get more granular data about your website’s performance. This lets you improve your website according to the traffic information that you get from these tools.

2. Every page is optimized with rich content

A Google searchable website should have concise and descriptive content that is optimized for a set of target keywords. You want to select keywords or keyphrases that your customers use to search for your products, services or brand. A rule of thumb is to target low competition keywords that are high traffic. Use these keywords all over your content to increase your website’s search relevance.

3. Unique titles and meta descriptions for each page

Ideally, every page should have its own set of target keywords or keyphrases. Another way on how to make your website searchable is to make sure that you have unique titles and meta descriptions for every page on your site. Strikingly has integrated SEO tools and instructions on how to make website searchable by updating your page information. Use the Basic Info section on the Settings page to enter optimized meta descriptions and titles.

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The website title and meta description provide search engines with an overview of what the page content is about. This is one of the many elements that help them gauge a site’s relevance to a given search. These two elements are what users see when your site is listed on the search results. Adding descriptive text helps users decide whether or not your website is relevant.

4. No dead pages

404 errors - missing or broken pages - can be annoying to users and may affect how to make website searchable on Google by limiting the pages that the search engine’s bots can crawl. They don’t really affect search rankings but, because they affect the user experience, they have an impact on a ranking signal - click through rate. This issue is usually common on websites with multiple pages. It’s better to hide broken pages or non-relevant pages so Google can’t index them. For single-page sites, making sure that all links in your website are working is one way to prevent this usability concern.

Constantly check your Google Search Console for crawl errors. This will list down any pages that have 404 or 4xx errors that you will need to resolve.

5. Optimized images

All websites have images but searchable websites have optimized images. It doesn’t take much to get this done, however. All you need to do is assign accurate titles and descriptions to your images. The description should be keyword rich. Add an alt tag to the images to help visually impaired users understand what your images are supposed to be about. Images that are optimized can be searchable through Google Image Search which can be another way to direct traffic to your website.

6. Fast loading times

Site speed is not a ranking signal for making a website searchable but it directly affects user experience. When pages load faster, users are more likely to stay and this translates to a higher conversion rate. Strikingly guarantees reliable uptimes and site speeds but there are a few other things that you can do to improve your site’s loading time. Using recommended image files and sizes, deleting unnecessary metadata and avoiding the use of flash can help.