Building a coach website is usually the least of your priorities as a professional coach because you probably have your hands full with handling clients. But having a professional website can actually help you land new clients and market your services to a wider audience. When done correctly, a coaching website allows you to expand your business and reach a bigger client base. Strikingly’s coach website templates can even get you started with your own site for free and in just a few minutes.
1. Wrong choice of coaching website templates
Many coach websites tend to fail not just because the owners are unable to manage them but also because they were not created from the right platform. When building a coaching website, your choice of site templates play a role in your ability to convey your message to your target audience. How you present your content is dependent on the life coach website template that you select.
Here at Strikingly, we have an expansive collection of site templates for most industries and while most of our templates will work on virtually any content niche you’re trying to pursue, we recommend looking through the previous for each design to better visualize where your content will go.
2. Not customizing the template
Because a coaching website is not necessarily a top-priority, some professionals tend to focus on getting a site up and leaving it at that. When you’re a professional service provider, you cannot and should not stop at a one-and-done website. Take the time to customize your Strikingly health coach website templates. Play around with the different color schemes and font combination to arrive at a unique website that perfectly represents your brand. Strikingly equips you with the right kind of tools to make a site that stands out and you can even get these features for free. Take advantage of these features and make the most out of your freemium account by customizing your website.
3. Failing to provide a real call to action
Before you work on building your business coach website, it’s important to have a clear picture in your mind about what you want your target audience to do on the site. What are your objectives for creating the site in the first place? Some life coaches use their website to book clients, by adding a section for filling up a sign up form or appointment form. Others simply want to establish their brand as an authority in the niche they are at so they build informative content for public consumption. Your objectives for the site will influence the call to action that you add in there. If you have multiple pages on your coaching website, you need to plan for a CTA for each page depending on your content objectives.
4. Failing to communicate your value to your audience
When it comes to coaching services, people want to know how they stand to benefit from contacting a particular business. Your website should be able to clearly communicate how hiring you would help your target clients or make their lives easier. Your homepage should be able to address the popular pain points and challenges that your audience has relative to the service you offer. A good quality landing page contains an engaging elevator pitch - a statement or two on the kind of services you provide and how you can change your user’s life. You cannot assume that just because you’re a life coach, for instance, your benefits to the user are obvious. Communicate this clearly and craft your message so it stands out. Remember that you’re competing with other similar businesses for market share so work on framing your message properly.