5 Killer Tips to Take Your Instagram Story to the Next Level
Instagram stories have revolutionized how businesses connect with their target audience. With a staggering 500 million daily active users, Instagram stories have become indispensable for any social media marketing strategy. This article will explore how to utilize Instagram stories to showcase your brand creatively effectively. We'll also show you how Strikingly can help you create engaging content that resonates with your followers.

The Power of Instagram Stories

Instagram stories allow businesses to create short, engaging content that disappears after 24 hours. This sense of urgency encourages users to view your story immediately, making it a great way to promote limited-time offers or events. Additionally, Instagram's algorithm favors accounts that use stories regularly, making it an effective way to increase your reach and engagement.

How Strikingly Can Help You

Strikingly offers a variety of features that can help you create visually stunning Instagram stories that stand out from the crowd. With customizable templates and design tools, you can easily create branded content that fits seamlessly into your overall marketing strategy. Strikingly's user-friendly interface makes sharing your story directly from the platform easy.

The Importance of Engaging Content

To make the most of your Instagram story promotion efforts, creating content that resonates with your audience and encourages them to engage with your brand is important. This means using eye-catching visuals, incorporating interactive features like polls and question stickers, and including a clear call-to-action in each story.

Crafting Your Unique Story

To ensure your Instagram stories stand out from the competition, crafting a unique IG story showcasing what makes your brand special is important. This could mean highlighting behind-the-scenes footage of your team at work or engagingly showcasing customer testimonials.

By following these tips and leveraging the power of Strikingly, you can create Instagram stories that drive engagement, increase brand awareness, and ultimately help you grow your business.

Use Creative Visuals: How to Create an Instagram Story

Instagram Stories have become essential for businesses to promote their products and services. With over 500 million daily active users, it's a platform that shouldn't be ignored. Using Strikingly's website builder, you can create engaging visuals to help your brand stand out.

1. Choose the Perfect Background

The background of your Instagram Story sets the tone for your content. You can choose from various colors, patterns, and images to make your story more visually appealing. Use Strikingly's image library to find the perfect background that complements your brand.

Guiding Light Template: Choose the Perfect Background for Your Instagram Story
Image taken from Strikingly

2. Highlight Your Products/Services

Instagram Stories are a great way to showcase your products or services. Take advantage of this feature by creating short videos or images demonstrating how your product works or how it can benefit potential customers.

3. Add Filters and Effects

Filters and effects can add personality and creativity to your Instagram Story. Experiment with different filters and effects to make your content more visually appealing and engaging.

Andrea May Template: Use Filters on Your Instagram Stories
Image taken from Strikingly

4. Play with Text

In the world of Instagram Stories, visuals may reign supreme, but text plays a crucial role in conveying your message effectively. With Strikingly's user-friendly text editor, you can add captions, quotes, or other text elements that complement your visuals and make your story stand out. Whether you want to share a powerful message or add a touch of humor to your content, Strikingly's text editor has got you covered. Don't be afraid to get creative with your words and let them work their magic alongside your stunning visuals!

Using these creative visual elements will help make your Instagram Story stand out from the crowd and capture the attention of potential customers.

Engage Your Audience: How to Use Instagram Stories for Business

Instagram stories are not just for showcasing your products or services. It's also a great way to engage with your audience and build a community around your brand. Here are some tips on how to use Instagram stories to engage your audience and keep them coming back for more.

  • Use Polls and Questions Stickers

Polls and questions stickers are great tools for getting feedback from your audience. You can use them to ask for opinions on new products or services, get ideas for future content, or simply get to know your audience better. With Strikingly, you can easily add these stickers to your Instagram stories and start engaging with your followers.

  • Interact with Your Followers

Interacting with your followers is key to building a loyal community around your brand. You can respond to comments, shout out fans who share your content, or even repost user-generated content (with their permission). By showing that you care about your followers, you'll encourage them to keep coming back for more.

  • Call to Action

Don't be afraid to ask your followers to take action! Whether it's visiting your website, signing up for a newsletter, or simply following you on social media, including a call-to-action in your Instagram stories can help drive engagement and conversions. With Strikingly, you can easily create landing pages that are optimized for Instagram traffic.

Melissa Art Template: Add Calls to Action to Your Instagram Stories
Image taken from Strikingly

  • Host Takeovers and Collaborations

Collaborating with other brands or influencers is a great way to expand your reach and connect with new audiences. You can host takeovers where another brand takes over your Instagram account for the day or collaborate on a joint campaign that benefits both of you. With Strikingly, you can easily showcase these collaborations on dedicated pages on your website.

Using Instagram stories is an effective way of engaging with audiences as they provide a more personal and interactive experience. By using Strikingly, you can easily create visually appealing stories that showcase your brand's unique story. Don't be afraid to experiment with different features and strategies to find what works best for your brand. With consistent effort, you can build a loyal following on Instagram and drive more traffic to your website.

Make Your Story Stand Out

Instagram stories have become essential for businesses to reach their audience and promote their brand. With the help of Strikingly, you can create engaging content that will capture your followers' attention. To make your story stand out, here are some tips you can follow:

  • Use Animated and Boomerang Effects

Adding animated and boomerang effects to your Instagram story is a great way to grab your followers' attention. These effects can make your content more interesting and visually appealing. With Strikingly's easy-to-use platform, you can incorporate these effects into your story with just a few clicks.

  • Experiment with Music and Sound

Music and sound is like the secret ingredients that can spice up your Instagram story. They can set the mood and tone of your content, whether you want it to be light-hearted or serious. You can experiment with different tracks and audio clips to find the perfect match for your brand's personality.

Musio Template: Add Music and Sound to Your Instagram Stories
Image taken from Strikingly

  • Make Use of Hashtags

Hashtags are an effective way to increase the visibility of your Instagram story. By using relevant hashtags, you can reach a wider audience who might be interested in what you have to offer. With Strikingly's platform, you can easily add hashtags to your story without any hassle.

  • Utilize Instagram Analytics

To measure the success of your Instagram story promotion efforts, it is important to keep track of key metrics such as views, engagement rate, and click-through rate. With Strikingly's built-in analytics tools, you can easily monitor these metrics and get insights into your content's performance.

Remember: keep experimenting with different types of content, stay consistent with posting on a regular basis, stay true to your brand's voice and message, and always strive to improve your content based on feedback and data analysis. With these strategies in place, you can take your Instagram story promotion efforts to the next level and achieve greater success.

Measure Your Success

Tracking Metrics

One of the most important aspects of using Instagram Stories for business is tracking your metrics. This allows you to see how your content performs and adjust accordingly. You can track metrics such as views, impressions, and engagement rates.

Analyzing Your Data

Once you have tracked your metrics, it's important to analyze your data to gain insights into what works and isn't. Look at which stories get the most engagement and try to identify patterns or themes resonating with your audience. With Strikingly's analytics tools, you can easily visualize this data and gain valuable insights into improving your Instagram Stories strategy.

Incorporating Feedback

Measuring success on Instagram Stories is not just about the numbers. It's also about incorporating feedback from your audience. One way to do this is by using polls and question stickers to ask for feedback directly from your followers. Take note of comments and DMs - they can provide valuable insights into what your audience wants to see more of. Considering this feedback, you can improve engagement rates and build stronger relationships with your followers in future stories.

Improving Your Future Stories

Finally, use the data you've gathered from tracking metrics, analyzing data, and incorporating feedback to improve future stories. Experiment with different types of content, visuals, and calls to action to see what resonates best with your audience. With Strikingly's website builder tools, creating consistent content that aligns with your brand is easy while still being creative and engaging on Instagram Stories.

By following these tips on using Instagram Stories for business effectively with Strikingly's website builder tools, you can measure success accurately while continuously improving the quality of content you produce for this platform. So go ahead - experiment away!

Keep on Growing with Strikingly

Instagram Stories have become a powerful tool for businesses to engage with their audience and promote their brand. With the help of Strikingly, you can easily create captivating stories that showcase your products or services and drive traffic to your website. Crafting unique and engaging content is key to standing out in a crowded social media landscape.

1. Use Creative Visuals. Choosing the perfect background, highlighting your products or services, adding filters and effects, and playing with text are all ways to make your Instagram Stories visually appealing. These creative elements let you capture your audience's attention and keep them engaged.

2. Engage Your Audience. Using polls and question stickers, interacting with your followers, including a call to action, and hosting takeovers and collaborations are all effective ways to engage with your audience on Instagram Stories. Creating interactive content encouraging participation can build a loyal following to help grow your business.

3. Make Your Story Stand Out. Using animated and boomerang effects, experimenting with music and sound, hashtags, and Instagram analytics will make your story stand out on Instagram. You can increase visibility and reach new audiences by incorporating these elements into your content strategy.

4. Measure Your Success. Measuring the success of your Instagram Story promotion is essential to understanding what works best for your business. By tracking metrics such as engagement rates, follower growth, website traffic, and sales conversions through analytics tools like Strikingly's tracking feature, you can refine your strategy over time for maximum impact.


Instagram Stories have become a powerful tool for businesses to promote their products and services. With Strikingly, you can easily create engaging content that will captivate your audience. Experimenting with different techniques to create unique and interesting stories is important.

Keep Experimenting

There are many ways to use Instagram Stories for business, and it's important to keep experimenting with different techniques to see what works best for your brand. Try using different visuals, such as videos or images, and experiment with adding filters and effects.

Create Consistent Content

Consistency is key in creating Instagram Stories that engage your audience. Ensure you're posting regularly and that your content is relevant to your brand. Use Strikingly's tools to create a consistent look and feel across your stories.

Stay True to Your Brand

Your Instagram Stories should reflect the values and personality of your brand. Ensure you're staying true to yourself as a company while still being creative and engaging with your audience.

By following these tips on how to use Instagram Stories effectively, businesses can take advantage of this powerful tool to increase engagement with their target market while also growing their online presence through Strikingly!