Having an event website is now a requirement for running most events - be it professional or personal ones. It helps potential attendees and guests to understand what the event is about and how to sign up for it. With most people spending a lot of time on the web, building event websites have also become great ways to market conferences and seminars, enabling organizers to reach a wider audience. When done well, an event planner website can contribute to the success of any event.
Event websites have certain features that make them different from other types of sites. Most of them have a registration portal to enable attendees to sign up on the spot. For paid events, most websites also come with a payment gateway to accept credit card payments online.
In the past, you need to get the services of a professional to set up event planning websites. This is not a cost-effective solution especially if you are organizing a small event or you’re building a website for a personal and intimate event such as a wedding or a birthday party. Nowadays, however, website builders have made the task of creating an event site more affordable, making site building tools more accessible to individuals.
How to Create an Events Website
1. Start with a template
With a website builder like Strikingly, you can create your own site from an event website template. Choose from a growing collection of templates and start adding your own customizations.
2. Build your content
The best event planner websites feature straightforward text content. In the first few seconds that a user lands on your page, he or she should be able to find important information about the event you are organizing along with a call to action (CTA) to register.
3. Add features to your site
A free event website must make it easy for attendees to sign up for an event. Add an easy registration feature and a secure payment gateway to enable them to complete transactions online. An add-to-calendar feature allows users to save the event particulars in their personal calendar. Encouraging users to sign up for your newsletter keeps them updated as you move closer to the event date.
4. Connect your social media pages
Let attendees know of your other pages on the web. Add links to your social media pages to keep them engaged and encourage them to send you messages or comment on your posts online.
5. Publish your website
Test all the features of your free event planning website before publishing. Make sure your site looks great on all devices and platforms to ensure a consistent user experience.
5 Best Event Planner Websites on Strikingly
If you’re looking for inspiration for your free event website, here are some of the most popular event websites created on Strikingly.
If you’re creating an event planner website or a community event website, Prout’s website design is worth a look. Prout is an app that links members of the LGBTQ+ community to various networking events. The site’s landing page features a short but informative introduction to what the app does and how it benefits users along with CTAs to check out upcoming events or resources.
Bread and Butter Events in New Jersey exudes elegance in its simple website design. The events planning and management company is a part of a bigger restaurant group and provides a variety of services including venues and catering.
Taiwan’s Medical Device Innovation Center organized a conference on the future of healthcare in 2019. The website features straightforward content - all the information you need to know about the event - programme details included. The organizer also included clips of previous conferences to give the user an idea of how the event is run and what to expect when he attends that year’s conference.
With the Covid-19 pandemic still affecting many countries around the world, conferences and seminars are being moved to the online space. AtGender’s Spring Conference is just one of the many professional events that have embraced the new normal in events management.
The Research Center for Youth Cultural Exchange in Beijing hosts annual conferences to connect students to speakers from all over the world. The conference page is part of the organization’s official website and features helpful information on speakers and schedules to interest the youth into signing up for the event. Highlights from previous years are also posted.