Stunning Clothing Photography Tips and Tricks

· Tips and Tricks,Design Inspiration,Building Your Site
Baby clothing photography equipment displayed on a table.

Whether you're a seasoned pro or just starting out, this comprehensive resource will equip you with everything you need to know about capturing stunning apparel images. We've got you covered, from essential equipment to budget-friendly techniques and professional tips.

Essential Clothing Photography Equipment

When it comes to clothing photography, having the right gear is crucial. From high-quality cameras and lenses to tripods and lighting equipment, we'll break down the must-have tools to take your photos to the next level.

Lighting Techniques for Clothing Photography

Lighting can make or break a clothing photo. We'll explore the best techniques for using natural and artificial light to showcase your garments in the most flattering way possible.

How to Photograph Clothing on a Budget

You don't need a hefty budget to capture stunning clothing images. We'll share cost-effective tips and tricks for achieving professional-looking results without breaking the bank.

Common Mistakes in Clothing Photography

Even experienced photographers can fall into common traps when shooting clothing. We'll identify these pitfalls and show you how to avoid them for flawless results every time.

Professional Clothing Photography Tips and Tricks

Ready to elevate your clothing photography game? We'll reveal insider tips and tricks used by professionals that will help you capture standout images that truly stand out.

Clothing Photography Tips #1: Understand Your Equipment

Sparks Photography Template from Strikingly

Sparks Photography Template from Strikingly

When it comes to clothing photography, choosing the right camera is crucial. Look for a DSLR or mirrorless camera with a high resolution and good low-light performance to capture the details and textures of the fabrics. Consider investing in a full-frame sensor for superior image quality and better control over depth of field.

Choosing the Right Camera for Clothing Photography

When selecting a camera for clothing photography, prioritize one with a high megapixel count to capture intricate details and textures. A camera with good low-light performance is essential for shooting in various lighting conditions, ensuring your clothing looks its best in every photo.

Best Lenses for Clothing Photography

Prime lenses are ideal for photographing clothing due to their sharpness and ability to capture fine details. A 50- or 85-mm lens is perfect for close-up shots, showcasing the fabric's texture and intricate patterns. Consider investing in a macro lens to highlight small details like buttons or stitching.

Tripods and Other Essential Gear for Clothing Photography

A sturdy tripod is essential for achieving sharp images, especially when shooting at slower shutter speeds or using longer focal lengths. Invest in a remote shutter release to minimize camera shake when capturing your clothing photography masterpieces.

Clothing Photography Tips #2: Master Lighting

Using reflectors and diffusers in clothing photography

When it comes to clothing photography, lighting is everything. Natural light can give your clothing a soft, ethereal look, while artificial light allows for more control over the lighting setup. Experiment with both to see which works best for your style of clothing photography.

Natural Light vs. Artificial Light for Clothing Photography

Natural light can create a warm and inviting feel in your clothing photography, especially for outdoor shoots or by large windows. On the other hand, artificial light gives you more control over the intensity and direction of light, making it ideal for studio setups or when shooting in low-light conditions.

Techniques for Controlling Shadows in Clothing Photography

Shadows can either enhance or detract from your clothing photography, so it's important to master techniques for controlling them. Positioning your light source at different angles can help minimize harsh shadows, while using diffusers and reflectors can soften and redirect the light to create a more flattering look.

Using Reflectors and Diffusers for Clothing Photography

Reflectors bounce light back onto your subject, filling in shadows and creating a more balanced lighting effect. Meanwhile, diffusers soften harsh light by scattering it before it reaches the subject, resulting in a more even and natural-looking illumination perfect for capturing the textures and details of the clothing.

Clothing Photography Tips #3: Composition and Styling

Perspective Clothing Store Template from Strikingly

Perspective Clothing Store Template from Strikingly

When it comes to clothing photography, creating dynamic angles is key to capturing the essence of the garment. Experiment with different perspectives, such as shooting from above or getting down low for a unique viewpoint. Play around with close-up shots to highlight intricate details, and don't be afraid to try unconventional angles for a fresh take on clothing photography.

Creating Dynamic Angles in Clothing Photography

To create dynamic angles in clothing photography, consider using a variety of camera positions and focal lengths. For example, shooting from a low angle can elongate the garment's appearance, while shooting from above can provide an interesting bird's eye view. Experiment with different angles to find the most flattering and visually appealing perspective for each piece of clothing.

The Role of Styling in Clothing Photography

Styling plays a crucial role in clothing photography as it helps bring out the personality and uniqueness of each garment. Pay attention to details, such as how the clothing is folded or draped, and consider using accessories or props to enhance the overall look. Whether it's adding a statement necklace or layering different pieces together, styling can elevate your clothing photography to new heights.

Incorporating Props and Accessories in Clothing Photography

Incorporating props and accessories can add depth and visual interest to your clothing photography. Consider using jewelry, handbags, hats, or furniture to create a lifestyle feel that resonates with your target audience. Props and accessories can help tell a story about the clothing being showcased, adding an extra layer of creativity to your images.

Clothing Photography Tips #4:

Editing and Retouching

Edit your clothing photography images with Strikingly

Image Editor inside Strikingly Editor

Common Editing Mistakes in Clothing Photography

In clothing photography, common editing mistakes can ruin the final result. Over-editing can lead to unrealistic colors and textures, while under-editing may leave the clothing looking dull and unappealing. Another mistake is not paying attention to details like loose threads or wrinkles, which can easily be fixed in post-production.

Using Photoshop for Clothing Photography Retouching

Photoshop is a powerful tool for retouching clothing photography. Photoshop offers a wide range of tools for perfecting your images, from removing wrinkles and blemishes to enhancing colors and textures. Using layers and masks allows for non-destructive editing, so you can always go back and make changes if needed.

Enhancing Colors and Textures in Clothing Photography

One of the key aspects of clothing photography is showcasing the colors and textures of the garments. In post-production, you can enhance the vibrancy of colors to make them pop and bring out the intricate textures of fabrics. Adjusting contrast and saturation can also help create visually stunning images that draw viewers in.

Remember that less is often more when editing and retouching clothing photography. Subtle enhancements can go a long way in creating captivating images that truly showcase the beauty of each garment.

Clothing Photography Tips #5: Marketing Your Clothing Photography

Clothing photography branding collaboration

In the competitive world of clothing photography, creating a strong visual brand is essential for standing out. Your unique style and signature look will help you connect with your target audience and differentiate yourself from the competition. To achieve this, focus on consistent styling, color schemes, and editing techniques that reflect your brand's identity.

Creating a Strong Visual Brand with Your Clothing Photography

In the competitive world of fashion, having a strong visual brand is essential for standing out from the crowd. Your clothing photography is a powerful tool for communicating your brand identity and connecting with your target audience.

Here are some key tips for creating a strong visual brand with your clothing photography:

1. Develop a consistent visual style

  • Color palette. Choose a color palette that reflects the mood and personality of your brand. Use this palette consistently in your photography, website design, and other branding materials.
  • Lighting. Decide on a lighting style that complements your clothing and brand image. Natural light is a popular choice for creating a fresh and airy look, while studio lighting can be used for more dramatic effects.
  • Angles and composition. Experiment with different angles and compositions to find what works best for your clothing. Consider using flat lays, close-ups, and lifestyle shots to showcase your products in different ways.

2. Utilize high-quality photography

  • Invest in good quality photography equipment, or hire a professional photographer if your budget allows.
  • Use high-resolution images that are clear and free of noise.
  • Edit your photos carefully to enhance the colors and details, but avoid over-editing.

3. Showcase your clothing in action

  • Feature your clothing on models or mannequins to show how it looks on the body.
  • Use props and backgrounds that complement your brand image and tell a story.
  • Consider using lifestyle imagery to show how your clothing can be worn in real-world situations.

4. Be consistent across all platforms

  • Use the same visual style in your website design, social media profiles, marketing materials, and other online platforms.
  • Create a brand guide that outlines your visual identity standards, including color palettes, fonts, and photography styles.

5. Tell a story with your photography

  • Your clothing photography should not just be about showcasing your products, it should also tell a story about your brand.
  • Use your photos to convey your brand values, personality, and target audience.

Using Social Media to Showcase Your Clothing Photography

Social media platforms are invaluable for showcasing clothing photography to a wide audience. Utilize Instagram, Pinterest, and Facebook to display your work and engage with potential clients or collaborators. Consistent posting and strategically using hashtags can help expand your reach and attract followers who resonate with your unique style.

Collaborating with Influencers for Clothing Photography

Collaborating with influencers in the fashion industry can significantly elevate the visibility of your clothing photography. By partnering with individuals with a strong online presence and aligning with your brand's values, you can leverage their audience to showcase your work to potential clients or customers.

By strategically curating a distinctive visual brand, leveraging social media platforms effectively, and collaborating with influencers in the industry, you can elevate the impact of your clothing photography and establish yourself as a sought-after professional in the field.

Taking Your Clothing Photography to the Next Level

Glow Clothing Store Template from Strikingly

Glow Clothing Store Template from Strikingly

As you continue to hone your skills in clothing photography, remember that there is always room for improvement. Experiment with different angles, lighting, and styling to take your clothing photography to the next level. Don't be afraid to think outside the box and try new techniques to capture stunning images of your clothing.

Strikingly is a powerful platform for showcasing your clothing photography and building a successful online presence for your fashion brand. This guide will help you take your photography to the next level and leverage Strikingly's features to create a stunning website that sells.

1. Photography Tips

  • Lighting. Natural light is ideal, but if using artificial light, invest in softboxes for diffused, even illumination.
  • Background. Choose a clean, clutter-free background that complements your clothing without distracting from it.
  • Composition. Experiment with different angles and close-ups to highlight details and textures.
  • Styling. Use attractive models and props to create a cohesive and aspirational look.
  • bEnhance brightness, contrast, and color balance for a professional finish.

2. Strikingly Features

  • Beautiful Templates. Strikingly offers a wide range of professionally designed templates specifically for fashion brands. These templates are mobile-responsive and optimized for showcasing photos.
  • Simple Drag-and-Drop Design. Easily build your website with a user-friendly drag-and-drop interface, no coding required.
  • Image Galleries. Create stunning galleries to showcase your clothing in various styles and settings.
  • E-commerce Integration. Sell your clothes directly through your website with built-in e-commerce features.
  • SEO Optimization. Optimize your website for search engines to reach a wider audience.
  • Social Media Integration. Easily share your website and products on social media to drive traffic.

3. Website Optimization Tips

  • High-Quality Images. Use only high-resolution photos that showcase your clothing in detail.
  • Clear Product Descriptions. Provide detailed descriptions of each item, including materials, sizes, and care instructions.
  • Strong Call to Action. Encourage visitors to buy your products with clear calls to action.
  • Mobile-Friendly Design. Ensure your website is mobile-friendly for a seamless experience across all devices.
  • Engaging Content. Create blog posts, lookbooks, and other content to keep visitors engaged and coming back for more.

Combining high-quality clothing photography with Strikingly's powerful features, you can create a website that captures attention, drives sales, and helps you build a successful fashion brand.


  • Consistency is key. Maintain a consistent visual style throughout your website and social media channels.
  • Analyze your website traffic and engagement to see what's working and what's not.
  • Experiment with different features and designs to find what works best for your brand.

With a little effort and creativity, you can use Strikingly to create a stunning website that showcases your clothing photography and takes your fashion brand to the next level.

Elevating Your Brand with Standout Clothing Photography

Your clothing photography plays a crucial role in shaping your brand's image. By consistently producing standout images, you can attract more customers and build a strong visual identity for your brand. Showcase your unique style through captivating clothing photography that sets you apart from the competition.

Implementing proven strategies such as utilizing natural light, incorporating dynamic angles, and mastering editing techniques will help you create stunning clothing photography that resonates with your audience. By consistently applying these strategies, you can ensure that your clothing photography always stands out.