Measuring Success: KPIs for A Nonprofit Organization

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Measuring Success- KPIs For A Nonprofit Organization

KPIs, or Key Performance Indicators, are measurable values that indicate how well an organization achieves its objectives. For a nonprofit organization, KPIs are critical to measuring success and ensuring that resources are used effectively. In this article, we'll explore the importance of KPIs for a nonprofit corporation and how they can be used to measure success. We will also cater an overview of Strikingly and how it can help nonprofits achieve their goals.

What Is A Nonprofit Organization?

A nonprofit organization, or just a nonprofit, focuses on purposes other than making a profit. Nonprofits are organized and operate to further cultural, religious, charitable, or public safety objectives. They are subject to limits on commercial and political activities under laws that provide tax exemptions.

Some key characteristics of a nonprofit organization include:

  • Mission-driven- Nonprofits exist to achieve specific missions and societal purposes like healthcare, education, religious services, disaster relief, etc. Their goal is not to make a profit.
  • Tax-exempt- Nonprofits can apply for tax-exempt status, meaning they do not pay corporate income taxes. They must follow the rules to maintain their tax exemption, like limits on commercial activities.
  • Charitable- Most nonprofits operate for charitable, scientific, artistic, or public safety purposes. They provide goods, services, or resources to benefit members, communities, or other groups.
  • Private- Nonprofits are private organizations, though some receive government funding or grants. They have a private board of directors to govern operations.
  • Serve the public good- Nonprofits provide value to communities and play an important role in addressing social problems and enhancing the quality of life through their programs, donations, volunteers, research, and economic contributions.
  • Reinvest surplus- Any surplus revenue over expenses is reinvested in the organization's missions and programs, not distributed to shareholders or owners. Extra funds allow for expanded services and greater impact.
  • Depend on contributions- Nonprofits receive income through donations, memberships, fundraising, grants, and public contributions rather than through commercial means like sales of goods or services. They rely on the generosity of donors and volunteers to operate.
  • Transparent- Nonprofits must operate with high transparency and accountability to maintain public trust. Most openly disclose financial statements, key staff pay, budgets, activities, and accomplishments.

Nonprofits aim to benefit society in meaningful ways rather than maximize profits. They provide valuable resources and services to communities through the support of donors and volunteers. Though privately operated, nonprofits work to serve the greater public good.

Definition Of KPIs

KPIs are quantifiable metrics organizations use to track progress toward their goals. They can be financial or non-financial and should be specific, measurable, achievable, relevant, and time-bound (SMART). Examples of KPIs for nonprofits include donations received, volunteer hours worked, and program impact.

Importance Of KPIs For Nonprofits

A nonprofit organization calls on donations and grants to fund their operations. Therefore, measuring the effectiveness of their programs and initiatives is essential to ensure that resources are being used efficiently. KPIs provide a way for nonprofits to track progress toward their goals and identify areas where improvements can be made.

Role Of KPIs In Measuring Success

KPIs play a vital role in measuring the success of a nonprofit organization. Tracking key metrics such as fundraising performance and program impact can help a nonprofit organization assess whether they are achieving their objectives and adjust their strategies accordingly.

Strikingly is a website builder that offers customizable templates designed specifically for a nonprofit organization. It features mobile optimization, e-commerce capabilities, SEO-friendly design, and other tools that help nonprofits create effective websites that drive engagement and donations.

Website templates for Nonprofit organization

Image taken from Strikingly


Setting Goals And Objectives

A nonprofit organization operate differently from for-profit corporations. A nonprofit corporation exists to serve a specific purpose, not to generate profits for its owners or shareholders. Instead, it aims to achieve a social or environmental mission. To measure success, nonprofits must identify their goals and objectives and align them with key performance indicators (KPIs).

Identifying Goals

Goals are broad statements that describe what a nonprofit organization wants to achieve in the long term. They should be aligned with the organization's mission statement and reflect its core values. Nonprofits can have multiple goals, but they should prioritize them based on their importance.

For example, a nonprofit organization focusing on environmental conservation may have the following goals:

  • Reduce carbon emissions.
  • Increase renewable energy adoption.
  • Promote sustainable agriculture.

Setting SMART Objectives

Objectives are specific, measurable targets that support achieving goals. They should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, an objective that supports reducing carbon emissions could be: Focus on green marketing and reducing office energy consumption by 20% within the next year.

Creating A Mission Statement

A mission statement concisely summarizes an organization's purpose and values. It should clearly explain the nonprofit's existence and what it hopes to accomplish. For example, our nonprofit organization aims to reduce poverty by providing access to education and vocational training for underserved communities.

Aligning Mission And Objectives With KPIs

KPIs are metrics used to accurately track progress toward achieving goals and objectives. Nonprofits must align their KPIs with their mission statement and objectives. Some KPIs for nonprofits include:

1. Fundraising Metrics

  • Total donations received
  • Average donation amount
  • Donor retention rate

2. Engagement Metrics

  • Number of volunteers recruited
  • Social media engagement rate
  • Email open and click-through rates

3. Impact Metrics

  • Number of people served
  • Outcome achievement rate
  • Cost per outcome

Nonprofits can adjust their strategies and activities to improve performance. Setting goals and objectives is critical for a nonprofit organization to track KPIs regularly. Identifying their mission, creating SMART objectives, and aligning them with KPIs can help nonprofits measure their success accurately. Strikingly offers customizable templates to help nonprofits effectively showcase their mission and achievements.

Follow analytics to track KPIs on Strikingly website for nonprofit organization

Image taken from Strikingly


Key Metrics For Nonprofits

When measuring success, a nonprofit organization needs to focus on key performance indicators (KPIs) specific to their targets and objectives. These KPIs help nonprofits track progress and identify areas for improvement. There are three main categories of KPIs that nonprofits should focus on fundraising metrics, engagement metrics, and impact metrics.

Fundraising Metrics

Fundraising is a crucial aspect of any nonprofit organization. Without funding, achieving the organization's mission and goals would be impossible. Therefore, it's important to track fundraising metrics such as:

  • Total donations. It includes all the money donated to the organization.
  • Donor retention rate. The rate measures the percentage of donors who continue to support the organization over time.
  • Average gift size. The average gift size calculates the average amount of money donated per donor.
  • Cost per dollar raised. It measures how much it costs the organization to raise one dollar.

Tracking these metrics can help nonprofits identify which fundraising strategies are working well and which need improvement.

Engagement Metrics

Engagement metrics measure how involved supporters are with a nonprofit organization. Engaged supporters are likelier to donate money, volunteer their time, and spread awareness about the cause. Some engagement metrics include:

  • Social media followers measure how many people follow or like the organization's page on social media platforms.
  • Email open rates calculate how many people open emails the organization sends.
  • Volunteer hours measure how much time volunteers spend helping with events or activities.
  • Event attendance calculates how many people attend events the organization hosts.

Tracking these metrics can help nonprofits understand which communication channels work best for engaging supporters and which events or activities attract more attendees.

Impact Metrics

Impact metrics measure how effectively a nonprofit achieves its mission and goals. These metrics are often more challenging to track than fundraising or engagement, but they are crucial for demonstrating the organization's impact. Some impact metrics include:

  • Number of people served measure how many individuals benefit from the organization's services or programs.
  • Success rate calculates the percentage of individuals who achieve a positive outcome due to the organization's efforts.
  • Media mentions measure how often the organization is mentioned in news articles or other media outlets.
  • Partnerships formed calculates how many partnerships the organization has formed with other organizations or businesses.

Tracking these metrics can help nonprofits understand how effectively they achieve their mission and make a difference in their community. Tracking KPIs is essential for a nonprofit organization to measure success and make informed decisions. Focusing on fundraising, engagement, and impact metrics can identify areas for improvement and demonstrate the effectiveness of the nonprofit organization to donors and supporters. With tools like Strikingly, a nonprofit corporation can easily create a website that showcases its mission, goals, and KPIs to attract more supporters and achieve greater success.

Track And Analyze KPIs of nonprofit organization by integrating tools to your Strikingly website

Image taken from Strikingly


Tracking And Analyzing KPIs

Tracking and analyzing KPIs is crucial for the success of any nonprofit organization. It helps to measure progress toward goals, identify areas for improvement, and make data-driven decisions. This section will discuss the tools for tracking KPIs and the importance of regular analysis.

Tools For Tracking KPIs

There are various tools available to track KPIs for a nonprofit corporation. Some of these tools include:

  • Google Analytics. The free tool tracks website traffic, user behavior, and conversion rates.
  • Donor Management Software. The software helps to track donations, donor information, and fundraising campaigns.
  • Social Media Analytics. Social media platforms like Facebook and Twitter provide analytics that can be used to track engagement metrics.

Using these tools can help a nonprofit organization track its progress toward its goals effectively.

Importance Of Regular Analysis

Regularly analyzing KPIs is essential for a nonprofit organization. It helps them to understand what is working well and what needs improvement in their operations. Nonprofits can adjust their strategies accordingly, leading to better results by analyzing data regularly. The regular analysis also helps a nonprofit organization to be more transparent with its stakeholders. They build trust with donors and supporters by regularly sharing data on their performance.

Tracking and analyzing KPIs is critical for the success of any nonprofit organization. Using the right tools and analyzing data regularly can help nonprofits make informed decisions that lead to better outcomes in achieving their mission.

Strikingly provides mobile-optimized customizable templates with e-commerce capabilities and SEO-friendly design features that help nonprofits create a website that reflects their mission while achieving success in meeting key performance indicators. So if you are searching for a reliable website builder to help you achieve your goals as a nonprofit organization, try Strikingly today!

Communicating Results

As a nonprofit organization, it's essential to communicate your results and progress to stakeholders, donors, and the public. It helps build trust and transparency while showcasing the impact of your work. Here are some ways to effectively communicate your results.


Transparency is critical when it comes to communicating your nonprofit's results. Be open about your successes and failures, and share how you use resources to achieve your mission. It builds trust with stakeholders and donors who want to see their contributions making a difference.

Creating Visual Reports

Visual reports are a great way to showcase your nonprofit's progress in an easy-to-understand format. Use graphs, charts, or tables to illustrate key metrics such as fundraising goals or program impact. It makes seeing the impact of the stakeholder’s contributions at a glance easy.

Utilizing Infographics

Infographics are another effective way of visually communicating complex data engagingly. Use infographics to highlight key achievements or milestones in your nonprofit's work. It can be shared on social media platforms or included in annual reports.

Sharing Results On Social Media

Social media is a potent tool for nonprofits to communicate their results and build engagement with stakeholders and donors alike. Share updates on social media platforms such as Twitter, Facebook, or Instagram, highlighting key achievements, fundraising campaigns, or volunteer opportunities.

Effective communication of your nonprofit's results is crucial for building trust with stakeholders and donors while showcasing the impact of your work towards achieving your mission. Utilize visual aids such as graphs or infographics while sharing updates on social media platforms for maximum engagement with supporters.

As you continue measuring success through KPIs mentioned in this article, consider utilizing Strikingly features like customizable templates for creating visual reports that can be easily shared online across various devices, including mobile phones. With Strikingly, your nonprofit corporation can achieve its goals and objectives while communicating success in a way that resonates with stakeholders and donors.

An example of a nonprofit organization website created on Strikingly

Image taken from a Strikingly user's website


Strikingly Features That Can Help A Nonprofit Corporation

Strikingly is a website builder that offers many features to help nonprofit organizations online create a presence quickly and easily. Here are some of the key features.

Customizable Templates

Strikingly offers a wide range of customizable templates perfect for a nonprofit organization. These templates are designed to be visually attractive and easy to maneuver, which is important for attracting and engaging visitors. With Strikingly, you can choose from a variety of templates specifically designed for nonprofits, or you can customize your template to fit your organization's unique needs.


Nowadays, more and more individuals are accessing the internet on their mobile devices. It means that a nonprofit organization must have websites that are optimized for mobile devices. Strikingly makes it easy to create mobile-friendly websites by automatically optimizing your site for mobile devices. It refers to the fact that your website will look imposing on any device, whether a smartphone or a tablet.

E-commerce Capabilities

A nonprofit organization relies on donations and fundraising events to support its work. With Strikingly, you can easily set up an online store to sell products or accept donations through your website. Strikingly offers a range of e-commerce features, including secure payment processing, inventory management, and order tracking.

SEO-Friendly Design

Search engine optimization (SEO) is vital for any website that wants to entice visitors from search engines like Google or Bing. With Strikingly, you can ensure that your website is optimized for search engines by using SEO-friendly design practices. It includes optimizing your page titles and descriptions, using keywords in your content, and forging high-quality backlinks from other websites.

Strikingly is an excellent choice for a nonprofit organization looking to build a professional-looking website quickly and easily. With its customizable templates, mobile optimization, e-commerce capabilities, and SEO-friendly design, Strikingly can help you achieve your goals and measure success. So if you want to create a website for your nonprofit organization, check out Strikingly today!


A nonprofit organization plays an important role in society, so measuring its success through Key Performance Indicators (KPIs) is critical. KPIs help nonprofits track progress toward their goals and objectives.

Strikingly is a useful website builder for nonprofits. It offers customizable templates, mobile optimization, ecommerce, and SEO features to help nonprofits create an effective online presence.

Nonprofits should set goals aligned with their mission and track KPIs like fundraising, engagement, and impact. Analyzing KPIs regularly using tools like Google Analytics allows nonprofits to determine what's working and make improvements.

Sharing visual reports and results on social media helps stakeholders understand the nonprofit's impact and raises awareness.

Measuring success through KPIs is key for nonprofits to achieve their goals. Strikingly provides an easy way for nonprofits to build websites and track KPIs to measure their progress. Nonprofits should start using KPIs and Strikingly today to better accomplish their mission.

Consequently, nonprofits rely on KPIs to gauge success, and Strikingly offers useful features to help them create a website, share their mission, track metrics, and optimize efforts. Nonprofits can operate more transparently and effectively to create positive change by monitoring KPIs and making data-driven changes. If you have a nonprofit organization, you know Strikingly is where you need to sign up right now.