Recently, social media use has prevailed rapidly. Social media platforms attract countless users daily. You can use this as an opportunity to gain exposure.

Marketing through social media platforms is one of the main assets for a business when it comes to getting more traffic. In today's times, if your business doesn't have a social media presence, you are missing out.

Social media platforms provide the audience with the personalization they have always wanted. If you are yet to choose which social media platforms suit best for your business, we’re here to give you a detailed analysis of 10 popular social media sites you can use to gain more reach and get potential customers for your brand.

Social Media Platforms To Expand Your Business

With social media platforms, you can communicate with people through chats and read comments to get their opinion on your product. It enables you to work on your flaws. You can install social media apps and avail of other social media features like live sessions and analytics to benefit your business.

1. Facebook

strikingly facebook page

Image taken from Facebook

Facebook is one of the most influential social media platforms, with over 2.41 billion users globally. It is mainly a personal network to connect family and friends but can also aid businesses to get more reach. A Facebook page helps ensure a healthy social media presence

for your business. You can post brand-related images and posts and add links to your website to increase your brand's authority.

A Facebook ad campaign is essential for any digital marketing strategy. It allows your audience to find the product they want in a much more accessible way. Facebook ads enable you to be specific when targeting an audience. You can target people based on their gender, age group, job titles, hobbies, and location.

2. Instagram

strikingly instagram

Image taken from Instagram

When generating a healthy customer base, Instagram is just behind Facebook, with a daily activity of over 500 million users. If your work is visually driven, Instagram should be a part of your marketing strategy.

Instagram has distinctive features, one of which is influencer marketing. People are more likely to buy a product if their favorite influencer promotes it.

With Instagram’s latest feature, finding influencers to promote your product is much more accessible now. You can discover influencers based on specific information like niche, gender, and age. Moreover, influencers can choose the brand they prefer to partner with, and Instagram will include them in that brand's influencer recommendations list.

3. YouTube

YouTube is one of the earliest social media platforms that allows users to watch or upload videos. With over 2 billion active users, it can provide an opportunity to enhance your business’s growth. It is a great way to increase brand awareness and communicate with prospects. Today YouTube is filled with quality content from independent creators that want to build strong customer relations with huge companies, such as Grammarly.

YouTube is the second most popular search engine after Google. Ensure the SEO of your YouTube channel by using brand-related keywords in your video description. Uploading brand-related, instructional videos for your service to engage with the audience.

You can use Youtube analytics to keep track of your channel's stats and utilize those stats to learn more about your target audience’s preferences.

4. Twitter

Twitter is one of the best social media platforms, with approximately 336 million monthly users globally. It

mainly focuses on real-time information and entertainment; consequently, it's an excellent platform for users to interact and stay updated with news, politics, sports, etc.

You can use Twitter to expand your business by expressing thoughts and business-related ideas through a tweet. Ensure strategic use of videoes and images to get good reach. In addition, other features like Twitter's live video and poles can help expand your network.

Twitter's advanced search is essential for market research, and Twitter analytics helps keep an eye on your account's activity.

5. Whatsapp

Whatsapp is one of the most popular social media platforms with a strong user base worldwide. Whatsapp has approximately 2 billion users. Initially, it was just a messaging app that allowed communication with family and friends, but now, with the development of the Whatsapp business app, it also provides business opportunities. It enables small businesses to set up profiles and communicate with their customers, resolving their queries and providing customer support, ultimately ensuring customer satisfaction.

Whatsapp is a top social media that offers chat-bots that simulate human conversations assisting prospects, and improving customers' experience. In addition, Whatsapp Business allows you to create a product catalog, making it accessible for the customer to know your product’s details and order them without opening a website.

6. LinkedIn

LinkedIn is one of the crucial social media platforms regarding B2B models or target consumers based on job titles. It has 303 million monthly users, mostly business professionals.

LinkedIn being a top social media site provides you with a network of influential professionals you can partner with to expand your business. You can also hire people for your business based on their CVs on Linkedin.

LinkedIn bots send automatic messages to your contacts, resolve basic queries and provide assistance while you are away. it’s a great addition to your marketing strategy, allowing you to increase your leads from social media.

You can create a social media account on LinkedIn and link it to your business website. It enables you to share your business with a broader audience that may be interested in collaborating with your brand.

7. Snapchat

With 287 million monthly users, Snapchat is among the top social media platforms. If your business targets young people, Snapchat can be an effective tool to build brand awareness.

Snapchat-sponsored geofilters enable users to snap from different places. The filters can cover specific locations like stores, coffee shops, etc. If your brand has multiple outlets, you can set up a geofilter, letting nearby users know your location. In addition, Snapchat features like stories, sponsored lenses, and user-friendly content can be used to promote your business.

8. Pinterest

strikingly pinterest profile

Image taken from Pinterest

Pinterest is a social media platform for businesses. It has a user activity of nearly 291 million, with females being the majority. Pinterest can be a great addition to your digital marketing campaign if your business targets women.

Pinterest shopping ads enable you to target customers while they are browsing. The ad appears when the customer pulls the product from the catalog, and by tapping on it, they are directly taken to your business website.

Pinterest uses product data from your purchases and displays relevant products; this helps in targeting the audience effectively.

One crucial feature that Pinterest offers is its longevity. A pin has a much more extensive lifespan than any other posting. This enables your product to reach a broader audience, ultimately leading to business expansion.

9. Reddit

Reddit is a popular social media platform with a user activity of 430 million. It is essential when it comes to building public relations and community for your business promotion.

Whenever you post textual or visual content, provide links to your business website. Rather than self-promoting, be exciting and relatable. Participate in community discussions and be genuine before engaging in any type of marketing. This will help build brand credibility.

Use the Track Reddit feature to get an alert whenever your chosen keywords are used in Reddit. You can quickly engage whenever a user mentions your product and build a conversation having the opportunity; you can also promote other products apart from the one in context.

10. TikTok

TikTok has recently become one of the most popular social media platforms, with an active user base of over 1 billion. Each coming day a new trend pops up on TikTok. You can use this to your business's advantage by participating in any trends.

You can also partner up with famous TikTok influencers and have them promote your business in their videos, in case the video goes viral, it will bring enormous reach to your business.

To ensure a healthy online presence, make sure your website and social media are linked. Strikingly website builder enables you to interlink your social media and website, increasing your traffic and aiding in business expansion.

Strikingly is one of the most effective yet straightforward website builders that enables you to build a free-functioning website for your business without hiring any professional programmer.

It allows you to add social media icons to your website's footers so traffic can move between them.

How To Add Social Media Footers To Your Website?

1. Open your site editor and scroll to the bottom.

2. Click the “Edit” button you will see when you hover the mouse over the footer.

3. Here, you will be provided with two modes

Share: Use embedded buttons to let your audience share your site to their social media feeds.

Links: Allow your visitors to visit your social media accounts.


Image taken from Strikingly

4. Check all the social media you want to display, and paste the links in the URL bar.

5. Click "Save" when you're done.

A great way to find on what social media platforms your potential buyers are more frequently present is to look at reviews about your brand on various social media websites. People are more likely to write reviews on the websites they use the most.

Then you can select the platform that suits your business profile and is frequently used by your target audience and make social media accounts on them. Utilize the benefits of social media and expose your business to audiences worldwide. With adequate social media strategies, you can achieve your business goals.