10 Must-Know Web Design Tips

· Tips and Tricks,Design Inspiration,Building Your Site
Web design tips for improving your website's performance

In today's digital age, having a well-designed website is crucial for online success. A website is often the first point of contact between a business and its potential customers, making it essential to create a positive and engaging user experience. Good web design not only enhances the aesthetics of a website but also plays a significant role in driving conversions. By implementing these 10 web design tips, you can improve your website's performance and attract more visitors.

Why A Well-Designed Website Is Crucial For Online Success

A well-designed website sets the foundation for establishing credibility and trust with your audience. It reflects the professionalism and quality of your brand, making it more likely for visitors to engage with your content or make purchases. A poorly designed website can lead to high bounce rates and lost opportunities.

The Impact Of Good Web Design On User Experience And Conversions

Good web design goes beyond aesthetics; it directly impacts user experience and conversions. A user-friendly interface, intuitive navigation menus, and clear call-to-action buttons guide visitors through your site effortlessly, increasing their engagement levels and encouraging them to take desired actions such as filling out forms or purchasing.

How These 10 Web Design Tips Can Improve Your Website's Performance

By implementing these 10 web design tips for beginners, you can enhance various aspects of your website to deliver an exceptional user experience:

  1. Optimize your website for mobile devices. With responsive design, you can reach a wider audience by ensuring your site looks great on all devices.
  2. Use intuitive navigation menus. Create clear menu structures that make it easy for users to quickly find what they're looking for.
  3. Incorporate compelling visual elements. High-quality images, videos, graphics, and illustrations enhance the aesthetics of your site while capturing users' attention.
  4. Pay attention to website loading speed. Fast loading times are crucial for both user satisfaction and SEO rankings.Prioritize readability with typography. Choose the right font styles, sizes, and whitespace to make your content easy to read.
  5. Design for accessibility. Make your website accessible to users with disabilities by implementing alt tags for images and using proper color combinations.
  6. Optimize your website for search engines. Incorporate relevant keywords, write descriptive meta tags, and optimize your site structure for better indexing.
  7. Utilize whitespace effectively. Whitespace enhances visual appeal and readability by avoiding cluttered layouts and maintaining consistency in spacing.
  8. Implement clear and concise call-to-action buttons. Design attention-grabbing buttons that guide users towards desired actions.
  9. Regularly update and maintain your website. Keeping your site fresh, monitoring performance, and adding new content helps attract and retain visitors.

With these web design tips in mind, you can elevate your website's performance, improve user experience, and ultimately achieve online success.

Web Design Tips #1: Optimize Your Website For Mobile Devices

Strikingly Website on a Mobile Phone

Strikingly Website on a Mobile Phone

In today's digital age, optimizing your website for mobile devices is crucial for reaching a wider audience and ensuring a seamless user experience. With the increasing use of smartphones and tablets, responsive design has become essential in web design. By implementing mobile-friendly features and layouts, you can cater to the needs of mobile users and provide them with a visually appealing and functional website.

Importance Of Responsive Design For Reaching A Wider Audience

Responsive design allows your website to adapt to different screen sizes and resolutions, ensuring it looks great on any device. With more people accessing the internet through their smartphones or tablets, having a responsive website is key to reaching a wider audience. By providing an optimal viewing experience across various devices, you can attract and engage users regardless of their device.

Implementing Mobile-Friendly Features And Layouts

To optimize your website design for mobile devices, it's essential to consider the specific needs of mobile users. This includes designing easy-to-use navigation menus that are accessible with one hand, utilizing larger buttons for touchscreen interactions, and ensuring that content is displayed in a clear and organized manner.

Additionally, incorporating features such as click-to-call buttons or maps with directions can enhance the user experience on mobile devices. You can improve engagement and conversions by making it easy for users to contact or locate your business through their smartphones or tablets.

Testing Website Responsiveness Across Different Devices

Once you have implemented responsive design elements into your website, testing its responsiveness across different devices is crucial. This ensures that your website functions properly on various screen sizes and resolutions.

Testing can be done using emulators or physical devices representing popular platforms such as iOS and Android. By conducting thorough testing, you can identify any issues or inconsistencies in how your website appears on different devices and make necessary adjustments to ensure optimal performance.

Web Design Tips #2: Use Intuitive Navigation Menus

Macro Website Tempalte from Strikingly

Macro Website Template from Strikingly

Creating a clear and user-friendly menu structure is essential for improving your web design. When visitors land on your website, they should be able to navigate different pages and find the information they seek easily.

To achieve this, organize your content in a logical and easy-to-navigate way. Group related pages under relevant categories in the menu to provide a seamless browsing experience. This will help users quickly find their needs without getting lost or frustrated.

Implementing dropdown menus can further enhance the usability of your website. By organizing subcategories or additional options under main menu items, you can simplify the navigation process and reduce clutter on the page.

In addition to dropdown menus, incorporating search functionalities is another effective way to improve navigation. Including a search bar allows users to search for specific content or products directly, saving them time and effort.

Web Design Tips #3: Incorporate Compelling Visual Elements

Naked Eco Website Design

Naked Eco Website Design 

Using High-Quality Images And Videos To Enhance The Website Aesthetics

Incorporating high-quality images and videos into your website design can enhance aesthetics. Visual content is more engaging and can capture visitors' attention, making them more likely to stay on your site and explore further. Using visually appealing images and videos can create a visually pleasing experience that leaves a lasting impression on your audience.

Using relevant and captivating visuals that align with your brand identity can help convey your message more effectively. Whether it's product images, lifestyle photos, or promotional videos, ensure they are high quality and properly optimized for web display.

Optimizing File Sizes For Faster Loading Times

While incorporating visual elements is essential for your website design, optimizing their file sizes for faster loading times is crucial. Large image or video files can significantly slow your website, leading to poor user experience and higher bounce rates.

To optimize file sizes, consider compressing images without compromising quality using tools like Adobe Photoshop or online services like TinyPNG. Additionally, you can use video compression techniques or embed videos from platforms like YouTube or Vimeo instead of hosting them directly on your site.

By optimizing file sizes, you ensure that your website loads quickly across different devices and internet connections, providing a seamless browsing experience for your visitors.

Integrating Eye-Catching Graphics And Illustrations

Eye-catching graphics and illustrations are another effective way to enhance the visual appeal of your website. They can add personality to your brand and make it stand out from competitors.

Consider incorporating custom-designed graphics or illustrations that reflect the tone and style of your brand. These visuals can be used as background elements, icons, or animated features to create a dynamic and engaging user experience.

Remember to keep the graphics and illustrations relevant to your content and avoid overcrowding the page. Strategic placement of these visuals can help guide users through your website and highlight important information.

By incorporating compelling visual elements into your web design, you can create a visually stunning and engaging website that captivates your audience. Remember to optimize file sizes for faster loading times and ensure the visuals align with your brand identity.

Web Design Tips #4: Pay Attention To Website Loading Speed

Strikingly's Google PageSpeed Update

Strikingly's Google PageSpeed Update

In today's fast-paced digital world, website loading speed is crucial to user satisfaction and search engine rankings. Slow-loading websites can lead to high bounce rates and lower conversion rates, ultimately impacting your online success. To ensure optimal performance, it is essential to pay attention to the loading speed of your website.

Importance Of Fast Loading Speed For User Satisfaction And Seo Rankings

Fast loading speed is essential for providing a positive user experience. Research shows that users tend to abandon websites that take more than a few seconds to load. A slow-loading website can frustrate visitors and discourage them from exploring further, resulting in lost conversion opportunities.

Moreover, search engines like Google consider website loading speed as one of the ranking factors. Websites that load quickly are more likely to rank higher in search engine results pages (SERPs), leading to increased visibility and organic traffic.

Optimizing Images And Files For Faster Loading Times

Optimizing images and files is an effective way to improve website loading speed. Large image sizes can significantly slow down your website, so it is important to compress them without compromising quality. Image optimization tools or plugins can help reduce file sizes while maintaining visual appeal.

Similarly, minifying CSS and JavaScript files can also contribute to faster loading times. Removing unnecessary code and reducing file sizes will enable your web pages to load more quickly.

Minimizing The Use Of Plugins And Scripts

While plugins and scripts can add functionality and interactivity to your website, excessive use can negatively impact loading speed. Each plugin or script adds additional requests that need to be processed by the server, leading to slower page rendering.

To optimize your website's performance, it is advisable to review all installed plugins regularly and remove any unnecessary ones. Additionally, consider combining multiple scripts into a single file or using asynchronous loading techniques to minimize their impact on loading speed.

Web Design Tips #5: Prioritize Readability With Typography

Pastry Corner Website Template from Strikingly

Pastry Corner Website Template from Strikingly

Choosing the right font styles and sizes for easy reading is crucial when it comes to improving your web design. The typography you use on your website can greatly impact the overall user experience.

When selecting font styles, opt for ones that are legible and easy on the eyes. Avoid overly decorative or fancy fonts that may be difficult to read, especially in smaller sizes. Stick to clean and simple fonts like Arial, Helvetica, or Open Sans.

Utilizing whitespace effectively is another important aspect of improving readability and website design. Whitespace refers to the empty space between elements on a webpage. By allowing enough whitespace around your text, you can enhance readability by giving the content room to breathe and making it easier for users to focus on the text.

Ensuring proper contrast between text and background colors is also essential for readability. Choose color combinations that provide sufficient contrast so that the text stands out clearly against the background. For example, using black or dark gray text on a white background is a classic combination that ensures optimal legibility.

Web Design Tips #6: Design For Accessibility

Lotus Catering Website Template from Strikingly

Lotus Catering Website Template from Strikingly

Designing a website that is accessible to users with disabilities is not only an ethical responsibility, but it also helps to create a more inclusive online environment. By making your website accessible, you ensure all users can navigate and interact with your content regardless of their abilities. Here are three critical aspects to consider when designing for accessibility.

Making Your Website Accessible To Users With Disabilities

When designing your website, it's crucial to consider the needs of users with disabilities. This includes individuals who are visually impaired, hearing impaired, or have mobility impairments. To make your website more accessible, you can incorporate screen reader compatibility, closed captioning for videos, and keyboard navigation options. By implementing these features, you provide all users equal access to information and functionality.

Implementing Alt Tags For Images And Descriptive Link Texts

Alt tags or alternative text descriptions are essential for users who rely on screen readers or have visual impairments. Alt tags provide a textual description of images on your website so that screen readers can read them aloud to visually impaired users. Similarly, descriptive link texts help users understand the purpose of a link before clicking on it. By including alt tags and descriptive link texts, you improve the overall accessibility and user experience of your website.

Using Proper Color Combinations For Users With Color Blindness

Color blindness affects a significant portion of the population, making it crucial to consider color combinations when designing your website. Ensure that text and background colors have sufficient contrast so that individuals with color blindness can easily read and understand the content on your site. Tools like color contrast checkers can help determine if your chosen color combinations meet accessibility standards.

By prioritizing accessibility in your web design, you create a more inclusive online experience for all users. Implementing features like screen reader compatibility, alt tags, and proper color combinations can significantly improve the accessibility of your website. Remember, designing for accessibility not only benefits users with disabilities but also enhances the overall user experience for everyone.

Web Design Tips #7: Optimize Your Website For Search Engines

SaleScale Website Template from Strikingly

SaleScale Website Template from Strikingly

To improve your website's visibility and attract organic traffic, optimizing it for search engines is essential. Here are three key strategies to implement:

Incorporating Relevant Keywords In Page Titles And Headings

One of the fundamental aspects of SEO is incorporating relevant keywords into your website's page titles and headings. These elements provide search engines with valuable information about the content of your pages. Including keywords related to your website's topic or niche can increase the chances of ranking higher in search engine results pages (SERPs). For example, consider using keywords like professional or affordable web design in your page titles and headings if you offer web design services.

Writing Descriptive Meta Tags And Image Alt Attributes

Meta tags are snippets of text that describe the content of a webpage. They appear in search engine results below the page title and URL. Writing descriptive meta tags that accurately summarize the content on each page can help search engines understand what your website is about and improve its visibility in SERPs. Optimizing image alt attributes by including relevant keywords helps search engines index and rank images properly.

Optimizing Website Structure And URLs For Better Indexing

Search engines use a well-structured website to crawl and index pages effectively. A clear hierarchy with organized categories, subcategories, and navigation menus makes it easier for search engine bots to understand the structure of your site and index its pages accordingly. It is also essential to optimize URLs by using descriptive keywords instead of generic numbers or symbols. This helps with indexing and improves user experience as visitors can easily identify the content they are accessing.

By implementing these search engine optimization strategies, you can increase the visibility of your website and attract more organic traffic. Conduct thorough keyword research and ensure your chosen keywords appear naturally throughout your content. Regularly monitoring and analyzing your website's performance using tools like Google Analytics can also help you make data-driven decisions to further optimize your site for search engines.

Web Design Tips #8: Utilize Whitespace Effectively

Julianne Feir Website Design

Julianne Feir Website Design

Whitespace, also known as negative space, plays a crucial role in website design by enhancing visual appeal and readability. It refers to the empty spaces between elements on a webpage and can greatly impact the overall user experience.

Benefits Of Whitespace In Enhancing Visual Appeal And Readability

Whitespace provides several benefits when utilized effectively in website design. First and foremost, it helps create a clean and organized layout by separating different elements, such as text, images, and buttons. This separation lets users easily distinguish between website sections, making it more visually appealing.

Moreover, whitespace helps improve readability by reducing cognitive load for users. Giving content room to breathe makes it easier for visitors to focus on the main message without feeling overwhelmed or distracted by cluttered layouts.

Avoiding Cluttered Layouts And Excessive Use Of Visuals

One common mistake in web design is overcrowding pages with too many elements or visuals. This can lead to a cluttered appearance that confuses users and makes it difficult to find what they seek.

You can avoid this issue by utilizing whitespace effectively and creating a more balanced design. It's important to balance content and space, so your website doesn't feel overwhelming or chaotic.

Maintaining Consistency In Spacing Throughout The Website

Consistency is key when it comes to utilizing whitespace effectively. Maintaining consistent spacing throughout your website is essential to create a cohesive look and feel.

By keeping the spacing consistent between elements such as headings, paragraphs, images, and buttons, you provide users with a sense of familiarity as they navigate through different pages on your site.

Remember that whitespace doesn't necessarily have to be white; it can be any color that complements your overall design scheme.

Web Design Tips #9: Implement Clear And Concise Call-To-Action Buttons

Carla Knits Website Template from Strikingly

Carla Knits Website Template from Strikingly

To improve user engagement on your website, it is essential to design attention-grabbing call-to-action (CTA) buttons. These buttons prompt users to take specific actions, such as signing up for a newsletter, purchasing, or contacting your business.

Designing Attention-Grabbing Buttons For Improved User Engagement

When designing CTA buttons, it's crucial to make them visually appealing and easily noticeable. Use contrasting colors that stand out from the rest of your website's color scheme to draw attention to the buttons. Additionally, consider using bold or larger font styles for the text on the buttons.

Using Persuasive Language And Color Psychology In Button Design

The language used on CTA buttons should be persuasive and action-oriented. Instead of generic phrases like Click here, use compelling words that create a sense of urgency or excitement, such as Get started now or Limited time offer.

Color psychology can also play a role in influencing user behavior. Red is often associated with urgency or importance, while green can convey positivity or success. Choose colors that align with your brand identity and evoke the desired emotional response from users.

Placing CTA Buttons Strategically Throughout The Website

Strategic placement of CTA buttons can significantly impact their effectiveness. Consider placing them prominently on high-traffic pages where users are likelier to take action, such as your homepage or product/service pages.

Additionally, ensure that CTA buttons are easily accessible and visible without excessive scrolling. Position them above the fold (the visible area without scrolling) so that users don't have to search for them.

Web Design Tips #10: Regularly Update And Maintain Your Website

Strikingly Make Your Own Section

Strikingly Make Your Own Section

Keeping your website fresh and up-to-date is essential for its success. Regularly updating and maintaining your website ensures that it remains relevant, engaging, and functional.

Importance Of Keeping Your Website Fresh And Up To Date

Updating your website regularly is crucial for several reasons. Firstly, it shows visitors that your business is active and current, instilling trust in potential customers. Additionally, search engines favor websites frequently updated with new content, leading to better rankings.

Consider adding new blog posts or articles regularly to keep your website fresh. This will provide valuable information to your visitors and help improve SEO by targeting relevant keywords.

Monitoring Website Performance And Fixing Any Issues Promptly

Regularly monitoring the performance of your website is vital to ensure it functions properly for users. Check for broken links, slow-loading pages, or other technical issues hindering the user experience.

Promptly address issues by working closely with web developers or utilizing tools like Google Analytics to identify problem areas. By quickly resolving these issues, you can provide a seamless browsing experience for visitors.

Build Your Website with Strikingly

Strikingly is a cloud-based website builder that allows users to create mobile-optimized websites without coding knowledge. It is popular for small businesses, entrepreneurs, and individuals who want to create a professional-looking website without hiring a web developer.

To create a website with Strikingly for easy updating and maintenance:

  1. Create a Strikingly account. This is free to do, and you can upgrade to a paid plan later if you need more features.
  2. Select a template. Strikingly offers a wide range of templates, so you can find one that fits your needs and style.
  3. Add your content. Once you've chosen a template, you can start adding your content. This includes things like your logo, text, images, and videos.
  4. Publish your website. Once you're happy with your website, you can publish it so that it goes live.

To update and maintain your website:

  1. Log in to your Strikingly account.
  2. Click on the "Edit" button. This will open your website in the editor.
  3. Make your changes. You can change your website, including adding new content, updating existing content, and changing the design.
  4. Click on the "Publish" button. This will save your changes and publish them to your live website.

Here are some tips for making your Strikingly website easy to update and maintain:

  • Use sections to organize your content. This will make it easier to find and update specific sections of your website.
  • Use images and videos to break up your text and make your website visually appealing.
  • Use a consistent design throughout your website. This will make it look more professional and easier to navigate.
  • Test your website regularly to make sure that everything is working properly.
  • Back up your website regularly. This will protect you in case something goes wrong.

Strikingly is a great option for creating a website that is easy to update and maintain. It is a drag-and-drop website builder, so you don't need any coding knowledge. And it offers a variety of features that make it easy to keep your website up-to-date, such as sections, templates, and backups.

Here are some additional tips for easy updating and maintenance:

  • Create a content calendar. This will help you plan your updates in advance and ensure you publish new content regularly.
  • Use a content management system (CMS). A CMS can help you manage your website's content more easily. For example, it can help you create and edit pages, add images and videos, and publish your changes.
  • Use a version control system. A version control system can help you track changes to your website's code and content. This way, you can easily revert to a previous version if something goes wrong.
  • Automate your updates. There are a number of tools that can help you automate your website's updates. For example, you can use a plugin to publish new blog posts automatically or to back up your website automatically.

By following these tips, you can create a Strikingly website that is easy to update and maintain.

By consistently offering valuable information or resources through new content, you can keep visitors engaged and encourage them to return frequently. This also presents opportunities for social media sharing and link building, further increasing visibility and traffic to your site.


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These web design tips for your website can significantly improve your website's performance and user experience. By optimizing your website for mobile devices, using intuitive navigation menus, incorporating compelling visual elements, and prioritizing readability with typography, you can ensure that visitors have a seamless and enjoyable browsing experience.

Applying these web design tips to your website can attract more visitors, increase conversions, and ultimately achieve online success. Investing in good web design not only improves the aesthetics of your site but also has long-term benefits in terms of user engagement and search engine rankings.

Take action now to implement these tips and enhance the overall user experience of your website. With careful planning and attention to detail, you can create a visually appealing and user-friendly website that stands out. Sign up with Strikingly today!