Business continuity planning is an essential part of any business strategy. A business continuity plan (BCP) is a comprehensive guide that outlines the procedures and strategies necessary to keep a business operational during and after a disaster or unexpected event. In this guide to business continuity plan, we will cover what is business continuity plan, how important it is for businesses to have one, the risks of not having one, and the role of website builders in creating an effective BCP.

What Is Business Continuity Plan?

A business continuity plan (BCP) is a document that outlines the procedures and strategies necessary to keep a business operational during and after an unexpected event or disaster. It includes information on continuing critical functions, recovering lost data, communicating with employees and customers, and restoring normal operations as quickly as possible.

How Important Is a Business Continuity Plan?

A business continuity plan is essential for any organization's long-term success and resilience. It is a proactive approach that helps businesses prepare for and effectively respond to unexpected disruptions, such as natural disasters, technological failures, cyber attacks, pandemics, or other crises that can significantly impact normal operations. Here are some reasons why a business continuity plan is crucial:

  • Ensures Business Resilience. A business continuity plan helps organizations identify and mitigate risks, minimize disruptions, and maintain critical operations during challenging situations. It enables businesses to be resilient and adaptable in the face of unexpected events, ensuring they can continue operating, serving customers, and meeting their obligations, even during crises.
  • Minimizes Downtime and Losses. Downtime and losses resulting from disruptions can be costly for businesses. A business continuity plan includes strategies and procedures to minimize downtime and mitigate losses. It helps organizations to have a clear roadmap and action plan to follow during crises, enabling them to respond quickly and effectively, minimize operational disruptions, and reduce financial losses.
  • Protects Reputation and Brand Image. Disruptions can damage a business's reputation and brand image and have long-term consequences. A business continuity plan includes communication strategies that help organizations effectively communicate with stakeholders during crises, including customers, employees, partners, and the public. This ensures that accurate and timely information is shared and the organization's reputation and brand image are protected, minimizing the potential negative impact on the business's goodwill.
  • Supports Compliance and Legal Obligations. Many industries have regulatory requirements and legal obligations that businesses must comply with. A business continuity plan helps organizations meet these requirements by identifying and addressing potential compliance and legal issues during disruptions. It ensures that the organization can continue to operate within the framework of relevant laws, regulations, and contractual obligations, even in challenging situations.
  • Enhances Employee Safety and Well-being. Employee safety and well-being are paramount during crises. A business continuity plan includes measures to ensure the safety and well-being of employees, such as emergency response procedures, evacuation plans, and communication protocols. This helps organizations protect their most valuable asset - employees - during disruptive events and ensures their safety and well-being are prioritized.
  • Facilitates Insurance and Risk Management. Insurance and risk management are crucial components of business continuity planning. A well-designed plan helps organizations identify and assess risks, evaluate insurance coverage, and implement risk mitigation measures. This ensures the organization is adequately protected and can effectively manage risks during disruptions, minimizing potential financial losses.
  • Enables Quick Recovery and Restoration. A business continuity plan provides organizations with a roadmap for quick recovery and restoration of normal operations after a disruption. It includes strategies and procedures for resuming critical business functions, restoring IT systems, repairing physical infrastructure, and resuming normal operations as quickly as possible, minimizing the impact of the disruption on the business.

A robust business continuity plan is a proactive approach that helps organizations effectively manage and mitigate risks during unexpected disruptions, ensuring their long-term success and sustainability.

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Risks of Not Having a Business Continuity Plan

The risks of not having a BCP can be severe for businesses of all sizes. Here are some risks of not having a business continuity plan:

  • Legal and Regulatory Non-compliance. Organizations may fail to meet legal and regulatory requirements without a business continuity plan, resulting in penalties, fines, and legal liabilities.
  • Loss of Customers and Partners. Operational disruptions can lead to losing customers, partners, and stakeholders, who may lose confidence in the organization's ability to deliver products or services consistently.
  • Missed Opportunities. The inability to operate during disruptions may result in missed business opportunities, such as losing out on potential sales or partnerships.
  • Employee Safety and Well-being Risks. Without a business continuity plan, employees may be exposed to safety risks during crises, leading to injuries or harm to their well-being, resulting in potential legal, moral, and ethical implications for the organization.
  • Lack of Coordination and Communication. Disruptions can create chaos and confusion if no structured plan is in place, resulting in a lack of coordination and ineffective communication among team members, leading to delays, mistakes, and inefficiencies.
  • Difficulty in Recovery and Restoration. Without a business continuity plan, organizations may struggle to recover and restore normal operations after a disruption, resulting in prolonged downtime and increased recovery costs.
  • Impact on Supply Chain. Disruptions can also impact an organization's supply chain, resulting in delays or disruptions in the availability of critical goods or services, further impacting the organization's operations and customer satisfaction.

Importance of Website Builders in Business Continuity Plans

Website builders, such as Strikingly, play a crucial role in business continuity plans by providing organizations with a reliable and accessible platform to establish and maintain their online presence during times of crisis or disruptions. A website serves as a central information hub for customers, partners, and stakeholders. It allows organizations to communicate updates, share critical information, and continue conducting business even when physical operations may be affected.

Strikingly website builder specifically offers features that can benefit business continuity plans.

  • Its user-friendly interface allows businesses to quickly create and update their website without requiring advanced technical skills, making it accessible for small and medium-sized businesses (SMBs) and startups.
  • Strikingly also offers responsive website templates, mobile optimization, and e-commerce capabilities, allowing organizations to adapt their online presence to changing customer needs and market conditions.
  • Having a website built with Strikingly or any other website builder can help organizations mitigate risks associated with disruptions, such as loss of revenue, customer disengagement, and reputational damage.
  • It enables businesses to maintain communication with customers and stakeholders, provide real-time updates, showcase products or services, and even facilitate online sales or transactions during times of crisis.

It can help organizations maintain business continuity, minimize disruptions, and protect their reputation, essential for long-term success and resilience.

Image taken from Strikingly

How To Create A Business Continuity Plan

Business continuity planning is creating a plan to ensure that essential business functions can continue during a disruption. This plan includes identifying critical functions, assessing risks, developing recovery strategies, and implementing the plan.

1. Identifying Critical Functions.

To create an effective business continuity plan, it is important to identify critical functions for your business to operate. These functions include anything from IT systems and infrastructure to key personnel and suppliers.

Identifying critical functions involves assessing their importance to the business and determining how quickly they need to be restored during a disruption. This information will help you prioritize recovery efforts and allocate resources accordingly.

2. Risk Assessment and Analysis.

Once critical functions have been identified, assessing the risks that could disrupt them is important. Risks can include natural disasters, cyber-attacks, power outages, or any other event that could impact your business operations.

Risk assessment involves analyzing each risk's likelihood and potential impact on your business. This information will help you develop strategies for mitigating risks and ensuring that your critical functions can continue during a disruption.

3. Developing Recovery Strategies.

You can develop recovery strategies for each critical function based on your risk assessment. These strategies should outline how each function will be restored during a disruption.

Recovery strategies may involve backup systems, alternative locations or suppliers, or temporary staffing arrangements. It is important to test these strategies regularly to ensure they are effective and up-to-date.

4. Implementing the Plan.

Once your recovery strategies have been developed, it is time to implement them into your overall business continuity plan. It involves outlining roles and responsibilities for key personnel during disruption and establishing communication protocols.

It is important to ensure all employees know their roles during disruption and understand how they fit into the plan. Regular training and testing ensure everyone is prepared to execute the plan when needed.

Creating a business continuity plan can be a complex process, but it is essential for ensuring that your business can continue to operate in the face of disruption. By identifying critical functions, assessing risks, developing recovery strategies, and implementing the plan, you can create a comprehensive guide to business continuity planning that will help protect your business from unexpected events.

Image taken from Strikingly

Elements of a Business Continuity Plan

A business continuity plan is an essential tool that helps businesses prepare for unexpected disruptions. It outlines the steps to ensure critical business functions can continue during a disaster or crisis. A well-designed and effective business continuity plan can help companies minimize downtime, reduce losses, and maintain customer trust.

Emergency Response Plan

The emergency response plan is critical to any business continuity plan. It outlines the procedures to be followed in an emergency, such as a fire, natural disaster, or cyber-attack. The emergency response plan should include clear instructions on evacuating the building, contacting emergency services, and communicating with employees and stakeholders.

In creating an effective emergency response plan, it is important to identify potential risks and hazards that could impact your business operations. It will help you develop appropriate response strategies and ensure your employees are trained to respond in an emergency.

Crisis Communications Plan

The crisis communications plan is another vital element of a business continuity plan. It outlines how your company will communicate with employees, customers, suppliers, and other stakeholders during a crisis or disaster. The crisis communications plan should include information on who will be responsible for communicating with different groups of people, what channels will be used for communication (e.g., email, social media), and what messages will be conveyed.

An effective crisis communications plan should also include pre-written templates for different scenarios to quickly disseminate messages in an emergency.

IT Disaster Recovery Plan

In today's digital age, IT systems are critical components of most businesses operations. An IT disaster recovery plan outlines the steps to restore IT systems after a disruption or outage. It includes identifying essential data and applications that must be restored first and outlining backup procedures for data recovery.

An effective IT disaster recovery plan should also include regular testing to ensure the system can be restored quickly and efficiently in an emergency.

Business Recovery Plan

The business recovery plan outlines the steps to resume normal business operations after a disruption or crisis. It includes identifying critical functions that must be restored first, assessing damage and losses, and developing a timeline for resuming operations.

An effective business recovery plan should also include information on prioritizing tasks, allocating resources, and communicating with stakeholders during recovery.

Testing and Updating Business Continuity Plans

Regular testing and updating a business continuity plan is essential for its effectiveness. Different types of testing, such as tabletop exercises and simulations, can help identify weaknesses and allow for adjustments. Regular testing ensures that employees are familiar with their roles and responsibilities during emergencies and helps identify areas for improvement. Documenting and analyzing testing results can inform decision-making for updates or changes to the plan, and regular updates should be done based on organizational changes or external factors. Keeping the business continuity plan up-to-date increases its effectiveness in ensuring business continuity during unexpected disruptions.

Strikingly Website Builder for Business Continuity Plans

In today's digital age, having a business continuity plan is essential for any organization. Strikingly is a website builder that can help businesses create an effective business continuity plan.

Strikingly is a website builder allowing users to create professional-looking websites without coding skills. It offers a range of templates and easy-to-use features, making it an ideal choice for businesses looking to establish an online presence quickly.

![](https://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/blog_service/2023-04-15-Website-cloning-feature-for backup.jpg)Image taken from Strikingly

How Strikingly Can Help with Business Continuity Plans

Strikingly is a website builder platform that can be a valuable tool for businesses to support their business continuity plans. Here are several ways Strikingly can help with business continuity plans:

  • Online Presence. Strikingly allows businesses to create professional-looking websites quickly and easily. An online presence is crucial for business continuity, enabling businesses to continue reaching their customers and clients, even during challenging times. With a website built on Strikingly, businesses can showcase their products or services, provide updates, and communicate important information to their customers, partners, and stakeholders.
  • Communication. Strikingly's website builder platform includes various communication features, such as contact forms, live chat, and integration with social media platforms. These features can facilitate communication with customers and stakeholders, which is essential for business continuity. Businesses can use these tools to provide updates, answer customer inquiries, and address concerns, ensuring that communication lines remain open even during unexpected disruptions.
  • Mobile-Friendly Websites. Strikingly websites are optimized for mobile devices, which is crucial for business continuity. With the increasing reliance on mobile devices for accessing information and making purchases, having a mobile-friendly website is essential. It ensures that businesses can continue to serve their customers and clients, regardless of the situation.
  • Flexibility. Strikingly's website builder platform offers flexibility, allowing businesses to quickly and easily update their website content, design, and layout. This flexibility is valuable for business continuity plans as it enables businesses to adjust their online presence in response to changing circumstances. For example, businesses can update their website with relevant information about changes in operating hours, services, or safety protocols during unforeseen events.
  • Backup and Security. Strikingly provides robust backup and security features to protect websites from data loss, downtime, and security breaches. These features are critical for business continuity as they help safeguard important business information, ensure website availability, and protect against cyber threats. Having reliable backup and security measures is crucial for businesses to maintain their online presence and protect their digital assets during unexpected disruptions.
  • E-commerce Capabilities. Strikingly offers e-commerce capabilities, allowing businesses to sell products or services online. This feature can be beneficial for business continuity, especially when physical stores are closed or limited. Businesses can quickly set up an online store on their Strikingly website and continue to generate revenue by selling products or services online, ensuring business continuity even during challenging situations.
  • Templates and Themes. Strikingly offers many templates and themes businesses can choose from to create a professional-looking website. These templates are designed to be visually appealing and user-friendly, saving businesses time and effort in designing their websites, particularly when resources may be limited.

A business continuity plan is crucial for any organization, and using Strikingly as your website builder can make the process easier and more efficient. By utilizing its features and templates, businesses can create an effective business continuity plan that will help them weather any storm.


A business continuity plan is crucial for organizations to mitigate risks and maintain operational continuity during disruptions. Failure to have a plan can result in financial losses and damage to reputation. Best practices for creating an effective business continuity plan include identifying critical functions, conducting risk assessments, developing recovery strategies, and implementing the plan.

Strikingly website builder offers features to assist with creating and implementing a business continuity plan. Creating a comprehensive plan may seem daunting, but following best practices can simplify the process. Take advantage of Strikingly website builder's features to create or update your business continuity plan today!