When most countries have shut their borders during this pandemic, what hope is left for people working in the travel agency marketing team to generate profit once they finally open? Indeed, this is a major concern for the tourism industry and other businesses dealing with guests accommodation and even livelihood for locals. The pandemic has changed our lifestyle. Thus, many businesses are coping with the new normal and strictly following minimum health protocols to survive. Now, what are the effective travel agency marketing ideas that will help you get back to business? Here at Strikingly, we love sharing ideas on how we can help our users monetize their online space and build a strong brand and marketing strategy for their business. We have sorted these ten travel agency marketing ideas to gear you up once the tourism industry opens in public. For sure you want to make up for your loss, that is why we will share with you some tips on how to market your travel agency.
Effective Travel Agency Marketing Ideas to Increase Profit This Pandemic
There is nothing like knowing who your target customers are. If you have properly researched their traveling whims, it would be easier to execute the effective travel agency marketing plan that you have in mind. Personalized services make them feel well-accommodated and special. Nevertheless, a general approach to your customers might end up frustrating. It is crucial that as a travel agency marketing specialist, you are aware of the likes and dislikes of many travelers. Providing the highest level of customer service can serve the best experience to your customers. Thus, giving your business an opportunity to generate sales even in this pandemic.
2. Gear Up to Optimize Your Website
During this pandemic, your website serves as your powerful space online. When many physical offices are closed, website building is one of the perfect travel agency marketing ideas. It does not only open doors for limitless possibilities when it comes to bringing more sales, but you can build a strong brand at the same time. There is a domino effect when you optimize your website. Speaking of optimization, here at Strikingly, we care about building you a powerful platform to engage customers, secure their information, provide eye-candy web designs to make them stay longer and make them want to book a trip. Always put your customer first when you build a website. We have the best features and tools to help you gain more profit online. Having the best travel agency marketing ideas should be backed up with quality and affordable web services. You can create an account with us now or start a 14-day trial for free.
Many effective travel agency marketing ideas need to be supported with either your company resources or finance, but collaborating with local businesses is ultimately free. In most cases, all you have to do is to communicate with them and make an arrangement. Because you are helping one another to run your business, it only makes sense that you venture into nothing but collaboration. Advertising for travel agency at a local souvenir shop or restaurant can help pull the strings to help you get more customers. Likewise, featuring a local hotel or an authentic restaurant can make these businesses a part of a tourist’s go-to list once they reach the destination.
Nowadays, almost everything happens on social media. That is why it is the best place to deal with travel agency marketing strategies that can increase your audience and help you get more bookings. You can link your social media on your website and share feeds that trigger your followers to check out the latest travel destinations. Also, here at Strikingly, you can add a live chat feature that can be easily connected to Messenger, where you engage with your customers in real-time. Organize your feeds and messages all in one place. Since many people use social media as the best place to hang out and get good recommendations from their friends, you should include this effective travel agency marketing strategy on your list.
5. Create Great Blog Content
Content marketing is still one of the top travel agency marketing ideas. Create a great blog for your audience to read and discover. Your content should speak about the best places they can go to, the popular tourist spots, and make sure you portray quality service while you take them to their dream destination. Blog content can open up the brightest opportunity for your travel agency. You can work with bloggers to write about the story behind successful adventures. This way, you can attract more readers who will turn out as your future customers.
Newsletters are such an ideal way of advertising for travel agency. People may not seem to check on their emails, but who knows? You can throw out a single chance, and still, it is a chance for your business to generate profit even in a pandemic. While most people stay home, they have no reason to miss your email about travel updates and announcements. Many people are concerned about domestic and international flights, so email is the best way to communicate with corporate staff, avid travelers, and tourists. A custom form can help your website to get subscribers for a newsletter. Maximize your online space and keep in touch with your customers.
Excellent customer service experience is key to your travel agency marketing goals. Providing personalized services make your customers feel that they are entirely welcome and special. Make your brand known by word of mouth. It is the most powerful way of advertising for travel agency business. Moreover, a quality service promotes your business to a special spot in your customer’s heart. Thus, the next time they plan for a trip, you are the first to call on the list. Many businesses can offer quality services. That is why you need to think of a unique concept to make them feel good while you take care of everything about the trip. Make it hassle-free.
Alright, this part is connected to providing quality services. How can you get good reviews and recommendations if your services suck? Think about this, in running your business, you have to understand the domino effect of each travel agency marketing plan you have in mind. You can get 100% positive reviews and recommendations if you’re doing a great job. Then, don’t forget to make it visible on your website or social media page. Wow your customers by word of mouth instead of you telling them a lot about your business whereabouts.
9. Conduct Virtual Tours
This is a bonus tip and very timely as well. Now is the perfect time to showcase beautiful places that people used to visit before the pandemic. Entice your customers with a breath-taking and panoramic view of the mountains, cities, and famous landmarks in different countries. This way, you give them cool ideas about what to write down on their bucket list once travel restrictions are lifted. Oop! Don’t just show them video footage about these great places to go to; you can create a paid subscription or membership to monetize the virtual tours you conduct online.
Since this is everyone’s primary concern, make sure you follow health protocols to keep your customers safe. Get updated with the latest travel restrictions or rules that each country is implementing. Prioritize safety above all because it is more important than generating money. What good are great earnings if your business closes permanently, right?
Many businesses are indeed struggling right now, especially the travel agency industry. However, there is no small or big idea if you have the perseverance to take your business to the next level. These travel agency marketing ideas we shared with you are your guide to open up new opportunities. The new normal should not hinder but should open an opportunity to take people to their dream destination while following health and safety protocols. Many travel agency marketing teams are searching for alternative ways to run their business despite travel restrictions. You, too, can develop strategies that will help your travel agency generate profit during the pandemic. We hope to see you apply these ideas we’ve shared, so head on to our homepage to start your journey to success!