The use of websites for business dates back to the early days of the internet trend; in fact, in the 1990s, companies began to recognize the internet's potential way to reach a wider audience and sell their products or services online. At first, creating a small business website design was a complex and costly process, requiring specialized knowledge and technical expertise.
However, in the early 2000s, the development of website-building platforms like WordPress and Wix made it easier for businesses to create their websites without needing technical expertise. These platforms provided templates, drag-and-drop editors, and other tools that enabled companies to create professional-looking websites without needing to code.
Mobile device proliferation and the rise of social media in the 2010s prompted the development of new website-building platforms optimized for mobile devices and integrated with social media. Today, a wide range of website-building platforms are available, making it easier than ever for businesses of all sizes to create a professional online presence using a small business website design.
In today's digital landscape, small business website design has become a norm for marketing efforts. A professional business website design can improve the reach and effectiveness of a company's marketing campaigns because a website allows you to expand your audience and promote your goods or services in a way that is accessible and convenient for potential customers. A well-designed small business website can also demonstrate a company's credibility and professionalism, indicating its strong business dedication and willingness to invest in an online presence.
Check out these nine essential elements in creating a small business website design:
1. Captivating and visually appealing business website design
Image taken from Strikingly
A captivating and visually appealing design for your small business website is essential for making a positive impression on visitors. Your website should have a visually appealing design that draws your consumer's keen eye, with a cohesive color scheme and layout that is easy on the eyes.
A well thought small business website design can establish credibility and professionalism and make your website more enjoyable and engaging for visitors. When designing your website, it's vital to consider the overall look and feel and the specific elements such as fonts, colors, and images.
In addition to making your small business website design visually appealing, ensure the design is unified and consistent throughout the site. All website elements should collaborate to build a strong and seamless visitor experience.
Strikingly offers a variety of premade templates that you can use to create a professional-looking small business website. These templates are designed to make it easy for users to create a small business website design that is eye-catching, easy to navigate, and optimized for mobile devices. Using a template can be a great way to save time and effort when creating a website, as it provides a pre-designed layout that you can customize with your content and branding.
Here at Strikingly, we offer various templates that suit your website design needs. Plus, we have different website design tools and features to help you create a professional-looking small business website design. These include drag-and-drop editors, customizable color schemes, and the ability to add your original images and graphics.
2. Clear and Concise Value Proposition
A clear and concise value proposition incorporated in your small business website design is essential for communicating your business's value to customers. A value proposition is a statement describing your company's benefits and value to customers, which should prominently display on your website.
On the Strikingly platform, you can easily create a clear and concise value proposition using the built-in editor to add text and images to your website. The wisest course of action is to Keep your value offer as clear and straightforward as you communicate the benefits and value your business offers to customers.
In addition to adding a value proposition to your small business website, you can also use other elements of your website design to communicate your business's value. Using Strikingly, you can add product reviews to highlight the experience of your previous customers. This can involve using videos and still visuals that demonstrate the benefits of your products or services.
3. Easy Navigation
Ensuring that your small business website is easy to navigate is crucial for engaging visitors and helping them find the information they need. On the Strikingly platform, you can access tools and features to help you create a website with clear and intuitive menus and links.
One way to improve your small business website design navigation is to use a simple and straightforward menu structure. To help visitors locate what they're looking for, this can involve giving your menu items informative labeling and classifying your information logically. Drop-down menus and other navigation tools can also help guide visitors to the information they need.
4. High-Quality Content
Creating high-quality content on your small business website is essential for engaging visitors and building credibility and trust. Using Strikingly's blog section to write informative, practical, and relevant content for your small business website that caters to your target audience can drive sales for your business. Not only that, but you can also add videos and images to your gallery to showcase your product or promote your brand.
When creating content for your website, consider the needs and interests of your target audience. Because this can help you create valuable and substantial material for them, which helps establish your business as an authority in your field.
In addition to being informative and valuable, your website's content should also be well-written and easy to understand to improve the user experience and make your website more enjoyable for visitors.
5. Strong Call-To-Action Button
Having a solid call to action on your small business website design is essential for converting visitors into customers or leads. A call to action is a message or button that encourages visitors to take a specific action, such as making a purchase, filling out a contact form, or subscribing to a newsletter.
On the Strikingly platform, you can easily create a strong call to action by using the built-in editor to add buttons or links to your website. Make your call to action prominent and easy to find, and use clear and descriptive language that communicates the step you want visitors to take.
In addition to creating a solid call to action, you should also consider testing different versions of your call to action to see which ones are most effective at converting visitors.
6. Responsive Business Website Design
Your small business website must be responsive in today's digital age, as many internet users access the web from mobile devices. A responsive design ensures that your website looks and functions correctly on all devices, including smartphones, tablets, and desktop computers. A responsive business website design that adjusts to different screen sizes and resolutions ensures that your website looks and functions correctly on all devices.
On the Strikingly platform, you can easily create a responsive website design using one of the templates or by customizing your own business website design. The platform's drag-and-drop editor makes it easy to create a design that looks and functions correctly across all devices, including smartphones, tablets, and desktop computers.
7. SEO Optimization
Optimizing your small business website for search engines is essential to a successful online presence. Search engine optimization (SEO) involves using relevant keywords and tags to help improve your website's ranking in search engine results pages (SERPs). This can increase your website's visibility and draw in more targeted visitors. Learn more about increasing search engine ranking in this article.
8. Contact Information
Including clear and easy-to-find contact information on your small business website is crucial for building trust and credibility with your visitors. Contact information can include your phone number, email, physical address, and links to your social media and other online profiles.
Make your contact information prominent and easy to find, and consider including it in multiple locations on your website to make it as accessible as possible. Also, consider adding a contact form and setting up a chat widget to your small business website design so your customers can quickly get a hold of you if they need to know something about your product and services.
9. Social Media Integration
Integrating your small business website with your social media accounts can be a powerful way to drive your business website traffic and build customer relationships. Adding links to your social media profiles and the ability to share your content can drive traffic to your website and increase your visibility online. With Strikingly, you can easily integrate your small business website with your social media accounts by using the social feed section of your website. You can also include social media buttons on the footer of your website, so your site visitors know which social media platform they can find you.
By integrating your website with your social media accounts, you should also consider using social media as a marketing channel to promote your website and reach new audiences. This can include creating social media campaigns, engaging with your followers, and using social media advertising to target specific audiences.
Take a look at these stunning small business website examples built in Strikingly:
Image taken from Chillout
Do you notice the solid call-to-action button prominently displayed on the website's landing page? The button strongly urges the site visitors to book a spot for their services.
Water Cress Bali
Image taken from Water Cress Bali
The delicious food image on the landing page hints variety of mouthwatering dishes prepared in their restaurant. It showcases a variety of colors and textures, and the food is presented in a way that makes it look appetizing and appealing. It also includes details such as ingredients, cooking techniques, and serving, which makes it highly attractive and tempting and will surely make the viewer feel hungry and crave the featured dishes.
Image taken from Woody
Woody's landing page immediately tells the viewers what its product can do and what makes it stand out from its competitor.
Image taken from JianBing
JianBing's technique in its business website design is straightforward and lets the viewer know what their small business website is offering right after the page loads. It keeps the site visitors from guessing what products and services they offer, making it easier for customers to decide if they want to explore the website.
Wine Makers Loft
Image taken from Wine Makers Loft
This website's landing page boasts the beauty of where the vineyard is located. It also showcases the beautiful boutique vineyard and olive groves, making it eye candy for the site viewers.
To sum up, a small business website is crucial in building a successful brand and reaching customers. By utilizing Strikingly, you can easily create a professional business website design that aligns with your business objectives and meets the needs of your target audience. If you need more website examples, visit Strikingly's discover page!