brand strategy

By developing a brand strategy, you successfully give an identity to your online business. After all, brand strategies enable the customers to build a perspective about your business. Your brand corresponds with all the values surrounding your business and the interactions with different people. It is beneficial in creating an overall impression within your customer’s eye. As an entrepreneur, you would like to ensure that your strategies remain updated and relevant to your target market.

Brand strategies are a massive component of an overall business model. When you decide about the products or services you would like to promote, your company must develop an action plan that treats every product separately. Your company must think about the overall image of your products or services within customers' eyes. There is a reason why the saying “first impression is the last impression” fits perfectly in the digital industry. In this article, we will be talking about all the innovative strategies for developing the brand strategies for your business.

What is Brand Strategy?

Brand strategy is the action plan created by the business to develop its brand. This strategy aims to meet certain goals related to brand marketing. Only innovative brand strategies will help you elevate your business to the next level. If you conduct good branding tactics, you think like a customer and understand their queries. If this plan is executed perfectly, your business plan will develop all the solutions that a customer is likely to provide.

Brand strategies have a massive influence on all aspects of a business plan, such as finance and marketing. You must establish your strategies in the initial part of your business plan. If you have just started doing a business, make sure that you prioritize the branding tactics right from the start to have a higher chance of success. These strategies help us understand the marketing tactics used, the kind of marketing campaigns to be run, and the influence of marketing campaigns.

Tips to Develop Brand Strategies

1. Define Target Market

The first and the most important step while developing a brand strategy is the definition of your target market. As a business owner, you must ensure that your business works within a certain segment of the market to sell your products successfully. If the company targets all the customers, it is unlikely to sell its products successfully. By doing the customer segmentation, you will know exactly the kind of customers that will come to the table for negotiations.

If your business targets a small niche, you can expect its marketing strategy to be more pragmatic and specific. Similarly, if your business prioritizes a bigger market segment, its branding efforts would have more diversity. Once you finalize your target market, it will be easy for you to develop the brand strategies that fit well into it.

2. Market Research

As you have a clear idea about your potential customers, it is essential for you now to conduct market research. For those who don’t know, market research enables business owners to figure out what the customers want. Market research has a huge influence on your branding strategy. Below are some of the best ways for you to conduct this research:

  • Conduct surveys and ask directly from your prospects.
  • Look into the market trends and marketing statistics.
  • Create focus groups so that the open-ended questions get answered by the potential customers.
  • Provide free samples of your products to get honest feedback from your customers.

The market research gives you the green signal in proceeding with your brand strategy. For example, if the customers like your product, representation but not the price, you must consider your pricing strategy. Similarly, if the customer likes the product description and the price but has suspicions about the website images, you must consider replacing your product images.

3. Communication Channels

The communication channels are part of your marketing media. They help you in the promotion of your services and eCommerce products. Nowadays, majority of the businesses use digital media rather than the conventional form of advertisements. If you want to make the most out of your brand strategy, you need to integrate social media platforms into your business plans.

strikingly google ads

Image taken from Google

Google ads has gotten a lot of recognition in recent years, and social media marketing has become more common than TV ads. When you pay Google to run certain Google advertisements, the associated companies make money via Google Adsense. Therefore, Google advertising is the best form of advertisement that satisfies all the parties involved.

4. Create Website Name and Logo

create website logo

Image taken from Strikingly

Once you have made up your mind about the kind of advertisement you want to create, you must think about all the constituents related to it. In terms of your online business, the branding material must include the following:

  • Brand Name
  • Brand Logo
  • Title Tag
  • Slogan (If necessary)

When you create a website on Strikingly, you must make sure that all of these materials are placed appropriately. By placing all these brand materials properly, you will be able to get the best out of your brand strategy. For example, your logo must be placed on the top-left of your website rather than somewhere in the middle. After all, your logo creates the brand identity of your website.

5. Content Marketing Strategy

content marketing strategy

Image taken from Strikingly User’s Website

Just like many of the online businesses on Strikingly, content marketing strategy is one of the most important factors of your brand strategy. You can write articles about the eCommerce products on sale or the services that you are providing. Strikingly is a huge believer in content’s influence in the evolution of your brand. Strikingly helps you to assemble your blogs in the form of categories. Whenever a user comes to your blog section, he will be provided with the most recent blog published on your website.

6. Create Mission Statement

In the digital world today, the best branding tactics today are the ones that become eye-catching for your visitors straight away. One of those tactics is the inclusion of a mission statement on your website. A mission statement is defined as a section that involves the background and scope of a particular niche. It gives customers an idea about what the business is about and how it brings change within the online world today. An ideal mission statement always has two important factors in it i.e. practicality and reality.

create mission statement

Image taken from Strikingly User’s Website

Strikingly fully believes that an ideal mission statement can get the best out of your brand strategy. By including a quality mission statement in your website design, your website can become a source of attraction to your visitors. The best thing about this is that Strikingly enables you to modify text within a website without writing a single code. When you create a website on Strikingly, make sure that you include the mission statement below your brand logo.

7. Create a Website

If you go through any tutorial related to a branding strategy, it is unlikely that you will encounter anyone who doesn’t encourage you to create a website. Developing a professional website opens the door for you to implement your brand strategy. A website's most significant factor is that it adds to your online presence. Building a solid following on social media is beneficial but not enough. A robust business website may take your following to the next level.

create ecommerce website

Image taken from Strikingly

If you want to build and launch a website today, you don’t need to look further than Strikingly. Strikingly provides you with a collection of website templates, out of which you can choose one and customize as per your creativity skills. It is important to note that all of these templates are mobile-friendly, which helps mobile users to fully understand how the website is functioning. Once you finish the customization and decide to publish the website, Strikingly will ensure that your website is made live within 24 to 48 hours.


Developing a brand strategy is not an easy task, but it is worth the investment of time and money. If you have the right mindset, we have no doubt that you can build your brand to the levels you desire. By elevating your business, you will improve your website’s conversion rate and bring further business opportunities to the table. With the right set of tools and resources, your brand can become one of the greatest on Strikingly and other online platforms.

If your marketing campaigns have resulted in an increased number of leads, you can claim that your business strategies are excellent and valuable. If you have a problem creating a business website on Strikingly, you can contact our Happiness Officers right away. So without wasting any further time, implement your brand strategies to the best of your knowledge.