One of the biggest mistakes that beginners tend to make when it comes to building websites is wanting to do a lot of things at once. Without realizing it, they end up with a long list of things that they need to get done and an even longer bill for a WYSIWYG web builder, subscriptions and features that they may not really need at this point in their web development journey. It’s difficult to weed through what is essential and what might be put off for another day and it’s easy to get paralyzed by the sheer number of things that you need to get done before launch.
Getting a good WYSIWYG web builder free of charge will get you the basics of what you need to get your site up - web hosting, domain and a website template where your content will go. These are the bare essentials. If you want to create a successful business website, however, you’re going to need more than that from your WYSIWYG website builder.
1. Business email
Even a WYSIWYG website has the potential to provide a professional online space for your brand. But if you want to cement an image of credibility to your brand, getting a business email is an excellent addition to your website. Strikingly features an email hosting service that lets you create a personalized email address for your domain and an intuitive platform for tracking your messages.
2. Intuitive website templates
Your choice of site builder depends a lot on its collection of templates and whether or not you can find one that reflects your brand. As one of the best WYSIWYG website builder for startups and small businesses, Strikingly features a huge collection of modern and mobile-responsive website templates to help you get started. To create a unique website, take the time to experiment on different color schemes and typography available through the site editor. You can also upload your own custom font and use it on your site to make it stand out even more.
3. A memorable logo
Your logo defines your brand and makes it easy to remember. It’s also a good way to implement branding on your website so people associate the space with your company easily. If you have the budget for it, enlist a professional graphic designer to help you design your company logo. There are thousands of designers all over the world and you can even outsource this task to a freelancer if you need to. Once you’re ready, make sure you put it up on your website and work on a WYSIWYG web design that effectively complements your selected logo.
4. High quality images
The best WYSIWYG web builder is useless if you don’t take the time to add high quality visuals into it. The secret to a professional looking website is using high quality images. They have the ability to draw users and engage your target audience as well as make your brand look reliable. There are so many ways you can source images and videos for your site. If a professional photographer is not in your budget, you can always start with royalty-free photo sites that offer an extensive library of images that you can use on your website. Run the photos through an image editor to add your own personal spin on the visuals before you put them up on your website.
5. Set up Google Analytics
Finally, it’s important that you monitor your website’s performance to ensure that all your digital marketing objectives are being met. Adding Google Analytics into your site will help you get accurate data on your website traffic and the type of people who are coming into your website. This will help you frame your message in a way that addresses your target audience directly.