Clothing brands are created out of one’s passion for clothes and fashion. Clothing websites, on the other hand, are built so designers can share their passion with the rest of the world. Nothing pleases a designer more than having his or her clothes worn and loved by the people for which they are created. And if you’re looking to spread the love of fashion, a website devoted to your creations is a good place to start.
Identify your brand’s identity
Before you go ahead and make a clothing website, you want to develop your clothing brand’s identity first. Clothing is a very personal thing - our choice of clothes define our identity and so the brands we wear tend to define our style as well. Your brand’s identity will dictate the look and feel of your site.
Determine your target market. What kind of people will want to wear your clothing line? What makes it unique and what sets it apart from your competitors? Answering these questions will also help you create a direction for the content you will be putting up on the site.
Select clothing website templates
If you want to get your site up as soon as possible, you should consider building it using web templates. Consider a template like the shell of an empty store. You already have the racks or sections installed. All you need to do is create clothing website content, select a color scheme based on your brand’s identity and upload your logo. You can add or remove components as necessary.
With Strikingly, you don’t have to learn how to make a clothing website from scratch. You don’t need programming experience to create clothing websites that will showcase your unique designs and highlight the best of your clothing line. With our easy to use site editor and modern website templates, you can get your clothing site up in just a few minutes.
Select site features that align with your goals
Leverage on the power of a website to bring your clothing line to a wider market. You can use your site not just to market and advertise your brand but also as a way to sell your pieces. With an integrated online store, you’re making your designs accessible to your target market. You don’t have to build a physical store if it’s not in your budget to do so. With the rising popularity of online shopping, you are reaching a bigger consumer base by bringing your shop online.
Keep your website content fresh by adding a blog feature to your site. This section can contain news and updates about your brand, a little insight into your designs and even information on how to style different pieces in your clothing line.
Whether you’re creating clothing websites to sell your designs or to simply have a platform to exhibit your works, your site’s features should be aligned with the goals you have set for the website.
Market your website
You don’t make a clothing website for your eyes only. People have to know about it. We recommend starting through social media. Share your site to your social media pages. It’s a free and easy way of getting the word out and inviting visitors to your site. You should also make sure that your content is optimized for search engines. Strikingly has integrated SEO tools to help you optimize your pages so they get a chance of ranking better on search engine results lists. Continue updating your content and sharing your content to build a following for your brand. And don’t stop creating new pieces and growing your clothing line so customers will always have something new to find in your clothing website.
Ready to start your own online apparel business? Build your own clothes website today.