PayPal is a payment gateway service that lets businesses and organizations accept online payments. When you add PayPal to website, you provide a more convenient way for your customers to complete their online purchases. There is no need to go to a new page for bank transfers or to send your company a cheque to confirm the transaction. If you run an ecommerce website, management is easier because you don’t have to monitor your website in the same way that you would watch a brick and mortar store.
Why enable online payment?
Many websites that use PayPal report that engagement on their websites increased significantly after adding this feature. Consumers these days are very particular with their transaction experience on online stores. You are more likely to retain customers and encourage sales conversions if you provide users with an easier way to complete transactions without leaving your site. Customers get turned off when they have to go through several steps just to get their order. By simplifying the payment process in a secure manner, you gain the customer’s trust and build your brand as a reliable product provider.
Some organizations also add PayPal button to website to enable their online spaces to receive donations and monetary contributions. It is a great way to support a call to action encouraging monetary support for a cause or event. Convincing web copy can only do so much in maintaining user attention. You have to strike while the iron is hot. With a PayPal button for website, you create a sense of urgency on the user, enabling him to send a donation easily while the emotions evoked by your message are still high.
Integrating an online payment solution is also protects you as a business owner. With PayPal added to your online store, you get to minimize late or failed payments. You lessen the occurrence of abandoned carts because customers are able to complete their purchases online. Integrated online payments are also easier to manage. PayPal has a dashboard where you can view your sales history especially when you’re on a business account. You don’t have to deal with the paper trail normally connected with cheque payments and bank transfers.
Strikingly features an ecommerce solution that comes with PayPal integration to enable you to link your PayPal site account to your online store in a few simple steps. You don’t need to learn how to read and write complicated code to get it done.
1. Create a PayPal account
Before you learn how to add Paypal to website, you will need to have your PayPal account ready. This will only take you a few minutes. You will need to go through a process of confirming your identity and adding bank account details. Once you have completed everything, you can now start to add a PayPal payment link on website and enable online payment transactions.
2. Embed PayPal button on your website
Learning how to add PayPal button on website is fairly straightforward. On Strikingly, you can add a PayPal button through the integrated app store. Simply select PayPal from the app list provided, select the type of button you want to add to your website and enter your PayPal account details. Click Save and you’re good to go.
3. Test the PayPal button
Before you hit Publish on your site, it’s important to do a quick test to make sure that the link is working properly. Click Preview to view your website and test the button to see if you get redirected to the PayPal payment gateway page.