At the core of your video marketing or vlogging strategy is the best video editing software. Great video content can help engage your audience and build a following. Don’t let your hard work go to waste by investing in a good video editor that can transform all your footage into one cohesive and beautiful video for your viewers.

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If you’re new to video production or you want to venture into vlogging, you’re in luck. There are tons of options available for you in terms of free video editing apps. You don’t have to invest in paid software when you’re just starting out. You don’t have to have the budget of a film producer to churn out video content that is professional-looking. Here are some of the best free video editing software for PC that you might want to try.

1. Videopad

If your computer is running on Windows, Videopad is a free video editing software no watermark that might work for you. It is a great choice for those who are just starting to play around with post-production work and video editing. If you’re an advanced user, you may be better off with the other options on this list, however.

Videopad features a decent variety of features such as the ability to export video files in multiple resolutions, a good-sized sound effects library, pre-made transitions and camera shake reduction. It also allows you to directly export your video to Youtube and other social media sites.

2. iMovie

Meanwhile, Mac users do not need to go very far to obtain good free video editing software. iMovie comes with every Mac computer by default. Just like most native Mac apps, iMovie is intuitive and easy to use. It features a drag and drop interface that allows beginners to easily get the hang of the basics of video editing. Advanced users may want something more from their free video editing app but iMovie can be a great starting point for anyone who wants to delve into this industry. Just like most basic video editing apps, this software comes with its own transitions library, 4K resolution support and video trimming functions.

3. HitFilm Express

If you’re looking at more advanced editing features, HitFilm might be a good option to try. As one of the more professional-grade free video editing software on the market, it offers more than just the basic trimming, splicing and audio editing functions. It has advanced cutting tools, layers, masking, audio and video filters as well as keying for green screens. It is also one of the best free video editing software for Youtube because of its built in direct upload features. HitFilm Express is available for both Mac and Windows systems.

4. InVideo

InVideo is another free video editing software that will run on both Windows and Mac computers. The app is designed mainly for marketers, agencies and publishers that need to put together presentation videos. It can only accommodate one audio file so it’s great for simple video editing although it does have a few nice features such as video stabilization support, team collaboration, text overlay, HD resolution support and speed adjustment. It’s not an all-in-one free video editing software for pc by any means but it is a good starting point for video portfolios.

5. OpenShot

Finally, if you own a Windows PC but you want the look and feel of iMovie for your video editing software, OpenShot is worth a try. This open source software is one of the best in its class because it looks like iMovie but functions better with its unlimited layers and audio mixing capabilities. It’s a great professional video editing app and the fact that it’s open source ensures that you never have to pay extra to get access to all its features.