Are you a business owner looking for tips on how to boost sales? If yes, then you're reading the right article. For years the sales team has been most businesses' best resource to grow their customer base and boost sales.
However, other aspects of your business can help boost sales, such as great customer service, marketing, product development, etc. This article lists the ten best low to zero-cost ideas to help you boost sales. Read on to learn more.
Tips on How to Boost Sales
Business owners know how closing deals is crucial to the success and growth of their businesses. With the proper techniques and strategies, you can increase sales in no time. This section lists ten proven tips on how to boost sales in your business.
1. Request Customer Feedback
As a business owner, you should always ask for customers' feedback on your services and products. This helps you know how they feel about your offerings. Feedback will also help you discover issues that need improvement.
Additionally, customer feedback helps businesses identify opportunities they hadn't considered. In the long run, these opportunities can turn into sales.
For example, let's say you create a Strikingly website to boost sales leads for other businesses. Through feedback, your customers might ask you to improve how they interact with the business. You can do this by creating emails with personalized information.
The Strikingly website has features that can improve this process by automating email collection, newsletter publication, and more.
Image taken from Strikingly Product
2. Run Regular Promotions
You can use sales and marketing promotions to reward your customer (current) and boost sales. The promotions can happen once a month, quarter, or year. Whatever period or time you choose to run the promotions to boost sales is up to you.
Ensure to extensively advertise your sales and marketing promotions using social media platforms and websites. After several promotions' customers will start anticipating them. This will lead to increased interactions and referrals which boost sales.
3. Visually Compelling Store Experience
Normally, most consumers decide whether to buy from an online shopping website within the first seconds to minutes of browsing through it. Therefore, creating a website with a great interface and visuals is essential.
Regarding visuals, ensure the fonts are clear to read, and the product pictures are high quality. If everything is done right during website creation, you'll be able to convert many visitors into customers.
The Strikingly website builder has several beautiful templates; you can choose one that fits your brand's identity.
Image taken from Strikingly Product
4. Sell Everywhere
Besides your online store, you can increase sales using popular marketplaces such as eBay, Etsy, Amazon, etc. All you need to do is create an account in either or all of the major eCommerce platforms, post products and market them.
You can also sell using popular social media platforms. If you don't have social media accounts, then you should start working on creating them immediately. Many people rely on social media to communicate and learn about new products and services.
In addition, note that a website makes it easy to sell products on other major markets like Instagram and Facebook. How? Websites have the social media integration feature that allows business owners to connect their social platforms to their websites. Therefore, anything you post on your website shall automatically display on your social media platforms.
5. Provide Excellent Customer Service
Normally, businesses focus on pushing products to customers only through marketing and advertisements. But there's another simple and less costly way to win customers and increase sales: offering excellent customer service.
Providing excellent customer service involves going beyond the typical sales experience to show customers you appreciate them. In the long run, it helps grow a loyal customer base, eventually increasing sales. There are several ways to offer excellent customer service and boost sales, including the following:
- Quickly responding to email inquiries
- Personalize product delivery by mailing photos instead of links and sending handwritten thank you notes.
- Offering free guides, consultation, and other helpful information.
6. Optimize Your Social Media Platforms
A business must have a social media presence to prosper in this era. This is because most prospects and customers hang out on social media. In addition to opening a social media account, you should also optimize it.
Your social media profiles should have more than your contact information. The profile should clearly state what your business does, stands for and who your products and services are ideal for. It should help people that visit your social media platform quickly get a sense of what your brand is all about.
Lastly, as much as the social media platforms differ, ensure they push similar messages or information.
7. Standout from Competitors
The internet is full of advertising messages (millions per day), so you need to find a way to get noticed as a business owner. You can only achieve this by cleverly differentiating your tactics and strategies.
Firstly, you need to identify the products and services your competitors are marketing. You should then offer what few or most of them aren't. For example, you can offer curbside pick-up if your competitors aren't.
Being a standout will help your business resonate with its customers and set it apart from the rest.
8. Add a Call to Action on Your Website
You should include a call to action button on relevant parts of your website. A CTA helps visitors to sign up for a newsletter, contact you, make a purchase, etc. When choosing a CTA, be specific about what you want your visitors to do.
The goal of a CTA is to turn visitors into prospects and customers. Therefore, you should create a compelling CTA with clear instructions. Plus, the CTA should be relevant to the page you add.
9. Use Email Marketing
The path to increasing sales involves a lot of things. You need to have several interactions with prospects or visitors to turn them into customers and boost sales.
One of the best ways to lead prospects into buying your products and services is through email marketing. The process will be effortless and seamless with the correct email marketing techniques and strategies.
Email marketing involves growing your email list by collecting customers' and prospects' emails. You should then stay in touch with them by sending automated email messages, newsletters, etc.
You can also educate your audience about your services and products and offer discounts, special deals, and links to testimonials and case studies. Email is also an effective way to notify customers about new products and services.
10. Use Word of Mouth
You can find prospects and talk to them about your product and services in several places. Hang out where most of your customers are.
However, the best way to use word of mouth for marketing your product and services is by joining relevant groups. While in these groups, you should actively contribute to discussions. You can also take part in chat room conversations that involve topics that interest your customers.
Overall, through word of mouth, customers will learn about the value of your product and services and decide to purchase them. This will boost sales for your business.
How Can a Strikingly Website Help Increase Sales
Image taken from Strikingly Product
Online sales and marketing are essential to businesses as most people use the internet. For the vast majority, regardless of industry, a functional website will help expand the market, increase brand awareness and boost revenue. Here are ways you can increase website traffic and increase sales.
1. The Simple Blog Section
Image taken from Strikingly product
All Strikingly websites have a simple blog section, which allows people to post blogs. Blog posts don't make any sales, but they are known to drive massive traffic to the website. You must choose the right page, title, and content to help your blog posts stand out.
In addition, remember always to do extensive keyword research for your blog posts. This ensures that organic searches for related products lead prospects or customers to your website.
2. It’s Both Desktop and Mobile-Friendly
If your business website only runs smoothly or efficiently on a desktop but not on a mobile device, then smartphone users won't bother using it. This is because it'll be complex and time-consuming for them to navigate through the maladapted website pages.
Luckily, the Strikingly website builder creates websites that run smoothly on all devices. This makes the Strikingly website a powerful tool to help you succeed in business.
3. Social Media Integration
Managing a brick-and-mortar store, website, and social media platforms need time and effort. You can solve all these through a simple social media integration process.
Your Strikingly website offers this feature which means you can connect all your social media platforms to it. Each time you post on your website, your social media platforms' content will also update. Overall, the social media integration process takes two jobs and turns them into one.
Boosting sales is an essential goal for any business, as increased sales lead to profits and business success. You can employ several strategies to achieve this goal, including improving the customer experience, email marketing, etc.
However, the key strategy is to build strong customer relationships. This can create brand loyalty and encourage repeat business. Additionally, it's best to continuously assess and adapt business practices to remain competitive in a rapidly-changing market.
By combining these strategies and continuously seeking new growth opportunities, businesses can effectively boost sales and achieve long-term success.