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Influencer marketing is not really a modern concept, but recently it has gained a lot of popularity. In fact, over the past few years, it has become very common and popular. The reason for that is the technological advancement of the world that has caused influencer marketing to make its way to the front of different types of marketing. Companies these days devote more effort and resources to inf…

If you are into marketing, you must be a little bit familiar with conversion rate optimization. CRO best practices often talk about using social proof as one of its main tactics. But what exactly is social proof? What do marketers mean when they are trying to do social proofing? What is meant by social proof marketing? Today, we will be answering all these questions. What is Social Proof? Social …

No matter the industry you are involved in or the business model you employ, cash flow management plays a significant role in the success of your business. Whether you have a physical store or an online store, it is vital to handle your cash inflows and outflows carefully. As the saying goes, “Cash is King” and so, how you manage cash flow can ultimately make or break your career as a businessper…

There are different ways businesses position their brand and develop marketing strategies for selling their products. These ways depend on the business plan and the type of product that the business plans to sell. Each company holds itself at some place in the supply chain process. Some businesses are suppliers of raw materials, then some sell semi-manufactured products, and then some companies o…

The world of eCommerce thrives on the capabilities of store and business owners to reach audiences that are far from their base. This success often involves a well-designed business website and an accommodating shipping policy. Shipping policy describes the rules and options that you present your customers with upon checkout. It answers all the questions a particular customer may have about getti…

Brand strategy is a significant part of any business’s marketing plan. When deciding what products to sell, a company needs to develop an action plan to promote each product separately and think about what kind of an overall image all its products and services would create in the minds of consumers. In this article, we will discuss different ways or steps to be taken to effectively develop a bran…

Storytelling is extremely beneficial to our brain. We've been conditioned to listen to stories and to tell stories. Every business must communicate a story to the public that captures the spirit of its brand. In order to sell your product or service, you must have a brand story. Let's look at some of the most effective brand narrative examples. What is a Brand Story? Image is taken from Striking…

What does it take to become a successful entrepreneur? This question has been around since the origin of entrepreneurs. Enthusiastic graduates, college dropouts, high functioning individuals in society are all looking to become successful entrepreneurs and make it big. So can anyone become a successful entrepreneur? The answer is yes. But you will need to display certain qualities of an entrepren…

Have you been hearing from every other friend of yours how he/she wants to start selling makeup online? Do you know that the cosmetics industry is growing very fast in 2021? And on top of that, with the easy tools available for people to build an ecommerce website these days, the e-commerce cosmetics industry is now more in trend than retail outlets that sell makeup. People are now more into sell…

Do you usually purchase things online? Are you familiar with the add to cart button? Unfortunately, many people get confused with the concept of shopping cart buttons, especially if they do not usually buy things online. Since online shopping and e-commerce websites are getting too familiar these days, it is good to understand the add to cart concept to have smooth experiences shopping over the i…

Starting a business after retirement, whether part-time or full-time, might sound like a very daunting concept. Where would the money investment come from? Where would you begin? Who will handle the business operations? How will you break even? All these questions might run in your mind if you are thinking of starting a retirement business. Well, the good news is you can answer all of these quest…

Photography is fast growing into an essential job profile for various companies such as ad firms, ecommerce industries, fashion, marketing, etc. Also, the requirement is not limited to just clicking great pictures. Your job will also include the presentability of these pictures. Hence, photo-editing is equally essential as having an eye for clicking good images. The best way to edit photos is by …

We all have interests that we devote some of our free time to because they are gratifying. While we don't usually do hobbies to make money, they can become a source of revenue if you take them seriously enough. You can acquire anything from free stuff to extra spending money to a full-fledged career selling things online depending on how you direct your talents and interests—all by doing somethin…

Strikingly now offers more stunning gallery layouts, including new fullscreen layouts. Perfect for photographers, artists, and designers.

When it comes to designing the logo for your business, it’s interesting to know that there are no hard and fast rules. There is no specific path that defines what makes a great logo. Even if there are any rules, they can simply be broken. Yet, creating your business’s logo is a very important decision to make. One of the reasons why it’s a heavy decision is that getting a logo professionally desi…

Whether you own a physical store or an online store for your products, you’ve heard about and maybe even worried about your profit margin as a business owner. To explain simply, the profit margin is the portion of the money you take home with you, and it is computed by deducting the expenses from the revenue. A reasonable profit margin varies for different business owners, industries, locations, …