The Ultimate Guide to Instagram Guides

· Tips and Tricks,Entrepreneurship,Promote Your Site
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Instagram Guides have emerged as a powerful tool for businesses to enhance their content marketing strategies and boost their online presence. In this article, we will explore the concept of Instagram Guides, why they are important for businesses, their benefits for content marketing, and how they can be leveraged for SEO purposes.

What are Instagram Guides?

Instagram Guides is a feature introduced by Instagram that allows users to curate and organize content around specific topics. It enables users to create a collection of posts, products, or places to share with their audience. This feature provides a unique way to showcase expertise and engage with followers on a deeper level.

Why are Instagram Guides Important for Businesses?

Instagram Guides allow businesses to showcase their products, services, or industry knowledge in a more structured and organized manner. They allow businesses to provide valuable information to their audience in an easily accessible format. By leveraging this feature effectively, businesses can establish themselves as thought leaders in their respective fields and attract a larger following.

What are the Benefits of Using Instagram Guides for Content Marketing?

Using Instagram Guides as part of your content marketing strategy offers several benefits. Firstly, it lets you present your content in a visually appealing and engaging format that captures your audience's attention. Secondly, it enables you to provide comprehensive information on specific topics, positioning your brand as an authority in your industry. Lastly, it helps drive engagement by encouraging users to explore more of your content and share it with others.

Understanding Instagram Guides

Instagram Guides have become a powerful tool for businesses to engage with their audience and showcase their expertise. In this section, we will explore the features of Instagram Guides, the different types available, how to create them step-by-step, and best practices for organizing and structuring your Guides.

Overview of Instagram Guides Features

Instagram Guides allow users to curate and share content in a visually appealing and organized manner. They provide a unique way to present information on specific topics or themes, making it easier for users to navigate through related content.

With Instagram Guides, you can create collections of posts, products, or places that are relevant to your business or industry. This feature enables you to highlight specific aspects of your brand or niche and provide valuable insights to your audience.

Different Types of Instagram Guides Available

There are currently three types of Instagram Guides available: Places, Products, and Posts.

1. Places. This type allows you to recommend locations such as restaurants, hotels, or tourist spots. It's an excellent option to share travel tips or promote local businesses.

2. Products. With this type of Guide, you can showcase products from your business or recommend items related to your niche. It's an effective way to drive sales and provide product recommendations to your audience.

3. Posts. This type allows you to curate posts from other users or your own feed around a specific topic or theme. It's a great way to create a collection of inspirational content or industry-related information.

How to Create an Instagram Guide Step-by-Step

Creating an Instagram Guide is a straightforward process that can be done in just a few steps:

1. Open the Instagram app on your mobile device.

2. Go to your profile page by tapping on the profile icon at the bottom right corner.

3. Tap on the + button at the top right corner.

4. Select Guide from the options.

5. Choose the type of Guide you want to create: Places, Products, or Posts.

6. Select the content you want to include in your Guide by searching for specific posts, products, or locations.

7. Customize your Guide by adding a title, description, and cover photo.

8. Publish your Guide and share it with your audience.

To ensure that your Instagram Guides are effective and engaging, it's essential to follow some best practices for organizing and structuring them:

1. Choose a clear and concise title that accurately represents the content of your Guide.

2. Write a compelling description that provides context and encourages users to explore further.

3. Use high-quality images or videos as cover photos to grab attention and entice users to click on your Guide.

4. Arrange the content in a logical order that flows smoothly from one section to another.

5. Include a mix of different types of content (e.g., images, videos, captions) to keep your audience engaged.

6. Use descriptive captions or titles for each section to provide additional context and make it easier for users to navigate through your Guide.

By following these best practices, you can create visually appealing Instagram Guides that effectively convey information while keeping your audience engaged.

Boosting Engagement with Instagram Guides

Instagram Guides are a powerful tool for boosting engagement and connecting with your audience. This section will explore how to choose the right topic for your Guide, create visually appealing and engaging Guides, incorporate user-generated content, and promote your Guides to increase reach and engagement.

How to Choose the Right Topic for Your Guide

When selecting a topic for your Instagram Guide, it's important to consider your target audience's interests and needs. Think about what kind of content they would find valuable or helpful. Conducting keyword research can also give you insights into popular topics related to your niche.

For example, if you run a fitness blog or business, you could create a Guide on 10 Effective Home Workouts or Healthy Recipes for Busy Professionals. By choosing topics that resonate with your audience, you can increase their chances of engaging with and sharing your Guide.

To capture your audience's attention, creating visually appealing and engaging Instagram Guides is crucial. Use high-quality images that are relevant to the topic of your Guide. You can also include videos or GIFs to add variety and make the content more dynamic.

For instance, if you're creating a Guide about travel destinations in Europe, include vibrant photos of iconic landmarks like the Eiffel Tower in Paris or the Colosseum in Rome. Visuals play a significant role in attracting users' attention as they scroll through their Instagram feeds.

Incorporating User-generated Content in Guides

User-generated content (UGC) is an excellent way to enhance engagement with your Instagram Guides. Encourage your followers to submit their photos or videos related to the topic of your Guide using a specific hashtag. This adds authenticity and creates a sense of community around your brand.

For example, if you have an online fashion store, ask your customers to share their outfit ideas using your products and feature the best submissions in a Guide titled Style Inspiration from Our Customers. This showcases your products and encourages others to engage with your content.

Promoting Guides to Increase Reach and Engagement

Promotion is key to increasing the reach and engagement of your Instagram Guides. Share teasers or snippets of your Guide on your Instagram feed or Stories to generate curiosity and encourage users to check out the full Guide. You can also cross-promote your Guide on other social media platforms or through email newsletters.

Additionally, collaborate with influencers or industry experts who can share your Guide with their followers. This can significantly amplify the reach of your content and attract new users who may be interested in what you have to offer.

Following these strategies can boost engagement with your Instagram Guides and create a loyal community around your brand.

Using Instagram Guides for SEO

Instagram Guides can be a powerful tool for boosting your website's search engine optimization (SEO) efforts. By optimizing your Guide titles and descriptions, leveraging hashtags, integrating relevant links, and measuring the SEO impact of your Guides, you can enhance your online visibility and drive more organic traffic to your website.

Optimizing Guide Titles and Descriptions for Keywords

When creating an Instagram Guide, optimizing the titles and descriptions with relevant keywords is crucial. This helps search engines understand your Guide's content and rank it higher in search results. For example, if you're creating a Guide about Instagram Guides for marketing, make sure to include this keyword in both the title and description.

To further optimize your Guide titles and descriptions, incorporate variations of your target keywords. For instance, include phrases like how to use Instagram Guides or Instagram Guides for your business. By doing so, you increase the chances of attracting users who are searching for these specific terms.

Leveraging Hashtags in Guides for Discoverability

Hashtags play a crucial role in increasing discoverability on Instagram, and they are equally important when optimizing Instagram Guides for SEO purposes. Including relevant hashtags in your Guide's title and description can help expand its reach beyond just your followers.

For instance, if you're creating a Guide about how to create an Instagram guide, consider using hashtags like #InstagramGuides or #CreateGuide to increase its visibility among users searching for related content. Remember to research popular hashtags within your niche and incorporate them strategically into your Guide's text.

Integrating Relevant Links in Instagram Guides

Another way to leverage Instagram Guides for SEO is by integrating relevant links within your content. These links can direct users to specific pages on your website that provide additional information or resources related to the topic of the Guide.

For example, suppose you're creating a Guide about Instagram Guides for marketing. In that case, you can include links to blog posts or landing pages on your website that delve deeper into specific marketing strategies. By doing so, you provide valuable information to your audience, increasing the chances of driving more traffic to your website and improving its overall SEO.

Measuring the SEO impact of Instagram Guides for Your Business

To determine the effectiveness of your Instagram Guides in terms of SEO, it's essential to track and measure their impact. Keep an eye on metrics such as organic traffic, engagement rates, and conversions from users who interact with your Guides.

Tools like Google Analytics can help you monitor the performance of your website and track the traffic generated by your Instagram Guides. By analyzing these metrics over time, you can identify which Guides drive the most organic traffic and adjust your content strategy accordingly.

Remember that SEO is an ongoing process, so regularly reviewing and optimizing your Instagram Guides based on data-driven insights is crucial for long-term success.

Enhancing Your Instagram Profile with Guides

Instagram Guides offer a unique opportunity to enhance your Instagram profile and showcase your expertise in a visually appealing and engaging way. Using Guides effectively lets you tell your brand story, connect with your audience, and drive traffic to your website or blog. Collaborating with influencers and brands through Guides can further expand your reach and boost your credibility.

Showcasing Your Expertise Through Guides

One of the primary benefits of using Instagram Guides for your business is the ability to showcase your expertise in a specific niche or industry. Whether you are a fitness trainer, fashion blogger, or cooking enthusiast, creating Guides that provide valuable information and insights can position you as an authority in your field.

For example, if you are a fitness trainer, you can create an Instagram Guide titled Ultimate Workout Routine for Beginners, where you share step-by-step exercises, tips for proper form, and nutrition advice. This Guide demonstrates your knowledge and provides value to your audience.

Using Guides to Tell Your Brand Story

Instagram Guides for your business offer a creative way to tell the story behind your brand or business. You can use this feature to highlight key milestones, share behind-the-scenes moments, or showcase the evolution of your products or services.

For instance, if you own a skincare brand, you can create an Instagram Guide titled Our Journey to Clean Beauty where you share the inspiration behind starting the brand, product ingredients, and testimonials from satisfied customers. This Guide helps establish an emotional connection with your audience and builds trust in your brand.

Another effective way to enhance your Instagram profile with Guides is by connecting them to relevant content on your website or blog. By including links within the Guide descriptions or directing users to swipe up on Stories for more information, you can drive traffic from Instagram directly to your owned platforms.

For example, if you are a travel blogger, you can create an Instagram Guide titled Best Hidden Gems in Europe, where you provide brief descriptions and stunning visuals of lesser-known destinations. Within the Guide, you can include links to detailed blog posts about each location, encouraging users to explore further on your website.

Collaborating With Influencers and Brands Through Guides

Collaborating with influencers and brands through Instagram Guides can significantly expand your reach and attract new followers. You can tap into their existing audience by featuring relevant influencers or partnering with complementary businesses and gaining exposure to a wider demographic.

For instance, if you are a fashion brand specializing in sustainable clothing, you can collaborate with eco-conscious influencers to create an Instagram Guide titled "Ethical Fashion Tips from Influencers." Each influencer can contribute their unique perspective on sustainable fashion, providing valuable insights for your audience while also promoting their own personal brand.

Leveraging the Power of Strikingly Website Builder

Strikingly is a powerful website builder that can help you create a professional and visually appealing website for your business. With its user-friendly interface and customizable templates, you can easily showcase your brand and engage your audience. Here's how Strikingly can enhance your Instagram Guides strategy:

Strikingly: Create a Professional Website

Strikingly Facebook Cover Image

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Strikingly provides a range of professional templates specifically designed to cater to various industries and businesses. Whether you're a fashion brand, a food blogger, or an e-commerce store, you can find a template that suits your needs and reflects your brand identity. With just a few clicks, you can customize the layout, colors, fonts, and images to create a unique website that stands out.

Creating a professional website with Strikingly is a straightforward process. Here's a step-by-step guide to help you get started:

1. Sign up for a Strikingly Account

Visit the Strikingly website and sign up for an account. You can choose a free plan or a paid subscription offering additional features and benefits.

2. Select a Template

Once you're signed in, you'll be prompted to choose a template for your website. Strikingly offers a wide range of professionally designed templates that cater to various industries and purposes. Browse the available options and select a template that best suits your needs.

3. Customize Your Website

After selecting a template, you'll be taken to the editor to customize your website. Use the intuitive drag-and-drop editor to add and arrange elements on your website, such as text, images, videos, forms, and more. Customize the colors, fonts, and layout to match your brand or personal preferences.

4. Add Pages and Sections

Strikingly allows you to add pages and sections to your website. Common pages to include are Home, About, Services, Portfolio, Contact, and Blog. Consider the information and content most relevant to your website's purpose and audience.

Strikingly Site Settings - Activate Multiple Pages

Image taken from Strikingly Site Settings - Activate Multiple Pages


5. Upload and Display Content

Upload your content, such as images and videos, to showcase your products, services, or portfolio. Use Strikingly's image editing tools to optimize and enhance your visuals for a professional look.

Organize your website's navigation menu to ensure easy navigation for visitors. Use Strikingly's navigation editor to create dropdown menus, reorder pages, and customize the menu style.

7. Integrate Social Media

Connect your social media profiles to your Strikingly website. This allows visitors to access and follow your social media accounts easily. Use Strikingly's social media integrations to display social media icons or embed social media feeds on your website.

8. Set Up Contact Forms

Include contact forms on your website to make it easy for visitors to contact you. Strikingly offers customizable contact form elements that can be added to any page. Configure the form fields to collect the necessary information from users.

9. Optimize for Mobile

Strikingly ensures that your website is mobile-friendly and responsive. However, previewing and testing your website on different devices is a good practice to ensure optimal display and functionality across various screen sizes.

10. Publish Your Website

Once you're satisfied with the design and content of your website, it's time to publish it. Click on the "Publish" button in the editor to make your website live and accessible to visitors.

Remember to regularly update your website with fresh content, maintain a professional and consistent design, and monitor website analytics to track its performance. Strikingly provides analytics tools to help you gain insights into visitor behavior and engagement.

Following these steps, you can create a professional website using Strikingly's intuitive editor and customizable templates. With Strikingly, you can effectively showcase your brand, products, or portfolio and establish a strong online presence for your business or personal brand.

Integrating Instagram Guides Into Your Strikingly Website

One of the key benefits of using Strikingly is its seamless integration with Instagram Guides. You can easily embed your Guides directly into your website, allowing visitors to explore and engage with your content without leaving your site. This integration enhances the user experience and keeps visitors on your website for more extended periods, increasing the chances of conversions and sales.

Customizing Your Website Design With Strikingly

Strikingly offers extensive customization options to ensure your website aligns with your brand image. You can easily modify the design elements like fonts, colors, backgrounds, and layouts to match your brand aesthetics. Additionally, Strikingly allows you to add interactive features such as image galleries, videos, contact forms, and social media links to enhance user engagement further.

Strikingly Site Editor

Image taken from Strikingly Site Editor


Utilizing Strikingly's SEO Features to Boost Visibility

Strikingly understands the importance of search engine optimization (SEO) in driving organic traffic to websites. It provides built-in SEO tools that allow you to optimize each website page for relevant keywords. You can customize meta titles, descriptions, and URLs to ensure search engines discover your content easily. Strikingly also generates clean and efficient code, improving website loading speed and overall SEO performance.

Strikingly Editor Settings - SEO Checklist

Image taken from Strikingly Editor Settings - SEO Checklist


With Strikingly's powerful features and seamless integration capabilities, you can leverage the power of Instagram Guides for your business to enhance your website's engagement and visibility. By creating visually appealing Guides that provide valuable content to your audience, you can establish yourself as an authority in your industry while driving more organic traffic to your website.

Remember, implementing a well-rounded Instagram Guides strategy alongside a professionally designed website can take your content marketing efforts to new heights. So why wait? Start leveraging the power of Strikingly today!


As Instagram continues to evolve as a platform for content creators and businesses alike, it is safe to say that Instagram Guides will play an increasingly significant role. With its ability to provide information in an organized manner, Instagram Guides will likely become a go-to resource for users seeking specific content.

Moreover, as Instagram continues to prioritize visual storytelling, businesses that effectively leverage the power of Instagram Guides will have a competitive advantage in capturing the attention of their target audience. Companies must adapt quickly and stay updated with new features and trends on the platform to maximize the potential of Instagram Guides.

Actionable Tips to Implement Instagram Guides Strategy

To successfully implement an effective Instagram Guide strategy for your business, consider these actionable tips:

1. Research popular topics within your industry that align with your target audience's interests.

2. Create visually appealing guides using high-quality images or videos relevant to your chosen topic.

3. Encourage user-generated content by asking followers to share their experiences or opinions related to your guide's topic.

4. Promote your guides through other social media platforms or email newsletters to increase reach and engagement.

5. Optimize guide titles, descriptions, and hashtags with relevant keywords to improve discoverability.

6. Include links to your website or blog within your guides to drive traffic and increase conversions.

7. Collaborate with influencers or brands in your industry to create collaborative guides that showcase different perspectives.

Take Your Content Marketing to the Next Level

Instagram Guides for your business offer a unique opportunity for businesses to take their content marketing efforts to the next level. By leveraging the power of visual storytelling and organizing information in a user-friendly format, companies can establish themselves as thought leaders in their industry and connect with their audience on a deeper level.

To maximize the impact of Instagram Guides, it is essential for businesses to create high-quality guides that provide value to their followers consistently. By incorporating user-generated content, optimizing for SEO, and promoting guides effectively, companies can enhance their brand visibility, drive organic traffic, and ultimately achieve their content marketing goals.