Subscription Products: The Future Of Online Shopping

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Subscription Products: The Future Of Online Shopping

Subscription products have become increasingly popular in recent years, providing consumers a convenient and cost-effective way to receive goods and services regularly. But what is a subscription product? In this article, we'll explore the different types of subscription products available, their benefits, and how to manage your subscription product effectively with the help of Strikingly.

What Is A Subscription Product?

Subscription products are goods or services that are delivered to customers regularly, usually monthly or quarterly. Customers sign up for these products by paying a fee upfront or on an ongoing basis, depending on the type of subscription. Many different types of subscription products are available today, from meal delivery services to beauty boxes and even software subscriptions. And the reasons for its increasing popularity are many.

Types Of Subscription Products

  • Recurring payments. This is the most common type. Customers pay a recurring fee to continue using the product or service, usually monthly or annually. Examples are Netflix, Amazon Prime, Spotify, etc.
  • Usage-based pricing. Customers pay based on how much they use the product or service. For example, cloud storage services like AWS and Azure's charge based on storage and bandwidth. Some SaaS products charge based on the number of users or customers.
  • Tiered pricing. There are different tiers or levels of subscription with different features and pricing. For example, Slack has Free, Standard, and Plus tiers. Customers can upgrade or downgrade between tiers.
  • Bundled pricing. Multiple products or services are bundled together for a single subscription fee. For example, Amazon Prime includes free shipping, Prime Video, Prime Music, etc. Microsoft 365 includes Office apps, OneDrive storage, Skype, etc.
  • Metered pricing. Customers pay a base rate and additional fees based on usage beyond a certain threshold. For example, cellphone data plans often have a fixed base data allowance and charges for excess data.
  • Freemium. A free basic tier and one or more premium paid tiers. The goal is to convert free users to paying subscribers. Examples are Dropbox, Evernote, MailChimp, etc.
  • Add-on pricing. Additional features and add-ons that customers can purchase to enhance their subscriptions. For example, additional storage, users, modules, integrations, etc.
  • Non-recurring. One-time purchases of subscriptions for a fixed term, e.g., one month, six months, or one year. Common for streaming media, dating sites, etc. After the term expires, customers can renew for additional fees.

Now that you know the basics of subscription products, understand why it is so popular today and can be your roadmap to successful entrepreneurship.

1. Convenience

Subscription products offer a convenient way to shop regularly for the items you need. With automated deliveries, you can set it and forget it, ensuring you always have the needed products without worrying about reordering them. This is especially helpful for busy individuals who don't have the time to restock their household essentials constantly.

Personalized recommendations are another benefit of subscription products. Companies can suggest new products that may interest you by analyzing your past purchases and preferences. It saves time and introduces customers to new and exciting products they may not have discovered otherwise.

Flexibility in subscription plans is also important. Customers should be able to manage their subscription products easily, changing the frequency of deliveries or pausing shipments altogether if needed. Offering different types of subscription products, such as monthly or quarterly plans, also allows customers to choose what works best for them.

Strikingly payment integrations make managing your subscription product even easier. With options like PayPal and Stripe, customers can securely pay for their subscriptions without worrying about the hassle of entering payment information each time.

  • Automated deliveries save time.
  • Personalized recommendations introduce customers to new products.
  • Flexibility in subscription plans allows customers to choose what works best for them.
  • Strikingly payment integrations make managing subscriptions easier.
Strikingly payment integrations for subscription products

Image taken from Strikingly


When managing your subscription product, cost-effectiveness is a key consideration. Offering subscription products can help businesses save money, and customers can benefit from lower prices and bundle deals.

Bundle Deals

One way to make subscription products more cost-effective is by offering bundle deals. Customers can save money by purchasing multiple products at once, and businesses can increase their revenue by selling more items in one transaction.

Saving On Shipping Costs

Shipping costs are often a major expense for businesses that offer subscription products. However, many companies are reducing these costs by partnering with shipping providers or offering free shipping for long-term subscribers.

Discounts For Long-Term Subscribers

Another way to make subscription products more cost-effective is by offering discounts for long-term subscribers. This incentivizes customers to stick with the service and provides businesses with predictable revenue over time.

Strikingly E-commerce Features

Strikingly's e-commerce features make it easy for businesses to offer subscription products that are both cost-effective and convenient for customers. The platform offers customizable pricing plans, automated billing and payment integrations, and tools for managing inventory and shipping logistics.

Taking advantage of these cost-saving strategies and using Strikingly's e-commerce features, businesses can offer subscription products that are affordable for customers while still providing a reliable source of revenue over time.

Sell subscription products with Strikingly's ecommerce features

Image taken from Strikingly

Customer Retention

Subscription products benefit businesses in terms of revenue and cost-effectiveness and provide opportunities for customer retention. Offering subscription products can help businesses gain predictable revenue as customers commit to regular purchases. It allows businesses to plan accordingly and make informed inventory and marketing strategy decisions.

In addition, subscription products can help build brand loyalty as customers become accustomed to the quality and convenience of the product or service. This loyalty can lead to repeat business and positive word-of-mouth marketing.

Furthermore, offering subscription products provides opportunities for feedback and improvement. Customers receiving regular deliveries or services may provide valuable insights on improving the product or service. This feedback can enhance the overall customer experience and retain customers in the long run.

To effectively manage your subscription product, it is important to have a reliable customer relationship management system in place. Strikingly's website builder offers features such as order management, customer profiles, and email marketing tools to help businesses keep track of their subscribers and communicate with them effectively.

Predictable Revenue

Subscription products offer a steady stream of revenue for businesses as customers commit to regular purchases over a period of time. It allows businesses to plan accordingly and make informed decisions on inventory management, staffing, and marketing strategies.

Having predictable revenue from subscription products, businesses can invest in new product development or expansion opportunities without worrying about cash flow issues.

Building Brand Loyalty

Offering subscription products helps build brand loyalty as customers become accustomed to the quality and convenience of the product or service. Consistently delivering high-quality products or services through subscriptions can help businesses establish themselves as reliable providers in their respective industries.

This brand loyalty can lead to repeat business from satisfied customers who are more likely to refer friends and family members to the business.

Opportunities For Feedback And Improvement

Subscription products provide opportunities for customer feedback, which can be used to improve the overall customer experience. Businesses can retain customers in the long run and attract new ones through positive word-of-mouth marketing by listening to customer feedback and implementing changes.

Businesses can also use feedback from subscribers to develop new subscription products or services that meet the needs of their target market.

Strikingly Customer Relationship Management

Strikingly's website builder offers features such as order management, customer profiles, and email marketing tools to help businesses manage their subscription products effectively. With these tools, businesses can keep track of their subscribers, communicate with them regularly, and make informed decisions on inventory management and marketing strategies.

In addition, Strikingly's customer support team is available 24/7 to assist businesses with any issues they may encounter while managing their subscription products. It ensures a smooth and hassle-free experience for both businesses and subscribers.

Offering subscription products can provide numerous benefits for businesses regarding revenue, cost-effectiveness, customer retention, and sustainability. Utilizing Strikingly's e-commerce features and customer relationship management tools, businesses can effectively manage their subscription products and take advantage of the growing popularity of this business model.

Increase customer retention with customer feedbacks on your subscription products

Image taken from Strikingly



As more and more users become environmentally conscious, sustainability has become a key consideration for businesses offering subscription products. Subscription models can have a positive impact on the environment in several ways.

Reducing Packaging And Carbon Footprint

One of the most significant benefits of subscription products is reducing packaging waste. With traditional shopping, each product is packaged individually, resulting in significant waste. On the other hand, subscription services can consolidate shipments and reduce overall packaging materials used.

Reducing packaging waste can help businesses reduce their carbon footprint. Fewer materials used means fewer emissions are generated during production and transportation.

Supporting Local And Small Businesses

Subscription models also provide an opportunity to support local and small businesses. Businesses can help to promote sustainable practices while supporting local economies by offering subscription products from local vendors or small-scale producers.

Consumers are increasingly interested in supporting ethical and sustainable business practices, making this an excellent way for companies to differentiate themselves from competitors.

Reducing Food Waste

Another way subscription products can promote sustainability is by reducing food waste. Many subscription services offer meal kits or grocery deliveries that are portioned out according to individual needs, reducing food waste that would otherwise occur with traditional grocery shopping.

You can appeal to environmentally conscious consumers while reducing the costs associated with wasted food by managing your subscription product offerings to include meal kits or curated grocery deliveries with reduced food waste as a priority.

Strikingly Eco-Friendly Website Templates

Finally, Strikingly offers eco-friendly website templates that allow businesses to promote their commitment to sustainability online and in their product offerings. Using these templates allows you to showcase your company's values while reaching out to like-minded consumers who prioritize sustainability when purchasing.

Offering subscription products benefits businesses financially. It provides opportunities for promoting sustainability through reduced packaging waste, support for local and small businesses, reduced food waste, and eco-friendly website templates. As more consumers become environmentally conscious, incorporating sustainability into your subscription product offerings can help you stand out in a crowded market while positively impacting the planet.

Strikingly Eco-Friendly Website Templates for Subscription Products

Image taken from Strikingly


Market Growth

Subscription products have become increasingly popular in recent years, with more and more businesses offering subscription services to their customers. But what exactly is a subscription product? It is a type of service where customers pay a recurring fee to receive products or services regularly. This model offers many benefits to both businesses and consumers, including convenience, cost-effectiveness, customer retention, and sustainability.

Increasing Popularity Of Subscription Services

The popularity of subscription services can be attributed to the rise of e-commerce and the changing preferences of consumers. With the convenience of online shopping, customers are looking for ways to simplify their lives even further by having products delivered straight to their doorstep regularly. Subscription services offer automated deliveries of products that customers use regularly.

Expansion Opportunities For Businesses

Offering subscription products also presents expansion opportunities for businesses. Providing customers a convenient way to manage their subscription product needs can help businesses increase retention rates and customer loyalty while attracting new ones. Additionally, the recurring revenue stream from subscription services provides stability for businesses in uncertain economic times.

Differentiation From Competitors

Another benefit of offering subscription products is differentiation from competitors. Providing unique and personalized experiences through their subscription offerings can help businesses stand out in crowded markets and attract new customers looking for something different.

Some types of subscription products include

  • Meal kit delivery services
  • Beauty boxes
  • Clothing rental subscriptions
  • Pet food subscriptions
  • Book clubs

Strikingly Marketing Tools

Strikingly website builder offers marketing tools to help businesses effectively promote their subscription offerings. These tools include email marketing campaigns, social media integration, and SEO optimization features that can help increase visibility and attract more subscribers.

Offering subscription products presents many benefits for businesses and consumers alike - from convenience to sustainability to growth opportunities. With the right tools and strategies, businesses can successfully manage their subscription products and differentiate themselves from competitors in today's crowded markets. Thank you to Strikingly for their support in helping businesses achieve success with their subscription offerings.

Email marketing tool on Strikingly for subscription products

Image taken from Strikingly



Subscription products have become a popular way for businesses to offer customers a convenient and cost-effective way to receive their goods. With the rise of online shopping, subscription products have become more prevalent in recent years, offering numerous benefits to businesses and customers alike.

As online shopping continues to grow in popularity, subscription models will likely become even more prevalent in the future, with the rise of e-commerce platforms like Strikingly website builder that offer easy payment integrations and e-commerce features like bundle deals and customer relationship management tools.

For businesses looking to expand their offerings or differentiate from competitors, offering subscription products can be an excellent strategy. Businesses can easily manage their subscription products with Strikingly's user-friendly platform, which offers customizable templates for e-commerce sites.

Offering subscription products is an excellent way for businesses to provide convenience and cost savings to their customers while promoting sustainability and building brand loyalty. With the rise of online shopping, businesses should consider offering subscription products and utilizing platforms like Strikingly to manage their subscriptions effectively.