Remarketing Vs. Retargeting: Which Strategy Is Right For You?

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Remarketing Vs. Retargeting: Which Strategy Is Right For You?

In today's digital marketing landscape, remarketing and retargeting are two strategies to help businesses reconnect with website visitors and turn them into customers. But what exactly do these terms mean, and how do you know which one is right for your business?

We will discuss the key differences between remarketing and retargeting, including how each strategy works. We'll also discuss the pros and cons of each approach and provide tips to help you determine which option makes the most sense for your goals and budget. Whether you want to boost engagement, increase conversions, or build your brand, understanding remarketing versus retargeting is essential for crafting an effective digital marketing strategy. Read on to learn how to select the best-advanced targeting tactics to promote your products or services online.

What Is Remarketing?

Remarketing is a marketing technique that lets your businesses pick people who have interacted with their website or brand. It involves displaying ads to these past visitors as they go through other websites or social media platforms, keeping the brand in mind and encouraging them to return.

What Is Retargeting?

Retargeting is a subset of remarketing that focuses specifically on targeting users through display ads after they have left a website without making a purchase or completing a desired action. These ads aim to re-engage potential customers and bring them back to the website to complete their desired action.

Key Differences Between Remarketing And Retargeting

While remarketing and retargeting are often used interchangeably, there are some key differences between the two strategies:

  • Scope. Remarketing encompasses all marketing efforts to reconnect with past visitors, including email marketing, personalized recommendations, and more. Retargeting specifically refers to display ads shown across various websites.
  • Audience. Remarketing targets individuals who have previously engaged with a brand, regardless of whether they completed a desired action. Retargeting focuses on users who have left a website without converting.
  • Ad Format. Remarketing can include various formats like emails, personalized website recommendations, social media ads, etc. Retargeting primarily uses display ads shown on third-party websites.

Understanding these differences can help businesses leverage remarketing and retargeting strategies to maximize their marketing efforts and drive better brand awareness, customer engagement, and conversions.

Benefits Of Remarketing

Remarketing is a robust strategy that allows businesses to reconnect with their website visitors and target them with personalized ads across various platforms. Businesses can enjoy several benefits that contribute to their overall marketing success by utilizing remarketing strategies effectively.

Increase Brand Awareness And Recognition

One of the key benefits of remarketing is its ability to increase brand awareness and recognition. You can keep your brand top-of-mind and reinforce your messaging by displaying targeted ads to users who have previously visited your website. The constant exposure helps build familiarity and trust with potential customers, making them more likely to engage with your brand in the future.

Reach Potential Customers At Different Stages Of The Buying Process

Remarketing allows businesses to reach potential customers at different stages of the buying process. You can tailor your ads to each group's needs and preferences by segmenting audiences based on their previous interactions with your website. For example, you can show different ads to users who have abandoned their shopping carts versus those who have already made a purchase, effectively guiding them through the sales funnel.

Improve Conversion Rates

Another significant benefit of remarketing is its ability to improve conversion rates. You are more likely to capture their attention and encourage them to take action by targeting users who have already shown interest in your products or services. Remarketing campaigns often yield higher conversion rates than traditional advertising methods because they focus on a warm audience that has already expressed some interest.

Cost-Effective Advertising Strategy

Remarketing is a cost-effective advertising strategy compared to other forms of digital marketing. Since you are targeting a specific audience segment that has already shown interest in your brand, there is a higher chance of converting these users into paying customers. The targeted approach minimizes wasted ad spend by focusing on those most likely to convert, resulting in a higher return on investment (ROI) for your advertising budget.


Strikingly Features To Help With Remarketing & Retargeting - easy integration with analytics tools

Image taken from Strikingly

Remarketing Strategies

Remarketing is an influential digital marketing strategy that allows businesses to target and engage with potential customers who have formerly interacted with their brand. Several effective remarketing strategies can be utilized to maximize the impact of your campaigns.

Display Remarketing

Display remarketing involves showing targeted ads to users who have visited your website or app. The strategy uses cookies to track user behavior and display relevant ads on other websites they visit. Display remarketing is an excellent way to increase brand visibility and remind potential customers about your products or services.

Search Remarketing

Search remarketing targets users who have already shown interest in your business by conducting specific searches related to your products or services. Using search remarketing, you can display customized ads to these users when they perform subsequent searches on search engines like Google. The strategy helps keep your brand top of mind and increases the chances of conversion.

Dynamic Remarketing

Dynamic remarketing takes personalization a step further by showing tailored ads featuring specific products or services users have previously viewed on your website or app. The strategy dynamically generates ads based on user behavior, making them highly relevant and engaging. Dynamic remarketing is particularly effective in driving conversions as it reminds users about products they were interested in but didn't purchase.

Video Remarketing

Video remarketing involves targeting users who have interacted with your videos on platforms like YouTube or social media. Using this strategy, you can show personalized video ads to these users when they search other websites or watch videos online. Video remarketing helps create a more immersive brand experience and can significantly increase engagement and conversion rates.


Strikingly Features To Help With Remarketing & Retargeting - Customizable Pop-ups

Image taken from Strikingly

Effective Retargeting Strategies

Retargeting is a powerful marketing strategy that lets businesses communicate to potential customers who have already shown interest in their products or services. Businesses can escalate their chances of changing these potential customers into actual buyers by implementing effective retargeting strategies. Here are some key strategies to consider:

Segmenting Audiences

Segmentation is crucial in retargeting as it allows businesses to tailor their ads and messages to specific groups of potential customers. Businesses can make personalized campaigns that resonate with each segment by dividing audiences based on demographics, interests, or previous interactions with the brand.

Personalization is key in retargeting campaigns. Businesses can formulate a more personalized experience for potential customers by delivering tailored ads and messages based on the user's previous interactions with the brand. It can include displaying products they previously viewed or offering exclusive discounts based on their browsing history.

Frequency Capping

While retargeting aims to keep the brand top-of-mind for potential customers, bombarding them with ads can be counterproductive. Implementing frequency capping ensures that users can handle repetitive ads, which can lead to annoyance and a negative perception of the brand.

Cross-Channel Retargeting

Cross-channel retargeting involves reaching out to potential customers across different platforms and devices they use. Businesses can reinforce their message and increase the chances of conversion by utilizing various channels such as social media, search engines, and email marketing.


Strikingly Features To Help With Remarketing & Retargeting - Mobile-Optimized Designs

Image taken from Strikingly

Remarketing Campaigns Case Studies

Remarketing campaigns have shown to be extremely effective in increasing brand awareness and driving conversions. Let's look at some successful case studies highlighting the power of remarketing strategies.

Coca-Cola's Remarketing Success

Coca-Cola, one of the world's most recognizable brands, leveraged remarketing to reinforce its brand message and engage with its target audience. Using display remarketing, Coca-Cola could reach users who had formerly visited their website or interacted with their content.

Through carefully crafted ad creatives that showcased their refreshing beverages and catchy slogans, Coca-Cola successfully reminded potential customers of the joy and happiness associated with their brand. Coca-Cola increased brand awareness and recognition by targeting users at different stages of the buying process, from those who had just discovered the brand to those who had already shown interest.

The key takeaway from Coca-Cola's remarketing success is creating compelling ad creatives that resonate with your target audience. You can effectively drive engagement and conversions by understanding what motivates your customers and crafting ads that evoke positive emotions.

Apple's Retargeting Strategies

Apple is known for its innovative products and cutting-edge technology. To maximize their marketing efforts, Apple implemented retargeting strategies to reach potential customers who had shown interest in their products but had yet to make a purchase.

Apple delivered personalized ads and messages that addressed each user's unique needs or concerns by segmenting audiences based on specific product interests or browsing behaviors. The level of personalization helped Apple build trust with potential customers and encouraged them to reconsider purchasing.

In addition to personalized ads, Apple implemented frequency capping to ensure users weren't overwhelmed by excessive ad exposure. The strategy helped maintain a positive user experience while keeping Apple top-of-mind for potential buyers.

Apple's retargeting strategies highlight the importance of segmenting audiences and delivering personalized messages. Understanding your customers' preferences and addressing their specific pain points can significantly improve your chances of driving conversions.

Nike's Dynamic Remarketing Campaigns

Nike, a global leader in athletic footwear and apparel, utilized dynamic remarketing to showcase relevant products to users who had previously shown interest in specific items. The strategy allowed Nike to display personalized ads featuring the products users had viewed or added to their shopping carts.

Using dynamic remarketing, Nike created a sense of urgency and encouraged potential customers to complete their purchases. The ads included compelling visuals, product descriptions, and limited-time offers to entice users to take action.

Furthermore, Nike implemented cross-channel retargeting by reaching out to users across different platforms such as social media, search engines, and websites. The multi-channel approach ensured potential customers were consistently exposed to Nike's brand message and products.

Nike's dynamic remarketing campaigns exemplify the power of personalized ads and cross-channel retargeting. Nike successfully drove conversions and increased sales by showcasing relevant products and creating a seamless user experience across various platforms.

These case studies display the effectiveness of remarketing and retargeting strategies in increasing brand awareness, driving engagement, and improving conversion rates. Businesses can leverage the power of remarketing campaigns to achieve remarkable success in their marketing efforts by implementing these strategies effectively.


Remarketing & Retargeting -integrate with email marketing platforms like Mailchimp

Image taken from Strikingly

Best Practices For Remarketing And Retargeting

Remarketing and retargeting are powerful strategies to help businesses reach their target audience and drive conversions. To ensure success, following best practices to maximize your campaigns' effectiveness is important. Here are some key practices to consider:

When implementing remarketing or retargeting strategies, it's crucial to establish clear goals and objectives. Please determine what you want to achieve with your campaigns, whether it's increasing brand awareness, driving sales, or promoting a specific product or service. You can track the success of your campaigns and make necessary adjustments along the way by setting measurable goals.

Use Audience Segmentation

Segmenting your audience is essential for delivering personalized ads that resonate with different customer groups. Divide your audience based on demographics, behavior, interests, or other relevant criteria. It lets you tailor your messaging and offers to each segment, increasing the likelihood of engagement and conversions.

Create Compelling Ad Creatives

It's important to create compelling ad creatives that stand out from the crowd to capture the attention of your target audience. Use eye-catching visuals, persuasive copywriting, and strong calls-to-action (CTAs) to entice users to click on your ads. Experiment with different formats, such as static images, videos, or interactive content, to see what resonates best with your audience.

Regularly monitoring and optimizing your remarketing and retargeting campaigns is crucial for maximizing their effectiveness. Keep a close eye on key metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Identify underperforming ads or segments of your audience and make data-driven optimizations to improve results.

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Image taken from Strikingly

Strikingly Features To Help With Remarketing & Retargeting

Strikingly, a leading website builder offers a range of features to help businesses with their remarketing and retargeting efforts. These features are designed to enhance the effectiveness of your campaigns and maximize your return on investment.

Here are some key features offered by Strikingly:

  • Easy Integration. Strikingly seamlessly integrates remarketing and retargeting tools into your website. Whether you want to use Google Ads, Facebook Pixel, or other advertising platforms, Strikingly provides simple integration options that require no coding skills.
  • Customizable Pop-ups. Engaging pop-ups are an effective way to capture visitors' attention and encourage them to take action. With Strikingly, you can easily create customizable pop-ups that can be triggered based on specific user behavior or time spent on your site.
  • Lead Capture Forms. Building an email list is crucial for remarketing and retargeting campaigns. Strikingly allows you to create lead capture forms seamlessly integrating with popular email marketing platforms like Mailchimp, enabling you to collect valuable customer information for future targeting.
  • A/B Testing. Testing different variations of landing pages is essential for optimizing campaign performance. With Strikingly's A/B testing feature, you can easily compare different versions of your content and identify what works best for driving conversions.
  • Analytics and Tracking. Monitoring the performance of your remarketing and retargeting campaigns is vital for making data-driven decisions. Strikingly provides built-in analytics tools that track key metrics such as click-through rates, conversions, and bounce rates. The data helps you refine your strategies and improve campaign effectiveness.
  • Mobile-Optimized Designs. With a significant portion of internet traffic coming from mobile devices, it's crucial to have a mobile-friendly website for effective remarketing and retargeting. Strikingly offers many mobile-optimized templates and designs to ensure your website looks great on any device.

Businesses can effectively implement remarketing and retargeting strategies to reach their target audience, increase brand awareness, and improve conversion rates by leveraging these features provided by Strikingly.


Remarketing and retargeting are powerful strategies that can greatly benefit businesses by increasing brand awareness, reaching potential customers, improving conversion rates, and maximizing advertising budgets. Businesses can stay top-of-mind with their target audience and drive them towards purchasing by implementing effective remarketing and retargeting strategies.

Choosing the right business strategy requires aligning with goals. Remarketing and retargeting, or a mix, depend on understanding the audience and their behavior. Segmenting audiences aid in tailoring personalized ads. Creating compelling ads with visuals, persuasive content, and strong calls to action grabs attention and drives action. Regularly monitoring and optimizing campaign performance by analyzing metrics like click-through and conversion rates ensures effective results.

Strikingly offers a range of features to support businesses in their remarketing and retargeting endeavors. With its user-friendly interface and customizable templates, Strikingly allows businesses to create visually appealing websites that effectively engage visitors. Its built-in analytics tools give us valuable insights into website performance, helping businesses optimize their remarketing strategies. Sign up today and implement remarketing and retargeting strategies to see the impact on your business today.