Mobile Site Redesign: 7 Proven Tips for Success

· Design Inspiration,Building Your Site,Tips and Tricks
Mobile Site Ecommerce

In today's digital age, the importance of a mobile site redesign cannot be overstated. With most internet users now accessing websites on their mobile devices, having a responsive website is crucial for businesses to stay competitive in the online space. Not only does it provide a seamless user experience, but it also offers numerous benefits, such as improved search engine rankings and increased customer engagement. Furthermore, with Google's Mobile-First Indexing update, having a mobile optimized website is no longer just an option but a necessity for online success.

Importance of Mobile Site Redesign

When building a mobile website, businesses must recognize the significance of adapting to the changing digital landscape. A mobile optimized website ensures users can access content on any device and enhances user experience by providing easy navigation and fast loading speed. This ultimately leads to higher customer satisfaction and increased conversion rates.

Benefits of a Mobile Website

Mobile websites are essential for any business that wants to reach a wider audience and improve its online presence. Here are 6 benefits of having a mobile website:

  • Improved Mobile SEO. Google now prioritizes mobile-friendly websites in their search results, so having a mobile website will help you rank higher in search engine results pages (SERPs). This will make it easier for potential customers to find your website when searching for products or services you offer.
  • Better User Experience. Mobile users have high expectations for the websites they visit. They expect the website to load quickly, navigate easily, and look good on their device. If your website is not optimized for mobile, users will quickly become frustrated and leave your site. A mobile website will ensure that your users have a positive experience on your site, making them more likely to return and convert.
  • Increased Traffic. As more and more people use their smartphones and tablets to browse the internet, the number of mobile website visitors is increasing. In fact, according to Statista, mobile internet traffic accounted for 59% of all global internet traffic in 2021. This means that having a mobile website can help you reach a wider audience and increase your website traffic.
  • Reduced Bounce Rate. Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate is a sign that your website is not engaging users. A mobile website can help reduce your bounce rate by providing a positive user experience that encourages visitors to stay on your site longer.
  • Increased Conversions. Mobile users are more likely to convert to your website than desktop users. This is because they often use their smartphones and tablets to research products and services when they are ready to buy. Having a mobile website that makes it easy for users to purchase can help you increase your conversions.
  • Improved Brand Reputation. Having a mobile website that is well-designed and easy to use can help you improve your brand reputation. This is because it shows that you are a forward-thinking company committed to providing a positive experience for your customers.

Google's Mobile-First Indexing Update

With Google prioritizing mobile-friendly websites in its search results, businesses need to pay close attention to their mobile website design and optimization strategies. The Mobile-First Indexing update means that Google primarily uses the mobile version of content for indexing and ranking, making it imperative that businesses ensure that their websites are fully optimized for mobile devices.

1. Understanding User Experience

Strikingly Editor on Mobile Device

Strikingly Editor on Mobile Device

In today's digital age, having a mobile-optimized website is crucial for success. With the increasing use of smartphones and tablets, it's essential to understand the user experience on these devices. A mobile site should offer user-friendly navigation, ensuring visitors can easily find what they are looking for without getting lost in a sea of menus and links.

User-Friendly Navigation

When building a mobile website, it's crucial to prioritize user-friendly navigation. This means creating a clear and intuitive menu system that allows visitors to explore different site sections easily. A responsive website should adapt to different screen sizes, ensuring the navigation menu remains accessible and easy to use on all devices.

Fast Loading Speed

One of the key benefits of a mobile-optimized website is fast loading speed. Mobile users expect instant access to information, so ensuring that your site loads quickly on all devices is crucial. This can be achieved by optimizing images, minifying code, and leveraging browser caching.

Intuitive Design

An intuitive design is another essential aspect of user experience on a mobile site. The layout should be clean and uncluttered, with clear calls-to-action and easy-to-read content. By focusing on intuitive design principles, you can create a seamless browsing experience for mobile users, ultimately leading to higher engagement and conversion rates.

By understanding the importance of user experience on a mobile website and implementing strategies such as user-friendly navigation, fast loading speed, and intuitive design, you can build a mobile-optimized website that delivers exceptional value to your audience while maximizing your online presence.

2. Implementing Responsive Design

Strikingly Mobile Website Editor

Strikingly Mobile Website Editor

Implementing responsive design is crucial for ensuring a seamless user experience across different devices when you build a mobile website. A fluid grid layout allows content to adapt to various screen sizes, making your mobile site look polished and professional. Flexible images and media further enhance the mobile optimized website by adjusting to different resolutions and aspect ratios, preventing any distortion or pixelation. Media queries for different devices enable you to customize styles and layouts based on the specific characteristics of each device, ensuring that your mobile website looks great on any screen.

Fluid Grid Layout

The fluid grid layout is like a magic wand for your mobile site design, allowing content to flow smoothly and responsively across various screen sizes. This ensures that your users have a consistent and visually appealing experience no matter what device they use to access your website.

Flexible Images and Media

Incorporating flexible images and media into your responsive website design is essential for maintaining visual integrity across different devices. Adapting to varying screen resolutions and aspect ratios ensures that your mobile site always looks sharp and professional.

Media Queries for Different Devices

Media queries are the secret sauce behind creating a truly responsive website. By using them to apply specific styles based on the characteristics of the user's device, you can guarantee that your mobile optimized website looks fantastic whether it's being viewed on a smartphone, tablet, or desktop computer.

3. Optimizing for Mobile SEO

Strikingly Mobile-Friendly Websites

Strikingly Mobile-Friendly Websites

Mobile-Friendly Content

When it comes to optimizing your mobile website for search engines, creating mobile-friendly content is crucial. This means ensuring that your content is easily readable and accessible on smaller screens, with concise and engaging copy that captures the attention of mobile users. By building a mobile website with content tailored to the needs and preferences of mobile users, you can improve your site's visibility and ranking in search engine results.

Page Load Speed Optimization

In the world of mobile websites, speed is everything. Mobile users expect fast-loading pages, and search engines prioritize websites that deliver a seamless browsing experience. To build a successful mobile website, optimizing your page load speed by minimizing file sizes, leveraging browser caching, and utilizing compression techniques is essential. By prioritizing page load speed optimization, you can enhance user experience and improve your site's SEO performance.

Mobile Sitemap Submission

Submitting a mobile sitemap to search engines is critical in ensuring that your mobile website is properly indexed and ranked in search results. A mobile sitemap provides search engine crawlers with valuable information about the structure and content of your site, helping them understand its relevance to mobile users. By submitting a comprehensive mobile sitemap, you can increase the visibility and discoverability of your mobile website in search engine results.

4. Prioritizing Mobile Conversion

Strikingly Mobile Conversion

Strikingly Mobile Conversion

In today's digital landscape, having a mobile optimized website is crucial for driving conversions and maximizing user engagement. Clear call-to-action buttons are vital in guiding mobile users towards taking desired actions, such as making a purchase or signing up for a service. These buttons should be prominently placed and easily accessible on every mobile site page to encourage seamless navigation and interaction.

Clear Call-to-Action Buttons

When building a mobile website, it's essential to position clear call-to-action buttons that stand out strategically and prompt users to take action. Whether it's Buy Now, Sign Up, or Learn More, these buttons need to be visually appealing and positioned within easy reach of the user's thumb for effortless tapping. Businesses can effectively drive conversions and enhance the overall user experience by optimizing call-to-action buttons for mobile devices.

Simplified Checkout Process

One of the key factors in converting mobile visitors into customers is streamlining the checkout process on the mobile site. With limited screen real estate, it's crucial to simplify the steps required for completing a purchase, reducing form fields, and offering convenient payment options such as digital wallets or one-click checkout. A seamless and hassle-free checkout process can significantly increase conversion rates on the mobile website.

Mobile-Focused Content Strategy

Businesses must tailor their content strategy specifically for mobile users to further prioritize mobile conversion. This involves creating concise yet compelling copy that resonates with on-the-go audiences, optimizing images and videos for faster loading times, and ensuring that all content is easily digestible on smaller screens. By aligning content with the unique needs of mobile users, companies can effectively drive engagement and conversions on their responsive website.

5. Testing Across Devices

Strikingly Website in Different Devices

Strikingly Website in Different Devices

Testing across devices is crucial to ensuring your mobile website is top-notch. This includes checking for cross-browser compatibility to ensure a seamless experience for users on different browsers. A/B testing for mobile users allows you to compare different versions of your mobile site to see which performs better, helping you make data-driven decisions. Usability testing on different devices, such as smartphones and tablets, helps identify potential issues that may arise based on the device being used.

Cross-Browser Compatibility

Testing your responsive website on various web browsers like Chrome, Safari, Firefox, and Edge is essential to ensure the design and functionality remain consistent across all platforms. This ensures that users have a consistent experience regardless of the browser they use to access your mobile site.

A/B Testing for Mobile Users

By conducting A/B testing for your mobile website, you can compare different versions of your site to determine which one resonates better with users in terms of engagement and conversion rates. This data allows you to make informed decisions about the design and content of your mobile optimized website.

Usability Testing on Different Devices

Usability testing involves observing how real users interact with your mobile website on various devices. You can make necessary adjustments to provide a seamless user experience across different devices by identifying any usability issues or friction points.

6. Monitoring Analytics for Mobile Traffic

Strikingly Analytics

Strikingly Analytics

In digital marketing, tracking mobile user behavior is crucial for understanding how visitors interact with your site. By analyzing data on user engagement, popular pages, and bounce rates, you can gain valuable insights into what works and what doesn't on your mobile website. This information can help you make informed decisions about future design and content updates to improve the overall user experience.

Tracking Mobile User Behavior

Tracking mobile user behavior involves using tools like Google Analytics to monitor metrics such as time spent on the site, page views, and click-through rates. By understanding how users navigate through your responsive website, you can identify areas for improvement and make data-driven decisions to enhance the overall performance of your mobile site.

Conversion Rate Analysis for Mobile

Analyzing conversion rates specific to your mobile website is essential for optimizing the customer journey and driving more sales or leads. By comparing conversion rates across different devices, you can pinpoint any discrepancies in the user experience and take steps to streamline the conversion process for mobile users.

Identifying Areas for Improvement

You can pinpoint specific areas where your mobile site may be underperforming by carefully analyzing data from tracking tools. Whether it's slow-loading pages, high bounce rates on certain content, or a lack of engagement with key features, identifying these pain points will allow you to prioritize improvements that will have a real impact on the success of your mobile website.

7. Launching and Promoting the Redesigned Mobile Site

Strikingly Mobile Site

Strikingly Mobile Site

Now that your mobile site is fully optimized and ready to go, it's time to launch and promote it to reach your target audience effectively.

Mobile Search Engine Promotion

When launching your mobile website, ensure search engines like Google, Bing, and Yahoo index it. Submit a mobile sitemap to ensure all your mobile-friendly content is crawled and indexed properly. This will help improve your visibility in search results for mobile users searching for relevant keywords.

Social Media Marketing for Mobile

Leverage the power of social media to promote your newly redesigned mobile site. Share engaging content, images, and videos that showcase the benefits of using your responsive website on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Encourage users to visit your site by offering exclusive promotions or discounts for those accessing it from their mobile devices.

Providing Mobile-Specific Deals and Discounts

To incentivize users to visit your mobile site, consider offering special deals or discounts exclusively for mobile users. This could include limited-time offers, free shipping on orders placed through the mobile site, or even loyalty rewards for repeat visits. By providing added value specifically for mobile customers, you can encourage more traffic and conversions on your newly optimized website.

Strikingly: Best Mobile Site Builder

Strikingly Landing Page on a Mobile Device

Strikingly Landing Page on a Mobile Device

Redesigning your mobile site is crucial in today's digital landscape. By creating a seamless mobile experience through a responsive website, you can reap the benefits of a mobile optimized website. Building a mobile website with user-friendly navigation, fast loading speed, and intuitive design will future-proof your online presence and ensure success in the ever-evolving mobile market.

Strikingly is a popular mobile site builder known for its ease of use and affordability. It offers many templates and features perfect for creating a mobile-optimized website.

Here are some of the key features of Strikingly:

  1. Ease of use. Strikingly is easy to use, even for those without prior website building experience. Its drag-and-drop interface makes adding content, changing layouts, and customizing your website simple.
  2. Mobile optimization. Strikingly websites are automatically optimized for mobile devices to look great on any screen size.
  3. Responsive design. Strikingly websites are responsive, which means they will adapt to different screen sizes and devices.
  4. Templates. Strikingly offers a wide range of templates to find one that matches your style and brand.
  5. Features. Strikingly offers a variety of features, including eCommerce, blogging, and social media integration.
  6. Affordable. Strikingly is affordable, with plans starting at just $3 per month.

Overall, Strikingly is a great option for anyone who wants to create a mobile-optimized website without learning a lot of code. It is easy to use, affordable, and offers many features.

Here are some additional benefits of using Strikingly:

  • No coding required. Strikingly is a WYSIWYG (What You See Is What You Get) builder, so you don't need to know any code to use it.
  • 24/7 customer support. Strikingly offers 24/7 customer support, so you can always get help if you need it.
  • Free plan. Strikingly offers a free plan with basic features, so you can try it out before you buy it.

If you want a simple, affordable, and easy-to-use mobile site builder, I highly recommend Strikingly. It is a great option for businesses, individuals, and anyone wanting to create a mobile-optimized website.

Achieving Success with Mobile Site Redesign

Achieving success with mobile site redesign entails prioritizing user experience and implementing responsive design. By focusing on mobile-friendly content, page load speed optimization, and submitting a mobile sitemap, you can build a mobile website that drives traffic and conversions.

Creating a Seamless Mobile Experience

Creating a seamless mobile experience involves testing across devices and monitoring analytics for mobile traffic. By ensuring cross-browser compatibility, conducting A/B testing for mobile users, and tracking user behavior, you can fine-tune your mobile website to provide an exceptional user experience.

Future-proofing Your Online Presence

Future-proofing your online presence requires launching and promoting the redesigned mobile site effectively. Through strategic promotion on search engines and social media and offering exclusive deals for mobile users, you can future-proof your online presence and stay ahead of the competition.