How to Use Website Live Chat Effectively to Convert Leads into Sales

· Design Inspiration,Promoting Your Site

Are you looking for a way to increase customer engagement and conversions on your website? Look no further than the website live chat! A live chat for your website allows you to communicate with potential leads in real time, providing personalized solutions and building trust with your customers. In this article, we'll explore the benefits of using website live chat, how to prepare and engage with potential leads, best practices for success, and how to integrate live chat on a Strikingly powered website.

What Is Website Live Chat?

Website live chat is a tool that allows businesses to communicate with their website visitors in real time through a messaging system. It's like having a virtual customer service representative available 24/7 to answer questions, support, and guide potential customers toward purchasing.

Benefits Of Using Website Live Chat

There are many benefits of using website live chat for your business. Here are just a few:

  • Improved customer satisfaction. Customers appreciate getting instant support and having their questions answered quickly. Live chat allows businesses to provide immediate assistance to customers, which can lead to higher levels of satisfaction.
  • Increased sales. Live chat can help businesses increase their sales by allowing customers to ask questions and get clarification on products or services. It can lead to more informed purchasing decisions and higher conversion rates.
  • Cost-effective. Live chat is often more cost-effective than phone or email support, as it can handle multiple customer inquiries simultaneously. It means businesses can reduce the number of support staff they need, saving money on staffing costs.
  • Competitive advantage. Offering live chat can give businesses a competitive advantage over their competitors who may not offer this service. It shows that the business is willing to go the extra mile to provide excellent customer service.
  • Increased efficiency. Live chat allows businesses to handle customer inquiries more efficiently, reducing the time and resources required to handle customer support requests.
  • Improved analytics. Many live chat platforms offer detailed analytics that can help businesses better understand their customers' needs and preferences. It information can be used to improve products and services and enhance the overall customer experience.

Why Is Live Chat For Website Important For Conversions?

Live chat is important for conversions because it allows businesses to engage with potential customers when purchasing. Providing quick answers and personalized solutions can help businesses overcome any hesitations or objections that may prevent the customer from completing the sale.

Using Live Chat For Website On Strikingly

Strikingly is a website builder that offers a live chat feature to allow website owners to interact with their visitors in real time. The live chat feature is integrated directly into the website, allowing visitors to chat with website owners without leaving the website or opening a separate chat window.

The feature is easy to use and offers a range of customization options to match the website's branding. Website owners can display a chat icon or button in different locations. They can set up automated chat messages to greet visitors or provide helpful information. Website owners can also receive chat notifications on their desktop or mobile devices, ensuring they can respond to visitor inquiries promptly and enjoy all the benefits of the Live Chat feature.

Prepare your website live chat on Strikingly the way you like it

Image taken from Strikingly

Preparing For Live Chat

Website Live Chat is a powerful tool to help businesses connect with potential customers, provide personalized solutions, and ultimately drive conversions. However, to use live chat effectively, preparing in advance is important. In this section, we'll cover the key steps you should take to get ready for a live chat on your website.

Defining Your Target Audience

Before you start using live chat for your website, defining your target audience is important. Who are the people you want to engage with through live chat? What are their needs and pain points? Understanding your target audience will help you tailor your approach and provide more effective solutions.

Creating A Live Chat Strategy

Once you've defined your target audience, it's time to create a live chat strategy. It should include goals for using live chat (e.g., increasing conversions), guidelines for how team members should engage with customers through chat (e.g., using clear language and following up promptly), and metrics for measuring success (e.g., conversion rates).

Training Your Team To Handle Live Chat

Live chat requires a different skill set than other forms of customer service. Your team members will need training on effectively engaging with customers through chat, including asking targeted questions, providing personalized solutions, and building trust and credibility.

Setting Up Canned Responses

To save time and ensure consistency in your messaging, it's helpful to set up canned responses that can be used in certain situations (e.g., responding to common questions). However, ensure these responses are personalized enough so customers don't feel like talking to a robot.

Live Chat For Website: Engaging With Potential Leads

Engaging with potential leads through live chat effectively builds relationships and increases conversions. Here are some tips for engaging with potential leads using website live chat:

  • Creating A Welcoming Message.

When visitors land on your website, ensure they feel welcomed and valued. A friendly greeting can go a long way in establishing trust and building rapport. Use the visitor's name and let them know you're available to answer any questions they may have.

  • Asking Targeted Questions.

Asking targeted questions helps you understand the visitor's needs and preferences. The information can help you provide personalized solutions that meet their specific needs. Be sure to ask open-ended questions encouraging visitors to share more about themselves.

  • Providing Personalized Solutions.

Once you better understand the visitor's needs, provide personalized solutions that address their concerns or pain points. It shows that you're listening to their needs and are committed to finding a solution that works for them.

  • Offering Discounts And Deals.

Offering discounts or deals can effectively incentivize visitors to purchase or take action on your website. Ensure the offer is relevant to the visitor's needs and provides real value. You can establish trust, build relationships, and increase conversions by engaging with potential leads using website live chat.

Custom settings for website live chat on Strikingly

Image taken from Strikingly

Converting Leads Into Sales

In the previous section, we discussed how to engage with potential leads using website live chat. Now, let's focus on how to convert those leads into sales.

1. Understanding The Customer's Needs

When chatting with a potential customer, it's important to understand their needs and pain points. Ask them questions about what they're looking for and what challenges they're facing. It will help you tailor your product or service to their specific needs.

2. Building Trust And Credibility

Building trust and credibility is crucial in converting leads into sales. Ensure you provide accurate information and are transparent about your product or service. Offer testimonials or case studies from satisfied customers to back up your claims.

3. Providing Detailed Product Information

Detailed product information is key in convincing potential customers that your product or service is right for them. Be sure to highlight the features and benefits of your offering and any unique selling points.

4. Suggesting Upsells And Cross-Sells

Once a potential customer has shown interest in your offering, it's a great opportunity to suggest upsells or cross-sells that may enhance their experience or solve additional pain points they may have.

Following these steps, you can effectively convert leads into sales using website live chat.

Some additional tips for success include:

  • Offering special promotions or discounts through live chat.
  • Following up with customers after the sale to ensure satisfaction.
  • Continuously monitor chat analytics to identify areas for improvement.

Take advantage of the benefits of website live chat for your business growth - add live chat to your website today!

Website live chat branding on Strikingly

Image taken from Strikingly

Using Live Chat For Website: Best Practices

Website live chat is a powerful tool for businesses to engage with potential customers and boost conversions. But you need more than adding a live chat feature to your website. To make the most out of it, you need to follow some best practices that will help you provide a seamless and satisfying experience for your visitors.

1. Be Available And Responsive

One of the primary benefits of website live chat is that it allows you to be available to your customers 24/7. But being available doesn't just mean having the chat widget on your site; it also means being responsive. Ensure that someone from your team is always ready to respond promptly to incoming chats.

2. Maintain Professionalism And Etiquette

Like any other form of customer service, maintaining professionalism and etiquette is crucial when using live chat for your website. Make sure that whoever handles the chats speaks courteously, uses proper grammar, and avoids using slang or jargon.

3. Use Clear And Concise Language

When communicating through live chat, it's important to use clear and concise language to avoid misunderstandings or confusion. Use short sentences, avoid technical terms or industry jargon, and stick to the point.

4. Follow Up After The Chat

Following up after a live chat session can help you build stronger relationships with your customers and improve their overall experience with your brand. Send them an email thanking them for their time or offering additional resources they might find helpful.

Measure website live chat success through Strikingly analytics

Image taken from Strikingly

Using Live Chat For Website: Measuring Success

Live chat is a powerful tool to help businesses increase their conversion rates and boost customer satisfaction. However, to make the most of this feature, it's essential to measure its success and identify areas for improvement. Here are some key steps you can take to measure your live chat success:

  • Setting Conversion Goals

Before you start using live chat for your website, setting clear conversion goals is important. These goals should be specific, measurable, and relevant to your business objectives. For example, if your goal is to increase sales, you should track the number of leads generated through live chat or the percentage of chats that result in a purchase.

  • Tracking Chat Analytics

To measure the effectiveness of your live chat strategy, you need to track relevant metrics such as response time, customer satisfaction ratings, and lead conversion rates. Analyzing this data regularly can help you identify patterns and trends that can help you optimize your approach.

  • Identifying Strengths And Weaknesses

Analyzing chat transcripts can help you identify strengths and weaknesses in your team's performance. Look for common issues, such as long response times or vague answers, and use this information to train your team more effectively.

  • Making Necessary Adjustments

Based on the insights gained from tracking analytics and identifying strengths and weaknesses, make necessary adjustments in your live chat strategy by tweaking canned responses or offering additional training sessions for support staff.

Remember that measuring success is an ongoing process that requires continuous monitoring and improvement.

Add Live Chat To Website With Strikingly Easily!

If you're looking for an easy way to add live chat functionality to your website without any coding experience required, then Strikingly is the perfect platform! With Strikingly's built-in live chat feature, you can engage with potential customers directly from your website without needing third-party tools or plugins.

Also, adding a live chat feature to your Strikingly website is straightforward. Here's a step-by-step guide:

  • Log in to your Strikingly account and navigate to the website editor.
  • Click on the "Settings" button in the left-hand menu.
  • Expand "Audience" by selecting it from the dropdown menu.
  • Click on "Live Chat."
  • Now customize the requirements- Agent's first name, profile image, greetings & away message, email address, notification settings, color theme, and collaborators.
  • Once done with everything, select Save and complete the integration.


Website live chat is a powerful tool to help businesses increase conversion rates and improve customer satisfaction. Following the steps outlined in this article, you can create an effective live chat strategy that engages potential leads, converts them into sales, and provides valuable data for ongoing improvement.

Strikingly is an excellent platform enabling businesses to seamlessly add live chats to their websites without any technical expertise. The integration process is straightforward. All you need to do is sign up with Strikingly and add Live Chat as a feature on the website editor from the menu with a few clicks.

If you still need to add a website live chat feature to your site, then it's high time that you do so! Implementing the website live chat feature on your site with Strikingly's help will help you provide better customer service, leading to increased sales conversions.

However, remember that adding a website live chat feature is not a one-time job; it needs to be monitored and optimized regularly to ensure that your customers get the best possible experience. Don't hesitate to add live chat to your website today and start reaping the benefits!