The Best Ecommerce Software Solutions of 2023

Are you looking to start an online business or expand your existing one? Then you need an ecommerce solution.

But what exactly is ecommerce software, and why is it important? In this article, we'll explore the criteria for evaluating ecommerce solutions and give a brief overview of Strikingly - one of the best ecommerce solution providers in the market.

What is an ecommerce solution?

Ecommerce software is a platform that allows businesses to sell products or services online. It includes features like shopping cart functionality, payment gateway integrations, and inventory management tools. With an ecommerce solution, businesses can reach a wider audience and increase their revenue potential.

Why is an ecommerce solution important?

In today's digital age, having an online presence is crucial for businesses of all sizes. An ecommerce solution is important for several reasons:

1. Online Presence

An ecommerce solution helps businesses establish an online presence, which is critical in today's digital age. It allows businesses to reach a wider audience and sell their products or services online, regardless of their physical location.

2. Customer Convenience

Ecommerce solutions allow customers to shop from the comfort of their own homes or offices, at any time of the day or night. This convenience can lead to increased sales and customer satisfaction.

3. Cost-Effective

Ecommerce solutions can be more cost-effective than traditional brick-and-mortar stores because they eliminate the need for physical storefronts, which can be expensive to rent, staff, and maintain.

4. Scalability

Ecommerce solutions can be easily scaled up or down as a business grows or contracts. This means that businesses can quickly adapt to changes in demand or supply without having to invest in new physical infrastructure.

5. Data-Driven

Ecommerce solutions allow businesses to collect valuable data on customer behavior, which can be used to improve products, services, and marketing strategies.

What is the criteria for evaluating ecommerce software?

When evaluating ecommerce solutions, there are several factors to consider such as user-friendliness, sales and marketing features, payment and shipping options, security and support, and pricing plans.

Our Top Pick: Strikingly

Strikingly is a website builder that offers an easy-to-use ecommerce solution for small businesses. It provides customizable templates with mobile responsiveness and analytics reporting features. Strikingly also offers SEO-friendly tools such as meta tags optimization and social media integration.

Stay tuned for our evaluation of Strikingly's user-friendliness in the next section!

Image taken from Strikingly

Criteria #1: User-Friendliness

When it comes to ecommerce solutions, user-friendliness is key. After all, if the platform is difficult to navigate or use, it won't matter how many features it has. Luckily, Strikingly's ecommerce solution is designed with ease of use in mind. It's intuitive and straightforward, making it easy for even novice users to set up and manage an online store.

• Ease of Use

One of Strikingly's standout features is its drag-and-drop editor, which allows users to customize their online stores without any coding knowledge easily. This makes it simple to add or remove products, adjust pricing, and update product descriptions or images. Plus, the platform's interface is clean and uncluttered, making it easy to find what you need quickly.

• Mobile Responsiveness

In today's mobile-first world, having a mobile-responsive ecommerce solution is crucial. Strikingly's platform automatically optimizes your online store for mobile devices so customers can easily browse and purchase from your site on their smartphones or tablets.

• Customization Options

Another vital aspect of user-friendliness is customization options. Strikingly offers a wide range of templates and design options that allow you to create a unique online store that reflects your brand identity. Plus, the platform supports custom domains and allows you to integrate third-party apps for added functionality.

• Analytics and Reporting

Finally, analytics and reporting are essential for tracking the success of your ecommerce store and identifying areas for improvement. Strikingly offers built-in analytics tools that provide insights into visitor behavior, sales performance, and more.

When it comes to user-friendliness in ecommerce solutions, Strikingly stands out as one of the best options on the market today. Its intuitive interface makes it easy to set up an online store with minimal hassle while still providing robust customization options and analytics tools.

Image taken from Strikingly

Criteria #2: Sales and Marketing

When it comes to ecommerce solutions, having a website that is optimized for search engines is crucial. Strikingly, a leading website builder and ecommerce solution provider, offers SEO-friendly features that help businesses rank higher in search engine results pages. With Strikingly’s user-friendly platform, even those with little to no SEO experience can easily optimize their online store.

• Social Media Integration

Social media integration is also important for ecommerce solutions. Strikingly allows users to connect their social media accounts to their online store, making it easier for customers to share products they love with their friends and followers. This feature not only helps increase brand awareness but also drives traffic back to the online store.

• Email Marketing

Email marketing tools are also a must-have for any ecommerce solution provider. With Strikingly’s built-in email marketing tools, businesses can easily create and send newsletters, promotional emails, and abandoned cart reminders all from one platform. This feature helps businesses stay connected with their customers and increase sales.

When looking for the best ecommerce solution provider, it’s important to consider sales and marketing features like SEO optimization, social media integration, advertisement management, and email marketing tools. With Strikingly’s comprehensive platform, businesses have access to all of these features in one place, making it an excellent choice for those looking for a user-friendly, affordable solution.

Criteria #3: Payment and Shipping

Regarding ecommerce solutions, payment, and shipping are two of the most crucial factors that can make or break a sale.

• Seamless Payment Gateway Integrations

A good ecommerce solution should provide seamless payment gateway integrations that allow customers to pay for their purchases easily. Strikingly, as an ecommerce solution provider, offers a variety of payment options such as PayPal, Stripe, and more.

• Shipping and Tax Management

Shipping and tax management is another important aspect of any ecommerce solution. Strikingly's shipping feature allows online store owners to set up shipping rates based on weight, destination, or flat rate. Additionally, tax management is made easy with Strikingly's integration with TaxJar.

• Inventory Management

Inventory management is also essential for any online store owner. Strikingly's inventory feature allows you to keep track of your stock levels and receive alerts when items are running low. This ensures that you never run out of stock and disappoint your customers.

• Return and Exchange Policies

Return and exchange policies are also important for building trust with customers. With Strikingly's return policy feature, you can easily set up your return policy and display it on the checkout page.

Strikingly offers a comprehensive payment and shipping system that allows online store owners to manage their transactions effectively.

Image taken from Strikingly

Criteria #3: Payment Gateway Integrations

As mentioned earlier, having seamless payment gateway integrations is crucial for any ecommerce solution. Strikingly offers a variety of payment options such as PayPal, Stripe, Alipay Global, WeChat Pay (China), Apple Pay (US), Google Pay (US), iDEAL (Netherlands), Bancontact (Belgium), EPS (Austria), SOFORT Banking (Europe) and more! This wide range of options ensures that customers from all over the world can pay for their purchases without any hassle.

• Shipping and tax management

Shipping and tax management can be complicated. You can set up shipping rates based on weight, destination, or flat rate. Additionally, you can easily calculate taxes and apply them to your orders.

• Inventory management

Managing inventory is essential for any online store owner. With Strikingly's inventory feature, you can keep track of your stock levels and receive alerts when items are running low. This ensures that you never run out of stock and disappoint your customers.

• Return and exchange policies

Strikingly's return policy feature makes it easy for online store owners to set up their own return policy or use one of their pre-made templates. This ensures that customers have a clear understanding of what to expect when returning or exchanging items.

Strikingly offers a comprehensive payment and shipping system that makes it easy for online store owners to manage their transactions effectively. With its wide range of payment options, shipping, and tax management features, inventory management system, and return policy feature, Strikingly is one of the best ecommerce solutions available in the market today.

Criteria #4: Security and Support

When it comes to choosing an ecommerce solution provider, security and support are crucial factors to consider. Strikingly understands this and offers various features that ensure the safety of your online store.

• SSL Encryption

Strikingly provides SSL encryption for all websites built on its platform, including ecommerce stores. This means that any data transmitted between your website and your customers' browsers are encrypted, making it difficult for hackers to intercept or steal sensitive information.

• Customer Support Channels

Customer support is another critical aspect of ecommerce solutions. Strikingly offers multiple channels for customer support, including email, live chat, and phone support. Their customer service team is available 24/7 to help you with any issues you may encounter while using their platform.

Strikingly’s Happiness Officers are highly responsive. They reply to emails within 15 minutes after it’s received and aims to fix your issues within 24 hours.

• Fraud Prevention

Fraud prevention is essential for any ecommerce store as it can help protect both you and your customers from fraudulent activities. Strikingly has integrated fraud detection tools into its platform to help prevent fraudulent transactions from occurring on your website.

• Compatibility with Third-Party Tools

Strikingly also allows integration with various third-party tools that can further enhance your online store's security. For example, you can integrate your store with payment gateways such as PayPal or Stripe, which have their own fraud prevention measures in place.

Overall, Strikingly offers a secure and reliable ecommerce solution that meets the needs of small business owners looking to sell products online. With features such as SSL encryption, multiple customer support channels, fraud prevention tools, and compatibility with third-party tools such as payment gateways, Strikingly stands out as one of the best ecommerce solutions on the market today.

Image taken from Strikingly

Criteria #5: Pricing and Plans

When it comes to choosing the best ecommerce solution for your business, pricing, and plans are a crucial consideration. As an ecommerce solution provider, Strikingly offers tiered pricing models that cater to businesses of different sizes and needs. Their plans range from the Free forever plan to the Pro, and VIP plans that offer more advanced features.

• Strikingly’s 14-Day Free Trial Period

If you're new to ecommerce solutions, Strikingly's free trial options allow you to test their platform before committing to a paid plan. This is a great way to get a feel for their user-friendly interface, mobile responsiveness, customization options, and other features that make them stand out in the market.

For the price of one site over other competitors, you can get 3 websites with Strikingly.

While some additional costs may apply depending on your business needs, Strikingly's value proposition analysis shows that they offer competitive pricing compared to other ecommerce solutions in the market. Their payment gateway integrations, shipping and tax management tools, inventory management system, and return and exchange policies are designed to help you streamline your operations while keeping costs low.

Conclusion

When it comes to choosing the best ecommerce solution for your business, there are many factors to consider. After evaluating several options previously, we have determined that Strikingly is our top pick for ecommerce software.

Strikingly offers a user-friendly platform with customizable options and strong analytics and reporting features. Their SEO-friendly tools and social media integration make it easy to market your products, while their payment gateway integrations and shipping management tools simplify the sales process.

Strikingly’s Place in the Market

As an ecommerce solution provider, Strikingly stands out in a crowded marketplace due to its ease of use and affordability. They offer tiered pricing models with a free trial option, making it accessible for businesses of all sizes.

If you're looking for the best ecommerce solution for your business needs, we highly recommend considering Strikingly. Its intuitive platform and robust features at an affordable price point make it an ideal choice for small businesses looking to expand their online presence.

Choosing the right ecommerce software is crucial in today's digital age where online shopping is becoming increasingly popular. With Strikingly's comprehensive suite of features tailored toward small businesses' needs, it's undoubtedly one of the best ecommerce solutions available on the market today.