8 Mind-Blowing Brand Story Examples

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8 Mind-Blowing Brand Story Examples

Brand storytelling is a powerful marketing technique that allows businesses to connect with their audience on a deeper level. Crafting compelling narratives can help brands create emotional connections, establish trust, and differentiate themselves from competitors. In this article, we will explore the concept of brand storytelling and its importance in marketing. We will also provide a brief overview of 10 mind-blowing brand story examples that have successfully captivated audiences worldwide. Additionally, we will mention the role of Strikingly in helping brands effectively tell their unique stories.

What Is A Brand Story?

Brand storytelling refers to the strategic use of narratives to convey a brand's values, purpose, and personality. It involves crafting compelling stories that resonate with the target audience and evoke emotions. These stories go beyond mere product features or promotional messages; they aim to create an emotional connection between the brand and its customers.

Importance Of Brand Storytelling In Marketing

Brand storytelling plays a crucial role in marketing for several reasons:

1. Building emotional connections. Sharing authentic and relatable stories can help brands forge deep emotional connections with their audience. The emotional bond fosters loyalty and encourages customers to become advocates for the brand.

2. Differentiation from competitors. In today's crowded marketplace, it is essential for brands to stand out from competitors. A well-crafted brand story sets a company apart by showcasing its unique values, mission, and purpose.

3. Engaging customers. Stories have the power to captivate and engage audiences more effectively than traditional advertising methods. Through compelling narratives, brands can capture attention and keep customers invested in their journey.

4. Creating trust. Trust is a fundamental element in building strong customer relationships. Brand storytelling allows businesses to establish trust by sharing their history, values, and commitment to customer satisfaction.

5. Increasing brand loyalty. When customers feel connected to a brand's story, they are more likely to develop a sense of loyalty. This loyalty translates into repeat purchases and positive word-of-mouth recommendations.

Strikingly's Role In Brand Storytelling

As we delve into the world of brand storytelling, it is important to mention the role played by Strikingly. Strikingly provides businesses with a user-friendly platform to create stunning websites that effectively showcase their brand stories. With its intuitive interface and customizable templates, Strikingly empowers brands to tell their unique narratives and engage their audience visually.

Brand Story Examples - Infuse on-brand color schemes, fonts, etc. to create a cohesive look

Image taken from Strikingly


Overview Of The 8 Mind-Blowing Brand Story Examples

Throughout this article, we will explore 8 mind-blowing brand story examples that have successfully leveraged storytelling to connect with their target audience. These stories have resonated with consumers, leaving a lasting impact on their perception of the brands.

Brand Story Examples #1 - Nike: Fueling The Passion

Nike, a global leader in athletic footwear and apparel, has captivated audiences with its compelling brand story. The founding story and mission statement of Nike play a crucial role in shaping its brand narrative.

Nike's Founding Story And Mission Statement

Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company started as a distributor for Japanese shoe manufacturer Onitsuka Tiger, but soon evolved into designing and manufacturing their own athletic shoes. Nike's mission is to bring inspiration and innovation to every athlete in the world.

Inspiring Campaigns And Advertisements By Nike

Nike has consistently delivered powerful campaigns that resonate with its target audience. From the iconic Just Do It slogan to emotionally charged advertisements featuring athletes pushing their limits, Nike has successfully connected with consumers on a deeper level.

Some notable campaigns include the Find Your Greatness campaign, which celebrated everyday athletes striving for greatness, and the Dream Crazy campaign featuring Colin Kaepernick advocating for social justice.

Integration Of Athletes' Stories Into Brand Narrative

Nike has masterfully integrated the stories of renowned athletes into its brand narrative. Nike creates an emotional connection between consumers and these athletes by showcasing their struggles, triumphs, and dedication to their craft.

For example, Serena Williams' powerful Until We All Win campaign highlighted her journey as a tennis champion while addressing gender inequality in sports. This integration of athletes' stories adds authenticity to Nike's brand image.

Impact Of Storytelling On Nike's Brand Image

Nike's commitment to storytelling has significantly impacted its brand image. Nike has positioned itself as more than just a sportswear company by portraying itself as a champion for athletes' dreams and aspirations.

Through storytelling, Nike has successfully cultivated a strong emotional bond with its customers, fostering loyalty and trust. Thiese brand story examples of Nike has solidified Nike's status as a brand that fuels passion and inspires individuals to reach their full potential.

Brand Story Examples #2 - Coca-Cola: Spreading Happiness

Coca-Cola has a rich and iconic brand history that spans over a century. The company's values of happiness, togetherness, and refreshment have been at the core of its brand story since its inception.

Emotional storytelling through Coca-Cola advertisements has played a significant role in shaping the brand's narrative. The company has consistently created heartwarming and relatable commercials that evoke strong emotions in viewers. These ads often feature themes of unity, joy, and celebration, capturing the essence of what Coca-Cola stands for.

In addition to emotional storytelling, Coca-Cola is actively involved in social causes and campaigns that align with its brand values. The company has launched initiatives such as the Share a Coke campaign, where personalized bottles were introduced to encourage people to connect with others. Coca-Cola also supports various charitable organizations and community projects worldwide.

The enduring legacy of Coca-Cola's brand story can be seen in its global recognition and widespread popularity. The brand has become synonymous with happiness and is deeply ingrained in popular culture. People from all walks of life have their own personal memories associated with brand story examples of Coca-Cola, further solidifying its place as an iconic brand.

Brand story examples - use website templates for ready made branding elements

Image taken from Strikingly


Brand Story Examples #3 - Apple: Think Different

Apple's brand story is a remarkable tale of innovation, creativity, and unwavering vision. It all began in 1976 when Steve Jobs and Steve Wozniak founded the company in a garage. Their mission was to create user-friendly computers that would empower individuals to think differently and challenge the status quo.

Over the years, Apple's brand narrative has evolved through its groundbreaking advertisements. From the iconic 1984 Super Bowl commercial to the Get a Mac campaign, Apple has consistently used storytelling techniques to captivate audiences and showcase their products in a compelling way. These advertisements not only highlighted the features of Apple devices but also conveyed a deeper message about individuality, creativity, and pushing boundaries.

One of the most striking aspects of Apple's brand story is the cult-like following it has generated. Through their storytelling efforts, Apple has managed to create a community of loyal customers who identify with the brand's values and vision. The sense of belonging and shared purpose has propelled Apple to become one of the most valuable companies in the world.

Apple holds brand story examples that have had a profound influence on the tech industry as a whole. The company's commitment to innovation and design excellence has set new standards for product development. Other companies have been inspired by Apple's success and have started incorporating storytelling techniques into their own marketing strategies.

Apple's brand story is an inspiring example of how storytelling can shape an entire industry. From its humble beginnings in a garage to its status as a global tech giant, Apple has used its brand narrative to connect with customers on a deep emotional level. Embracing storytelling techniques can help businesses create powerful connections with their audience and establish themselves as leaders in their respective industries.

Brand Story Examples #4 - Airbnb: Belong Anywhere

Airbnb's brand story is unconventional and deeply rooted in its purpose of connecting people from all over the world. Founded in 2008, Airbnb started as a simple idea to provide affordable accommodations for travelers. Today, it has grown into a global community where individuals can book unique stays and experiences, creating lasting memories.

Airbnb's Unconventional Brand Story And Purpose

Airbnb's brand story is centered around the belief that everyone should be able to belong anywhere. With a mission to create a world where anyone can feel at home, Airbnb brand story examples have disrupted the traditional hospitality industry by offering a platform that connects hosts with guests seeking authentic experiences.

User-Generated Content As A Storytelling Tool

One of the key factors behind Airbnb's success in brand storytelling is its effective use of user-generated content (UGC). Guests and hosts share their stories, photos, and reviews on the platform, showcasing their unique experiences and creating an authentic narrative around Airbnb's brand.

Stories Of Guests And Hosts Enhancing The Brand Narrative

The stories of guests and hosts play a crucial role in enhancing Airbnb's brand narrative. These personal accounts highlight the diverse range of accommodations available through Airbnb, from cozy apartments in bustling cities to secluded cabins in remote locations. Airbnb creates an emotional connection with its audience and fosters a sense of trust in the platform by sharing these stories.

Some brand story examples include:

  • A solo traveler finds comfort and companionship with a welcoming host.
  • A family creates cherished memories while exploring a new city through local recommendations provided by their host.
  • An adventurous couple embarks on an unforgettable journey by booking unique accommodations like treehouses or houseboats.

These stories showcase the possibilities Airbnb offers and inspire others to embark on their own adventures.

Impact Of Storytelling On Airbnb's Rapid Growth

The power of storytelling has been instrumental in Airbnb's rapid growth. Airbnb has successfully positioned itself as a trusted brand that goes beyond just providing accommodations by tapping into the emotions and aspirations of travelers. The compelling stories shared on the platform have fueled word-of-mouth marketing, attracting new users and contributing to Airbnb's exponential expansion worldwide.

Combining an unconventional brand story, user-generated content, and impactful storytelling has allowed Airbnb brand story examples to differentiate itself from traditional hospitality providers. It has created a community-driven platform that offers a place to stay and fosters connections and cultural exchange. Through its brand narrative, Airbnb continues to inspire wanderlust and redefine the way people travel.

Brand story examples - Tell your origin story and share your brand values on the About page

Image taken from Strikingly


Brand Story Examples #5 - Patagonia: The Activism Brand

Patagonia is a brand that goes beyond selling outdoor gear; it champions environmental activism. With a deep commitment to protecting the planet, Patagonia has woven its brand story around sustainable practices and campaigns that inspire others to take action.

Patagonia's Commitment To Environmental Activism

Its unwavering dedication to environmental activism is at the core of Patagonia's brand story. From its early days, the company has prioritized sustainability and conservation. It actively supports grassroots organizations and initiatives that protect the environment and preserve natural resources.

Storytelling Through Sustainable Practices And Campaigns

Its sustainable practices and campaigns bring Patagonia's brand narrative to life. The company strives to minimize its ecological footprint by using recycled materials, reducing waste, and implementing innovative manufacturing processes. Patagonia communicates its commitment to responsible business practices through these actions and inspires others to follow suit.

Consumer Engagement In Brand Story Through Worn Wear

One of the unique aspects of Patagonia's storytelling approach is its emphasis on consumer engagement. The company launched the Worn Wear program, encouraging customers to repair their worn-out gear instead of buying new products. This initiative promotes sustainability and invites customers to be active participants in the brand's story by sharing their experiences with their well-loved Patagonia items.

Patagonia's Brand Image As A Leader In Social Responsibility

Through its unwavering commitment to environmental activism, Patagonia has established itself as a leader in social responsibility within the industry. Its authentic storytelling resonates with consumers who prioritize sustainability and ethical business practices. Patagonia has built a strong brand image for more than just outdoor apparel by aligning its actions with its values.

Patagonia's brand story is a powerful example of how a company can use storytelling to drive change and inspire others. Patagonia has created a loyal customer base and made a significant impact on the world by weaving environmental activism into every aspect of its business. Its commitment to sustainability and social responsibility inspires other brands to embrace storytelling techniques that align with their values. Strikingly can play a crucial role in helping brands share their unique stories and connect with their audience effectively.

Brand Story Examples #6 - Lego: Building Imagination

Lego has a rich history and strong brand values have contributed to its success as a storytelling brand. With its colorful building blocks, Lego has captured the imaginations of children and adults alike for generations.

Lego's Rich History And Brand Values

Lego was founded in 1932 by Ole Kirk Christiansen in Denmark. The name Lego is derived from the Danish words leg godt, which means play well. From its humble beginnings as a small carpentry workshop, Lego has grown into one of the most beloved toy brands in the world.

Lego's brand values revolve around creativity, imagination, and play. The company believes that play is essential for learning and development, and its toys are designed to inspire children to build, create, and explore.

Storytelling Through Creative Play And Imagination

Lego's brand story is brought to life through the creative play and imagination it encourages. Lego allows them to become storytellers by providing children with an open-ended platform for building their worlds.

Children can construct anything imaginable using Lego bricks, from towering castles to futuristic spaceships. The freedom of expression fosters creativity and allows children to create their narratives while playing with Lego sets.

User-Generated Content And Community Engagement

Lego has successfully leveraged user-generated content as a powerful storytelling tool. The company actively encourages customers to share their creations on social media platforms using hashtags like #LEGOBuilds or #LEGOCreations.

This user-generated content not only showcases the endless possibilities of Lego building but also creates a sense of community among brand fans. Lego enthusiasts worldwide connect with each other through their shared love for building with bricks.

Evolution Of Lego's Brand Story Across Generations

Over the years, Lego has evolved its brand story to stay relevant and resonate with new generations. While the core concept of creative play remains unchanged, Lego has embraced popular culture and collaborated with franchises like Star Wars, Harry Potter, and Marvel to create themed sets.

Lego has expanded its storytelling potential and captured the imaginations of fans across different age groups by tapping into these beloved stories and characters. The evolution has allowed Lego to continue its legacy as a brand that sparks joy, creativity, and imagination.

Brand story examples - Use photos, videos, graphics to narrate your story

Image taken from Strikingly


Brand Story Examples #7 - Dove: Real Beauty

Dove's commitment to promoting body positivity has been a cornerstone of its brand story. Through their advertisements, Dove has consistently challenged societal beauty standards and celebrated diversity. Their brand narrative has evolved over the years, focusing on empowering women to embrace their unique beauty.

One of the key elements of Dove's brand storytelling is user-generated content and inclusive storytelling. They have encouraged women from all walks of life to share their stories and experiences, creating a sense of community and belonging. Featuring real women in their campaigns has let Dove effectively connect with their audience on a personal level.

The positive impact that Dove's storytelling has had on women's self-esteem and societal standards cannot be overstated. Dove has helped redefine beauty standards and promote a more inclusive definition of beauty by showcasing diverse body types and challenging traditional notions of beauty.

Dove's brand story is centered around promoting body positivity and challenging societal beauty standards. Through their advertisements, user-generated content, and inclusive storytelling, they have positively impacted women's self-esteem and contributed to changing societal norms. Their commitment to empowering women through their brand narrative sets them apart as leaders in promoting real beauty.

Brand Story Examples #8 - Strikingly: Empowering Website Creation

Strikingly is a website builder that plays a crucial role in brand storytelling, allowing businesses to create their online presence and effectively communicate their brand story to their target audience. With its mission to democratize website building, Strikingly empowers individuals and businesses of all sizes to easily create stunning websites without needing technical expertise.

Strikingly's Mission To Democratize Website Building

Strikingly's core mission is to make website building accessible to everyone, regardless of their technical skills or budget constraints. Strikingly enables individuals and businesses to tell their brand story through a visually appealing and professional website by providing an intuitive and user-friendly platform.

User-Friendly Interface For Effortless Storytelling

With its user-friendly interface, Strikingly simplifies the website's creation process and allows users to incorporate storytelling elements into their design effortlessly. From choosing templates that align with their brand narrative to customizing layouts, colors, fonts, and images, Strikingly provides an intuitive platform that enables users to bring their brand story to life.

Brand story examples - Include a Blog to publish stories and other narratives

Image taken from Strikingly

How Can Strikingly Help Create A Brand Story?

Here are a few ways Strikingly can help you create a compelling brand story:

  • Use visually stunning templates to set the right tone and elevate your brand. Strikingly has many beautiful templates to choose from that can reflect your brand's personality.
  • Tell your origin story and share your brand values on the About page. Use photos, videos, graphics, and text to narrate the brand's origins and what it stands for.
  • Share customer stories, testimonials, and reviews. Social proof goes a long way in building trust and affinity with your audience.
  • Use striking visuals throughout the site to reinforce your brand image. Infuse on-brand images, color schemes, fonts, etc., to create a cohesive look.
  • Engagingly feature your products or services. Use rich media like videos to showcase your offerings and tell their backstory.
  • Maintain a consistent brand voice across all content. This helps communicate your brand personality more strongly.
  • Include a Blog to publish stories, behind-the-scenes and other narratives that lend depth to your brand.
  • Create About pages for your team members to humanize your brand.

The key is to craft compelling content across all site elements and let the brand narrative shine through vividly and consistently. Strikingly provides all the tools to do this effectively.


Brand storytelling plays a crucial role in marketing by creating a powerful connection between businesses and their target audience. Through compelling narratives, brands can engage customers on an emotional level, build brand loyalty, and differentiate themselves from competitors.

The 8 mind-blowing brand story examples we explored demonstrate the impact of effective storytelling on brand image and success. Nike's Fueling the Passion campaign inspired athletes worldwide, while Coca-Cola's Spreading Happiness ads created emotional connections with consumers. Apple's Think Different narrative revolutionized the tech industry, and Airbnb's Belong Anywhere story fueled its rapid growth.

Businesses should embrace storytelling techniques to captivate their audience and leave a lasting impression. Brands can create authenticity and build customer trust by weaving narratives into their marketing strategies. User-generated content is a powerful tool that allows brands like Lego and Dove to engage their community in storytelling.

Strikingly provides a user-friendly interface for effortless storytelling. With stunning website examples built using Strikingly, businesses can showcase their unique brand story to the world. Strikingly empowers brands to tell their stories effectively and reach a wider audience.

Incorporating these insights into their marketing strategies can help businesses leverage the power of storytelling to connect with customers on a deeper level, build brand loyalty, and drive growth in today's competitive landscape. Sign up with Strikingly today and create your own brand story to transform your user base into a loyal and engaged fan base.