5 Secrets of Successful UX Design

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User experience design, commonly known as UX design, is a critical aspect of website development that focuses on creating a positive user experience. In this article, we will explore the importance of UX design principles and how they can be implemented to enhance the user's journey on a website. We will also discuss whether all website builders follow these principles.

What is UX design?

UX design refers to the process of designing a website that is easy to use, visually appealing, and meets the needs of its users. It involves understanding user behavior and preferences and creating an interface that caters to those needs.

What is the importance of UX design?

UX design is crucial in ensuring users have a positive experience when navigating through a website. A well-designed interface can make it easier for users to find what they want, increase engagement, and ultimately lead to higher conversion rates.

Do all website builders follow UX design principles?

While most website builders claim to follow UX design principles, not all of them do so effectively. Some may prioritize aesthetics over usability or neglect aspects like accessibility or mobile responsiveness. Businesses must choose a website builder that prioritizes UX design principles to create an optimal user experience.

UX Design Principles #1: Simplify the User Interface

User experience design (UX design) is about ensuring that your website visitors have a seamless and enjoyable experience when interacting with your site. One of the key principles of UX design is simplifying the user interface. This means creating a clean, easy-to-use, intuitive layout for users to navigate.

Strikingly Site Editor Featuring UX Design

Image taken from Strikingly Site Editor


  • Clean Layout

A clean layout means avoiding clutter and unnecessary elements on your website. When designing your website, consider what information is most important to your users and make sure it is prominently displayed. Use white space effectively to give your content room to breathe, and avoid cramming too much onto one page.

  • Self-Explanatory Features

Your website should be designed so that its features are self-explanatory. Users should be able to understand what each feature does without reading an instruction manual or watching a tutorial video. Use clear labels, icons, and tooltips to help users understand how to use each feature.

  • Consistent Design

Consistency is key when it comes to UX design. Your website should have a consistent look and feel across all pages so that users can easily navigate from one page to another without feeling lost or confused.

  • Mobile-Friendly Interface

With more people accessing websites on their mobile devices than ever, your website must have a mobile-friendly interface. This means using responsive design techniques that automatically adjust your site's layout based on the user's screen size.

When designing for mobile devices, keep in mind that users will be interacting with their fingers rather than a mouse pointer, so make sure buttons are large enough to be easily tapped, and that text is legible on smaller screens.

By following these principles of UX design, you can create a website that is easy to use and enjoyable for your visitors. In the next section, we'll explore another important principle of UX design: identifying user needs.

UX Design Principles #2: UX Design is about Identifying User Needs

Strikingly Landing Page Featuring UX Design

Image taken from Strikingly Landing Page

User experience design, or UX design, is all about creating a website that is easy to use and understand. To achieve this, designers must identify the needs of their users and design with those needs in mind.

  • Research user preference

Researching user preferences is the first step in identifying user needs. This can be done through surveys, focus groups, or analytics data. By understanding what users want and need from a website, designers can create an experience that meets those expectations.

  • Set up personas

Setting up personas is another way to identify user needs. Personas are fictional characters representing different types of users who may visit the website. By creating personas based on research and data, designers can better understand the needs and goals of their target audience.

  • User journey mapping

User journey mapping is a process that helps designers understand how users interact with a website from start to finish. By mapping out each step of the user's journey, designers can identify pain points and areas for improvement in the user experience.

  • Design for accessibility

Designing for accessibility means creating a website that can be used by people with disabilities such as visual impairments or mobility issues. By designing with accessibility in mind, designers can ensure that all users have equal access to information and functionality on the website.

By following these UX design principles, designers can create websites that are easy to use and enjoyable for their users. It's important to remember that good UX design is an ongoing process - continuous testing and improvement are necessary to ensure that the website remains user-friendly and effective.

Strikingly, a website builder, is a great example of a company prioritizing UX design. With an intuitive user experience, responsive design, and user-friendly editing tools, Strikingly makes it easy for anyone to create a beautiful and functional website.

UX design is an essential aspect of website building that should not be overlooked. By identifying user needs through research, personas, and journey mapping, designing for accessibility, and continuously testing and improving the website, designers can create an experience that truly meets the needs of their users.

UX Design Principles #3: Communicate with Your Audience

One of the most important aspects of UX design is communication with your audience. This involves using clear language and perfecting your copy to ensure that users can easily understand your website. It's also essential to consider users with disabilities by providing alternative text for images and ensuring the website is accessible to everyone.

Furthermore, optimizing your website for search engines is crucial for increasing visibility and driving traffic to your site. This involves using relevant keywords in your content, meta descriptions, and titles to improve search engine rankings.

  • Use clear language

Using clear language on your website is essential for ensuring that users can easily understand what you're trying to communicate. It's important to avoid using technical jargon or complex vocabulary that may confuse or frustrate users. Instead, use simple, concise language that gets straight to the point.

Strikingly SEO Checklist featuring UX Design

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  • Perfect your copy

Your website's copy plays a crucial role in communicating with your audience and conveying the message you want them to take away from their experience on the site. Ensure all your content is well-written, engaging, and error-free.

  • Consider users with disabilities

It's important to design websites with accessibility in mind so that everyone can use them regardless of their abilities or disabilities. This includes providing alternative text for images, using high contrast colors for text, and ensuring that keyboard navigation works properly.

  • Optimize for search engines

Optimizing your website for search engines ensures that it appears at the top of search engine results when people search for relevant keywords related to UX design or user experience design. This involves using relevant keywords throughout your content and meta descriptions while avoiding keyword stuffing.

UX Design Principles #4: Continuous Testing and Improvement

UX design is not a one-time process. It requires continuous testing and improvement to ensure the user experience is always at its best. This principle involves running user testing, observing user behavior, incorporating user feedback, and implementing changes based on the findings.

  • Run user testing

User testing is an essential part of UX design. It involves getting feedback from real users on your website or app to understand how they interact with it. By doing this, you can identify pain points and areas for improvement.

  • Observing user behavior

Observing user behavior can help you understand how users interact with your website or app in real-time. This can be done through heat maps, click tracking, or other user behavior tools. Doing this lets you identify patterns and make informed decisions about what changes to implement.

Incorporating user feedback is crucial for improving the overall UX design of your website or app. By listening to what users say, you can identify areas for improvement and make changes that will enhance their experience.

Strikingly Editor Featuring Feedback form and UX Design

Image taken from Strikingly


  • Implementing changes

Finally, implementing changes based on the findings from user testing and observation is critical for the continuous improvement of UX design. This can involve making small tweaks to the layout or adding new features altogether.

UX Design Principles #5: Don't Forget About the Human Touch

When it comes to UX design, it's easy to get caught up in the technical aspects and forget about the human element. However, personalization, human-like interactions, emotional connections, and adding personality to your website are all crucial components of a successful user experience.

  • Personalization

Personalization is about tailoring your website to individual users' preferences and needs. This can include everything from recommending relevant content based on their browsing history to customizing the layout and design based on their device or location.

  • Human-like interactions

One of the key principles of UX design is creating interfaces that feel natural and intuitive for users. This means incorporating elements like conversational language, animated icons, and interactive features that mimic real-world interactions.

  • Emotional connections

People are more likely to remember experiences that evoke strong emotions – whether positive or negative. By incorporating emotional triggers into your website – such as compelling visuals or inspiring messaging – you can create a more memorable and engaging user experience.

  • Adding personality to your website

Finally, adding personality to your website can help differentiate it from competitors and create a stronger brand identity in users' minds. This can include everything from playful animations and illustrations to unique copywriting that reflects your brand's tone and values.

Strikingly: UX Design Champion

When it comes to website builders prioritizing UX design principles, Strikingly is a clear champion. With an intuitive user experience, responsive design, user-friendly editing tools, and attention to visual appeal, Strikingly makes it easy for anyone to create a beautiful and user-friendly website.

Strikingly takes pride in its intuitive user experience, which ensures that users can effortlessly navigate and interact with the websites built on their platform. They prioritize simplicity and ease of use, allowing users to create and manage their websites without feeling overwhelmed or needing extensive technical expertise.

Strikingly's user interface is thoughtfully designed, providing clear and logical pathways for users to access various features and tools. From setting up pages and adding content to customizing layouts and managing settings, the platform guides users through the website creation process with intuitive steps and helpful prompts.

  • Responsive Design

Strikingly understands the significance of responsive design in today's multi-device landscape. They excel in creating websites that adapt seamlessly to different devices and screen sizes. Whether users access a Strikingly website from a desktop computer, tablet, or smartphone, they can expect a consistent and optimal viewing experience.

Strikingly's responsive design approach ensures that the websites automatically adjust and rearrange content to fit the screen size, preserving readability, functionality, and visual appeal. This responsiveness enhances user satisfaction, as visitors can access and engage with the website effectively, regardless of their device.

  • User-Friendly Editing Tools

Strikingly empowers users with user-friendly editing tools that enable them to customize their websites easily. The platform's intuitive interface and drag-and-drop functionality make it a breeze to modify content, rearrange sections, add images and videos, and tweak design elements. Users can make real-time changes and instantly see how their edits impact the overall look and feel of the website.

Strikingly's editing tools are designed with simplicity in mind, ensuring that users can achieve their desired website design without the need for extensive coding or design knowledge. This user-friendliness saves time and effort, allowing users to focus on creating compelling content and delivering a memorable user experience.

  • Attention to Visual Appeal

Strikingly recognizes the importance of visual appeal in capturing users' attention and creating a memorable impression. Their platform offers a wide range of visually stunning templates and customization options. Users can choose from various professionally designed templates that cater to different industries and styles, ensuring a visually appealing foundation for their websites.

Additionally, Strikingly provides extensive customization options, allowing users to tailor the design elements, fonts, colors, and images to align with their brand identity. The attention to visual appeal enhances the overall user experience, making websites created with Strikingly visually engaging and aesthetically pleasing. This visual appeal can leave a lasting impact on visitors, effectively conveying the brand's message and encouraging user engagement.


Strikingly website builder has significantly contributed to the world of UX design by providing an intuitive user experience, responsive design, user-friendly editing tools, and attention to visual appeal. Their commitment to user experience design principles is evident in their platform's functionality and design.

All website builders must implement UX design principles in their work. By simplifying the user interface, identifying user needs, communicating with your audience, continuous testing and improving, and adding the human touch, you can create a website that truly resonates with your audience.

Don't underestimate the importance of UX design. It can make or break your online presence. By following these principles and using a website builder like Strikingly that prioritizes UX design, you can create a website that looks great and functions seamlessly.

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