10 Steps to Writing a Business Proposal That Gets Results

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Writing a business proposal is an essential part of any successful business. But what is a business proposal? It is a document that outlines how your company can provide solutions to a client's needs. A well-written proposal can help you win new clients, secure funding, and build long-term relationships with customers. In this article, we will provide you with 10 steps on how to write a business proposal that will impress your clients.

What is the importance of writing a business proposal?

Writing a business proposal is crucial for any company looking to grow and expand its customer base. It allows you to showcase your expertise, highlight your strengths, and demonstrate why you are the best choice for the job. A well-written proposal can make all the difference in winning or losing a potential client.

This article is aimed at entrepreneurs, small business owners, freelancers, and anyone who wants to learn how to write a successful business proposal. Whether you are just starting or have been in business for years, this guide will help you create proposals that get results.

Overview of the 10 Writing Business Proposal Tips to Get Results

The 10 steps we will cover in this article are:

1) Conduct extensive research

2) Understand the client's needs

3) Develop clear objectives

4) Create a strong executive summary

5) Present solutions

6) Discuss budget and pricing

7) Detail the execution plan

8) Highlight expertise and credentials

9) Edit and review the proposal

10) Use Strikingly to present your business proposal

Following these steps, you can create an effective business proposal to impress potential clients and help you win new business.

Step 1: Conduct Extensive Research

When writing a business proposal, conducting extensive research is crucial. It helps you understand your client's needs, industry, and competitors. This information will help you develop a proposal that stands out from the competition.

To conduct thorough research, gather information about your client's industry. Look for trends, challenges, and opportunities your client may face. You can gather this information from online sources like industry reports and news articles.

Next, research your client's competitors. Look for their strengths and weaknesses and identify areas where your client can differentiate themselves. This will help you develop solutions that meet your client's unique needs.

Once you've gathered all the necessary data, analyze it carefully to identify key insights and trends. This will help you develop a proposal that aligns with your client's needs and goals.

Strikingly can also play a role in research gathering by providing templates for surveys or questionnaires that can help you gather data from clients or potential customers.

Overall, conducting extensive research is essential in writing an effective business proposal. It helps you understand your client's needs better and develop solutions that meet those needs while standing out from the competition.

Step 2: Understand the Client's Needs

As you start writing a business proposal, it is crucial to understand your potential client's needs. Understanding their needs will help you tailor your proposal to meet their requirements, which increases the chances of winning the project. Here are some tips to help you understand your client's needs:

Pro Tips to Understand Your Client’s Needs

1. Conduct research - Researching your potential client helps you understand their business, industry, and competition. This information will give you an idea of what they need and how you can help them.

2. Ask questions - Schedule a meeting with your potential client and ask them questions about their business goals, objectives, and pain points. This information will help you identify areas where you can add value.

3. Listen actively - Pay attention to what your potential client says during the meeting and take notes. Listening actively shows that you care about their needs and are willing to work with them.

Aligning your proposal with your potential client's needs is critical in winning the project. Your proposal should clearly show how you plan to address their pain points and achieve their goals.

If your proposal does not align with their needs, they may assume that you do not understand their business or that you are not capable of delivering results.

Personalize the Proposal for Your Client

Personalizing your proposal shows that you have taken the time to understand your potential client's needs and are committed to delivering results. Here are some tips to help you personalize your proposal:

1. Use their name - Address your potential client by name in the proposal. This small gesture shows that you have taken the time to learn about them.

2. Reference their business goals - In the proposal, reference their business goals and objectives that they shared with you during the meeting.

3. Tailor your solutions - Customize your proposed solutions to address their specific pain points and achieve their business goals.

Understanding your potential client's needs is crucial in writing an effective business proposal. You increase your chances of winning the project by aligning your proposal with their needs.

Step 3: Develop Clear Objectives

When writing a business proposal, developing clear objectives that align with the client's needs is essential. Doing so lets you demonstrate your understanding of the client's requirements and showcase how your solutions can meet their goals.

Setting clear objectives is crucial in any business proposal because it helps you stay focused on your goals. When you clearly understand your goals, you can create a more effective proposal that resonates with your target audience. Clear objectives also help establish trust between you and the client, as they can see that you plan to meet their needs.

Define objectives in a proposal

To define your objectives in a business proposal, start by identifying what the client wants to achieve. This could be anything from increasing sales revenue to improving customer satisfaction rates. Once you understand their goals, develop specific and measurable objectives aligning with them. For example, if the client wants to increase sales revenue by 20%, one of your objectives could be implementing a new marketing strategy that drives more traffic to their website.

Aligning objectives with client needs

To align your objectives with the client's needs effectively, ensure you understand their pain points and desired outcomes thoroughly. Use this information to craft specific, measurable goals directly addressing those pain points. Additionally, ensure each objective is achievable and relevant to the client's goals. Finally, provide a clear timeline for achieving each objective so the client knows what to expect and when.

Developing clear objectives is critical in writing an effective business proposal. By setting specific and measurable goals that align with the client's needs, you can create a compelling proposal that showcases your expertise and demonstrates how your solutions can help them achieve their desired outcomes.

Step 4: Create a Strong Executive Summary

When writing a business proposal, the executive summary is often the first thing that potential clients will read. It is essential to create a solid executive summary that captures their attention and encourages them to read on.

The executive summary is the most critical part of your business proposal as it summarizes all the key points in one concise section. It should provide an overview of your proposal, including what you're offering, why you're offering it, and how much it will cost. A well-written executive summary can make or break your chances of winning new business.

Elements to Include in the Executive Summary

Your executive summary should include a brief introduction about your company and its expertise, followed by a clear statement of the problem that your client is facing. You should then outline your proposed solution and explain how it will benefit the client's business. Finally, include details about pricing and timelines.

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Tips for Engaging the Client with the Executive Summary

To engage potential clients with your executive summary, keep it concise and focused on their needs rather than solely on yourself or your company's accomplishments. Use precise language and avoid technical jargon that might confuse non-experts in your field. Finally, end with a call to action encouraging them to read on and learn more about how you can help their business succeed.

Step 5: Present Solutions

When writing a business proposal, presenting solutions is the core of the document. This section should highlight how your services or products can solve the client's problem or meet their needs. You can persuade the client to choose your proposal over others by presenting solutions effectively.

To present solutions effectively, it's important to understand the client's needs and objectives. This will help you tailor your solution to their specific requirements. Use clear and concise language that is easy for the client to understand. Avoid using jargon or technical terms that may confuse them.

When presenting solutions, ensure they align with the client's wants and needs. Use examples or case studies to demonstrate how your solution has helped other clients achieve similar goals. This will give them confidence in choosing your proposal.

Step 6: Discuss Budget and Pricing

When writing a business proposal, discussing budget and pricing is essential to make or break the deal. It's crucial to ensure that the client understands the costs involved in the project and how your proposal can provide value for their investment.

Determining pricing and budget can be tricky, as you need to balance offering competitive prices while ensuring profitability for your business. One way to approach this is by researching industry standards and analyzing the client's budget constraints.

Negotiating pricing with clients requires tact and diplomacy. It's essential to listen to their concerns and address any questions they may have about the cost of your services. Be transparent about what they're paying for and how it aligns with their goals.

Step 7: Detail the Execution Plan

As you write a business proposal, it is important to detail the execution plan. This step is essential in showing the client how you plan to bring their project to fruition. It also helps the client understand your approach and how their needs will be met.

When detailing the execution plan, it is essential to include specific elements such as timelines, milestones, and deliverables. A clear understanding of these elements will help you and your client stay on track throughout the project.

When presenting the execution plan, it is crucial to do so in a clear and concise manner. Use simple language and avoid technical jargon that might confuse or intimidate your client. Focus on highlighting key milestones and deliverables while emphasizing how they align with the client's needs.

By detailing an effective execution plan, you demonstrate your expertise and professionalism while reassuring clients that their project is in capable hands. Ensure this step is not overlooked, as it can be critical in securing new business opportunities.

Step 8: Highlight Expertise and Credentials

When writing a business proposal, highlighting your expertise and credentials is essential. This step helps build trust and credibility with the client, showing them you have the necessary skills and experience to meet their needs.

To showcase your expertise and credentials, start by outlining your relevant experience in the industry. You can also highlight any certifications or awards you've received related to the project at hand. Additionally, including testimonials from previous clients can help demonstrate your capabilities.

When emphasizing your expertise and credentials in the proposal, tie them back to the client's needs. For example, if you have experience working with similar companies or industries, highlight how that experience will specifically benefit the client's project.

By effectively highlighting your expertise and credentials in your business proposal, you can set yourself apart from competitors and increase your chances of winning the project.

Step 9: Edit and Review the Proposal

After completing the first eight steps, it's time to move on to the final stage of writing a business proposal: editing and reviewing. This is crucial in ensuring that your proposal is error-free, polished, and ready to impress your client.

Editing and reviewing your proposal helps you identify any mistakes or inconsistencies that may have been overlooked during the writing process. It also helps you refine your ideas, clarify your message, and improve the overall quality of your proposal.

To ensure that your business proposal is effective, you need to review it carefully for grammar, punctuation, spelling, formatting, and style errors. One effective method is to read the entire document several times with fresh eyes.

Another method is to ask someone else to review your proposal for you. A fresh perspective can help identify areas where you might have missed something or where there could be room for improvement.

Pro Tips to Review Your Business Proposal

To ensure that your business proposal is effective, here are some tips on how to make it error-free:

1) Read through it several times with fresh eyes, and ask someone else to review it for you.

2) Use online tools like Grammarly or Hemingway Editor to check for grammar, spelling, style, clarity, and conciseness errors.

3) Pay attention to formatting and make sure the document is easy to read and visually appealing.

4) Ensure that your proposal is personalized and tailored to your client's specific needs.

5) Use simple language that is easy to understand and avoid using jargon or technical terms that may confuse your client.

By following these tips, you can ensure that your business proposal is polished, error-free, and effective in communicating your ideas to your client.

Step 10: Use Strikingly to Present Your Business Proposal

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Image taken from Strikingly

If you're looking for an easy-to-use platform to present your business proposal, look no further than Strikingly. Here are some reasons why:

  • Strikingly is a website builder that allows you to create beautiful, professional-looking websites quickly and easily. You don't need any coding or design experience to get started.
  • With Strikingly, you can create a dedicated page for your business proposal, complete with all the necessary information, images, and videos. You can customize the design to match your branding and add your own unique touches.
Pretty Olive Website Showing Portfolio
  • Strikingly offers a variety of templates to choose from, so you can pick one that fits your style and needs. Whether you're pitching a new product or service, or looking for funding for your startup, there's a template that will work for you.
  • Strikingly also offers a range of features to help you create a compelling proposal. You can add interactive elements like slideshows, videos, and animations to bring your proposal to life. You can also include customer testimonials, case studies, and other social proof to build credibility.
Pretty Olive Interior Website Showing Social Proof
  • Once you've created your proposal page on Strikingly, you can easily share it with potential investors or clients. You can send them a link to the page or opt to password protect it for privacy purposes. You can also track visitor analytics to see how your proposal is performing and make adjustments as needed.
Strikingly's Built-In Analytics

Image taken from Strikingly

Overall, Strikingly is a great choice for presenting your business proposal in a professional and engaging way. Give it a try and see how it can help you win over investors and clients alike!


Writing a business proposal can be daunting, but following these 10 steps can make the process much smoother. By conducting extensive research, understanding the client's needs, developing clear objectives, creating a solid executive summary, presenting solutions, discussing budget and pricing, detailing the execution plan, highlighting expertise and credentials, and editing and reviewing the proposal thoroughly, you can create an effective business proposal that meets your client's needs.

One tool that can help you in this process is Strikingly website builder. With its user-friendly interface and customizable templates, Strikingly allows you to create a professional-looking proposal that showcases your expertise and credentials. By using Strikingly to communicate effectively with clients and present visually appealing solutions, you can increase your chances of winning their business.

Remember to personalize your proposal for each client by understanding their needs and aligning your objectives accordingly. Don't be afraid to negotiate pricing or emphasize your expertise - these are essential to win over potential clients. Of course, you can always check out business proposal sample online to find inspiration.

If you're ready to get started on writing a successful business proposal, take action now! Use these 10 steps as a guide and incorporate Strikingly into your process for maximum impact. With practice and persistence, you'll soon be writing effective business proposals that win over clients and drive success for your business.