As an insurance professional, you have to start strong in 2020. With consumers starting to make wiser decisions about investing for their future, you want to be visible online for when they start shopping around for insurance. Strikingly is an insurance website builder that enables you to create a professional and unique website in just a few minutes.
Strikingly’s variety of insurance agent website templates are mobile responsive and designed with a view that creating a positive user experience is crucial to website success. Here are our top tips for creating a successful insurance agency web site that complements your digital marketing strategy.
1. Make your website personal
Choosing an insurance plan is a proactive decision to protect one’s future. It is a very personal task and you want to make sure that your insurance agent website appeals to your target client at this level. Create content that is relatable and personal. One of the pitfalls of bigger insurance websites is that they rely on bots that are programmed with automated responses to user inquiries. Add a section to your insurance agent website template that contains your direct contact details as well as that of your staff. It would help if you put up photos as well to make your brand more approachable.
2. Choose easy to use insurance agency website templates
Your choice of template can affect the user experience on your site so it’s important to choose wisely. For starters, select a template that suits the flow of your content. Strikingly’s insurance website templates can easily adapt to various types of content but it is up to you to choose a look and feel that suits your personality and your brand image.
3. Customize your website
With your busy calendar, it’s very tempting to put up a website, add your content and be done with it in a few minutes. We highly suggest playing around with the website editor and customize your website’s color and fonts to make it uniquely your own. Remember that your insurance agency website is your company’s digital home base. It’s important to make sure it reflects your brand effectively for it to be able to represent you on the web. Put up your company logo, take the time to add custom icons to elevate your website and make it a professional page that exudes reliability, credibility and trustworthiness.
4. Create comprehensive content
Customers like making informed decisions about insurance plans. In this era of the internet when information is literally at their fingertips, they expect nothing less than comprehensive advice from their insurance provider. They are also more likely to ask questions about the packages they sign up for because they take the time to do hardcore research before engaging an agent. Make your website the go-to for information on coverage.
Your website should contain everything that a user needs to make an informed decision. Include access to industry-related information, plan benefits and cost and even a real-time quoting system or a live chat feature where you can directly communicate with potential clients in real time. In this way you can get to answer their questions and help them enroll.
5. Build reliable and searchable content
Build trust as an insurance professional by providing regular advice on coverage and financial management matters. Add a blog to your insurance agent website template and make an active effort to update it regularly. Articles that simplify complex coverage-related issues, market changes and topics that demonstrate your expertise in this area will help make your site credible and trustworthy. Also, don’t forget to optimize your website content. Make sure to target keywords or keyphrases that people are searching for and include them in your content in the most natural way. When search engines recognize you as a good source of custom information, they are more likely to put your site on top of their results lists.