Strikingly blog banner: The Importance of a High Google Pagespeed Insights Score for Your Website

Speeding up your website can be tedious, but it's necessary to keep your audience engaged. Google Pagespeed Insights score is the go-to tool for measuring the performance of your website, and it's a critical factor in determining the success of your online presence. It's not just about having a pretty website; it's about having a fast website that delivers the information your audience wants in a matter of seconds.

The Google Pagespeed Insights tool is the ultimate speedometer for your website, providing an in-depth analysis of how fast your website loads and the areas that need improvement. A high Google Pagespeed Insights speed score shows your audience that you care about their experience and improves your search engine rankings, making it easier for people to find your website.

Improving your Google Pagespeed Insights score requires a multi-faceted approach, but it's worth it in the end. From optimizing images to minifying code, there are numerous ways to improve your website's speed and, ultimately, your Google Pagespeed Insights score.

It's time to take a closer look at your website's performance and start working on improving your Google Pagespeed Insights score.

What is Google Pagespeed Insights Score?

Regarding the success of your website, speed is more than just a luxury – it's a necessity. And that's where Google Pagespeed Insights Score comes in. This score is the ultimate barometer of your website's performance, providing valuable insight into how quickly your website loads and how well it serves your audience.

Google Pagespeed Insights Google Pagespeed Insights is a free online tool offered by Google that analyzes a website's performance and provides recommendations on how to improve its speed and user experience. This tool is designed to help website owners understand how their website is performing and what changes they can make to improve their Google Pagespeed Insights score.

Think of your website like a store, and its speed is the customer service. A high Google Pagespeed Insights Score means that your store is easy to navigate, has a fast checkout process, and provides a pleasant shopping experience. A low score, on the other hand, is like having a long line at the checkout, a slow-loading website, and an overall frustrating experience for your customers.

But how do you improve your Google Pagespeed Insights Score and provide visitors with a fast, seamless experience? Enter the Pagespeed Insights tool. This powerful tool offers a detailed analysis of your website's performance and identifies areas that need improvement. Whether it's large images that slow down your website or unnecessary code that bog it down, the Pagespeed Insights tool will help you pinpoint the problems and give you actionable steps to improve your score.

The Google Pagespeed Insights Score is an important metric that should be noticed. Using the Pagespeed Insights tool, you can ensure that your website provides a fast, efficient experience for your visitors, improve your search engine rankings, and boost the overall success of your online presence. Hence, why settle for anything less than a high score? It's time to hit the accelerator and speed up your website with Google Pagespeed Insights.

Importance of Having a High Score on Google Pagespeed Insights

Google Pagespeed Insights is a comprehensive online tool that provides website owners with a detailed analysis of their website's speed and user experience. The tool uses Google's advanced algorithms to analyze a website's code and assets and provides recommendations for improving its performance. With Google Pagespeed Insights, website owners can gain valuable insights into their website's strengths and weaknesses and take concrete steps to improve their Google Pagespeed Insights score.

Having a high Google Pagespeed Insights score is essential for several reasons. First, a fast-loading website provides a better user experience, as users are likelier to stay on a website if it loads quickly. Second, website speed is a factor that Google considers when ranking websites in its search engine results. A high Google Pagespeed Insights score can improve a website's search engine optimization (SEO) and visibility.

Moreover, a high Google Pagespeed Insights score indicates that a website is well-optimized and efficient, which can help improve its conversion rates and overall performance. It is crucial for website owners to continuously monitor and improve their Google Pagespeed Insights score to ensure that their website is providing the best possible user experience. By regularly using the Pagespeed Insights tool, website owners can make informed decisions on improving their website's speed and performance, which will positively impact their Google Pagespeed Insights score.

The size of images and videos, sluggish server response time, non-optimized code, and render-blocking resources are just a few of the issues that might diminish a website's speed and performance. Website owners can use Google's Pagespeed Insights tool to discover these issues and implement fixes to boost their site's performance and Pagespeed score. If you care about the quality of your website's UX, SEO, or performance, Google Pagespeed Insights is a must-have.

Factors Affecting Website Speed

Several factors can affect a website's speed and performance, including the size of images and videos, slow server response time, non-optimized code, and render-blocking resources. Using the Pagespeed Insights tool, website owners can identify these factors and take the necessary steps to improve their website's performance and achieve a high Google Pagespeed Insights score.

1. Large videos and images

Large image and video files can significantly slow down a website's loading time, leading to a poor user experience.

Strikingly website Peggy Liu's landing page

Image taken from Strikingly website user Peggy Liu

Large images and videos are the biggest culprits of a low Google Pagespeed Insights Score. These files can significantly slow down a website's loading time, leading to a poor user experience and negatively impacting your score. However, with the Pagespeed Insights tool, you can identify these large files and take steps to optimize them, reducing their size and improving your score.

Today, a fast website must be optimized for multiple devices. Strikingly offers a mobile-optimized platform with a good Google Pagespeed Insights Score.

With Strikingly, large images and videos are optimized for fast loading times, ensuring that your website provides a positive user experience no matter what device your visitors use. This optimization is crucial because more people are accessing the web on their smartphones and tablets. A website that is slow or difficult to view on a mobile device will likely drive visitors away, resulting in a lower Google Pagespeed Insights Score.

In addition to optimizing your website for mobile viewing, Strikingly also provides a range of tools and resources to help you improve your Google Pagespeed Insights Score; it is your one-stop shop for a fast, efficient website.

If you're looking for a platform that offers a high Google Pagespeed Insights Score and mobile optimization, look no further than Strikingly. With its powerful tools and resources, Strikingly makes it easy to create a fast, efficient website optimized for viewing on different devices and provides a positive user experience for your visitors.

2. Slow server response time

A website's server response time is crucial in achieving a high Google Pagespeed Insights Score. If a website's server is slow to respond, it can result in a slow-loading website, leading to a poor user experience and a low score.

How fast is a fast server's response time? According to Google, a website's server should respond within 200 milliseconds. Any longer can result in a slow-loading website and a lower score.

Strikingly's landing page

Image taken from Strikingly’s landing page

Strikingly, the platform optimized for fast, efficient websites is fully aware of the importance of server response time. That's why Strikingly provides fast, reliable hosting to ensure that your website's server can respond quickly and efficiently. Strikingly helps you improve your Google Pagespeed Insights Score and visitor experience in many ways.

3. Browser caching

Browser caching stores commonly used resources on a user's device so that they do not have to be loaded again on subsequent visits. By enabling browser caching, website owners can improve their website's performance and reduce loading time.

In simple terms, browser caching stores commonly used resources on a user's device so that they do not have to be loaded again on subsequent visits. By enabling browser caching, website owners can significantly improve their website's performance and reduce loading time, resulting in a faster website and a higher score.

4. Redirects

Excessive redirects can slow down a website's loading time and impact performance. Too much redirection can be a major roadblock in achieving a high Google Pagespeed Insights Score. When a website has too many redirection, it can slow down the website's loading time and negatively impact its performance. And can result in a poor user experience and a lower score.

5. Too many plugins

Plugins can slow down websites for several reasons. Each plugin added to a website adds additional resources and code to the website, which can increase the amount of data that needs to be loaded each time a user visits the website.

Ssome plugins also need to be optimized for performance, which means they can use more system resources and slow down the website. Additionally, some plugins may have compatibility issues with other plugins, themes, or other components of the website, which can further slow down the website.

Finally, some plugins may have bugs or other technical issues that can slow down the website. Older plugins that are no longer supported or maintained are especially vulnerable.

6. Hosting

A website's hosting can also impact its speed and performance. For example, a shared hosting plan may not provide the necessary resources for a website to perform optimally.

Website hosting can significantly impact a website's Google Pagespeed Insights Score. A website's hosting environment plays a crucial role in determining the website's loading speed and performance.

If a website's hosting environment is slow or not optimized for performance, it can result in a slow-loading website and a lower Google Pagespeed Insights Score. A website's hosting environment includes the server hardware, network connectivity, and server software.

Stirkingly's pricing page

Image taken from Strikingly’s Pricing Page

Strikingly is a platform designed for speedy and efficient websites that realizes the significance of a hosting setup. To guarantee optimal performance and a high Google Pagespeed Insights Score Strikingly offers fast and dependable hosting for all its websites. Check out our pricing page to see which hosting plan will suit you best.

7. Content Delivery Network (CDN)

A CDN is a network of servers worldwide that deliver content to users based on their geographic location. By using a CDN, website owners can reduce the distance data travels, improving website speed and performance.

Google Pagespeed Insights is directly influenced by using a Content Delivery Network (CDN). A content delivery network (CDN) is a system that spreads a website's data over numerous servers in different regions, which guarantees all users fast and easy access to the website's content.

By distributing requests over multiple nodes, CDNs increase website speed by decreasing their reliance on the central server. CDNs speed up websites by spreading requests over different nodes, raising its Google Pagespeed Insights Score.

CDNs can also aid in making the site more stable and accessible. With the support of a content delivery network (CDN), a website's data can be stored and served from various locations, reducing the likelihood of downtime in the event of a server failure.

8. Minification

Minifying code involves removing unnecessary characters, such as whitespace and comments, to reduce file size and improve performance. Google Pagespeed Insights recommends minifying HTML, CSS, and JavaScript files to improve website speed.

Minimization is helpful for this very purpose. Minification is like cleaning up your room, so it's not cluttered and messy. When you clean up your room, you can find things faster and play easier.

The same thing goes for websites. Websites comprise lots of little things like words, pictures, and videos, just like your room has toys, clothes, and books. A website with too much clutter can take a long time to load, just like it takes a long time to find something in a messy room.

Google Pagespeed Insights is like a house help that gives you advice on how to clean up your website's room, so it loads faster. It tells you which things you can remove to make the website faster, like removing extra spaces from the words or additional comments from the code.

9. Uncompressed files

Uncompressed files are like oversized packages that you get in the mail. If the box is too big, the mailman can take a long time to deliver it to your house. And if it takes a long time, you must wait a long time before you can play with the toy or use the thing you got in the mail. Websites, like mail, consist of many little files. If these files are too large, the website can load slowly, like the mailman delivering a large bundle.

Strikingly's site editor upload files page

Image taken from Strikingly Site Editor

Optimizing your website's performance is crucial for delivering a seamless user experience, and Strikingly takes it seriously. With our fast and reliable hosting environment, Strikingly helps ensure that your website is optimized for performance, resulting in a high Google Pagespeed Insights Score. Therefore, if you're looking for a platform that will help you achieve a top-performing website, consider Strikingly as your partner in website building.