benefits of changing your business name in 2023

Are you considering changing your business name? If so, you need to know that this is a complicated process that should be taken seriously. As the business landscape continues to evolve, more and more businesses are looking for ways to stand out from the competition. A great way to do this is by opting for a business name change in 2023.

Sometimes, a business name change becomes vital to the business's success. Sometimes, your brand name might keep you from the prosperity you want your business to achieve. When your company is registered, your name might not be suitable anymore when it grows.

Reasons for Changing Your Business Name

There are many reasons why you should change your business name. You may be starting a new business and enjoying a fresh start, or your current name no longer accurately represents your brand. Whatever the reason, a business name change can be a big decision. Here are some factors to consider before changing a business name

1) Ahead of the Curve

One of the most critical factors in choosing a business name is branding. A good brand can set you apart from your competitors and attract customers. If you're starting a new business, consider a name that reflects your brand. If you're changing a business name, make sure the new name is compatible with your existing brand. The business world is constantly evolving, and it can take time to keep up. You'll stay caught up in the competition if you're stuck with an outdated name. A new name can help you stay ahead of the curve and keep your business relevant.

By learning how to change the name of your business, you can signal to your customers that you're a forward-thinking company that is always on the lookout for new opportunities. New business names can attract new customers and retain the current ones. It can also give you a competitive edge over businesses that last updated their names years ago.

2) Connect With the Growing Audience

When you're starting, you might not have a lot of customers or followers. But as your business grows, you'll build a following. And if you change your name to something more in line with your brand or what your customers are looking for, you can connect with a growing audience.

For example, let's say you started a small blog about fashion. But as your following grew, you realized that your readers were also interested in beauty and lifestyle tips. If you change your name to reflect that, you can connect with a larger audience and provide them with the content they want.

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Not only will this help you attract new readers, but it can also help improve your search engine ranking. People searching for topics related to your blog are more likely to find you if your name is relevant to what they're searching for.

3) Increase Online Visibility

If you want to increase your visibility and reach new audiences, then changing a business name is a great way. By choosing a new name, you can create a fresh start for your business that will help you stand out from the competition. A new name can also attract attention from potential customers who may need to be more familiar with your brand. If you're considering changing your business name, be sure to weigh the pros and cons carefully before making a decision.

4) Revamp Growth Opportunities

If you're considering changing your business name, one key reason is to rebrand yourself for growth opportunities. A new name can signal to potential customers and partners that you're serious about expanding your reach and growing your company. It can also help you break into new markets or tap into new customer segments.

If you choose wisely, a new name can boost your search engine optimization (SEO) efforts and give you a much-needed fresh start on social media. If done correctly, changing your business name can be a powerful tool for fueling future growth.

5) Ensure Your Name is Unique and Memorable

There are a lot of businesses out there with generic, boring names. If you want your business to stand out from the rest, you need to have a unique and memorable name. Brainstorming with your team or friends is an excellent way to create a unique business name. Be creative and think outside the box.

memorable business name

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Once you have a list of potential names, research to ensure that another company is still using the name. You can do this by searching online or checking with your state's secretary of state office. Once you have found a unique and available name, register it as a trademark to protect it from being used by anyone else.

A unique and memorable name will make it easy for customers to remember your business and what you offer. It can help you attract new customers and grow your business. So if you're considering changing your business name, keep these things in mind.

Benefits of a Business Name Change

Changing your business name has many benefits, primarily if your current name no longer reflects your brand or mission. A new name can signal a new era for your company and help you attract new customers and partners. It can also help you stand out in a crowded marketplace and better connect with your target audience. If you're considering changing your business name, here are some key benefits to keep in mind:

  • A new name can refresh your brand and help you attract new customers.
  • It can help you stand out from the competition.
  • It can better reflect your company's mission or values.
  • It can simplify complex product or service names.
  • It can unify multiple brands under one umbrella.

How to Change Your Business Name?

There are a few different ways to change your business name. Here are a few examples of changing a business name:

  • You can file a trademark application with the US Patent and Trademark Office (USPTO). It can be expensive and unavailable if your small business needs an established brand.
  • You can also file an amendment to your state's corporate filings, which will require more paperwork but may be less expensive and more available to smaller businesses.
  • You can also change your name with the help of a lawyer or trademark agent. It can be costly, time-consuming, and tricky, so it's only for some.

Tips for Changing Your Business

Assuming you've decided to take the plunge and change your business name, keep a few things in mind. Here are some tips for changing your business name in 2023:

  • Do your research: This is the most crucial step while changing your business name. It would help if you made sure that your new name is available and not already being used by another company. You can quickly search online or hire a professional to help you with this.

Make sure you have a strong reason for changing your business name. Whether your current name no longer accurately reflects your brand or you're looking to start fresh with a new identity, be sure to have a clear purpose for making the change. Conduct thorough research to ensure the chosen name isn't already being used by another company in your industry. The last thing you would want is to get sued for trademark infringement.

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  • Keep it short and unique: A more concise name is easier to remember and less likely to be misspelled than a longer one. And if you can make it easy to pronounce, it will be the icing on the cake. A complex or hard-to-pronounce name will make it difficult for customers to find and remember your business.

Even if you have a great name, but the .com domain isn't available, it will be much harder for people to find you online. Check the availability of your business name before settling on a new one. Avoid using initials or acronyms in your business name unless they are widely known and recognizable (like McDonald's or NASA). Make sure the name is relevant to your business and communicates what you do. A generic or irrelevant name will not help customers understand what your company does or what you offer.

  • Notify your customers and clients: Once you have a new name, you must let your customers and clients know about the change. The last thing you want is for them to need clarification or be aware of the switch. Send out an email blast, post on social media, and update your website with the new information.
  • Update your legal documents: These include business licenses, permits, and tax documents. You'll need to file for a new DBA (doing business as) if you're using a different name than what's on your current documentation.
  • Change your branding: This includes everything from your logo to your website design to your marketing materials. Anything that has your old business name on it needs to be updated with the new one. Hire a professional designer if needed to help with this process. Once you've selected a few potential names, test them out on family and friends to get feedback and see which is most memorable and appealing.

Choosing the right business name is an important decision that should be taken seriously. Following these tips, you can narrow down your options and choose a name to help your business succeed.

Best Time for Business Name Change

There are a few key things to consider when changing your business name. First, you want to ensure that the new name is available and not already being used by another company. For example, if your business is US-based, you can quickly search online or through the US Patent and Trademark Office to check availability. Once you've found an available name, you'll need to change your business registration, licenses, and permits to reflect the new name. You may also need to update your website, stationery, signage, and marketing materials. And finally, be sure to let your customers and clients know about the change so they can update their records.

Build a Business Website on Strikingly

Strikingly is a professional website builder that enables you to build a business website without breaking a sweat. After you complete the registration on our platform, you will fall under our free plan, which allows you to build an essential business website with all the fundamental features.

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We provide you with an order management system, which helps you to keep track of all the orders made by your customers. We also offer our customers multiple payment gateways, which enables them to send their payments or ask for a refund. Our platform's three standard payment gateways are PayPal, Stripe, and Square. Apart from that, your customers can also send payments through credit or debit cards.

Your brand's reputation depends on how the customers perceive you. They will let you know through online reviews if you are satisfied with your services. If you need more positive or negative feedback, consider changing your business name to catch them by surprise. However, you must notify them before making it official, so they feel clear after landing on your eCommerce website.

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Strikingly's website editor makes it easy for you to change the name and logo of your website. If your business goes through any changes, you do not have to create a new website from scratch because we offer accessible editing features, such as drag-and-drop. The drag-and-drop feature lets you display your website elements according to your business plans.


As we look towards the new year, we must consider all options regarding your business. Changing your business name in 2023 could be a great way to set yourself apart from competitors and market yourself more effectively. From creating brand recognition and boosting customer loyalty to improving search engine visibility, numerous benefits come with changing your business name. Take some time now to review why you should consider making a switch so you can make an informed decision for your company's future.

If your business name changes, you can tell your consumers about it via your website. In all this hassle, if website maintenance is the easiest thing for you to take care of, you'll have more time to focus on resolving other matters. As a result, we encourage individuals and organizations to rely on Strikingly to run their professional websites.