With most people spending a huge amount of time online, the internet remains one of the most effective vehicles for promoting products, services and events. People rely on the web for information on virtually everything so if your event website does not provide visitors what they need to know, you will not be able to generate excitement and hype around your upcoming event.

In the past, building event websites was a complicated activity that requires technical expertise and the assistance of a professional web developer. Nowadays, however, it’s possible to create your own event planner website with a bit of creativity and the help of a reliable events website builder like Strikingly.

To build your own event website, you start with one of Strikingly’s growing collection of free event website templates. These templates are customizable so you can create a unique site that represents your brand and personality. With the help of an intuitive website editor and numerous app integrations, anyone can set up a full-featured website in no time. No coding required.

What makes an effective events website?

There are a few key things that you should keep in mind when creating an event planning website.

1. Straight to the point

Visitors tend to spend only a few seconds looking at a webpage. Because of this, an event planning website should feature brief but punchy website copy. The site should be able to communicate what event it is promoting and entice the user to stick around within those few seconds. Vital information such as date, time, venue and the event description should be located within the upper fold of the webpage. Also, do not forget a call to action button in this area so people can easily register.

2. Communicate the main selling points of the event

The best event planner websites are able to grab a user’s attention and convince them to sign up. You should be able to put focus on what makes your event so great and worth attending. Are you featuring a popular speaker or a celebrity guest perhaps? Is it because the event will take place in a beautiful venue? You need to get people excited about your event by painting a picture in their minds about what they should expect when they attend.

3. Strong visuals that reinforce your message

Using high quality images and videos will help get your message across. People are more drawn to visual cues and are more likely to get engaged by images, videos and graphics than text content.

4. Simple registration process

Even free events websites can attract attendees by having a simple registration process. Keeping your forms short and clean is key to getting people to come to your event. Visitors do not have the time, nor do they want to waste whatever precious time they have filling up forms. The more clicks and steps you put towards closing a transaction, the higher the chances of your attendees from walking away without completing it.

5. Mobile responsive

Fortunately, Strikingly can help you with this detail because by building your website on this platform, you’re automatically starting with a mobile responsive event website template. There’s no need for you to do any additional coding to make your website look great on smaller screens. With more and more people using their mobile devices to get on the web, you want to make sure that your site is accessible on these devices.

Examples of Event Websites Powered by Strikingly

Looking for design inspiration? Check out some of the best free events websites created on this platform.


Beyond Paradigms


Exquisite Weddings & Events


The Jesuit Leadership Seminar




McMaster Public Health Student-Led Conference


Space Forum


Women in Consumer & Commercial Finance




Students in Mind


British Postgraduate Network for Chinese Studies