The Ultimate Website Audit Checklist For SEO Success

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The Ultimate Website Audit Checklist For SEO Success

As a website owner, you must know that your online presence is integral to the growth and success of your business. However, more than just having a web page is required. You must ensure your website is visible and easily accessible to potential customers. It is where website audits come in.

A website audit comprehensively analyzes your website's performance and functionality. It evaluates various aspects of your website. You can conduct a website audit to identify any errors or areas for improvement and take action to optimize your site for better performance.

You may wonder how to do website audit. If you're searching for an easy-to-use platform that offers built-in tools for conducting a thorough website audit without any coding skills required, then Strikingly is the solution for you! With its intuitive drag-and-drop interface and customizable templates designed with SEO in mind - Strikingly makes running a website audit easier than ever!

But before running a website audit, it's vital that you have and are aware of a website audit checklist.

Website Audit- Make good first impressions with website templates

Image taken from Strikingly


Website Audit Checklist- Technical SEO Audit

When it comes to website audits, the technical aspect is crucial. Here are a few key areas to focus on:

Check Your Website's Loading Speed

Website speed is crucial to SEO and user experience. A slow-loading site can lead to higher bounce rates and lower search engine rankings. You can use tools like Google PageSpeed Insights or GTmetrix to check your website's loading speed.


Some tips to improve your website's loading speed include optimizing images, minimizing HTTP requests, and using a content delivery network (CDN).

Evaluate Your Website's Mobile Responsiveness

With more people accessing websites on mobile devices than ever; mobile responsiveness is essential for SEO and user experience. To evaluate your website's mobile responsiveness, you can use Google's Mobile-Friendly Test.

Assess Your Website's Url Structure

A clear and concise URL structure is essential for users and search engines. Ensure your URLs are descriptive yet short, and avoid using special characters or symbols.


Some tips for optimizing your URL structure include including relevant keywords, using hyphens instead of underscores or spaces, and avoiding duplicate content.

Analyze Your Website's Site Architecture

Your website's architecture refers to how pages are organized and linked. A clear site architecture makes it easier for users to navigate your site and helps search engines understand the hierarchy of pages.


You can identify any issues affecting your search engine rankings or user experience by conducting a thorough technical SEO audit of your website. Use these tips as part of your website audit checklist to ensure your site is optimized for success.

Website Audit- Titles & Meta Descriptions

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Website Audit Checklist- On-Page SEO Audit

When it comes to on-page SEO, there are several key elements you should focus on during your website audit. These include analyzing your website's title tags and meta descriptions, reviewing your header tags, assessing your content quality and relevance, and checking your internal linking structure.

Analyzing Your Website's Title Tags And Meta Descriptions

Your title tags and meta descriptions are the most important on-page SEO elements. They provide a summary of what each page on your website is about and help search engines understand what kind of content you have to offer.


During your website audit, ensure each page has a unique title tag and meta description that accurately reflects the content on the page. Use relevant keywords in the title tag and meta description to help improve your chances of ranking well in search results.

Reviewing Your Website's Header Tags

Header tags (H1, H2, H3, etc.) are used to organize the content on each page of your website. They help both users and search engines understand the structure of your content.

Assessing Your Website's Content Quality And Relevance

Your website's content is one of the most critical factors in SEO. Assess each page's content for quality and relevance during your website audit.


Ensure that each piece of content provides value to users by answering their questions or addressing their needs. Use relevant keywords throughout the content (without overstuffing) to help improve its chances of ranking well in search results.

Checking Your Website's Internal Linking Structure

Internal links point from one page on your website to another. They assist users in navigating your site and help search engines evaluate the structure of your content.


During your website audit, check each page's internal linking structure to ensure it is well-organized and easy to navigate. Ensure each page has at least a few internal links pointing to it and that those links use relevant anchor text to help improve the page's visibility in search results.


Website Audit Checklist- Off-Page SEO Audit

When it comes to website audits, off-page SEO is just as important as on-page SEO. Off-page SEO refers to all the factors outside your website affecting its search engine ranking. Here are a few key areas to focus on when conducting an off-page SEO audit:

Evaluating Your Website's Backlink Profile

Backlinks are links from other websites that lead to your website. They are crucial in determining your website's authority and relevance in search engine rankings. When evaluating your backlink profile, consider the following:


  • The number of backlinks. A higher number of quality backlinks can increase your website's authority and improve its search engine ranking.
  • The quality of backlinks. Backlinks from reputable, high-authority websites are more valuable than those from low-quality or spammy sites.
  • Anchor text. The text used in the link to your site can affect how search engines view the relevance and authority of your site.

To improve your backlink profile, consider contacting other websites for guest posting opportunities or creating shareable content that others will like to link to.

Assessing Your Website's Social Media Presence

Social media can significantly drive traffic and improve search engine rankings for your website. When assessing your social media presence, consider the following:


  • Larger number of followers
  • Engagement
  • Consistency

Reviewing Your Website's Online Reputation

Your online reputation can significantly impact your website's search engine ranking. When reviewing your online reputation, consider the following:


  • Reviews and ratings. Positive reviews and high ratings can improve brand reputation and increase trust with potential customers.
  • Brand mentions. Mentions of your brand across the internet can indicate relevance and authority in search engine rankings.
  • Negative feedback. Negative feedback or reviews can harm the brand's reputation and decrease search engine rankings.

Analyzing Your Website's Local Seo Presence

Optimizing for local SEO is crucial if you have a local business. When analyzing your website's local SEO presence, consider the following:


  • Google My Business. listing A complete and accurate Google My Business listing can improve visibility in local search results.
  • Local keywords. Including relevant location-based keywords throughout your website can improve its relevance in local search results.
  • Local backlinks. Backlinks from local businesses or organizations can increase relevance and authority in local search results.
Website Audit- Organized Header Tags

Image taken from Strikingly


Website Audit Checklist- User Experience Audit

Regarding how to audit a website, user experience is a crucial aspect that cannot be overlooked. Your website's navigation, design and layout, content readability, and call-to-action placement all play a vital role in providing a seamless user experience.

Evaluating Your Website's Navigation

Navigation is the backbone of any website as it helps users find what they are looking for quickly and easily. A poorly designed navigation system can frustrate users and lead to high bounce rates. To evaluate your website's navigation, ask yourself the following questions:


1) Is the navigation menu easy to find?

2) Are the categories and subcategories clearly labeled?

3) Is there a search bar available?

4) Are there breadcrumbs that show users where they are on the site?


If your answer to these questions is no, revamping your navigation system is time.

Reviewing Your Website's Design And Layout

Your website's design and layout should be visually appealing and reflect your brand identity. A cluttered or outdated design can make your site look unprofessional and deter potential customers from engaging with your business. To review your site's design and layout, consider the following:


1) Does the color scheme match your brand?

2) Is the font easy to read?

3) Are images used effectively?

4) Is there enough white space?


It may be time for a redesign if your answers are no to these questions.

Analyzing Your Website's Content Readability

Your content should be easy to read, understand, and engage with for all visitors - regardless of their reading level or language proficiency. To analyze your site's content readability:

1) Check for spelling or grammatical mistakes.

2) Use short paragraphs.

3) Use bullet points or numbered lists.

4) Use subheadings.

5) Avoid using jargon or technical terms.

Checking Your Website's Call-To-Action Placement

Your call-to-action (CTA) should be strategically placed throughout your site to encourage users to take action. To evaluate your CTA placement:


1) Check that your CTA is visible and stands out.

2) Make sure it's above the fold.

3) Use action-oriented language.

4) Use contrasting colors to make it stand out.

Website Audit- Simple URL Structure

Image taken from Strikingly


Website Audit Checklist- Content Audit

Your website's content is the backbone of your online presence. It's what communicates your brand message, attracts visitors, and ultimately drives conversions.

Reviewing Your Website's Content Strategy

Your content strategy should match your business objectives and target audience. A website audit can help you evaluate whether or not your current strategy is effective. Start by reviewing the following:

1) Who is your target audience?

2) What are their pain points and needs?

3) What topics are relevant to them?

4) How does your content address those topics?

Analyzing Your Website's Keyword Usage

Keywords are still important in SEO, but using them strategically and avoiding keyword stuffing is important. Use tools like Google Keyword Planner to research relevant keywords for each website page.

Once you have a list of keywords, review each page on your site and ensure that the primary keyword appears in

1) The page title

2) The meta description

3) The header tags (H1, H2, etc.)

4) Throughout the body copy (but do what is necessary!)

Assessing Your Website's Multimedia And Visuals

Visual elements like images and videos can enhance the user experience on your website, but they also need to be optimized for SEO purposes. When conducting a content audit, review each piece of multimedia on your site and ensure that:


1) Images have descriptive file names

2) the Alt text is included for all images

3) Videos are properly embedded with relevant titles and descriptions

Checking Your Website's Content Freshness

Keeping your website up-to-date with fresh content is essential for user engagement and SEO. When conducting a content audit, review the following:


1) Are any outdated blog posts or pages that must be updated or removed?

2) Are there any new topics that should be covered?

3) Is your website's blog being updated regularly?

Website Audit- Images & Alt Text

Image taken from Strikingly


Website Audit Checklist- Measurement and Tracking Audit

As a website owner, tracking and measuring your website's performance is crucial. It is where a measurement and tracking audit comes in. Through this method, you can identify areas for improvement and make data-driven decisions to enhance your website's user experience and SEO.

Implementing And Analyzing Google Analytics

Google Analytics is a free tool that provides valuable insights into your website's traffic, engagement, and conversions. It lets you track important metrics such as page views, bounce rate, session duration, etc.

To implement Google Analytics on your website, you must create an account and add the tracking code to your website's header or footer. Once set up, you can start analyzing your website's performance by accessing the reports in the dashboard.

Some of the key reports you should pay attention to include:

  • Audience. The report shows who visits your website, their demographics, interests, behavior, and more.
  • Acquisition. The report shows how visitors find your website (e.g., organic search, social media, referral).
  • Behavior. It shows what visitors do on your website (e.g., which pages they visit most).
  • Conversions. The report shows how many visitors complete specific goals on your website (e.g., filling out a form).

Using Google Search Console To Monitor Website Performance

Google Search Console is another free tool provided by Google that allows you to monitor how Google crawls and indexes your website. It provides insights into how often your pages appear in search results, which queries users use to find, and any errors or issues with crawling or indexing them.

To use Google Search Console for monitoring purposes:

1) Verify ownership of your site by adding a code snippet or uploading an HTML file.

2) Submit an XML sitemap of all pages on the site.

3) Monitor crawl errors under the Coverage tab.

4) Use the Performance tab to track your website's search traffic, clicks, impressions, and average position in search results.

Evaluating Your Website's Conversions And Goals

Conversions are the actions you need visitors to take on your website, for example filling out a form, purchasing, or subscribing to your newsletter. Evaluating conversions and goals is essential for measuring the effectiveness of your website's content and design.

To evaluate conversions and goals:

1) Identify the goals you want to track (e.g., newsletter sign-up).

2) Set up conversion tracking in Google Analytics.

3) Analyze conversion data to identify areas for improvement (e.g., low conversion rates on certain pages).

4) Test different variations of your website's design and content to see which leads to higher conversions.

Checking Your Website's Mobile Friendliness And Compatibility

With more people accessing the internet on mobile devices than ever, your website must be mobile-friendly and compatible across various devices.

To check your website's mobile friendliness:


1) Use Google's Mobile-Friendly Test tool.

2) Check if all elements on your site are visible on smaller screens.

3) Ensure that buttons are big enough for easy clicking.

4) Optimize images for faster loading times on mobile devices.


Website Audit- Mobile Optimization

Image taken from Strikingly


Audit A Website With Strikingly For SEO Success

When running a website audit, it can be overwhelming to know where to start. That's why we've compiled a comprehensive website audit checklist to help you thoroughly conduct a website audit. Using Strikingly, you can easily implement the changes necessary to improve your website's search engine ranking and overall user experience.

Home Page: First Impressions Matter

Your home page is often visitors' first impression of your website, so it's important to make it count. Here are some key elements to consider when auditing your home page:


1) Is the design visually appealing and easy to navigate?

2) Does the content convey what your website is about?

3) Are there clear calls to action that encourage visitors to take action?

Titles And Meta Descriptions: Captivating

Titles and meta descriptions are crucial for attracting visitors from search engines. Here are some tips for optimizing them:


1) Use relevant keywords in your titles and meta descriptions.

2) Make them attention-grabbing and compelling.

3) Keep them concise but informative.

Header Tags: Organize Your Content

Header tags assist you in organizing your content and make it undemanding for visitors to read. Consider the following when auditing your header tags:

1) Use H1 tags for main headings and H2-H6 tags for subheadings.

2) Ensure that each header accurately reflects the content beneath it.

3) Avoid using too many header tags on a single page.

URL Structure: Keep It Simple

Your URL structure should be easy for users and search engines to understand. Here's what you should keep in mind:

1) Use descriptive URLs that accurately reflect the content on each page.

2) Keep URLs short and simple.

3) Avoid using special characters or symbols in URLs.

Content Quality: Value Over Quantity

High-quality content is essential for user experience and SEO. Here's how to assess your content quality:


1) Ensure that your content is relevant, informative, and engaging.

2) Avoid keyword stuffing or other black hat SEO tactics.

3) Aim for a good balance between text and multimedia content.

Internal Links: Connect Your Pages

Internal linking helps visitors navigate your website and improves your search engine ranking. When auditing your internal links, here's what to consider:

1) Use descriptive anchor text that accurately reflects the linked page.

2) Ensure that each link is relevant and adds value to the user experience.

3) Avoid using too many internal links on a single page.

Images And Alt Text: Visual Appeal And Optimization

Images can enhance the visual appeal of your website, but they also need to be optimized for SEO. Here's what you should remember:

1) Use high-quality images relevant to each page's content.

2) Optimize images by compressing them without sacrificing quality.

3) Use descriptive alt text that accurately describes each image.

Mobile Optimization: Embrace The Small Screen

Mobile optimization is crucial for user experience and search engine ranking. Here are some key elements when auditing your mobile optimization:

1) Use responsive design to ensure your website looks great on all devices.

2) Optimize images and videos for mobile devices.

3) Ensure all buttons, menus, and other interactive elements are easily clickable on mobile devices.


Website audits are crucial for improving your website's search engine optimization (SEO) and ensuring it performs at its best. The Ultimate Website Audit Checklist provides a comprehensive guide on how to do website audit, covering all the essential aspects of your website that need to be evaluated. It includes technical SEO audit, on-page SEO audit, off-page SEO audit, user experience audit, content audit, and measurement and tracking audit.


Strikingly can simplify the process of conducting a website audit. With its user-friendly interface and customizable templates, you can quickly create an impressive website that meets all the requirements for an effective online presence.

What are you waiting for? Conducting a website audit should be part of your regular maintenance routine. Use our Ultimate Website Audit Checklist as a guide to ensure that every aspect of your site is optimized for maximum performance.