Increase Your Ecommerce Sales Today: 5 Simple Tactics
Increase Your Ecommerce Sales Today: 5 Simple Tactics
Ecommerce sales have been on the rise in recent years, with more and more businesses moving online to reach a wider audience. However, simply having an ecommerce site is not enough to guarantee success. It's crucial to find ways to boost ecommerce sales and increase revenue.
That's where Strikingly comes in - it offers a simple and effective solution for businesses looking to optimize their online presence and drive sales. In this article, we'll explore 5 tactics for boosting ecommerce sales that you can implement using Strikingly.
What is Ecommerce?
Ecommerce refers to buying and selling goods or services over the internet, and it has become increasingly popular in recent years due to its convenience and accessibility. Last 2022, global ecommerce sales amounted to $5.7 trillion, with projections showing that this figure will continue to grow in the coming years.
Given this figure, increasing sales is essential for survival and growth for businesses operating in the competitive world of ecommerce. Strategies to boost ecommerce sales can help businesses increase revenue, improve brand awareness, and gain a competitive edge over their rivals.
In this article, we'll be exploring 5 tactics on how to increase ecommerce sales using Strikingly:
1) Optimizing product pages
2) Leveraging social proof
3) Implementing abandoned cart emails
4) Offering discounts and promotions
5) Optimizing checkout process
To boost ecommerce sales, it's essential to optimize your product pages. Here are some tactics to implement:
1. Engaging product photos
High-quality product photos can make a significant impact on boosting ecommerce sales. Use high-resolution images that showcase your product from different angles and in use cases. Make sure the lighting is good and the background is clean and simple.
Image taken from Sparks Online Store Template
2. Clear and concise
Your product descriptions should be easy to read, informative, and highlight the benefits of your products. Avoid using technical jargon or lengthy paragraphs that can overwhelm potential customers.
3. Highlight unique selling points
What makes your products stand out from the competition? Highlight those unique selling points in your product descriptions or through bullet points.
4. Add customer reviews
Customer reviews can help in building trust with potential customers and boosting ecommerce sales. Make sure to include reviews on your product pages, including positive and negative feedback.
Leverage Social Proof
As an ecommerce business owner, you know that social proof can be a powerful tool to boost ecommerce sales. By showcasing positive feedback from customers, highlighting your social media presence, and displaying trust badges and security seals, you can build trust with potential customers and increase the likelihood of a sale.
1. Showcase customer testimonials
One effective way to leverage social proof is by showcasing customer testimonials on your website. These testimonials can be in the form of written reviews, video testimonials, or even photos of satisfied customers using your products. By sharing the experiences of happy customers, you can help potential buyers feel more confident in their decision to purchase.
2. Display social media followers and engagement
Another way to use social proof is by displaying your social media followers and engagement on your website. This can include the number of followers you have on platforms like Facebook and Instagram, as well as likes, comments, and shares on your posts. By highlighting your strong social media presence, you can show potential buyers that your brand is popular and trusted by many.
3. Use trust badges and security seals
Trust badges and security seals are another important element of leveraging social proof to boost ecommerce sales. These badges indicate that your website is secure and trustworthy for shoppers to purchase without fear of fraud or identity theft. Some examples of trust badges include Norton Secured or McAfee Secure logos.
4. Highlight press mentions or awards
Finally, highlighting press mentions or awards can also be an effective way to leverage social proof for boosting ecommerce sales. If your brand has been featured in major publications or won industry awards, showcase these accolades on your website. This can help potential buyers see that others recognize the value of what you offer.
Implement Abandoned Cart Emails
Abandoned carts are a common problem in ecommerce, with studies showing that up to 70% of online shoppers leave their carts without completing a purchase. This is where abandoned cart emails come in. By sending personalized emails to customers who have left items in their cart, you can remind them of what they left behind and encourage them to complete their purchase.
Image taken from Strikingly
Benefits of Abandoned Cart Emails
Abandoned cart emails have been shown to be highly effective at boosting ecommerce sales. In fact, according to one study, abandoned cart emails have an average open rate of 45% and a click-through rate of 21%. By reminding customers of what they left behind and offering incentives such as free shipping or a discount code, you can increase their chances of completing their purchase.
1. Personalize email subject lines
One key element of successful abandoned cart emails is personalization. By including the customer's name and referencing the items they left in their cart, you can make your email more relevant and engaging. In addition, using urgency-inducing language such as “Don't miss out!” or “Limited time offer” can help encourage customers to take action.
2. Include product images and descriptions
In order to jog your customer's memory about the items they left in their cart, it's important to include clear product images and descriptions in your abandoned cart email. This will help them visualize the item and remember why they were interested in it in the first place.
3. Include a clear call-to-action
It's important to include a clear call-to-action (CTA) in your abandoned cart email. This could be a button that takes customers directly back to their shopping cart or an offer for free shipping or a discount code if they complete their purchase within a certain timeframe.
Offer Discounts and Promotions
Boosting ecommerce sales can be achieved by offering discounts and promotions to your customers. This is a great way to attract new customers and retain existing ones. Here are some tactics to help you increase ecommerce sales through discounts and promotions.
1. Use limited-time offers and flash sales
Limited-time offers and flash sales are an effective way to create a sense of urgency among your customers. This tactic involves offering a discount for a short period of time, usually 24 hours or less. This will encourage customers to make a purchase quickly, before the offer expires.
2. Bundle products for added value
Another way to boost ecommerce sales is by bundling products together for added value. For example, if you sell clothing, you could bundle a shirt with matching pants or accessories. This will encourage customers to purchase more items from your store at once, increasing their overall spend.
3. Offer loyalty or referral programs
Loyalty or referral programs are great ways to incentivize customers to keep coming back to your store and bring in new business as well. By offering rewards or points for purchases or referrals, you can create a loyal customer base that will continue to support your business.
4. Use email marketing to promote deals
Email marketing is an effective way of promoting your discounts and promotions directly to your customer base. By sending out newsletters with exclusive offers, you can entice customers back into your store while also building brand awareness.
Optimize Checkout Process
As an ecommerce business owner, you want to make sure that your customers have a seamless and hassle-free checkout experience. A complicated or confusing checkout process can lead to abandoned carts and lost sales. Here are some tips to optimize your checkout process and boost ecommerce sales.
Image taken from Strikingly
1. Use a simple and intuitive checkout flow
A simple and intuitive checkout flow can make a huge difference in reducing cart abandonment rates. Make sure that the steps are clearly labeled and easy to follow. Avoid asking for too much information, as this can be overwhelming for customers.
2. Display trust badges and security seals
Displaying trust badges and security seals on your website can help build trust with customers and increase conversions. These badges indicate that your site is secure and trustworthy, which can give customers peace of mind when purchasing.
3. Allow guest checkout option
Not everyone wants to create an account when purchasing online. By allowing guest checkout, you're giving customers the option to complete their purchase without having to create an account first.
4. Offer multiple payment options
Offering multiple payment options can help accommodate different customer preferences and increase the likelihood of completing a sale. Popular payment options include credit cards, PayPal, Apple Pay, Google Wallet, etc.
By optimizing your product pages, leveraging social proof, implementing abandoned cart emails, offering discounts/promotions, and optimizing your checkout process you'll be able to boost ecommerce sales significantly! Don't forget to test each tactic individually so that you know what works best for your business.
Now it's time for you to take action! Use Strikingly website builder to implement these tactics and start seeing results today.
Strikingly: Ecommerce Builder to Boost Ecommerce Sales
Fresh Finest Online Store Template from Strikingly
Strikingly website builder is an all-in-one platform that allows businesses to create professional-looking websites without any coding knowledge required easily. With its user-friendly interface and range of customizable templates, Strikingly makes it easy for businesses to optimize their online presence and drive more traffic toward their products or services.
In the rapidly growing world of ecommerce, having a strong online presence is essential for businesses to thrive. To succeed in the competitive landscape, businesses need a robust and user-friendly platform to build and optimize their ecommerce websites. Strikingly, a robust ecommerce builder, offers a range of features and tools to help businesses create stunning online stores and boost their ecommerce sales.
1. Intuitive Ecommerce Website Creation
Strikingly simplifies the process of creating an ecommerce website. With its user-friendly interface and drag-and-drop functionality, you can effortlessly build a professional-looking online store, even without extensive coding knowledge. Choose from various pre-designed templates tailored for ecommerce, customize them to match your brand, and showcase your products effectively.
2. Mobile-Optimized Shopping Experience
In today's mobile-driven world, it's crucial for ecommerce websites to be optimized for mobile devices. Strikingly ensures that your online store looks great and functions seamlessly on smartphones and tablets. Mobile-responsive design is critical for providing a user-friendly shopping experience, increasing conversions, and capturing a larger share of the mobile-driven market.
3. Streamlined Product Management
Strikingly offers an intuitive product management system allowing you to add, edit, and organize your products easily. You can create product categories, add high-quality images, write compelling descriptions, and set pricing and inventory levels. The platform also supports variants, such as different sizes or colors, enabling you to manage and present your product offerings efficiently.
4. Secure and Seamless Payment Processing
Building trust and ensuring a secure checkout process is paramount in ecommerce. Strikingly integrates with trusted and secure payment gateways, allowing you to offer a variety of payment options to your customers. Whether credit cards, PayPal, or other popular payment methods, Strikingly ensures a seamless and secure transaction process, reducing cart abandonment and boosting customer confidence.
5. Conversion-Optimized Features
Strikingly provides conversion-focused features to help drive sales. Utilize built-in tools such as product reviews, related product suggestions, and product image zoom to enhance the customer experience and increase engagement. Implement effective calls-to-action, prominent add-to-cart buttons, and strategically placed trust badges to optimize conversion rates and encourage customers to complete their purchases.
6. SEO Optimization
To attract organic traffic and improve your website's visibility, Strikingly offers built-in SEO optimization tools. Optimize your product pages, meta tags, titles, and descriptions using relevant keywords to improve your search engine rankings. Higher visibility in search results increases the likelihood of attracting potential customers and boosting your ecommerce sales.
7. Seamless Inventory Management
Efficient inventory management is crucial for ecommerce success. Strikingly provides inventory tracking and management tools that allow you to keep track of stock levels, set up notifications for low inventory, and manage product availability. This helps ensure you never oversell or disappoint customers due to out-of-stock items, improving customer satisfaction and increasing sales.
8. Integrated Analytics and Insights
To make data-driven decisions and continuously optimize your ecommerce strategy, Strikingly offers integrated analytics and insights. Track key metrics such as website traffic, conversion rates, and revenue. Gain valuable insights into customer behavior, popular products, and traffic sources. Utilize this data to identify areas for improvement, optimize your marketing efforts, and maximize your ecommerce sales potential.
Strikingly empowers ecommerce for sale businesses to create stunning online stores, optimize the shopping experience, and boost sales. With its intuitive website creation interface, mobile optimization, secure payment processing, conversion-focused features, SEO optimization, inventory management, and analytics.
Boosting ecommerce sales is crucial for the success of any online business. By implementing the 5 tactics outlined above, you can increase your chances of converting visitors into customers and ultimately drive more revenue to your online store.
Not all tactics will work for every ecommerce business to boost ecommerce sales, which is why testing and tracking results is crucial. You can find the best strategies for your niche by analyzing data and adjusting accordingly.
If you're looking for an easy-to-use website builder to help implement these tactics to boost ecommerce sales, we highly recommend Strikingly. Its user-friendly interface and customizable templates make it a great solution for any online business owner.
Don't wait any longer to boost ecommerce sales! Start implementing these 5 tactics today and watch as your revenue grows. Remember to test and track results along the way to find what works best for your business.