Easy Landing Page Builder: Create Professional Pages

Are you looking to create a landing page but don't know where to start? A landing page builder is perfect for creating a professional, effective landing page without coding knowledge. A landing page is essential for converting visitors into customers and increasing your website's conversion rate. In this article, we'll look closer at Strikingly, a website builder that offers an easy-to-use and affordable solution for creating high-quality landing pages.

What is a landing page builder?

A landing page builder is a tool that allows you to create a single web page with the goal of converting visitors into leads or customers. Unlike traditional web pages, which are designed to provide information about your business or product, landing pages are focused on one specific action, such as signing up for a newsletter or purchasing a product.

The main benefits of using landing page builders are:

• Easy to use - Landing page builders are designed to be simple and intuitive. You can drag and drop elements to build your page visually. No HTML or CSS knowledge is required.
• Professional templates - They provide beautiful pre-made landing page templates you can customize with your content. The templates are mobile-friendly and follow best practices.
• Convert visitors into leads - Landing page builders allow you to add all the elements you need to capture visitor information, like email opt-in forms, CTA buttons, lead magnet offers, etc.
• Integrate with your site - Most landing page builders will allow you to match the look and feel of your main website. They can use your brand colors, fonts, and stylistic elements for a seamless experience.
• Hosted for you - The landing pages are hosted on the builder's website platform, so you don't have to install anything on your own server. They handle all the technical aspects for you.
• A/B testing - Many landing page builders include built-in A/B testing capabilities. You can easily create multiple versions of your page and see which performs best. Then make it your active page.
• Integrations - The best landing page builders offer integrations with email marketing services, CRMs, payment platforms, and analytics tools. This allows for a smooth workflow and tracking of your results.

What is the importance of a landing page?

A professional-looking landing page can make all the difference when it comes to converting visitors into customers. A well-designed landing page can increase your website's conversion rate and help you achieve your marketing goals. In contrast, a poorly designed or confusing landing page can drive potential customers away.

Landing pages are crucial for any business or marketing campaign. Here are some of the main benefits of having a landing page:

• Focus the message - A landing page allows you to focus on one key message or offer. You can optimize the copy and design specifically for that one goal. This helps to convey a clear message to visitors.
• Capture leads - The primary goal of most landing pages is to capture leads or email subscribers. By offering something of value, like a download, coupon, or giveaway, you can get visitors to submit their contact information.
• Sell a product - Landing pages are also commonly used to sell a product, service, or event ticket. You can highlight the details and benefits of what you're selling and make it easy for people to buy immediately.
• Improve conversions - A dedicated landing page typically has a higher conversion rate than just sending traffic to your homepage. You can significantly improve your conversions by tailoring the content and call-to-action to your campaign.
• Split test - Landing pages are easy to create and optimize. You can quickly build multiple variations to split test elements like headlines, images, offers, and buttons. Then see which version performs the best.
• Align with ads - If you're running an advertising campaign, sending traffic to a customized landing page will deliver a much better experience for visitors and maximize your ad ROI. Your landing page should align closely with your ad copy and imagery.
• Segment your traffic - Using targeted landing pages allows you to segment your website traffic and cater to different visitor needs and interests. You can create separate funnels for various segments.
• Improve user experience - A dedicated landing page provides a clear path and call to action for visitors. This helps create a smooth user experience by giving them exactly what they expected based on your ads or email campaigns.

Landing pages are key for driving conversions, capturing more leads, improving user experience, testing marketing campaigns, and boosting sales. Every good digital marketing strategy should include optimized landing pages.

Design and Customization

When it comes to creating a landing page, design, and customization are crucial for making a great first impression. With Strikingly's landing page builder, you can easily create a professional-looking page to impress your audience.

1. Easy-to-use drag-and-drop interface

Strikingly's drag-and-drop interface makes it easy for anyone to create a landing page without coding experience. Simply choose the elements you want to add, such as text, images, or videos, and drag them onto the page. You can then resize and rearrange them as needed.

2. Templates and themes for every purpose

Strikingly offers a wide variety of free landing page templates that are designed for different purposes, such as lead generation or event promotion. You can also choose from paid templates if you want something more customized. Each template is fully customizable, so you can make it your own.

3. Customizable colors and fonts

With Strikingly's landing page builder, you have full control over the colors and fonts used on your page. Choose from various pre-designed color schemes or create your own custom palette. You can also choose from dozens of different fonts to give your page a unique look.

4. Mobile responsiveness for all devices

In today's mobile-first world, it's vital that your landing page looks great on all devices. Strikingly ensures that your landing pages are optimized for mobile devices so they look great no matter what screen size they're viewed on.

Features and Capabilities

If you're looking for a landing page builder to help you grow your business, Strikingly has got you covered. Here are some features and capabilities that make it stand out from the crowd.

1. Email marketing services

Strikingly has built-in marketing tools. This means you can capture leads directly from your landing page and add them to your email list without extra effort.

Image taken from Strikingly

2. E-commerce functionality for selling products

If you're looking to sell products online, Strikingly's e-commerce functionality is a great option. You can easily set up a store on your landing page and start selling products in no time.

3. Form builders for lead generation

One of the most important aspects of any landing page is lead generation. With Strikingly's form builders, you can create custom forms that capture all the information you need from potential customers.

4. Analytics and reporting for tracking performance

Finally, Strikingly offers analytics and reporting tools that allow you to track the performance of your landing pages over time. You can see how many visitors are coming to your site, where they're coming from, and what actions they're taking on your site.

SEO and Optimization

When it comes to creating a landing page, it's not just about the design and content. You also need to ensure your landing page is optimized for search engines. Strikingly makes this easy with their on-page optimization tools.

1. On-page optimization tools

Strikingly's on-page optimization tools allow you to optimize your landing page for specific keywords. You can add meta descriptions, title tags, and header tags to ensure your landing page ranks well in search engine results pages (SERPs). This feature is especially useful if you're trying to target a specific audience with your landing page.

2. SEO-friendly URLs and metadata

In addition to on-page optimization tools, Strikingly offers SEO-friendly URLs and metadata. This means your landing page will have a clean URL structure that's easy for search engines to crawl and index. You can customize your metadata to include keywords to help your landing page rank higher in SERPs.

3. SSL certificates for secure browsing

Having an SSL certificate is essential for any website, including landing pages. Strikingly provides SSL certificates for all their websites, meaning visitors can browse your landing page securely without worrying about their data being compromised.

Image taken from a Strikingly user’s website

4. Fast loading times for improved search ranking

Fast loading times are crucial for improving your search ranking. Strikingly's website builder is optimized for speed, so you don't have to worry about slow loading times affecting your search engine rankings.

Pricing and Plans

When creating a landing page, you want to ensure you get the best value for your money. Strikingly offers a range of pricing plans that can fit any budget, making it an ideal choice for those looking to create a professional landing page without breaking the bank.

1. Free plan with limited features

If you're just starting out and don't want to spend any money on a landing page builder, Strikingly's free plan is a great option. The free plan gives you access to basic features like unlimited bandwidth and 24/7 customer support. However, some limitations exist, such as having Strikingly branding on your site.

2. Basic and Pro plans for additional features

For those who want more advanced features, Strikingly offers both Basic and Pro plans. The Basic plan starts at just $8/month (billed annually) and includes features like custom domains, password protection, and the ability to remove Strikingly branding from your site.

The Pro plan starts at $16/month (billed annually) and includes all of the features of the Basic plan plus additional features like e-commerce functionality for selling products directly from your landing page.

3. Affordable pricing for any budget

One of the great things about Strikingly is that their pricing plans are affordable. Even their Pro plan is priced competitively compared to other marketplace landing page builders.

4. 14-day free trial for Pro plan

If you're not sure whether or not you want to commit to a paid plan just yet, Strikingly offers a 14-day free trial of their Pro plan so you can test out all of its features before making a decision.

Customer Support

Strikingly understands that creating a landing page can be challenging, so they offer excellent customer support to assist their users. If you don’t know how to create a landing page, don’t worry! Strikingly’s Happiness Officers got you.

Here are some ways they provide help:

1. 24/7 support via chat and email

Strikingly offers 24/7 customer support via chat and email, ensuring their users can get help whenever needed. Their support team is knowledgeable and responsive, providing quick solutions to any issues that may arise.

Image taken from Strikingly

2. Help center with tutorials and FAQs

Strikingly has a comprehensive help center that includes tutorials and frequently asked questions (FAQs) to guide users through creating a landing page. The help center covers various topics such as design, customization, features, SEO optimization, and more.

3. Community forum for sharing tips and advice

Strikingly has an active community forum where users can share tips and advice on creating landing pages. The forum is an excellent resource for getting inspiration from other users' landing page examples or asking for feedback on your own.

4. Dedicated account managers for Pro plan users

VIP plan users have access to dedicated account managers who can provide personalized assistance with building their landing pages. Account managers are experts in using Strikingly's landing page builder and can offer valuable insights into optimizing your page for better performance.

Conclusion

If you're looking for a free landing page builder that is easy to use, affordable, and packed with features, Strikingly is the perfect choice. With its drag-and-drop interface, customizable templates, and powerful analytics tools, creating a professional landing page that converts visitors into customers has never been easier.

Image taken from Strikingly

Strikingly is an all-in-one website builder that allows you to create beautiful websites and high-converting landing pages quickly and easily. Strikingly offers an impressive range of features designed explicitly for creating effective landing pages, including customizable templates and themes, integration with email marketing services, e-commerce functionality, form builders for lead generation, analytics and reporting tools for tracking performance, and on-page optimization tools for SEO.

Feel free to checkout Strikingly’s Discover page for landing page inspiration.

What are you waiting for? Sign up for Strikingly today!