Build An Online Store Easily With These 8 Simple Steps

· Building Your Site,Design Inspiration,Tips and Tricks
Build an online store with Strikingly ecommerce

Learning how to build an online store is crucial for the growth of your business. In today's digital age, more and more consumers are turning to online shopping, making it essential for companies to have an online presence. Understanding how to build an online store not only allows you to increase your sales but also enables you to reach a wider audience.

In this article, we will introduce Strikingly as an easy and effective platform to build your online store. Strikingly provides a user-friendly interface that simplifies creating and managing an online store. With its intuitive features and customizable templates, you can easily set up a professional-looking online store without coding skills.

By the end of this article, you will have a clear understanding of why having an online store is essential for your business growth, how it can increase your sales and reach, and how Strikingly can help you how to build an online store.

1. Choosing the Right Platform

Researching different platforms to find the best fit for your business needs is a crucial step in learning how to build an online store. With so many options available, it's essential to consider factors such as ease of use, customization options, and pricing.

When exploring the features of Strikingly, you'll quickly realize how it can simplify the process of mastering how to build an online store. Strikingly offers a user-friendly interface that allows even beginners to create professional-looking websites without any coding knowledge. Its drag-and-drop editor makes it easy to customize your store's layout and design according to your brand identity.

Using a platform designed specifically for building online stores has several benefits. Firstly, these platforms usually come with pre-built templates and themes tailored for e-commerce websites. This saves you time and effort in designing your store from scratch. Additionally, they often include essential features such as shopping carts, inventory management systems, and payment gateway integration.

Using Strikingly ensures that you have all the necessary tools at your disposal for building online stores. Its intuitive interface and customizable features make it ideal for small businesses starting their first e-commerce venture and established brands looking to expand their online presence.

When choosing the right platform for building online stores, thorough research is essential. By exploring different media and considering their features and benefits, you can make an informed decision that aligns with your business needs. Strikingly stands out as an easy-to-use and effective platform to build an online store. Why wait? Start building your online store with Strikingly today and unlock the potential for business growth and success. 

2. Setting Up Your Store

Build an online store like Hayashida

Image taken from Hayashida Rice

A. Create an Account

When understanding how to build an online store, the first step is to create an account with Strikingly. This user-friendly platform makes it easy for anyone, regardless of technical expertise, to master how to build an online store. With Strikingly, you can choose from various templates and themes that can be customized to match your brand identity.

B. Choose a Domain

Once you have created your account, the next important step is choosing a domain name for your online store. A domain name is like your store's address on the internet, so it's essential to choose one that is memorable and reflects your brand. Strikingly offers a seamless process for registering a domain name or connecting an existing one.

C. Start Customizing

Now that you have your account and domain name set up, it's time to start customizing your store's theme and design. Strikingly provides a range of customization options, allowing you to personalize every aspect of your online store. From choosing colors and fonts to adding your logo and images, you can create a visually appealing store that aligns with your brand identity.

In addition to customizing the overall look of your online store, it's essential to add essential pages such as the homepage, product pages, and a contact page. The homepage serves as the first impression for visitors and should provide an overview of what your store offers. Product pages allow customers to browse different products or services while providing detailed descriptions and images.

The contact page is crucial for building trust with potential customers as it provides a way to reach out if they have any questions or concerns. Including contact information such as email address or phone number can make customers feel more confident purchasing from your online store.

Learning how to set up an online store with Strikingly is a straightforward process that allows you to create a professional and visually appealing store. By following these steps, you can start building your online store and reaching a broader audience in no time.

3. Adding Products and Inventory Management

When learning how to build an online store, one of the most crucial steps is adding your products and managing your inventory effectively. This ensures that your customers have a seamless shopping experience and helps you keep track of your stock levels. Let's dive into the details of this process.

A. Organizing Your Products

To make it easier for customers to browse through your online store, it's essential to organize your products into categories. This allows them to find what they're looking for quickly and efficiently. Additionally, providing detailed descriptions and high-quality images for each product enhances the shopping experience.

With Strikingly, you can easily create different product categories and assign each item to its appropriate category. This helps in creating a well-structured store layout that is user-friendly and visually appealing.

Uploading detailed descriptions is equally essential as it provides customers with all the necessary information about a product, such as its features, specifications, dimensions, etc. Including high-quality images from different angles allows customers to get a clear view of the product before making a purchase decision.

B. Setting Up Inventory Tracking

Keeping track of your inventory is crucial when mastering how to build an online store. This also help you ensure you don't oversell products or disappoint customers with out-of-stock items. Strikingly offers built-in inventory tracking features that allow you to monitor stock levels in real time.

By setting up inventory tracking on Strikingly, you can easily track how many units are available for each product. When a customer purchases, the system automatically deducts the sold quantity from the general stock count.

Additionally, Strikingly provides notifications when stock levels are running low so you can replenish your inventory promptly. This helps you maintain a seamless shopping experience for your customers and avoids any potential loss in sales due to out-of-stock items.

C. Integrating With Popular Payment Gateways 

To ensure a smooth transaction process, it is essential to integrate your online store with popular payment gateways. Strikingly offers seamless integration with various payment providers, including PayPal, Stripe, and Square.

By integrating these payment gateways into your online store, you can offer customers various secure and convenient payment options. This not only increases customer trust but also expands your potential customer base by accommodating different preferences.

With Strikingly's user-friendly interface, setting up payment gateways is a breeze. You can easily connect your preferred payment provider and customize the checkout process to match your brand identity.

Adding products and managing inventory effectively are essential to build an online store. By organizing products into categories, providing detailed descriptions and images, tracking inventory levels, and integrating popular payment gateways, you can create a seamless shopping experience for your customers while maximizing sales opportunities.

Now that we've covered the importance of adding products and managing inventory, let's move on to the next step: optimizing your online store for search engines.

Remember to take advantage of Strikingly's user-friendly platform throughout this process to build an online store and make them more accessible than ever before!

4. Optimizing for Search Engines

Build your online store with us like Neoprene

Image taken from Neoprene

When understanding how to build an online store, optimizing for search engines is crucial for improving visibility and attracting potential customers. By implementing effective SEO strategies, conducting keyword research, and utilizing meta tags and alt attributes, you can enhance your online store's performance in search engine results.

A. Implementing SEO Strategies

To master how to set up an online store, you must focus on various aspects such as website structure, content quality, and user experience. By following best practices like using relevant keywords in page titles, headings, and URLs, as well as creating unique and informative product descriptions, you can improve your store's visibility in search engine results.

One effective strategy is to ensure that your website is mobile-friendly. With the increasing number of users accessing the internet through mobile devices, having a responsive design that adapts to different screen sizes is essential. Learning how to build an online store not only improves user experience but also helps boost your search engine rankings.

B. Conducting Keyword Research 

Keyword research is vital in mastering how to build an online store. By identifying relevant keywords with high search volumes and low competition, you can strategically incorporate them into your product descriptions and page titles.

When conducting keyword research, consider using tools like Google Keyword Planner or SEMrush to discover popular keywords related to your products or industry. Once you have a list of targeted keywords, ensure they are naturally integrated into your content without compromising readability.

Optimizing product descriptions with relevant keywords not only helps improve organic rankings but also provides valuable information to potential customers about the products you offer. Additionally, incorporating long-tail keywords can help attract more specific and qualified traffic to your online store.

C. Utilizing Meta Tags and Alt Attributes for Performance

Meta tags are crucial in providing information about each webpage on your online store to search engines. By optimizing meta tags, including meta titles and meta descriptions, you can improve your store's visibility in search engine results pages (SERPs).

Meta titles should be concise, descriptive, and include relevant keywords. They should accurately represent the content on each page and entice users to click through to your online store. Meta descriptions provide a summary of the page's content and should also include relevant keywords while encouraging users to visit your site.

By implementing these SEO strategies, conducting thorough keyword research, and utilizing meta tags and alt attributes effectively, you can master how to set up an online store for search engines and increase its visibility in search engine results pages. 

5. Creating a Seamless User Experience

Creating a seamless user experience is crucial for the success of your online store. By designing an intuitive navigation menu, optimizing your store's loading speed, and implementing responsive design, you can ensure your customers have a positive and hassle-free shopping experience.

A. Designing an Intuitive Navigation Menu

When mastering how to build an online store, it's essential to prioritize ease of use and product discoverability. Designing an intuitive navigation menu allows customers to easily browse through different categories and find the products they seek. Organize your products into logical categories and subcategories, making it simple for customers to navigate your store.

Consider using clear and descriptive labels for each category to eliminate confusion. Additionally, it provides search functionality so that customers can quickly find specific products by typing in keywords or phrases.

An intuitive navigation menu not only improves the user experience but also enhances customer satisfaction and encourages repeat visits to your online store.

B. Optimizing Loading Speed

In today's fast-paced digital world, customers expect websites to load quickly. If your online store takes too long to load, visitors are likely to leave before even exploring what you have to offer. This high bounce rate can negatively impact your sales and overall business growth.

To optimize your store's loading speed, consider compressing images without compromising quality, minimizing heavy scripts or plugins that slow down loading times, and leveraging caching techniques that allow elements of your website to be stored locally on users' devices.

Regularly monitor your website's performance using tools like Google PageSpeed Insights or GTmetrix. These tools provide insights into areas where you can further optimize loading times for a smoother user experience.

C. Implementing Responsive Design for Compatibility

With the increasing use of smartphones and tablets for online shopping, your store must be compatible with different devices and screen sizes. Implementing responsive design ensures that your website adjusts seamlessly to fit any screen, providing a consistent and user-friendly experience across all devices.

Responsive design eliminates the need for customers to zoom in or scroll horizontally to view products, making it easier for them to navigate and make purchases. It also improves your website's search engine rankings as search engines prioritize mobile-friendly websites.

By implementing responsive design, you not only cater to the needs of mobile shoppers but also enhance the overall user experience, leading to increased sales and customer satisfaction.

6. Marketing and Promotion

Create an online store like SMUK

Image taken from SMUK

A. Social Media Optimization

Utilizing social media platforms to drive traffic to your online store is a crucial step in building an online presence. Platforms like Facebook, Instagram, and Twitter allow you to connect with potential customers and showcase your products or services. By creating engaging content, sharing promotions, and interacting with your audience, you can effectively drive traffic to your online store.

C. Paid Advertising

Exploring paid advertising can increase visibility and attract new customers to your online store. Platforms like Google Ads and Facebook Ads offer targeted advertising options that allow you to reach specific demographics based on interests, location, and behavior. By strategically allocating your advertising budget and optimizing your ad campaigns, you can effectively drive traffic from relevant audiences more likely to convert into customers.

By utilizing these marketing strategies with a well-designed online store built on Strikingly's user-friendly platform, you can effectively build an online presence that drives traffic and increases sales. Remember to optimize your content for search engines using relevant keywords such as build an online store, build your online store, online store, building online stores, and how to set up an online store. With the exemplary marketing efforts in place, combined with a seamless user experience on Strikingly's platform, success to build an online store is within reach.  

7. Analyzing and Tracking Performance

To ensure the success of your online store, it is crucial to analyze and track its performance regularly. By setting up analytics tools, you can gain valuable insights into website traffic, customer behavior, and conversion rates. This data will help you identify areas for improvement and optimize your online store's performance.

A. Set Up Analytics Tools

One of the critical steps in analyzing and tracking performance is setting up analytics tools such as Google Analytics. These tools provide detailed reports on website traffic, including the number of visitors, their geographical location, and the pages they visit. By monitoring these metrics, you can identify which pages are performing well and which need improvement.

B. Analyze Data

Analyzing data is another critical aspect of tracking performance. By analyzing customer behavior in your online store, you can understand their preferences and make informed decisions to enhance their experience. For example, suppose you notice a high bounce rate on specific product pages. In that case, you can investigate why customers leave without purchasing and make necessary adjustments to improve conversion rates.

C. A/B Testing

A/B testing is a powerful technique that allows you to test different strategies simultaneously to measure their effectiveness. By creating two versions of a webpage or marketing campaign with slight variations (such as other headlines or call-to-action buttons), you can compare their performance and determine which one yields better results. A/B testing helps you make data-driven decisions by providing concrete evidence of what works best for your online store.

By consistently analyzing data and using A/B testing, you can continuously optimize your online store's performance. This iterative process allows you to refine your strategies based on real-time customer feedback. It helps improve user experience, increase conversion rates, and drive more sales for your business.

8. Providing Excellent Customer Support

Building online stores like Crafts

Image taken from Japanese Crafts

To ensure a positive customer experience and encourage repeat business, it is crucial to provide excellent customer support for your online store. Here are three key strategies to implement:

A. Setting Up a Dedicated Customer Support System

Understanding how to build an online store requires a dedicated customer support system to handle inquiries and provide timely assistance to your customers. This can be done by creating a designated email address or phone number for customer inquiries, as well as implementing a ticketing system to track and manage customer requests efficiently.

By promptly responding to customer inquiries and providing helpful solutions, you can enhance their shopping experience and build trust in your brand. Additionally, having a dedicated support system demonstrates your commitment to customer satisfaction.

B. Implementing Live Chat

Another effective way to provide excellent customer support is by implementing live chat or chatbot features on your online store. These tools allow customers to engage with your business in real time, addressing any questions or concerns they may have immediately.

Live chat enables you to offer personalized assistance, guiding customers through the purchasing process and resolving any issues they encounter. Chatbots, on the other hand, can provide automated responses based on predefined scripts, ensuring that customers receive instant answers even outside of regular business hours.

C. Encouraging Customer Feedback

Customer feedback and reviews are vital in building trust and loyalty for your online store. Actively encourage customers to leave reviews after purchasing by sending follow-up emails or offering incentives such as discounts or freebies.

Positive reviews not only serve as social proof for potential customers but also provide valuable insights into areas where you excel. On the other hand, negative feedback presents an opportunity for improvement and allows you to address any issues promptly.

Build an Online Store With Us!

Learn how to set up an online store like Shilajit

Image taken from Natural Shilajit

Understanding how to set up an online store is a crucial step in expanding your business and reaching a wider audience. Following these eight steps, you can easily create your online store and start reaping the benefits of increased sales and brand exposure.

Throughout this article, we have discussed the importance of having an online store for business growth and how building one can increase your sales and reach a wider audience. We have introduced Strikingly as an easy and effective platform to build your online store.

We started by emphasizing the significance of choosing the right platform for your business needs. We explored the features of Strikingly and how it simplifies the process of how to build an online store. Using a platform designed specifically for building online stores offers numerous benefits, including ease of use and tailored functionalities.

Next, we delved into setting up your store on Strikingly. This involved creating an account, choosing a domain name, and customizing your store's theme to match your brand identity. We also highlighted the importance of adding essential pages such as the homepage, product pages, and a contact page.

Adding products and managing inventory were crucial steps in ensuring a smooth operation for your online store. Organizing products into categories with detailed descriptions and images helps customers make informed purchasing decisions. Setting up inventory tracking and integrating with popular payment gateways makes it easier to accept online payments.

Optimizing for search engines is essential for improving visibility in search engine results. Implementing SEO strategies such as conducting keyword research and optimizing product descriptions, page titles, meta tags, and alt attributes can significantly enhance your online store's visibility.

Creating a seamless user experience is critical to keeping customers engaged on your website. Designing an intuitive navigation menu, optimizing loading speed, and implementing responsive design are crucial factors in providing a positive user experience across different devices.

Marketing and promotion play vital roles in driving traffic to your online store. Utilizing social media platforms, implementing email marketing campaigns, and exploring paid advertising options can all contribute to increasing visibility and attracting new customers.

Analyzing and tracking performance is crucial for optimizing your online store's performance. Setting up analytics tools, analyzing data, and using A/B testing are effective methods for identifying areas for improvement and measuring the effectiveness of different strategies.

Providing excellent customer support is essential for building trust and loyalty. Setting up a dedicated customer support system, implementing live chat or chatbot features, and encouraging customer feedback and reviews all contribute to providing exceptional customer service.

Building online stores has become increasingly crucial for businesses looking to expand their reach and increase sales. By following these eight steps using Strikingly as a user-friendly platform, you can quickly build an online store today.

Curious for more? Chat with us today!