12 Features For Business Website That Will Rock Your Ecommerce Adventure

· Entrepreneurship,Building Your Site,Design Inspiration
Showcase your best features for business websites with Strikingly

Having a well-designed and functional business website is crucial for success. A website serves as the online storefront for your brand, allowing potential customers to learn more about your products or services. It is more than just enough to have an essential website; it needs the right features to enhance user experience and drive conversions.

A well-designed features for business website can make all the difference in attracting and retaining customers. It creates a positive first impression, establishes credibility, and builds trust with your audience. A visually appealing layout, intuitive navigation, and easy-to-use features ensure visitors stay on your site longer and engage with your content.

Features of a Website vs. Enhanced User Experience

Website features are crucial in enhancing user experience and ultimately driving conversions. Features such as responsive design, fast loading speed, secure checkout process, search functionality, high-quality product images, detailed product descriptions, customer reviews and ratings, social media integration, live chat support, personalized recommendations, analytics, and reporting all create a seamless user browsing experience.

1. User-Friendly Navigation

A user-friendly navigation is among essential features for business websites. A well-designed and intuitive navigation menu lets visitors easily navigate different website sections, enhancing their overall user experience.

A. Easy-to-use and Intuitive Navigation Menu

The navigation menu should be prominently displayed at the top of the website, making it easily accessible to users. It should have clear and concise labels that accurately describe each section or page of the website. By using familiar icons or text, users can quickly understand where they need to go to find the information they seek.

B. Clear and Concise Organization of Website Pages

In addition to an easy-to-use navigation menu, organizing website pages clearly and concisely is crucial for a seamless user experience. Grouping related content and logical categories helps users quickly and efficiently find their needs. This can be achieved by creating drop-down menus or submenus that provide additional options within each main category.

By implementing these user-friendly navigation features for business website, you can ensure that visitors can easily explore your site, find relevant information, and ultimately take desired actions, such as making a purchase or contacting your business.

Features of a website like Superheroes

Image taken from We Are Superheroes

A. Mobile-friendly Website

Having a mobile-friendly website is crucial for the success of any business. With the increasing use of smartphones and tablets, more and more users are accessing websites on their mobile devices. If your website is optimized for mobile, you can avoid losing potential customers and damaging your brand reputation.

A mobile-friendly website ensures your content is easily accessible and readable on smaller screens. It adapts to different screen sizes, making it convenient for users to navigate and interact with your site. This seamless user experience leads to higher engagement, longer browsing sessions, and increased chances of conversions.

B. Responsive Design

Responsive design plays a significant role in enhancing user experience on your website. By automatically adjusting the layout and content based on the screen size, responsive design eliminates the need for users to zoom in or scroll horizontally to view your site correctly. This saves time and effort for users, resulting in a positive impression of your business.

Moreover, search engines like Google prioritize mobile-friendly websites in their search results. A responsive design can improve your SEO rankings, increasing visibility and organic traffic. With more people finding your site through search engines, you have more opportunities to attract potential customers and generate leads.

When building a responsive website with essential features for business websites, Strikingly is an excellent platform that offers user-friendly templates and tools. With its drag-and-drop editor, you can easily customize your website's layout and content without any coding knowledge.

Strikingly also provides built-in responsiveness features that ensure your website looks great on all devices. Its templates are designed with responsiveness in mind, allowing you to create a seamless user experience for your visitors, whether they're using a desktop, smartphone, or tablet.

By choosing Strikingly as your website builder, you can confidently create a mobile-friendly website with essential features to enhance user experience and drive conversions for your business.

3. Fast Loading Speed

A fast loading speed is among crucial features for business websites. Slow-loading websites can lead to high bounce rates, decreased user engagement, and lower search engine rankings. Therefore, it is essential to optimize website speed to ensure a seamless user experience and improve SEO performance.

A. Page Loading Speed

Page loading speed directly impacts user engagement on a website. Studies have shown that users tend to abandon websites that take more than a few seconds to load. Research suggests that every one-second delay in page load time can result in a 7% reduction in conversions.

Additionally, slow-loading websites often have higher bounce rates as users need more patience and leave before even exploring the content or products offered. This affects user experience and negatively affects SEO rankings since search engines prioritize websites with better user engagement metrics.

B. Strategies to Optimize Website Speed

One effective strategy to optimize website speed is through image compression. Large image files can significantly slow down page loading times. Businesses can reduce file sizes and improve website performance by compressing images without compromising quality.

Another strategy is implementing caching techniques. Caching allows the browser to store some aspects of the website so that they don't need to be reloaded each time a user visits a page. This reduces server requests and speeds up the loading process.

Furthermore, minimizing HTTP requests by combining CSS and JavaScript files, leveraging browser caching, and optimizing code can also contribute to faster loading times.

4. Secure Checkout Process

Essential website features like Rachel's website

Image taken from Rachel Rose Reid

Ensuring the safety and privacy of customer information is among the essential features for business websites. With increasing online transactions, customers need to feel secure when purchasing. Implementing SSL certificates and trusted payment gateways is essential in establishing trust and protecting sensitive data.

Customers must be confident that their personal and financial details are protected from unauthorized access or misuse. By implementing robust security measures, businesses can build customer trust and encourage them to complete their purchases without hesitation.

One effective way to secure the checkout process is by implementing SSL certificates. These certificates encrypt data transmitted between the user's browser and the website, ensuring that hackers or malicious third parties cannot intercept it. This encryption provides an additional layer of security, giving customers peace of mind when entering their payment information.

B. Payment Gateways

Implementing trusted payment gateways is another crucial aspect of a secure checkout process. Businesses can offer customers a familiar and secure payment platform by partnering with reputable payment providers such as PayPal or Stripe. These payment gateways have robust fraud detection systems, minimizing the risk of fraudulent transactions and protecting businesses and customers from potential losses.

By prioritizing a secure checkout process, businesses can protect their customers' sensitive information while building trust and credibility in the online marketplace. Incorporating SSL certificates and trusted payment gateways demonstrates a commitment to customer safety, ultimately increasing conversions and customer loyalty.

C. Checkouting With Strikingly

Strikingly, a leading website builder platform known for its user-friendly interface offers a range of features and templates that enable businesses to create professional and secure websites. By leveraging Strikingly's intuitive tools and incorporating the features mentioned earlier, companies can create a website that not only attracts visitors but also drives conversions and builds customer trust.

Remember, successful features for business websites continuously evolves to meet customers' changing needs and expectations. Regularly updating and optimizing these essential features will ensure your website remains competitive in the digital landscape.

Whether you are launching new website features or looking to enhance your existing one, prioritize these essential features for business websites. From user-friendly navigation to secure checkout processes, each aspect is vital in improving user experience, driving conversions, and establishing credibility in the online marketplace. With the right tools and strategies in place, your business can create a website that meets customer expectations and sets you apart from competitors.

5. Search Functionality

A search bar on your business website is an essential feature that significantly enhances user experience and navigation. With a search bar readily available, users can easily find the specific information or products they are looking for without having to navigate through various pages manually. This saves them time and frustration, ultimately increasing their satisfaction with your website.

A. Auto-Suggestions

Furthermore, incorporating auto-suggestions and filters into your search functionality takes it to the next level. Auto-suggestions give users real-time suggestions as they type in their search queries, helping them find relevant results faster. This feature improves user experience and increases the chances of conversions by guiding users towards the most relevant content or products.

B. Search Filters

Filters allow users to refine their search results based on specific criteria such as price range, product category, or location. By offering this functionality, you empower users to narrow their options and find precisely what they want. This level of customization enhances user satisfaction and increases the likelihood of conversions.

Including a search bar with auto-suggestions and filters on your list of features for business website provides easy navigation and ensures users can quickly find what they need. By implementing these features, you can create a seamless browsing experience that keeps visitors engaged and encourages them to explore more of your website.

6. High-Quality Product Images

Neoprene website

Image taken from Neoprene

Visually appealing images are crucial in enticing customers and driving conversions on a business website. When browsing online, customers rely heavily on product images to make purchasing decisions. Therefore, businesses must showcase their products with high-quality shots that accurately represent their features and benefits.

Optimizing product images for quick loading and high resolution is equally important. Slow-loading images can frustrate users and lead to higher bounce rates, negatively impacting user experience and SEO rankings. By compressing images without compromising quality and utilizing image caching techniques, businesses can ensure that their website loads quickly and efficiently.

B. Descriptive Alt-Tags

Including descriptive alt tags for each image is crucial for accessibility and SEO. Alt tags provide text descriptions of the photos, allowing visually impaired users to understand the image's content through screen readers. Additionally, search engines rely on alt tags to understand the context of the image and improve website rankings.

Including visually appealing product images enhances user experience and increases customer trust in the brand's offerings. Strikingly, a popular website builder platform offers easy-to-use tools for uploading and optimizing product images. With Strikingly's user-friendly interface, businesses can effortlessly showcase their products in high resolution while ensuring fast loading speeds.

7. Detailed Product Descriptions

Inksome features for business website

Image taken from Inksome Tiny

Having informative and persuasive product descriptions is one of the essential website features for business website. These descriptions play a crucial role in capturing the attention of potential customers and convincing them to purchase.

A. Adding Description

Providing detailed information about the product's features, benefits, and specifications is essential when crafting product descriptions. This helps customers understand exactly what they are getting and how it can meet their needs. Businesses can effectively persuade customers to choose their products over competitors by highlighting unique selling points and addressing common pain points.

B. Adding Keywords

Additionally, utilizing keywords strategically in product descriptions can significantly improve SEO rankings. By incorporating relevant keywords that customers commonly search for, businesses can increase their visibility in search engine results pages (SERPs). This makes it easier for potential customers to find their products when conducting online searches.

To optimize product descriptions for better SEO rankings, businesses should conduct keyword research to identify popular search terms related to their products. These keywords should be naturally incorporated into the report without compromising its readability or flow. By strategically placing these keywords throughout the narrative, businesses can increase their chances of ranking higher in SERPs.

By creating informative and persuasive product descriptions while strategically utilizing keywords, businesses can enhance their website's visibility and attract more potential customers.

8. Customer Reviews and Ratings

Customer reviews and ratings are crucial in influencing purchase decisions on business websites. They provide social proof, giving potential customers the confidence to trust in the quality and reliability of a product or service. By implementing review platforms and showcasing positive feedback, businesses can leverage the power of customer testimonials to drive conversions.

A. Influencing Purchase Decisions

For example, imagine you are looking for a new laptop online. You come across a website with multiple five-star reviews from verified customers praising its performance, durability, and customer service. These positive reviews act as social proof, assuring you that this laptop is worth considering.

B. Implementing Review Platforms

Businesses should integrate review platforms into their websites to harness the power of customer reviews and ratings. Platforms like Trustpilot or Yelp allow customers to leave feedback about their experiences with products or services.

By displaying these reviews on their websites, businesses can showcase positive feedback from satisfied customers. This helps build trust with potential buyers and provides valuable insights for improvement.

For instance, Strikingly is an excellent website builder that offers features for business websites, like integrating customer review widgets directly into web pages. This allows businesses to display real-time customer feedback, boosting their credibility while providing valuable information to visitors.

Hollabox ecommerce website

Image taken from Hollabox

Social media has become integral to our daily lives in today's digital age. It has also become a powerful tool for businesses to promote their brand and engage with customers. Regarding new website features, social media integration is a must-have for any business looking to maximize its online presence and drive customer engagement.

A. Social Media Platforms for Brand Promotion

Integrating social media platforms like Facebook, Instagram, Twitter, and LinkedIn into your website can effectively promote your brand and reach a wider audience. Social media provides a real-time platform for businesses to share updates, announcements, and promotions, allowing them to stay connected with their customers more personally.

To encourage user interaction and increase the visibility of your content, it is essential to integrate social sharing buttons on your website. These buttons allow visitors to easily share your web pages or blog posts on their social media profiles, expanding the reach of your content organically.

Embedding social feeds on your website is another effective way to showcase user-generated content and encourage customer engagement. By displaying real-time updates from your social media accounts directly on your website, you can create a sense of authenticity and trustworthiness for potential customers.

C. Social Media with Strikingly

Strikingly is an excellent platform offering easy-to-use customization tools when building a well-designed features for business website with integrated social media features. With its user-friendly interface and drag-and-drop functionality, you can effortlessly add social sharing buttons or embed live feeds from your favorite social media platforms onto your Strikingly-powered website.

Strikingly also provides various templates and design options to create a visually appealing website that aligns with your brand identity. Whether you're a small business owner, an entrepreneur, or a creative professional, Strikingly offers the essential website features to showcase your products or services effectively and engage with your target audience through social media integration.

Social media integration is among the essential features for business websites. By leveraging social media platforms for brand promotion and customer engagement, integrating social sharing buttons, and embedding social feeds on your website, you can enhance your online presence and drive more traffic. With platforms like Strikingly, incorporating these features into your website has always been challenging. Take advantage of the opportunity to maximize the potential of your business website by embracing social media integration.

10. Live Chat Support

Live chat support is among valuable features for business websites, providing real-time assistance to customers and offering numerous benefits in resolving queries and boosting conversions. Live chat support on your website can enhance the overall user experience and improve customer satisfaction.

A. Real-Time Assistance

Offering real-time assistance to customers is one of the critical advantages of live chat support. With this feature, visitors to your website can easily reach out for help or clarification on any issues they may face. This instant access to assistance can significantly reduce frustration and improve customer satisfaction, ultimately leading to higher conversion rates.

In addition to immediate assistance, live chat support offers several other benefits. One significant advantage is that it allows businesses to directly address customer concerns or questions directly, helping build trust and establish a positive brand image. By resolving queries quickly and efficiently, you can demonstrate your commitment to customer service and increase the likelihood of converting leads into paying customers.

B. Capture Valuable Data

Another benefit of live chat support is its ability to capture valuable customer data. Through conversations with customers via the chat feature, businesses can gather insights into their preferences, pain points, and buying behaviors. This data can personalize future interactions and provide tailored product recommendations, increasing cross-selling and upselling opportunities.

By integrating live chat support into your list of features for business website, you can also gain a competitive edge in today's digital landscape. Many consumers appreciate the convenience of communicating with businesses in real-time without picking up the phone or sending an email. By offering this level of comfort and accessibility, you can differentiate yourself from competitors who may not have this feature on their websites.

Overall, live chat support is an essential website feature that provides real-time customer assistance while offering numerous benefits, such as resolving queries quickly and boosting conversions. By incorporating these features for business websites using platforms like Strikingly, you can enhance user experience, improve customer satisfaction, and ultimately drive better results for your business.

11. Personalized Recommendations

Kerryn essential website features

Image taken from Kerryn Gamble

Digital businesses must utilize customer data to provide tailored product recommendations to stand out. By analyzing customer behavior and preferences, companies can offer personalized suggestions that enhance the user experience and increase cross-selling and upselling opportunities.

A. Utilizing Customer Data

Businesses can gain valuable insights into individual customer needs by collecting and analyzing data on customer browsing history, purchase patterns, and preferences. This data can be used to create personalized product recommendations that are relevant and appealing to each customer.

For example, an e-commerce website like Strikingly can track a customer's previous purchases or viewed products and suggest similar items they may be interested in. By understanding their preferences, the website can offer a more personalized shopping experience that increases the likelihood of conversion.

B. Increasing Cross-selling and Upselling Opportunities

Personalized recommendations also allow businesses to increase their sales through cross-selling and upselling strategies. By suggesting complementary or higher-priced products based on a customer's previous purchases or interests, companies can encourage customers to make additional purchases or upgrade their selections.

For instance, if a customer is browsing for a laptop on Strikingly's website, personalized recommendations could suggest accessories such as laptop bags or software upgrades that enhance their overall experience. This increases the average order value and improves customer satisfaction by offering relevant add-ons.

Including personalized recommendations as a feature of a business, a website is essential for enhancing user experience and driving conversions. Companies can utilize customer data effectively to provide tailored suggestions that meet individual needs while increasing sales opportunities.

12. Analytics and Reporting

A. Monitoring Performance

Monitoring website performance and user behavior is crucial for the success of a business website. By tracking key metrics and analyzing data, businesses can gain valuable insights into their website's effectiveness and make informed decisions to improve its performance.

Monitoring website performance and user behavior allows businesses to understand how visitors interact with their website. This includes tracking metrics such as page views, bounce rate, average session duration, and conversion rates. These metrics provide valuable information about the overall user experience and can help identify areas for improvement.

B. Website Analytics

Utilizing tools like Strikingly Analytics is essential for gathering data and making data-driven decisions. Strikingly Analytics provides detailed reports on various aspects of website performance, including traffic sources, audience demographics, and user behavior. This information can be used to identify trends, optimize marketing strategies, and tailor the website to meet the target audience's needs better.

Including Strikingly in the discussion adds another layer of analysis to the mix. Strikingly is a famous website builder known for its user-friendly interface and customizable templates. With its built-in analytics tools, businesses can effortlessly track important metrics without relying solely on external tools like Google Analytics.

By regularly monitoring website performance and user behavior through tools like Google Analytics or Strikingly's analytics features, businesses can make data-driven decisions that improve conversions, increase customer satisfaction, and, ultimately, more tremendous online success.

Incorporating these essential website features is crucial in creating a well-designed business website that drives conversions and enhances user experience. Updating and optimizing these features will ensure your business stays competitive in today's digital landscape.

Build an Awesome Website With Us!

New website features like Chai

Image taken from Dr. Chai Tea

A well-designed and functional business website is crucial for success in today's digital landscape. By incorporating the essential features discussed above, businesses can create a user-friendly and engaging online platform that drives conversions and enhances the overall customer experience.

These essential features include user-friendly navigation, responsive design, fast loading speed, secure checkout process, search functionality, high-quality product images, detailed product descriptions, customer reviews and ratings, social media integration, live chat support, personalized recommendations, analytics, and reporting.

Implementing these features improves user experience, boosts SEO rankings, and increases the chances of attracting potential customers. It is essential to continually update and optimize these new website features to stay ahead of the competition and provide maximum results.

One platform that stands out in offering these essential website features is Strikingly. With its intuitive navigation menu, responsive design templates, fast loading speeds, secure checkout process with SSL certificates and trusted payment gateways, robust search functionality with auto-suggestions and filters, customizable product image options for quick loading, and high-resolution display.

Additionally, Strikingly offers detailed product descriptions that can be optimized strategically for better SEO rankings. The platform also allows for easy integration of customer reviews and ratings through popular review platforms to showcase positive feedback. Social media integration is seamless on Strikingly, with social sharing buttons and embedded social feeds available.

Strikingly also offers live chat support options for real-time customer assistance and personalized recommendation tools that utilize customer data to provide tailored suggestions, increasing cross-selling opportunities. Analytics and reporting are made easy with tools like Google Analytics integrated into the platform.

Updating and optimizing these new website features is vital as technology evolves rapidly, as does consumer behavior. By staying up-to-date with new website features, businesses can ensure their online presence remains competitive in the ever-changing digital landscape.

Want to get started with a business website? Chat with us today!