Covid-19 has thrown everyone - particularly small businesses - into unusual circumstances, forcing them to reinvent themselves and their work processes. To keep your brand thriving through this pandemic, it’s important to take advantage of free tools and services that will maintain your competitive advantage. Moving your operations online is one big step and luckily, it’s possible to create a website free of charge.


With the looming global economic crisis, small businesses should keep up and stay afloat by adopting new business models that are more suited to the new normal that we are living in right now. The push to the digital platform - making services and products available through the web - has become even more persistent because consumer mobility is now limited by the pandemic. Creating a free website is a way to embrace digital at the most cost-efficient way. A free website builder such as Strikingly equips you with everything you need to get started.

How to Create Your Own Website for Free

You don’t have to spend so much to create websites these days. All you need is the right website builder, a bit of time and a ton of imagination. Most of the technical aspect of getting a site up will be sorted out for you so you can focus on building great content that attracts traffic.

The key lies in your choice of website builder. Most platforms offer free accounts to enable individuals and businesses to dip their toes in web design without the extra cost. Understandably, however, your access to some of the features on these site builders may be limited by your account type. For instance, not all website builders will let you build an online store for free. You will need to upgrade your plan to a paid subscription to be able to do this. Here are a few more tips to keep in mind you create your own website.

1. Determine your objectives

Before you start looking around for a free website builder, you must be clear about what your website is going to be and the goals it seeks to fulfill. Identify the features that you want for your website - e.g. payment gateway and inventory management for online stores, blogging tools for personal websites, gallery for professional portfolios, etc.

2. Choose a website builder that offers these features for free

While most website builders will most likely have virtually everything you need to create a functional website, some features may not be available for free accounts. Go for a platform that will allow you to install your required functionality into your site for free. For instance, if you are looking to create an ecommerce site, make sure that your chosen site builder allows you to set up a seamless payment gateway solution and the actual ecommerce platform for free.

3. Play around with different website templates

Strikingly empowers you to create unique looking websites by making its entire collection of web templates available even for free accounts. This is a crucial step on how to create your own web site for free. You want to be able to preview different templates and visualize how they will look like on your own site. The ability to implement these designs to your site is also important.

With Strikingly, it’s also perfectly fine for you to change your mind. In case your chosen design is not working according to expectations, you are free to switch to a different template at any point during the website building process or even after you have published your website.