If you manage a home studio or you are a music producer, word-of-mouth advertising may not be sufficient for you to gain new clients. Referrals are great but this network can get exhausted real quickly especially if you don’t have a vast clientele as yet. You will need to get the word out about your business using a studio website. Learning how do you make a website and get your brand online enables you to expand your reach and gain traction for your studio.
Let’s face it: even with a robust referral system, building your own website is still crucial to business success. Consider this scenario: a past client recommends your studio to his colleague. The said colleague will then look for you on the internet and find your Facebook page. The page doesn’t really offer much information about your studio and this could turn away a potential client. This is usually the case for most startup studios without a proper website. You are losing out on potential clients just because you don’t have a site that they can visit.
How do you create a website?
Building your own studio website is easier these days and it doesn’t cost as much either. Where in the past you have to consult a professional web developer to get your site up and running, these days, you have the option to create your site with the help of a powerful website builder. How do you create a website for free? Strikingly offers a cost-efficient way to build your web presence with a free website building platform. You literally spend nothing by making your site on this platform. You just need to devote some time to creating good quality content to attract potential clients.
How do you build a website for free? Creating a free account is a simple process of entering your email address. From there, you can start creating a website for your studio. You don’t need a technical background in web development to get your site up. The website builder will handle all the backend details for you so you can focus on creating content for your site.
How do you make your own website stand out?
Because you don’t need to write a single line of code to build a website on Strikingly, you can easily work on experimenting with different design elements to make your site stand out. Here are a few tips to keep in mind.
1. Focus on creating engaging content
How do you start a website? Create great content. Web users stay on a webpage for an average of 7 seconds before they move on to another page. You want to make those few seconds count by serving users with the information that they are looking for. Make your landing page informative and engaging through your web copy and visuals. Include a brief introduction of your studio and the kind of services you provide. Add a gallery of previous clients or recording gigs that you hosted. You can even embed a video tour of your recording studio to give clients an idea of what your premises look like.
2. Be transparent with rates
One of the things clients look for when they scout around for a recording studio are rates. They want to know how much it would cost them to use your premises. Being transparent with your rates and packages helps them make informed decisions. Add a link to contact you for more details or a way to book your studio online.
3. Include your client portfolio
Potential clients will want to know what kind of clients you’ve had in the past. Highlight your best work through a portfolio gallery. Include samples of music videos or playlists of albums if you can.
4. Consider adding a payment gateway
If you’re accepting online reservations, consider enabling online payments as well. Add a secure online payment gateway so that clients can easily book your studio online.