Tattoo artists go through a good amount of training to perfect their craft. They are artists with skin as their canvas and capitalize on their skills and craftsmanship to attract customers. Raw talent can get you places but having a well-built good tattoo website never hurt. Strikingly equips you with the right kind of tools to market your talent online and make it well known to a wider audience. Here are a few tips on how to get started.
1. Create a business plan
A website starts with the right logo, branding and objectives. Creating a business plan provides a basis for your tattoo website’s content and design direction. Identify your objectives for creating your site. Is it going to be a gallery of your works? Is it going to be a business site, providing proper descriptions of your services? What do you want your visitors to do on your site? Clearly mapping out your goals for your website helps you create the right kind of content that supports your business goals.
2. Identify your market
The best tattoo website has a clearly identified market. Its content is created to directly speak to this audience and cater to its needs. Who is your target market? Even the tattoo art industry is divided into smaller niches. Do you cater to a specific group of enthusiasts?
3. Build your online portfolio
Your website is a good place to house your online portfolio. Strikingly features tattoo website templates that let you add a gallery section to your site to showcase your best work. As an artist, your work is a testimony of your talent so you want to highlight it as much as you can. While it might be tempting to create a very extensive exhibit of your tattoo projects, we recommend that you select just a few of the most striking ones you’ve ever done.
4. Tell a story with a blog
You cannot put all your work in the gallery but you can add a blog section to your websites for tattoos design and use this as a way to update your site of new designs that you have done. Use the blog to tell stories behind your recent designs and add accompanying images to make your posts engaging.
5. Use high quality images
High quality visuals are important to successful tattoo website designs. Great images give the user a deeper look into your tattoo designs and make your site look professional and reliable in general. You’re not doing your beautiful work justice if you use pixelated and blurry images to showcase them.
6. Add your social media pages
If you have attracted a significant following on social media, adding your social pages to your website lets you leverage on this following to direct traffic to your website. Conversely, your social media buttons on your site helps encourage users to be part of your social network and stay updated with what’s going on in your business. Many tattoo artists tend to update their Instagram or Facebook pages a whole lot more than they do their websites. Strikingly lets you add a social stream section to your website so your site also enjoys the same update regularity that your social media pages have.
7. Track your website’s performance
Finally, once you’ve launched your tattoo website, it’s good to keep track of its performance regularly. Strikingly has a traffic analytics tool to help you learn more about the people visiting your website. But if you want a more granular view and more detailed data such as the search terms visitors used to find your site or which platforms are directing traffic effectively to your site, adding Google Analytics is highly recommended.