Online presence is essential for any business to survive in this digital world. With more and more people relying on the internet for virtually everything, you want to make sure that your brand comes up when they search for your products or services. Learning how to publish a website and get it noticed is the first step towards building a successful web presence. Here are a few tips on how to publish web site content that will get your clients to keep coming back for more.
1. Do your research
Before you start publishing web site, you need to do your research. Creating a website is much like building a physical store or office. You want to understand the terrain, learn more about your competitors and find out what your target market likes. In order to build a successful website, you must have a good understanding of what works design-wise and what doesn’t. You don’t need to have extensive knowledge in web development but some idea of what your audience is looking for would be good to have.
2. Be clear about your objectives
Your objectives will set the tone when you publish website content. It will dictate the overall direction that your site will take so you have to be clear about what you want to achieve before developing your site.
3. Select the right web site publishers
The good news is that you don’t need to have technical background in web development to be able to get a website up. But you do need to be smart about your choice of website builder. Strikingly equips you with everything you need to get your site up and running, no matter what industry you’re in. It enables you to create feature-rich websites using seamless app integrations and a user-friendly website publishing interface.
Strikingly also allows you to learn how to publish your website for free and actually get it up at no cost. This makes it possible even for startups and students to create beautiful and powerful online spaces on a tight budget.
4. Select the right website template
The next step on how to publish a website is to select a template that will suit your content requirements and your personality. With Strikingly, you get a lot of flexibility to create unique websites with customizable templates. Select a personalized color scheme and font. Choose your own images and videos. Add and delete sections on the template depending on the kind of content you want to publish. The possibilities are endless!
5. Build engaging website content
Strikingly allows you to publish website free of charge so you can focus on creating great content for your target audience. Content attracts users and gets them to stick around. Write website copy that talks directly to your readers. Use a language that they understand and be clear and straightforward about your messaging. To reinforce your message, use custom images and videos. Keep your website fresh by publishing new content regularly. You can even add a blog section to keep your readers updated about your products and services. This is also a good way to build your brand as an industry expert that your customers can rely on for helpful information.
6. Publish and keep track of your site performance
After testing your website to make sure it looks great on all platforms and devices, you can finally publish your website and make it known to everyone. Start marketing your content on social media networks and other sites. Continue to track your website traffic and make changes to your site depending on the data that you receive from Google Analytics and Strikingly’s built-in Analytics dashboard.