Sell Online Successfully with Strikingly: 7 Tips for New Sellers

Are you ready to tap into the power of selling online? In today's digital age, the opportunities for online entrepreneurship are endless. Whether you're a seasoned seller or just starting, the potential to reach a global audience and grow your business is within your reach. You can elevate your online presence with the right strategies and tools and skyrocket your sales.

The Power of Selling Online

When you sell online, you open up a world of possibilities for your businesses regardless of size. The benefits are undeniable, from reaching new customers to expanding into new markets. You can turn your passion into profit and create a sustainable income stream with the right approach.

Strikingly: Your Key to Online Success

Strikingly empowers you on your journey to success in selling online. With its user-friendly platform and powerful features, you can easily create a stunning website that showcases your products to sell online and captivates your audience. From customizable templates to seamless integration with social media platforms, Strikingly has everything you need to make an impact in the online marketplace.

Selling Online Tips for New Sellers

Starting on the right foot is important if you're new to selling online. Researching trending products, understanding your target market, and providing exceptional customer service are just a few key elements that can set you up for success in the competitive world of e-commerce.

Understanding Your Target Market

Spark Online Store Template from Strikingly

Researching Trending Products

When selling online, staying ahead of the curve is crucial. Researching trending products allows you to tap into the latest consumer demands and capitalize on popular items. By monitoring market trends and consumer behavior, you can identify high-demand products and adjust your inventory accordingly.

Identifying Your Niche

Finding your niche in a sea of online sellers is key to standing out. Whether it's handmade jewelry, eco-friendly home goods, or personalized gifts, carving out a unique space in the market allows you to cater to a specific audience and build a loyal customer base. Identifying your niche also helps streamline your marketing efforts and tailor your product offerings to meet specific needs.

Meeting Customer Needs

At the heart of successful online selling is meeting customer needs. Take the time to understand what your target market is looking for and how you can provide solutions that add value to their lives. Whether offering personalized customer service, providing high-quality products, or ensuring a seamless shopping experience, meeting customer needs sets the stage for long-term success.

Building a Strong Brand Presence

Strikingly Website on a Mobile Device

In the competitive online selling world, having a compelling website is crucial to stand out. Your website should be visually appealing and user-friendly, making it easy for customers to navigate and purchase. Include high-quality images and detailed product descriptions to entice potential buyers.

Creating a Compelling Website

Creating a compelling website with Strikingly for your online selling business is crucial for establishing a strong online presence and attracting potential customers. Strikingly offers a user-friendly interface and a variety of features that make it an excellent choice for building an ecommerce website without any coding knowledge. Here's a step-by-step guide to creating a compelling website with Strikingly for your online selling business:

1. Choose a Strikingly Plan

Strikingly offers various plans with different features and limitations. Select a plan that suits your business needs and budget. For a basic ecommerce website, the Free or Pro plans might be sufficient. However, if you require advanced features like multiple products, secure payment gateways, and custom branding, consider upgrading to the Business or Pro+ plans.

2. Select a Strikingly Template

Strikingly provides a wide range of templates specifically designed for ecommerce websites. These templates are categorized by industry, making it easy to find one that aligns with your business niche. Choose a template that visually appeals to you and represents your brand well.

3. Customize Your Website

Strikingly's drag-and-drop interface allows for easy customization of your chosen template. You can add or remove sections, change colors, fonts, and layouts, and upload your images and logos to create a unique and personalized website.

4. Create Compelling Product Pages

Product pages are the heart of your ecommerce website. Ensure your product pages are clear, concise, and informative. Provide high-quality product images, detailed descriptions, and pricing information. Consider using Strikingly's built-in SEO tools to optimize your product pages for search engines.

5. Set Up Payment Gateways

Strikingly integrates with popular payment gateways like PayPal and Stripe, allowing you to accept online payments securely. Set up your payment gateway account and connect it to your Strikingly website to start processing payments seamlessly.

6. Add Call-to-Action Buttons

Encourage visitors to take action by incorporating clear and compelling call-to-action (CTA) buttons throughout your website. Direct them to product pages, checkout pages, or contact forms. Use strong verbs and visually appealing buttons to capture attention and drive action.

7. Optimize for Mobile Devices

Ensure your Strikingly website is responsive and mobile-friendly. A significant portion of your website traffic will likely come from mobile devices. Ensure your website adapts to different screen sizes and provides a seamless user experience for mobile users.

8. Promote Your Website

Once your Strikingly website is up and running, don't forget to promote it. Utilize social media, email marketing, and search engine optimization (SEO) techniques to drive traffic to your website and increase visibility. Engage with potential customers, respond to inquiries promptly, and provide excellent customer service to build trust and encourage repeat business.

By following these steps and utilizing Strikingly's powerful features, you can create a compelling website to enhance your online selling business and attract more customers. Remember, your website is a crucial component of your online presence, so invest time and effort into making it visually appealing, user-friendly, and optimized for search engines.

Optimizing for SEO

To drive traffic to your website, optimizing it for search engines is essential. Conduct keyword research to identify relevant terms that potential customers might use when searching for products like yours. Incorporate these keywords into your product descriptions, blog posts, and other content.

Crafting Engaging Content

Engaging content can help build trust with your audience and keep them returning for more. Consider starting a blog where you can share valuable information related to the products you sell or industry trends. Additionally, utilize social media platforms to share engaging posts that showcase your brand's personality.

Now that you have learned about creating a compelling website, optimizing for SEO, and crafting engaging content, you are well on your way to establishing a strong brand presence online! Keep up the great work!

Leveraging Social Media

Strikingly's Social Feeds Section

In today's digital age, social media platforms are powerful tools for anyone looking to sell online. Connecting with potential customers on platforms like Instagram, Facebook, and Twitter can build a loyal following and increase your sales. Engage with your audience by sharing valuable content, responding to comments and messages, and offering exclusive deals to your followers.

Connecting with Potential Customers

When selling online, the key is connecting with potential customers meaningfully. Use social media to engage with your target audience by asking questions, running polls, and sharing behind-the-scenes glimpses of your business. By creating a genuine connection with your followers, you'll be able to build trust and loyalty that can lead to increased sales.

Building a Community

Social media is the perfect platform for building a community around your brand. Encourage your followers to share their experiences with your products or services, create user-generated content campaigns, and foster a sense of belonging among your audience. By nurturing a community of loyal customers and supporters, you'll create a strong foundation for long-term success in selling online.

Showcasing Your Products

One of the most effective ways to sell online through social media is by showcasing your products in an appealing way. Use high-quality images and videos to highlight the features and benefits of what you're selling. Share customer testimonials and reviews to build credibility and trust in your brand. By effectively showcasing your products on social media, you can capture the attention of potential buyers and drive them towards making a purchase.

Providing Excellent Customer Service

Strikingly 24/7 Customer Support

In selling online, providing excellent customer service is key to success. Quick responses to customer inquiries show that you value their time and are committed to meeting their needs. By resolving issues promptly, you demonstrate your dedication to customer satisfaction and build trust in your brand.

Offering Quick Responses

When customers ask questions or concerns, it's crucial to respond promptly. Whether through email, social media, or live chat on your website, being available and responsive shows that you prioritize their needs. This level of attentiveness can set you apart from competitors and leave a positive impression on potential buyers.

Resolving Issues Promptly

Mishaps are inevitable in any business, but how you handle them can make all the difference. Addressing problems swiftly and effectively resolves the issue and showcases your commitment to customer satisfaction. Taking ownership of any issues can turn a negative experience into a positive one for the customer.

Going the Extra Mile

Going above and beyond for your customers can leave a lasting impact and foster loyalty. Whether offering personalized recommendations, providing unexpected perks with their purchase, or simply expressing genuine appreciation for their support, these small gestures can make a big difference in building long-term customer relationships.

Remember, exceptional customer service is not just about addressing concerns – it's about creating an experience that makes customers feel valued and appreciated throughout their journey with your brand. By prioritizing quick responses, efficient issue resolution, and going the extra mile for your customers, you'll be well on your way to selling online successfully!

Utilizing Email Marketing

Strikingly Newsletter Feature

Email marketing is a powerful tool for those looking to sell online. Building an email list is crucial for reaching potential customers and nurturing relationships with existing ones. By offering valuable content and incentives, you can encourage visitors to sign up for your newsletter, helping you to stay top of mind and drive sales.

Building an Email List

Add opt-in forms on your website and social media channels to build an email list. Offer something of value in exchange for their email address, such as a discount or free resource. You can also collect emails at events or through partnerships with other businesses in your niche.

Crafting Effective Campaigns

Crafting effective email campaigns is essential for engaging your audience and driving sales. Personalize your messages based on customer behavior and preferences, and use compelling subject lines and visuals to grab their attention. Make sure to include clear calls to action that lead recipients back to your website.

Nurturing Customer Relationships

Nurturing customer relationships through email is key to retaining customers and driving repeat business. Send targeted content that provides value and addresses their pain points, such as product recommendations or helpful tips related to their purchase history.

With these strategies in place, you can effectively utilize email marketing to grow your online business and increase sales.

Optimizing for Mobile

Macro Online Store Template from Strikingly

In today's digital age, ensuring your online store has a responsive design is crucial. With the majority of users browsing and making purchases on their mobile devices, having a website that adapts to different screen sizes is essential for a seamless user experience. By investing in responsive design, you can cater to the growing number of mobile shoppers and increase your chances of making sales.

Ensuring Responsive Design

When you sell online, having a website that looks great and functions well on all devices is non-negotiable. A responsive design allows your site to adjust its layout based on the screen size of the device being used, ensuring that your products are showcased in an appealing and user-friendly manner. This enhances the shopping experience and helps improve search engine rankings, as Google prioritizes mobile-friendly websites.

Streamlining Checkout Process

One of the most common reasons for abandoned carts in online shopping is the complicated checkout process. To sell online successfully, you must streamline your checkout process by minimizing the steps required for customers to complete their purchases. Implementing guest checkout, multiple payment options, and saved shipping details can significantly reduce friction and increase conversion rates.

Providing Seamless User Experience

In addition to responsive design and streamlined checkout, providing a seamless user experience across all touchpoints is critical to driving sales. Every online store aspect should be optimized for maximum user satisfaction, from easy navigation to fast-loading pages and intuitive product search functionality. Creating a seamless user experience can build customer trust and encourage repeat purchases.

By prioritizing mobile optimization through responsive design, streamlined checkout processes, and seamless user experiences, you can effectively cater to the growing number of mobile shoppers and maximize your potential for success in selling online.

Analyzing and Adjusting

In the ever-changing world of online selling, it's crucial to continuously analyze and adjust your strategies to stay ahead of the competition. By tracking key metrics such as website traffic, conversion rates, and customer engagement, you can gain valuable insights into the effectiveness of your online selling efforts.

Tracking Key Metrics

Monitoring important metrics like bounce rate, click-through rate, and average order value allows you to identify areas for improvement and make data-driven decisions to optimize your online selling performance. Regularly reviewing these key metrics lets you stay informed about what's working and what needs adjustment in your online selling strategy.

Making Informed Decisions

You can make informed decisions about product offerings, marketing campaigns, and customer engagement strategies with valuable data from tracking key metrics. This proactive approach ensures that you're constantly adapting to market trends and customer preferences, maximizing your chances of success in the competitive world of online selling.

Continuous Improvement

The key to long-term success in online selling is a commitment to continuous improvement. By analyzing data, making informed decisions, and implementing changes based on insights gained from tracking key metrics, you can continually refine your approach and stay at the forefront of the ever-evolving e-commerce landscape.

Ready to Sell Online?

Pastry Corner Online Store Template from Strikingly

Are you ready to take the plunge and sell online? You can turn your passion into a profitable business with the right strategies and tools. Don't wait any longer - the time to start selling online is now!

If you've been contemplating how to sell online, now is the perfect time to start. With the right mindset and guidance, you can carve out a successful niche in the digital marketplace. Embrace the opportunities that come with selling online and watch your business thrive.

Take Your First Step Today

Don't let fear or uncertainty hold you back from diving into selling online. Take that first step today by researching trending products, setting up your website, or reaching out to potential customers on social media. The journey of a thousand sales begins with a single click!

Embrace Online Entrepreneurship

Embrace the freedom and flexibility that comes with being an online entrepreneur. By harnessing the power of e-commerce, you can reach a global audience and build a thriving business from scratch. It's time to embrace online entrepreneurship and unlock your full potential in the digital marketplace.