Nonprofit Websites: The Ultimate Guide for 2023

· Building Your Site,Promoting Your Site,Entrepreneurship,Design Inspiration,Tips and Tricks
Blue-Themed Non-Profit Icons

Nonprofit organizations play a vital role in society by advocating for various causes and providing essential services to those in need. In today's digital age, having a strong online presence is crucial for nonprofits to reach a wider audience and achieve their goals. Therefore, building a nonprofit website should be a non-negotiable.

This guide will provide an overview of the key elements of successful nonprofit websites and how to create one using Strikingly website builder.

Importance of Nonprofit Websites

A nonprofit website serves as the face of the organization, providing information about its mission, programs, and impact. It also serves as a platform for fundraising, volunteer recruitment, and advocacy efforts. With more people turning to the internet for information and resources, having a professional and user-friendly website is essential for nonprofits to succeed.

More than that, a non-profit website is important for several reasons:

1. It helps raise awareness about the organization and its cause. A website is often the first point of contact for people to learn about a non-profit. It allows the organization to educate visitors about their mission, goals, and impact.

2. It helps with fundraising and donations. An effective website makes it easy for visitors to donate and support the organization. It can highlight key initiatives, share donation stories, and make donating accessible. Some websites also allow setting up recurring donations.

3. It strengthens the organization's credibility. A professional, well-designed website helps establish the organization as a legitimate, trustworthy operation. This can inspire more people to support and engage with the non-profit.

4. It allows sharing updates and stories. A website gives the organization a platform to blog about key milestones, the impact of donations, success stories, and more. This helps build a personal connection with supporters and donors.

5. It reduces operational costs. A website reduces costs associated with printing and mailing newsletters or other communications. Supporters can access updates and stories digitally on the website.

6. It provides an easy way to engage supporters. A good website makes it easy for people to sign up as volunteers or members, register for events, contact the organization, and support the non-profit's mission. Engaged supporters and followers are extremely valuable for any organization.

7. It extends the nonprofit's reach. With a website, the organization can reach new potential supporters worldwide. This can help significantly expand the non-profit's impact and spread its message grander.

Key Elements of Successful Nonprofit Websites

GrowFood NonProfit Website

Successful nonprofit websites have several key elements in common. Some key elements of successful nonprofit websites include:

  • A clear mission and vision. prominently highlight your organization's mission, vision, values, and goals. This helps visitors quickly understand your purpose and impact.
  • Donation options. make it easy for people to donate by prominently featuring donation buttons and forms on your website. Offer options for one-time and recurring donations.
  • Success stories. Share stories about the impact of your work and the people you've helped. This puts a human face to your mission and inspires visitors to get involved.
  • Calls-to-action. include clear calls-to-action like "Donate Now", "Sign Up to Volunteer", and "Contact Us." Make it easy for visitors to take action.
  • Events calendar. feature an up-to-date events calendar listing ways for people to engage, such as fundraisers, awareness campaigns, volunteer days, and community events.
  • Blog. maintain an active blog to share organizational updates, insights, news, and impact stories. A blog gives people a reason to come back to your website and keeps them engaged with your cause.
  • Professional but approachable design. Have a polished, user-friendly design that is inviting but not too corporate. Images of people you've impacted can help strike a personal chord.
  • Founder(s) bio. Share background about how and why your organization was started. A founder's story helps to inspire trust and spur support.
  • Social media links. include links to your social media profiles and feeds. This makes it easy for visitors to engage with you on other platforms and amplify your key messages.
  • Email signup. offer an email signup or newsletter subscription so people can stay up-to-date with your latest news and calls to action. Email marketing is an important way to maintain supporter engagement.
  • Contact information. provide a phone number, email address, physical address, and any other ways for people to get in touch and learn how they can help. Transparency breeds trust and credibility.
  • Responsiveness. commit to responding to all inquiries, emails, calls, and other contacts as promptly as possible. Responsiveness shows people you value their support and engagement.

Building a Strong Foundation

Fighting Pretty NonProfit Website

As you create a nonprofit website, starting with a strong foundation is important. This means understanding your nonprofit's mission, establishing clear goals and objectives, identifying your target audience, and crafting a compelling message.

Understanding Your Nonprofit's Mission

Your nonprofit's mission is the heart of your organization and should be reflected throughout your website. Take time to clearly define your mission statement and ensure it is prominently displayed on your homepage. Use concise yet impactful language to communicate your organization's purpose.

Establishing Clear Goals & Objectives

In order to effectively measure the success of your nonprofit website, it's important to establish clear goals and objectives. These should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if one of your goals is to increase donations by 20% within the next year, make sure you have a plan in place to track progress towards this goal.

Identifying Your Target Audience

Knowing who you are trying to reach with your nonprofit website will help you tailor your messaging and design elements accordingly. Consider factors such as age range, geographic location, interests and behaviors when identifying your target audience.

Crafting a Compelling Message

Your nonprofit website should tell a story that resonates with potential donors or volunteers. Be sure to highlight the impact of your organization's work through compelling storytelling and visuals that showcase the people or communities you serve.

Designing Your Nonprofit Website

We Are Superheroes NonProfit Website

When it comes to your nonprofit website design, there are several key elements of a nonprofit website that you need to consider. These include choosing the right website design, creating a user-friendly navigation, incorporating visual elements, and ensuring website accessibility.

Choosing the Right Website Design

Choosing the right nonprofit website design is crucial for any nonprofit organization. Your website should be visually appealing and easy to navigate. It should also reflect your organization's mission and values.

When selecting a design for your nonprofit website, consider using a template specifically designed for nonprofits. This will ensure that your website has all of the necessary features and functions.

Creating a User-Friendly Navigation

Creating a user-friendly navigation is essential for any nonprofit website design. Your navigation menu should be easy to find and use, with clear labels that accurately describe each page.

To make your navigation menu even more user-friendly, consider using drop-down menus or breadcrumbs to help visitors easily navigate through your site.

Incorporating Visual Elements

Incorporating visual elements is important in designing any nonprofit website design. These can include images, videos, infographics, and other multimedia content.

Visual elements can bring your message to life and make it more engaging for visitors. They can also help break up large blocks of text and make it easier for visitors to digest information.

Ensuring Website Accessibility

Ensuring website accessibility is crucial for any nonprofit organization that wants to reach as many people as possible. This means ensuring your site is accessible to people with disabilities such as blindness or hearing impairment.

To ensure accessibility, make sure that your site uses alt tags for images and captions for videos so that people who cannot see them can still understand what they are about.

Content Strategy for Nonprofit Websites

Playfight NonProfit Website

Nonprofit websites serve as a platform to showcase the organization's mission, values, and goals. To create a compelling content strategy for your nonprofit website, you need to understand your audience and craft a message that resonates with them.

Telling Your Nonprofit's Story

Your nonprofit's story sets you apart from other organizations. It is important to communicate your mission and values in a way that inspires your audience to take action. Use storytelling techniques like anecdotes, statistics, and testimonials to make your message more relatable.

Crafting Compelling Calls-to-Action

Calls-to-action (CTAs) are an essential part of any nonprofit website. They encourage visitors to take action by donating money or volunteering their time. Make sure your CTAs are clear, concise, and prominently displayed on your website.

Incorporating Donor Testimonials

Donor testimonials are a powerful way to demonstrate the impact of your organization's work. Use quotes from donors who have benefited from your programs or services to show potential donors how their contributions can make a difference.

Staying Up-to-Date with Industry News & Updates

Staying informed about industry news and updates is crucial for any nonprofit organization. It helps you stay ahead of trends and adapt to changes in the sector. Share relevant news stories on your website or blog to show that you are actively engaged in the community.

Optimizing Your Nonprofit Website for Search Engines

As a nonprofit organization, it's crucial to ensure that your website is easily discoverable by potential donors and volunteers. This is where search engine optimization (SEO) comes in. By optimizing your nonprofit website for search engines, you can increase its visibility and attract more traffic. Here are some tips to help you get started.

Conducting Keyword Research

Keyword research is the process of identifying the words and phrases that people use to search for information related to your nonprofit's mission or cause. By incorporating these keywords into your website's content, you can improve its relevance and visibility in search engine results pages (SERPs).

To conduct keyword research, start by brainstorming a list of relevant topics and terms related to your nonprofit's mission or cause. Then, use keyword research tools like Google Keyword Planner or Moz Keyword Explorer to identify high-volume, low-competition keywords that you can target on your website.

Optimizing Your Website's Meta Data

Meta data refers to the information that appears in search engine results pages (SERPs) when people search for information related to your nonprofit's mission or cause. This includes the page title, meta description, and URL.

To optimize your website's meta data for SEO, make sure that each page has a unique title and meta description that accurately reflects its content and includes relevant keywords. Additionally, ensure that each page has a clear and descriptive URL structure.

Developing a Link-Building Strategy

Link building is the process of acquiring links from other websites back to your own website. This is important because search engines view links as a sign of credibility and authority.

To develop a link-building strategy for your nonprofit website, start by identifying high-quality websites in your industry or niche that could potentially link back to your site. Then, reach out to these websites with personalized outreach emails requesting a link back to your site.

Creating Quality Content to Boost Rankings

Finally, creating quality content is one of the most effective ways to boost your nonprofit website's search engine rankings. By regularly publishing informative and engaging content related to your nonprofit's mission or cause, you can attract more traffic and establish your organization as a thought leader in your industry.

To create quality content for your nonprofit website, start by identifying the topics and themes that are most relevant to your audience. Then, use these insights to create blog posts, infographics, videos, and other types of content that will resonate with your target audience.

Integrating Donation & Volunteer Systems

As a nonprofit organization, donations and volunteers are crucial to your success. Your website can be a powerful tool for both fundraising and volunteer recruitment. This section will discuss how to integrate donation and volunteer systems into your nonprofit website.

Strikingly App Store Offers Paypal with Donate Button for NonProfit Websites

Image taken from Strikingly


Choosing the Right Donation Platform

When it comes to accepting donations on your website, there are many options available. Each platform has strengths and weaknesses, from PayPal to Stripe to Donorbox. Consider factors such as ease of use, fees, and compatibility with your website builder before making a decision.

Optimizing Donation Pages & Forms

Once you've chosen a donation platform, it's important to optimize your donation pages and forms for maximum conversions. Keep the design simple and clean, with a clear call-to-action and suggested donation amounts. Don't forget to include social proof such as testimonials or impact statements.

Building a Volunteer Management System

Your nonprofit website can also serve as a hub for managing volunteers. Consider using tools such as SignUpGenius or VolunteerMatch to streamline the process of recruiting, scheduling, and communicating with volunteers.

Building Strong Relationships with Donors & Volunteers

Finally, don't forget about the importance of building strong relationships with your donors and volunteers. Send regular updates on your organization's progress and impact, thank them for their contributions, and offer opportunities for engagement beyond just donating or volunteering.

Create a NonProfit Website with Strikingly Today

Are you looking to create a nonprofit website that stands out and effectively communicates your mission? Look no further than Strikingly, the website builder designed with nonprofits in mind.

What is Strikingly?

Strikingly is a website builder that allows you to create professional-looking websites without any coding knowledge easily. It offers a range of customizable templates and features, making it an ideal platform for nonprofits looking to create impactful websites.

Benefits of Using Strikingly for Your NonProfit Website

Using Strikingly for your nonprofit website comes with numerous benefits. For one, it's an affordable option that won't break the bank. Additionally, its user-friendly interface makes it easy to build and maintain your site without any technical expertise. Plus, its responsive design ensures your site looks great on any device.

Step-by-Step Guide to Build Your NonProfit Website with Strikingly

Ready to get started? Follow these simple steps on how to build a nonprofit website:

1. Sign up for a free Strikingly account. We have templates specifically for nonprofits that are easy to customize.

2. Choose a template for your nonprofit's needs. Select from options like donation-focused templates, event templates, blog templates, or general nonprofit templates. Pick one that aligns with your primary goals for the website.

3. Customize the template by adding your organization's logo, color scheme, fonts, text, images, and calls to action. You want the site to reflect your nonprofit's brand and messaging. Include visuals that convey the impact of your work.

4. Build essential pages like "About Us", "Our Mission", "Our Impact", "Get Involved", "Events", "Blog", and "Contact". Flesh out each page with details about your nonprofit.

5. Add interactive features and actions like:

  • Donation forms to collect one-time and recurring gifts. Include options for donors to give in honor or memory of loved ones.
  • Volunteer or membership sign-up forms to engage supporters.
  • Email signup to build your mailing list.
  • Event registration forms to allow people to sign up and buy tickets for your events.
  • Social sharing buttons to encourage people to spread the word about your organization on platforms like Facebook, Twitter, and LinkedIn.

6. Ensure mobile-friendliness and include SEO best practices. Your site needs to look good and function well on all devices. Optimize for search engines so people can find you.

7. Include a sitemap to make all areas of your site easy to navigate. A good sitemap results in more time spent on your site and more conversions of visitors into donors or volunteers.

8. Publish your site and spread the word! Announce the launch on your social media channels and via your email newsletter. Start promoting your new website in all communications.

9. Make updates and improvements continuously. Keep your site fresh by posting new content, stories, events, and calls-to-action regularly. Get feedback from visitors and donors on how you can improve. Keep optimizing to increase traffic, time on site, and conversions.

Your nonprofit website is a critical tool for fulfilling your mission. Following these steps will get you set up with an effective site, but you need to maintain and improve it over time to maximize its impact. A dynamic website that evolves with your organization will serve you well.


Creating a successful nonprofit website can be a daunting task, but it is essential for any organization looking to make an impact. In this guide, we have covered the key elements of a successful nonprofit website, from establishing clear goals and objectives to optimizing your site for search engines.

When you create website for nonprofit organization, it doesn't have to be a daunting task. With Strikingly, you can quickly build a site that effectively communicates your mission and engages visitors.

Why wait? Sign up for Strikingly today and start building your nonprofit website!